Business PlanThe Laptop Charging Bag1. Executive SummaryThe basic aim of this service is to provide the tension free environment of the battery charging of your laptop, tablet, mobile phone etc. The mission of this business is to get make people free of the tension that there mobile phone is not fully charged, there laptop is going to hibernate, or there important meeting cannot be connected through tablet due to low battery charge. This business will make the people tension free of their battery charge.The owners have also invested their cash for the established starting of the business. The initial investment invested by every owner is 30,000 Rs, which make the initial investment equal to 1, 0,000. The loan of 1, 00,000 Rs !1 "ac# is investedby the investor for the strengthen of asset$s positionin the business. The most blasting offers introduced by the business that you can charge almost all devices like laptop, mobile phone, tablets, etc. %fter the establishment a new offer will be launched that you can save your data through your &'( from the bag. %n electronic plate will be installed to store the data automatically from the attached device through cable. This business will be inaugurated first at ma)or cities of *akistan like "ahore, +slamabad, ,aisalabad, -ultan and .arachi. %ccording to the market research, this business plan will be profitable because after the inauguration of this business plan the people having laptop will not take chargers separately along with themselves. Target market of /The "aptop 0harging (ag1 includes the youngster students and teachers of thedifferent universities of mentioned cities.Make yourselftension freeabout yourelectronic devicecharge anywhere you wantand transfer youdata whereverand wheneveryou want!Message fromthe OwnersThe marketing plan includes the targeted market through the social media, T2 channels, mobile phones !'-'$s# and many other ways.2. Background2.1. Mission Statement:To provide the best technology services to the people of Pakistan as the other countrys people get and to make Pakistan leading country among the countries for providing the best technology.2.2. Business Goals:3ur business goal is to attain a recogni4able position in electronics,electronics products and services with a measureable market share!105# by the end offirst 16 months working, according to the design and development of7 +nnovative and beneficial electronics products and services 0omplementary electronics products and accessories 'ocially and environmentally products -arketing ob)ectives7 8ithin the target market to establish relationships with students. To implement campaign with target market of company through the use oflocal newspaper advertisements, flyers and word of mouth. +ncrease online presence of electronic bag after one year through producinga website and mentioning the contact information and name of company. To start advertising and public relations campaigns to increase sales. ,inancial 3b)ectives7 *roviding electronics services to increasing 105 sales till first si9 months and 15 till the end of twelve months.Our key to success includes: +ntroduce the functional, innovative, reliable bags and electronic appliances. :eliver a competitive guarantee about the bag and other products. *articipation in design and manufacturing communities. &sing of profits for the new products and development. To promote the safe and soundness of your electronic device.3. Marketing-arketing is the satisfaction of customer at some profit or creating the profitable relationship with customers. Today companies focus on more marketing efforts to satisfy their e9isting customers and find new customers in the target market. ,our *$s of marketing are considered as controllable elements of marketing plan that can enable the business to get the desired response in the target market. Therefore, marketers are required to make better strategies for them.3.1 Market research(usiness will be started in the ma)or countries "ahore, +slamabad, ,aisalabad and .arachi with the name of /The "aptop 0harging (ag1. +t is widespread concept that students and teachers in the mention cities have laptops and they are in need of their laptops and other devices fully charged, so there is a lot of a market opportunity. +n the mentioned cities, the companies having the same idea for the laptop charging bag is none.The services in the future will be provided such as about that you can copy your data and secure your data in your own hand. %fter creating the market of this laptop charging bag, competitors will automatically created in the market. :ifferent si4es of bags will be introduced also.3.2 Market segmentation+t is the identification of market portions that are unique from one another. Targetmarket is the choosing of market segment to appeal for products and services.'egmentationenables thecompanytobetter meet theneeds andwants of potentialcustomers. (usiness of /The "aptop 0harging (ag1 targets the segments which include7Geographic Segmentation:Target segment basedonthe metropolitanareaofmentioned cities of *akistan. This type of segmentation will target the customers on thebasis of si4e or density, region and climate.DemographicSegmentation:Targetsegmentincludefamilieswithsingleadultsand married couples, above and middle income groups, entire levels of education fromentire social groups with ethnic backgrounds. ,urther, age;generation, gender, occupationand religion criteria will be used to target a demographic segment.Psychographic Segmentation: The persons who are conscious about their laptop$ssafety, fully charged on the time of use and want better security solutions. Thissegmentation will target to various social classes, their life styles and personalities.'egmentation uses to better comprehend the market, fin the needs of specific customers,it help for the selection of best media, support to identify requirements of repositioning,input the process of new product and identify opportunities or grapes in the market. Tobetter support this segmentation strategy, my business will attend various industry relatedtradeshowsandenterincompetitions.Thisstrategywillenablethebusinessof/The"aptop0harging(ag1toestablishpartnershipwithorgani4ationsandpeoplethatcansupport the business in establishing the highest level of customer services and productperformance. armo4i, 'utton, -c-inn, 6006#.-arketing plan identify important targets and ob)ectives that must successfullycoordinate the various elements and their marketing mi9$s variables. (usiness will usevarious marketing strategies that will enable The "aptop 0harging (ag to easily targetfamilies, adults, married couples, government agencies and design professionals withinthe target market. -arketing plan of /The "aptop 0harging (ag1 include four *$s whichare depicted below.3.3.1 Products/services and target market(usiness will start to offer products and services after doing reach on target marketwhichwill helpthe business tounderstandthe preferences andtastes of *akistanicustomers. The /The "aptop 0harging (ag1 will have one primary streams of revenue.1. The first source of revenue will come from the sale of laptop bag. 0ompany willprovide the complete package of laptop bag to customers. The company will obeyentire*akistani government lawsabout laptopbagsaleswhilesimultaneouslyensuring the human handling.Target Market: +t includes individual customers, married couples, adults, families.3.3.2 Placement-arketingplacement includeset of independent bodies involves inmakingaproduct availableoruseforcustomers. *lacement of"aptop0harging(agwill alsoinvolve all activities to make available the products from business unit to final customers.(usiness also finds good attractive place for "aptop 0harging (ag in mentioned citiesand shelf the products in prominent places of shop. ,urther, placement will also make inrelationtocompetitors. ,irstlycompanywill focus ondirect marketingchannels toprovidetheproducttocustomers. ,urther,internetfacilitieswillbeusedtoplacetheproducts on a company$s website. 8ebsite will help the company to provide every type ofinformation to customers and give them access to place orders. 0ompany will provideproducts according to their online orders. 8ebsite will contain location of company, itsinventoryandproducts, andcontact information. Todayit isthegoodcost effectiveplacement tool for many companies. +t is easy for customers to place order from theirhomes and get delivery. 3n the other hand, it will also beneficial and advance method forcompany to make available the products or services to its potential customers. +n the eraof globali4ation, to cope with competition organi4ation are focusing on placement andgiving importance to it as good promotional activity. % good placement of product leadsto good promotion of product. Therefore, marketing staff will place the products in theprominent place of premises to better attract the customers.3.3.3 Promotions and advertising*romotion is unselfishly persuasion of customers. +n this marketing plan businessof The "aptop 0harging (ag will use various promotional tools to get the desired resultsfromtarget market.(usiness will use personalselling,massmarketing,directmailingtechniques, various types of advertising, relationshipmarketing, publicrelations andmany other marketing tools to promote its products and services.,irstly company will use post cards to the advertisement of its products and services. +nthis conte9t, company will find the addresses of entire persons within the radius of ?milearound office. =e9t, post card will be composed to announcing the company$s presence tothem. This will help the company to provide awareness to neighbors about the e9istenceof company. +t will alsohelp todevelopcommunity relations which will be verybeneficial tothe business of The "aptop0harging(ag. *eople trytobuy"aptop0harging (ag or other products from near to their homes so our business will ma9imumtry to introduce with neighbors and let them to know where our business is@The business will also use most vital promotional tool called advertisement to promote orcommunicatetheproductsor servicesto"aptopcustomers. +nadvertisingcampaign,business will use Radio, Television, *rint %ds, and :irect mail 3utdoor %dvertising. +naddition, in e9ternal and internal communication business will use newsletters,newspapers, e?mail !electronic media#, relationship marketing and public relations. *ublicrelations will include community oriented programs and events sponsorship, partnerships.+t isnecessarythat messageshouldcreativeinentiretypesof advertisementstogetdesired response. 0ompany can put stickers on various waiting roommaga4ines.-oreover, on search engines company will place traditional print ads and advertisements.The business of The "aptop 0harging (ag will also use internet base strategy.*reliminary searches on internet will help the many people to know about (ag products.+n this way potential customers can easily find the business and get their desired product.+n addition, email marketing will be the good source of mass marketing for The "aptop0harging(agshop. +nthisprocess, customerssignuponwebsite. 0ompanycangetemail address of customers andsendthememails about special products andnewofferings. The main advantage of this method is that it will be free and company will nothave to pay any amount like postage etc. The &R" of website will bewww.laptopchargingbag.com.pk. 8ebsite will work to attract mass market. +t will be thegood tool for the business of "aptop 0harging (ag shop. (y using website customer canplacetheirordersandpost theirqueriessothat organi4ationwill easilysatisfythemaccordingly. Therefore,in lastitisstatedthat businessof (agshop will trytoutili4ema9imum tools of promotion to get the desired response in the target market.3.3.4 Pricing PolicyThe ob)ectives of pricing are to get survival, current profit ma9imi4ation, marketshare leadership and product quality leadership. (usiness of "aptop 0harging (ag willdetermine prices on the basis of cost of operations or manufacturing and according to thebearingcapacityof themarket.+nshort, initiallybusiness will applyor usemarketpenetrationpricingstrategy. This strategywill helpthecompanytoaccomplishthedesired goal of 105 market share by the end of twelve months. ,urther, prices will bechargedonthebasisonthebasispsychographicandgeographicallyaccordingtothetarget market. +n community areas company will use Aone *ricing strategy and offeringsame prices to within 4one customers but it will e9ceptional in some days. -any factorswould be affected on pricing policy of company like competition. +n response tocompetition, market penetration strategy and +nnovation in company$s offerings will helpthe company to cope with competition. Therefore, innovation and uniqueness inofferings, processes, customer dealings and other methods of company will also enablethe business to remove the effect of various internal and e9ternal factors. *rice is a goodtool that enables the organi4ation to compete in the market. Today many companies aregetting competitive advantage on the basis offering comparative prices to their customers.3.4 Evaluation o Market-arket research will help the business to identify new laptop$s customers, comprehendcustomer satisfactions, determine new product offerings and help to conduct a '83T.-arketingactivities will beevaluatedonthebasisof various successmeasureslikemarketingob)ectives. i.e. toincrease105markets share. ,urther, success measuresinclude completion of action dates, results, accomplishment of strategies and goals, newor repeat customers, average si4e of contracts, win rate on sales and revenue. These arethe most vital success measure for The "aptop0harging(agthat will enable thecompany to evaluate the performance of marketing. ,urther, outcomes of sales forecastand pro)ected income statement will also be used to evaluate the marketing department.%s the increases challenges to marketing department of company, 0B3 must regularlymake sure that marketing department should have a strong leader who direct andcoordinate with well?organi4ed team. (usiness of "aptop 0harging (ag will also try tocope with various issues and challenges to make the performance of marketingdepartment. ,actors that influenceonmarketinganddistort its performanceincludetechnological, economic, environmental, *akistani country rules and regulation andpolitical factor.4 !"erations(usiness of "aptop0harging(agbasedontradingoperations.-ost "aptop0harging(agswill bepurchasedthroughsuppliersandthenaftermakingfurnishingactions sell them to potential customers. ,urther, business will make sure licensing andlegal requirements, simple organi4ational structure and staff selection, requiredequipment, businesspremises, andsecurityandinsuranceissues. Thedetail of entireoperational considerations is depicted below.4.1 #egal and licensing re$uirementsTo start a sale of "aptop 0harging (ag license from local authority of *akistan."ocal authority of mentionedcities will inspect the premises for suitability beforegranting a license.The business of The "aptop 0harging (ag will arrange all premisesaccording to the requirements of the licensing authority. +n *akistan, three legal businessstructuresareavailablewhichincludesoleproprietorship, partnershipandCoint'tock0ompany.,urther,authorityhasarighttotakeactionif(agshopkeeping(agsandlaptops in inadequate conditions.4.2 !rgani%ational structure and staing(usiness of "aptop 0harging (ag will be used flat organi4ational with fewer levels ofmanagement. 3wner will be the main person in this business. %n organi4ational structurerefers to formal layout of )obs within the organi4ation. (usiness of "aptop 0harging (agshop will design its structure to coordinate its diverse tasks. %ccording to structure ownerwill easilyhandleentirestaffandotheractivities.Thechart of"aptop0harging(ag'hop is depicted below.S e n i o rM a n a g e m en tO p e r a t i o n sS t a fC u s t o m e rS e r v i c eF a c i l i t i e sM a n a g e m e n tA d m i n i s t r a t i ve S t a fS a l e s -M a r k e t i n gA c c o un t i n gA d m i n i s t ra t i v e+nitially, the business of "aptop 0harging (ag shop will have 6 full time employees, theowner !will performtheworkof senior management, operational andadministrativehead#, and office ; +nventory -anagement will be responsible for accounting,administrative and customer services activities. %ll employees will also be responsible fordemonstrating the company$s products and services to the target market. 8hen the salesbegin to climb, company will hire one part time sales representative to take over officemanagement, inventory and other sales activities. +n 3rdor Dthquarter company will alsohave a plan to hire a more sales persons to enhance the business nationally. The staffingplan of 3ne 'top *et 'hop is as under'taffing *lanQ1 Q2 Q3 Q4'ales Representative !*art Time# 0 EF,000EF,000E1G,H00Total 'taff 6 E3E3ED +nventory;3ffice -anagement;0ustomer 'ervice EI,000EI,000EI,I00EI,I00 3wner E1,000 E1,000 E1F,000 E1F,000Total 'alary $24,000 $32,000 $35,900 $45,5004.3 &nsurance and security issues=o insurance will be given.