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Report - Lahore International Children's Film Festival Pakistan
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Transcript of Report - Lahore International Children's Film Festival Pakistan
International Children’sFilm Festivals
The Little Art presents
Sponsors:
6 cities across Pakistan
Official Radio:Official Media Partner:Lead Partner:
Pakistan’s largest creative venture
of new media and film
for children and young people
Lahore, Karachi, Peshawar
Islamabad, Faisalabad, Rawalpindi
SeasonReport2012
6 Cities Across PakistanFestivals
4th Lahore International Children’s Film Festival
2nd Karachi International Children’s Film Festival
1st FilmSaar International Children’s Film FestivalPeshawar
1st FilmSaar International Children’s Film FestivalRawalpindi
1st FilmSaar International Children’s Film FestivalFaisalabad
2nd FilmSaar International Children’s Film FestivalIslamabad
Sponsors:
Partners:
Media Partners:
Partners
Highlights
Attended37,543
43Schools
27NGOs
3,720SpeacialChildren
17,800Margenalized &street children
83Films 33
Countries
6Cities
31Days
117Shows
A total of
including children
young people
parents
teachers
care givers
NGO activists
educationists
from
and
Presentedfrom across the world
came through speacial
education schools
Foundations
Hospitals
Govt. Institutions
from public schools
community
shelter homes
care centers
informal education
centers
of total events inacross Pakistan
presenting
of world best educational
and entertaining films
for Pakistani children and
young people
Children and Young People
Global exposure and understanding
Education and entertainment
through films and new media
The Little Art Vision
“Empower children and young
people from all social, economic
and ethnic groups through the arts”
We are a non-profit organization that is determined, through numerous artistic avenues, media in
particular, to promote the principals and ideals of democracy, equality, civil rights, community,
prosperity, higher education, religious and cultural tolerance and sustaining cultural heritage.
Children and young people are our audience.
We focus on developing innovative arts education projects to engage children and young people in
alternative education and learning opportunities. We work with schools, universities, organizations,
media houses and networks who share the same values.
Our group comprises of young professionals, carrying extensive experience in arts-education, film-
making, marketing and development, event management and arts. We are deeply committed to
arts, and believe that children, irrespective of their social class, gender, family background, income
status or education level have an equal right to opportunities of creative expression.
About
“To establish arts in Pakistan as a major facilitator for
children and young people to realize and achieve their
dreams; through innovative arts education projects and
creative learning opportunities.”
Mission:
A BIG Thanks to all the Children, Young People, Parents, Teachers and
Film Enthusiasts
We are very excited to complete our Festival Season 2012, through which we presented some of
the best films for children and young people to 6 cities across Pakistan, a celebration of some of
the best films made for and by children and young people from around the world.
We brought yet another exciting year of celebrations of world cultures created for the children of all
ages. A new look on the ways to entertain and educate the future generation, while learning
through a global perspective made especially for children and young people.
This year, the program had 86 films from 33 countries. We presented a range of films, mostly
shorts, that included all genres like animation, fiction, short and feature films, documentaries and
specially some made by children themselves.
Over the past five years working on the Film Festival, I am amazed to see the ideas and possibilities
developing through it. A media literacy program is in place especially for under-privileged children
and young people living in community shelter homes and from public schools. We are developing
an arts education integration program using film and new media for teachers, which focuses on
how to use film in classroom setting to engage children for active learning. We are also conducting
workshop in film-making and digital storytelling with children, the first of its kind in Pakistan to
introduce the creative media to children to express and share.
This year was also very special in terms of developing the program. We saw many films, travelled to
other countries and kept exploring what are the best films this year to showcase in our Festival in
Pakistan. One of the highlight this year in developing program was attending Berlinale – Berlin
International Film Festival 2012. I was also invited to attend a Film Festival Management program
in Deutsche Welle Academy in Berlin during Berlinale, a great exposure indeed and inspiration to
grow our Festival in Pakistan and reach out to maximum number of children and young people with
entertaining and educational films each year.
We were very excited to organize the Festival in 6 cities this year. Our small but very passionate
team worked day and night to build up partnerships and grow friendships, so children in cities,
large and small across Pakistan, can benefit from the Festival. We held Festivals in Lahore,
Karachi, Peshawar, Islamabad, Faisalabad and Rawalpindi this year.
The Festival has grown up, as so many children who have been attending it since last five years. We
look forward to many more years to come.
Let's entertain, inspire and educate!
Shoaib Iqbal
Director
The Little Art
Welcome
Lahore International Children's Film Festival enjoys the gracious support of the following Patrons
to meet its mission and realize future avenues.
Maheen Zia
Jami Mahmood
Imran Babar
Selena Anguiano
Nadia Riaz
Sabir Nazar
Valerie Khan
“The Lahore International Children's Film Festival gives children the chance to dream and to
imagine other realities. We do so little as a Nation to delight and inform our children. The Film
Festival does exactly that. It entertains, enthralls and enriches their lives.”Salima Hashmi
Artist/Educationist, Lahore
“This is not to say that we should encourage all children to become artists -
but to at least expose youth to the wonders that the Arts describe, and to
encourage an appreciation of art in all its forms, is a means of providing
enrichment that will have far-reaching and positive impacts for all of us.”
Steve RyanEducationist, UK
Salima Hashmi
Steve Ryan
Hassan Zaidi
“Lahore International Children Film festival is not just a festival but it is an institution for
professionals, upcoming filmmakers and children, and hopefully will continue to serve.”
Nadia RiazDirector, Annemarie-Schimmel-Haus (German Center) Lahore
“I cant think of no better cultural endeavour in Pakistan than inculcating an appreciation
of the arts and particularly film among children. All too often in our country obsessed
with the so-called "earning professions", the arts have been marginalized and relegated
to the fringes of society and too many children grow up without an understanding of how
they enrich our lives, make us less insular and provide an outlet for creative expression
that can lead to discourse about other issues. I wish the Lahore International Children's
Film Festival the very best for a continuing and bright future.”Hassan Zaidi
Director, Kara Film Festival, Karachi
“… a legacy of knowledge and even more...understanding, is far more indispensable and lasting.
The Lahore International Children's Film Festival is working to establish that legacy through the
films it cultivates, the audiences it reaches and the information it is extending to its young and
older audiences and collaborators. “ Selena Anguiano
Arts Management Consultant, USA
“It is indeed a noble effort to work for children's education through arts based activities. As
Picasso once said that, 'children are born creative, and through our education system that we
make them non creative'. The role of arts or creative work is essential for the critical thinking in
education.”Sabir Nazar
Painter / Cartoonist, Lahore
Patrons
Press Conference
Festival Program Announcement Press Conference was held on Monday 3 Sept, 2012 at Lahore Press Club. All
the partners and supporters of the Festival gathered to announce the program and Festival tour to the press.
from left to right: Dr. Thomas Ditt (Head of Press and Cultural Section, Embassy of Germany), Ms. Salima Hashmi (Artist,
Teacher, Festival Patron), Ms. Valerie Khan Yusufzai (Country Director Acting for Life, Festival Patron), Mr. Steve Ryan
(Educationist, Festival Patron), Ms. Nadia Riaz (Director Annemarie Schimmel Haus, Festival Patron), Mr. Shoaib Iqbal (Festival
Director)
Festival Program andTour Announcement
Mr. Steve Ryan; “…an opportunity for children to learn
innovation and explore creative possibilities”
Dr. Thomas Ditt; “…for privileged and underprivileged
children both, to experience the joys and colors of the arts
and films to make a positive approach towards the world
children live in”
Ms. Salima Hashmi; “…to awaken and broaden their
[children's] intellect and groom their personalities”
Ms. Valerie Khan Yusufzai; “…not only a children's film
festival but it's the voice of peace, love and brotherhood to
all the children around the globe”
Ms. Nadia Riaz; “… serves as an intra-cultural exchange
project in several ways.”
Campaign Touching Thousands for Unique Experience
The Little Art has developed an extensive outreach in schools for the
Festival and its arts education projects. Apart from maintaining a
sophisticated database of our education partners, we keep a good PR
to serve the students and educational community through out unique
initiatives.
The festival
through its publicity
campaign.
, containing the program brief were printed and
distributed.
were distrusted and placed in schools, family outlets,
books store.
A team of worked with the festival in the publicity
outreach and event management in 6 cities.
reached near 570 private schools of Lahore, Islamabad,
Faisalabad, Peshawar, Rawanpindi and Karachi
1,80,000 brochures
3,000 posters
60 volunteers
Students from these institutions worked in various capacities with
The Little Art in the Festivals.
Department of Architectures, Comsats, Lahore
National College of Arts, Lahore
Beaconhouse National University, Lahore
University of Central Punjab, Lahore
University of Management & Technology, Lahore
University of the Punjab, Lahore
University of Engineering and Technology, Lahore
Kinnaird College, Lahore
Lahore School of Economics, Lahore
Government College University, Lahore
University of Karachi
Indus Valley School of Arts, Karachi
Agriculture University, Peshawar
Agriculture University, Faisalabad
Govt. College University, Faisalabad
National College of Arts, Rawalpindi
Venue Design Building the Festival Events
We designed the venue to match children’s expectations of coming to the festival. We decorated the exterior with
artistic installations and lights with playful colors.
We believe that children should have a memorable experience of watching film in the festival. The content of the film
itself is important, which in fact is being reinforced by their wonderful experience of the festival.
Professional artists and design students were
engaged to create the installations for this
year’s Festival.
All the decor was made in a way that it can
pack-n-move to each city where the Festival was
traveling.
Opening Lahore International Children’s Film Festival
from left to right:
Chief Guest:
H.E. Ambassador Gajus Scheltema, Kingdom of the Netherlands
Ms. Salima Hashmi, Artist, Teacher, Festival Patron
Mr. Steve Ryan, Educationist, Festival Patron
Mr. Shoaib Iqbal, Festival Director
In Lahore, the Festival campaign reached to near 200
schools. We had nearly 8,000 audiences, including
children and young people, parents and teachers
attending the Festival.
Children from all segments of society was brought
together to experience world’s best films.
The Festival did well, even among the chaos of
demonstrations the country experienced we had a
great turn up of the audiences.
Social Inclusion NGOs and Public Schools
The Little Art defines children, irrespective of their
gender, class, social status or income background.
The invitation of the festival was extended to major
foundation schools, child protection organizations,
shelter homes and public sector schools. Children
coming from the marginalized backgrounds were
given festival passes without any charge.
Free transport was also provided to children who
can not afford it. We ran near for
children’s pick and drop during the festival.
Nearly from the following
foundation schools and organizations came to
attend the festival.
Al-Mashal Welfare Foundation, Lahore
Bostaan e Ilm, Rawalpindi
Caritas Pakistan, Faisalabad
Child Care Foundation, Lahore
Child Protection Welfare Bureau, Punjab
Darul Massarat, Lahore
Development in Literacy, Islamabad
Door of Awareness, Lahore
Godh, Lahore
Hamza Academy for Deaf Children, Lahore
Idara – e – Taleem o Agaahi, Lahore, Rawalpindi,
Islamabad
Institute of Disadvantaged Children (Fountain
House), Lahore
Laboratory Schools, Faisalabad
Lahore Language and Speech Centre
Massage Foundation, Rawalpindi
National Institute of Orphans, Rawalpindi
Pahchaan, Lahore
Progressive Education Network, Lahore
Punjab Education Foundation, Lahore
Right To Play, Islamabad
Roshni Homes, Lahore
SACH , Islamabad
Sahil, Lahore
Sanjan Nagar Trust School, Lahore
Sheed Foundatio, Lahore
Skyways School System, Lahore
SOS Children's Village, Lahore, Islamabad,
Faisalabad
Special Education & Training Centre for Mentally
& Emotionally Handicapped Children, Lahore
Teach A Child Schools, Lahore
World Vision, Islamabad
40 buses
20,000 children
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Islamabad2nd FilmSaar International Children’sFilm Festival, Islamabad
2nd FilmSaar International Children's Film Festival,
Islamabad
1-6 October, 2012
Sir Sayyed Memorial Society Auditorium
The Festival was a second edition, as in 2011
Children’s Film Festival was organized for the first time
in Islamabad.
The Festival was marketed to near 80 schools of
Islamabad/Rawalpindi. We had lower turn out then
expected due to the on-going demonstrations in the
capital. The area where the Festival venue was
specially affected.
We managed to bring nearly 6,500 children and young
people during the 6 days of the Festival in Islamabad.
Most of the children came from public and foundations
schools and organizations working with children in the
twin cities.
The opening of the Festival was attended by honorable
guests and following representatives of the partner
organizations;
Dr. Thomas Ditt (Head of Press and Cultural Section,
Embassy of the Federal Republic of Germany)
Ms. Nabeela Ahmad (Senior Press & Cultural officer,
Embassy of the Kingdom of the Netherlands)
Ms. Valerie Khan Yusufzai (Country Director Acting for
Life, Festival Patron)
and Brigadier (Retd) Iqbal M. Shafi (President, Sir Syed
Karachi 2nd Karachi International Children’sFilm Festival
Rawalpindi 1st FilmSaar International Children’sFilm Festival, Rawalpindi
The Little Art in collaboration with Teachers' Resource Centre presented
2nd Karachi International Children's Film Festival 2012.
Entertain, Inspire, Educate
5th-8th Nov. and 12th-14th Nov. 2012
Venue: Zulekhabai Auditorium, Rangoonwala Community Centre, Dhoraji Colony,
Karachi
The Festival was a second edition, as in 2011 KICFF was organized for the first time in
Karachi.
The Festival was marketed to selected 30 schools of Karachi. We had to cancel one day
of the Festival due to the announced strike in the city. The wave of violence was also
erupted in the city during the Festival.
Nearly 6,000 children and young people attended the Festival.
1st FilmSaar International Children’s Film Festival
12-14 November, 2012
Liaquat Auditorium, National College of Arts,
Rawalpindi
The Little Art collaborated with National College of Arts
to organize this Festival in Rawalpindi.
The Festival was marketed to selected 90 schools of
Rawalpindi. Many organizations working with children
in public and margenalized schools were also invited.
Nearly 4,000 children and young people attended the
Festival.
Faisalabad1st FilmSaar International Children’sFilm Festival, Faisalabad
Peshawar1st FilmSaar International Children’sFilm Festival, Peshawar
1st FilmSaar International Children’s Film Festival
15-20 October, 2012
Auditorium,University of Agriculture Faisalabad
In Faisalabad, we worked with University of Agriculture
Faisalabad and organized the Festival in their
premises. The Vice Chancellor of the University opened
the Festival.
We reached to nearly 100 schools across Faisalabad
with the marketing campaign of the Festival. The
auditorium was one of the largest that we ever had with
the capacity of near 1,500 seats. A total or more then
13,000 children and young people attended.
We even had to run a one day extra as their were
children who wanted to attend, along with university
students in separate special shows.
1st FilmSaar International Children’s Film Festival
25-29 September, 2012 (Postponed)
13-14 November, 2012 (Rescheduled)
Agriculture University Auditorium, Peshawar , KPK
Peshawar was one of the most challenging station for the Festival.
One reason was that we were doing it for the first time there, and the
second was the alarming security situation.
The Festival was planned from 25-29 September but we had to
postpone it due to the series of demonstrations across the country
against the blasphemous film. We collaborated with Children’s
Literature Festival in Peshawar to hold the Film Festival there.
Media Coverage of our Festival Events
We recorded near 57 press impressions, including news items and articles in local and international press.
“Fostering imagination…”
“…promotes tolerance”
“...a great idea that must become a
regular annual event”
"…the stories that were very well
told..."
"...a new perspective for the future
generation..."
"…an important venture to educate
children”
“In a higly polarized world, it's rare
to have events that celebrate
humanness irrespective of existing
differences…”
Pakistan Today
Dawn
The News on Sunday
The News on Sunday
The News on Sunday
BBC URDU
Express Tribune
“This is a new perspective for the
future generation to observe and
comprehend the global trends by
introducing the creative media to
express and share.”
“Children in twin cities are in for a
treat.”
“…a passport to the wonderland”
“…to promote the sense of film-
viewing and film-making among
children and young people”
“…the celebrations of world
cultures”
“[Children's] right to art…”
The News
Express Tribune
Pakistan Observer
Geo TV
Geo TV
Express Tribune
Feedback From Participating Schools/NGOs
We asked some of the participating organizations to share their experience of the Festival with us.
“...a wonderful show and a learning
experience and will work wonders to
serve the educational development
through entertainment."
Mohsin Gillani
Deputy Director
Lahore
“This event has also reduced the
gap between public and private
sector schools which has really
boosted up the confidence of our
students.”
Nusrat Jabeen
Lahore
“The children discussed among
themselves and also with us about
what they liked in the films and also
how much they would want to see
more of such films.”
Ms Zainab Khan
President
Rawalpindi
Punjab EducationFoundation
Progressive EducationNetwork
Almashal Foundation
“The festival of this kind does add to
the children growth getting an
experience of the outside world and
cultures. An exposure they could
never have thought of. Meeting and
interacting with others is also
growth and a world outside their
own village increases their horizon.”
Salma Sufi
Director
Islamabad
"The event gave exposure to the
outer world which is vital in
[children's] up bringing."
Ms. Shama Khan
Director
Islamabad
"With [Festival] you gave a chance
to working children to experience
films made for them..."
Asher Nazir
Program Manager
Working Children Program
Faisalabad
Development in Literacy
SOS Children's Village
Caritas Pakistan