Report impression European Electrical Installation MonitorAbout European Electrical Installation...

Theme topic: Electrification [Q1 2020]

Report impression European Electrical Installation Monitor

Index

About European Electrical Installation Monitor

Key takeaways

Profile of the electrical installer

Business development

Theme topic - Electrification

United Kingdom

Germany

France

Poland

Belgium

The Netherlands

Spain

Appendix

3


THE GOAL

To check and track the behaviour and trends in the European electrical

installation market. This is done 4 times per year, by means of 700 phone

interviews (per quarter) with registered electrical installation companies,

divided over the 7 major European markets.

THE RESEARCH TOPICS

Quarterly theme topics in 2020:

Q1: Electrification

Q2: Certification and circularity

Q3: Services in the installation sector

Q4: Pricing

COUNTRY SCOPE(number of interviews conducted)

(100)

Fixed part: Economic developments of the installation companies in

Europe (order book and turnover development)

PROJECT TEAM

(125)

(125)

THE TIMELINE

Maja Markovic

Project Manager

+31 682834333

[email protected]

Dirk Hoogenboom

Research consultant

+31 652098924

[email protected]

Christian Schrauwen

Research Manager

+31 102066900

[email protected]

August2020

December2020

March2021

Report Q1 Report Q2 Report Q3 Report Q4

(100)

(100)

(75)

Background

characteristics of the

interviewed

respondents can be

found in the appendix

(75)

4

About target group & methodology

Surveying electrical installation companies…

… selected from a country-representative database

… through phone interviews, by native-speaking agents

… weighing the results based on company size groups

Interviewed companies need to provide electrical installation services, but they may also do

other activities in addition (HVAC, plumbing, etc.). Most interviews are conducted with

owners/ directors or purchasers of these companies.

USP possesses an international database of electrical installation companies, which is

constantly updated. Respondents are thus not part of a fixed panel; the sample varies from

wave to wave.

Country-results are weighted so that all three company size groups* have an equal influence

on the total. As typically most interviews are conducted with small companies, we believe it

is important to correct in order for big companies to have an equal impact on the ‘total’

results. This way the results are not heavily influenced by many smaller companies.

Phone surveys are the best approach for obtaining a sufficient sample, in order to provide

insights which can be relied on. These phone calls are made by fixed fieldwork partners,

located in the respective countries.

* Group 1: 1-4 FTE; Group 2: 5-14 FTE; Group 3: 15+ FTE

5

Report impression Questionnaire

Index


Key takeaways




United Kingdom

Germany

France

Poland

Belgium

The Netherlands

Spain

Appendix

7

Important: All quantitative data in this report were obtained during governmental Covid-

19-related restrictions in the respective countries.

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ligula eget dolor. Aenean massa.

Key takeawaysBusiness Development

8

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ligula eget dolor. Aenean massa.

Key takeawaysElectrification

Index


Key takeaways




United Kingdom

Germany

France

Poland

Belgium

The Netherlands

Spain

Appendix

DUMMY DATA10

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commodo ligula eget dolor. Aenean massa.

Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain

UK Germany France Poland Belgium Netherlands Spain

Lighting and luminaries

Electrical enclosures/

switch boxes

Home automation

EV charging stations

Solar/ PV-panels

Battery storage

Solar collectors

HVAC activities

Plumbing activities/

water systems installation

20%

20%

20%

20%

20%

20%

20%

20%

20%

Installation activities electrical installers are involved in [Q1 2020]Question: Does you company do the following activities?

[no

n-e

lectr

ica

l][e

lectr

ica

l]

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

DUMMY DATA

11

Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain

0%

20%

40%

60%

80%

100%

2017 2018 2019 2020

Installation activities electrical installers are involved in [Trend]

Activity 1

Activity 6

Activity 2

Activity 3

Activity 4

Activity 7

Activity 8

Activity 5

Activity 9

New build | Renovation | Maintenance (planned/ ad-hoc)

Turnover distribution per project type

Residential | Commercial | Industrial | Infrastructural

Turnover distribution per segment

*Based on Q1 data only

33% 33% 33% 33% 33%

33% 33% 33% 33% 33%

33% 33% 33% 33% 33%

0%

100%

2019 2020 1-4 FTE 5-14 FTE 15 andmore FTE

25% 25% 25% 25% 25%

25% 25% 25% 25% 25%

25% 25% 25% 25% 25%

25% 25% 25% 25% 25%

0%

100%

2019 2020 1-4 FTE 5-14 FTE 15 andmore FTE

2020 FTE split *

2020 FTE split *

*

*

*

Index


Key takeaways




United Kingdom

Germany

France

Poland

Belgium

The Netherlands

Spain

Appendix

13



COVID-19 | Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

1%

Turnover will grow | Turnover will decrease | No impact | Don’t know

Spain

United Kingdom

France

Belgium

Poland

The Netherlands

Germany

% loss of turnover

20%

20%

20%

20%

20%

20%

20%

The effect of COVID-19 on the turnoverQuestion: Do you expect that the Corona virus will impact your turnover this year?Question: How much turnover (%) do you expect to lose compared to your initial budget for 2020 due to the Corona virus?

DUMMY DATA

Turnover balanceQuestion: If you compare your turnover of Q1-20 to the same quarter last year, how did your turnover develop?

DUMMY DATA

15




NEGATIVE BALANCE

(% INCREASE minus % DECREASE)

POSITIVE BALANCE

UK Germany France Poland Belgium The Netherlands Spain

Important: Q1 2020 data were obtained while governmental Covid-19-related restrictions were in effect in the respective countries.

20%20%20%20%

-60%

20%20%20%20%

-60%

20%20%20%20%

-60%

20%20%20%20%

-60%

20%20%20%20%

-60%

20%20%20%20%

-60%

20%20%20%20%

-60%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

Q1-1

7

Q1-1

8

Q1-1

9

Q1-2

0

Exp

. Q

2-2

0

Q1-1

7

Q1-1

8

Q1-1

9

Q1-2

0

Exp

. Q

2-2

0

Q1-1

7

Q1-1

8

Q1-1

9

Q1-2

0

Exp

. Q

2-2

0

Q1-1

7

Q1-1

8

Q1-1

9

Q1-2

0

Exp

. Q

2-2

0

Q1-1

7

Q1-1

8

Q1-1

9

Q1-2

0

Exp

. Q

2-2

0

Q1-1

7

Q1-1

8

Q1-1

9

Q1-2

0

Exp

. Q

2-2

0

Q1-1

7

Q1-1

8

Q1-1

9

Q1-2

0

Exp

. Q

2-2

0

16




4,04,0 4,0 4,0 4,0 4,0 4,0

0

2

4

6

8

10

12

14

17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20

United Kingdom Germany France Poland Belgium The Netherlands Spain

Order book portfolioQuestion: How big is your current order book portfolio? For how many months will you be able to keep your current staff working?(MONTHS)

Important: Q1 2020 data were obtained while governmental Covid-19-related restrictions were in effect in the respective countries.

DUMMY DATA

17


TURNOVER BALANCE = % INCREASE minus % DECREASE)

COMPARISON SAME QUARTER LAST YEAR

ORDER BOOK (MONTHS)

EU | THE UNITED KINGDOM

Order book portfolioQuestion: How big is your current order book portfolio?

Turnover balanceQuestion: If you compare your turnover of Q1-20 to the same quarter last year, how did your turnover develop? What are your expectations for the development in Q2-20?

POSITIVE BALANCE

NEGATIVE BALANCE

Detailed information regarding the turnover distribution can be found in the

appendix.

20% 20% 20% 20% 20%

-60%

-80%

-40%

0%

40%

80%

Q1 Q2 Q3 Q4 Q1 Exp. Q2

2019 2020

5,0

6,0

3

4

5

6

7

Q1 Q2 Q3 Q4 Q1

2019 2020

DUMMY DATA

Index


Key takeaways




United Kingdom

Germany

France

Poland

Belgium

The Netherlands

Spain

Appendix

19

There is a huge potential in all markets for EV chargersThis is irrespective of the level of government support on this.

Cross-country summary – Current market & trends | Purchase channels | HVAC & electrical

The frequency of working with/ installing

EV chargers

44%

58%

36%

45%

42%

31%

11%

21%

5%

25%

14%

14%

21%

9%

34%

38%

39%

41%

44%

48%

80%

Germany

The Netherlands

Spain

UK

Belgium

France

Poland

Increase | Remain the same | Decrease | Don’t knowAt least few times per year | Less than few times per year | Never

60%

55%

81%

93%

81%

70%

74%

33%

36%

16%

7%

15%

27%

9%

Governmental

support (% yes)

Future potential[Expected trend in the coming 2 years]

53%

20%

54%

46%

17%

38%

20%

Share of

B2B projects

23%

40%

42%

52%

26%

56%

55%

DUMMY DATA20




Most installed EV charging solutions


AC wall boxes

DC wall boxes

DC ground-mounted

station

AC ground-mounted

station

% of installed EV

chargers that are

smart charging stations20% 20% 20% 20% 20% 20% 20%

Most purchased brand Brand 1 Brand 1 Brand 1 Brand 1 Brand 1 Brand 1 Brand 1

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

DUMMY DATA

21




About non-users:

Reasons for not installing any of the 3 types of products (top-1)


EV chargers Reason Reason Reason Reason Reason Reason Reason

Photovoltaic & inverters Reason Reason Reason Reason Reason Reason Reason

Battery storage Reason Reason Reason Reason Reason Reason Reason

Expects to install in 2 years from now

50%

50%

50%

EV chargers

PV

Storage

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

UK Germany Belgium Netherlands Spain Poland France

EV chargers

Photovoltaic & inverters

Battery storage

#1 Store Store 1 Store 1 Store 1 Store 1 Store 1 Store 1 Store 1

DUMMY DATA

22




Purchase channels

Purchase channels

Purchase channels

Purchase channels

DUMMY DATA

23




About replacements of fossil fuel devices (such as a gas boiler) by electrical devices:

The Netherlands 20%

Belgium 20%

UK 20%

Spain 20%

Germany 20%

France 20%

Poland 20%

% of installers who

worked on such a project Current trend: This type of replacement is…

Increasing | Remaining the same | Decreasing | Don’t know

33% 33% 33%

33% 33% 33%

33% 33% 33%

33% 33% 33%

33% 33% 33%

33% 33% 33%

33% 33% 33%

Index


Key takeaways




United Kingdom

Germany

France

Poland

Belgium

The Netherlands

Spain

Appendix

DUMMY DATA

25



United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical

USAGE PER COMPANY SIZE * B2B SHARE OF TOTAL

INSTALLATIONS*

1-4

FTE

5-14

FTE

15+

FTE

EV chargers 20% 20% 20% 20%

Photovoltaics & inverters 20% 20% 20% 20%

Storage batteries 20% 20% 20% 20%

Daily | Weekly | Monthly | Few times per year | Less than few times per year | Never

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

17%

20% of the turnover comes from projects wheresuch products are being installed

ABOUT ANNUAL USERS*:

* Based on those who install at least a few times per year

Base: n=125

Usage of productsQuestion: How often do you install…

Base: n=65

DUMMY DATA26




EV chargersBase: n=54 20%

Photovoltaics &

invertersBase: n=30

20%

Storage batteries* Base: n=11 20%

Increase | Remain the same | Decrease | Don’t know

Potential of productsQuestion: Do you expect your work with such products to increase, decrease or remain the same in the coming 2 years?

Governmental support (% “Yes”)Question: Is the government supporting/ stimulating/ subsidising the usage of the following product groups?

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

* Results are indicative because of low sample size


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DUMMY DATA

27




About EV charging solutions:Most installed EV productsQuestion: What kind of electric vehicle charging solutions do you install mostly?

20%

20%

20%

20%

20%

Don't know

DC ground-mounted station

DC wall boxes

AC ground-mounted station

AC wall boxes

20%of the installed EV chargers are

smart charging stations.

Base: n=54

DUMMY DATA

28




Requirements of principals (top-5)

Question: What are the most important requirements of principals regarding…

EV chargersPhotovoltaics & inverters

20%

20%

20%

20%

20%

Reasonable purchase andinstallation costs

Quality of service

Price of charging

Fast charging

Aesthetic / looking good

20%

20%

20%

20%

20%

Short return on investment/ highefficiency

Quality of service

Energy-saving / cost reduction

Durable products

Aesthetic / looking good

Base: n=54 Base: n=30

29




EV chargers

About non-users:

Reasons for not installing products (top-5)

Question: Why don’t you install…

Photovoltaics & inverters Storage batteries

20%

20%

20%

20%

20%

Not core business

Not being trained

Lack of request fromclients

Lack of experience/expertise

Focus on other types ofinstallations

20%

20%

20%

20%

20%

Not core business

Lack of request fromclients



(Too) high costs involved/not profitable

20%

20%

20%

20%

20%

Not core business

Not being trained

Lack of request from clients



Expects to install this in 2 years from now

50% 50% 50%

Base: n=71 Base: n=95 Base: n=114

DUMMY DATA

30




EV chargers

Problems/ challenges when working with products (mentioned by at least 3%)

Question: What are the most common problems/ challenges you face when working with…

Photovoltaics & inverters Storage batteries*

20%

20%

20%

20%

20%

20%

Don't know

No problems/ challenges

Lack of knowledge client

Infrastructure needs to be better tocope with the increasing demand of

electricity

Difficult/ complex to install

(Changing) regulations

20%

20%

20%

20%


Integrating the panels into theroofs

Getting all components fast

Difficult/ complex to install

20%

20%

20%

20%

20%

Weight of storage batteries

Storage/ placing of thebatteries (take up a lot of

space)


High prices

Disposal of old modules andstorages and deal with the

waste



DUMMY DATA

DUMMY DATA

31




Desired support from manufacturersQuestion: What support from manufacturers can help you to better work with these types of products?

20%

20%

20%

20%

20%

20%

20%

20%

20%

Don't know

Nothing

Other

Technical support

Lower prices/ better discounts

Legislation-related support

General education/ training

Commercial support

Advice on the right products for the requested application

Base: n=67

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DUMMY DATA32




Training needs Question: Do you have any training needs

regarding the installation of…

Base: n=125

20%

20%

20%

EV

chargers

Photovoltaics

& inverters

Storage

batteries

Types of training needs (top-5)

Question: What training needs specifically? By whom?Question: From whom would you expect to receive this training?

20%

20%

20%

20%

20%

Trainings to getcertification/accreditation

Technical specificationof the products

Laws and regulations

Installation

General trainings/knowledge sessions

20%

20%

20%

20%

Don't know

Wholesaler

Independent traininginstitution

Manufacturer

Base: n=52

Base: n=52

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adipiscing elit.

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ligula eget dolor.

Aenean massa.

DUMMY DATA

33




Used brands for EV chargersQuestion: Which brands for EV chargers do you use?

Used brands for invertersQuestion: Which brands for inverters do you use?

20%

20%

20%

20%

20%

20%

20%

20%

Don't know

Other

Wallboxok

Tesla

Schneider

Rolec

Pod Point

Chargemaster

20%

20%

20%

20%

20%

20%

20%

20%

Don't know

Other

ABB

Solis

SolarEdge

SMA

Siemens

Fronius

Base: n=54 Base: n=30

DUMMY DATA

DUMMY DATA

34




EV chargers Photovoltaics & inverters Storage batteries*

Traditional specialised installation

wholesale

Directly from the manufacturer

Traditional building materials wholesale

Pure online shops/ web shops

Other purchase channel

Don't know 20%

20%

20%

20%

20%

20%

Purchase channelsQuestion: Where do you mostly buy the following product groups?



20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

DUMMY DATA

35




Reasons for buying at stores (top-6)Question: What are the main reasons for you to buy at these stores?

20%

20%

20%

20%

20%

20%

Wide product range/ I always findwhat I am looking for

Proximity/ Convenience

Our usual/ preferred supplier

Helpful staff/ good advice

Good relationship / Longcooperation

Attractive prices/ discounts

Purchase stores (most mentioned)Question: Please mention the store name at which you are doing your purchases of…

Store 20%

Store 20%

Store 20%

Store 20%

Store 20%

Store 20%

Store 20%

Store 20%

Store 20%


Base: n=60

Base: n=54

Base: n=30

Base: n=11

EV

chargers

Photovoltaics

& inverters

Storage

batteries

DUMMY DATA

About replacements of fossil fuel (such as a gas boiler) by electrical devices:

36


and

20

Base: n=125

Base: n=22



with

20%

20%

of the installers have done such

projects in the past 12 months

average number of projects,

of installers expect such

installations to increase.

DUMMY DATA

sees an increasing need for electrical installers to work together with HVAC installers.

About cooperation between HVAC & electrical installers:

37




20%

The amount of projects in which a combination of solar heat panels and HVAC systems (like heat pumps) are installed is…

Increasing | Remaining the same | Decreasing | Don’t know

25% 25% 25% 25%

Challenges in working together with HVAC installers

20%

20%

20%

20%

20%

20%

20%

20%

Don't know

No challenges

Other

Time/ planning pressure

Lack of trust/ bad relationship

Lack of knowledge on what the otherinstaller needs

Lack of knowledge on how to incorporatethe two systems in the most efficient way

Coordination of the work – who is doing what and when

Base: n=125

Base: n=125

Base: n=78

Index


Key takeaways




United Kingdom

Germany

France

Poland

Belgium

The Netherlands

Spain

Appendix

DUMMY DATA

39

Respondents’ background characteristics


Owner/ Director/ Manager

Purchaser

Installer

Calculator/ work planner

Project manager/ leader

Engineer/ designer

1 - 4 FTE

5 - 14 FTE

15+ FTE

50%

50%

50%

50%

50%

50%

50%

50%

50%

Job title of the interviewed respondents and the company size Question: What is your position within the company?Question: Yourself included, how many fulltime employees does your company have in total, in all branches?

Q1 2020 data, unweighted

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

40

Questionnaire – theme questions

Block A: Current market and trends

• How often do you install the following types of products? You can answer on a scale of 1 to 6, where 1 = Never; 2 = Less often; 3 = Few times per year; 4 = Monthly;

5 = Weekly; 6 = Daily

• EV chargers

• Photovoltaics and inverters

• Storage batteries

• What share of your total company turnover is coming from projects where products like EV chargers, photovoltaics, inverters, and storage batteries are being

installed?

• What share of your installations of the following product groups are B2B projects?

• What kind of electric vehicle charging solutions do you install mostly?

• What share of the EV chargers that you install are smart charging stations?

• Why don’t you install EV chargers/ photovoltaics and inverters/ storage batteries?

• Do you expect to install the following product groups in 2 years from now?

• What are the most important requirements of principals regarding electric vehicle chargers/ photovoltaics and inverters?

• Do you expect your work with such products to increase, decrease or remain the same in the coming 2 years?

• Is the government supporting/ stimulating/ subsidizing the usage of the following product groups?

41


Block B: Installation challenges and the role of the manufacturer

• What are the most common problems/ challenges you face when working with EV chargers / photovoltaics and inverters/ storage batteries?

• What support from manufacturers can help you to better work with these types of products?

• Do you have any training needs regarding the installation of the following product groups?

• What training needs specifically?

• From whom would you expect to receive this training?

Block C: Purchase channels

• Which brands for EV chargers do you use?

• Which brands for inverters do you use?

• Where do you mostly buy the following product groups?

• Please mention the store name at which you are doing your purchases.

• What are the main reasons for you to buy there?

42


Block D: HVAC & electrical

• In the past 12 months, approximately how many projects have you got where you needed to replace conventional fossil fuel devices such as a gas boiler, for

example, with an electrical device?

• Are the numbers of projects in which you need to replace conventional fossil fuel devices with electrical devices increasing, decreasing or remaining the same?

• Do you see an increase, decrease or no change in the number of projects where a combination between solar panel installation and HVAC systems like heat

pumps, for example, is being done?

• Is there an increasing need for electrical installers to work together with HVAC installers?

• What are the biggest challenges in working together with HVAC installers?

43

About USP

USP Marketing Consultancy

Total

70

Head office Subsidiary

Rotterdam Düsseldorf

Consultants

Research Analysts

Project managers

Market specialist installation, construction, home improvement and real estate

Dedicated and multi-client research

Active in the market for over 25 years

230+ dedicated market research projects annually

Revenue distribution

turnover coming from international projects

70%

turnover coming from dedicated market

research, 10% from multi client

90%

turnover coming from B2B, 30% B2C

70%

focus groups in-depth interviews

78 1,162

B2B CATI interviews

B2C online interviews

58,653 56,750

Research in

34countries annually

What we do

Examples Dedicated market research

• Tailor made

• Driven by your information needs

• Advice & consultancy based on facts and over 25 years of experience in the industry

• Worldwide coverage

• B2B, B2C, qualitative and quantitive research or a combination of both

• Within our market specialism, all types of researches can be conducted

• Targeting the right audience, with the right questions at the right time.

Segmentation Customerjourney

Branding Concept/product research

Customersatisfaction

Trends Distributionresearch

Marketexploration

Pricing Marketsize

44

We are active globally

Countries which we continuously research

Other countries which have been researched in past 2 years

45

46

Principals of USP

DIY ConstructionInstallation

47

Our multi-client research monitorsEuropean

Architectural

Barometer

European

Contractor

Monitor

European

Mechanical

Installation

Monitor

European

Electrical

Installation

Monitor

European

Painter Insight

Monitor

European

Home Improvement

Monitor

Target group Architects Building contractors HVAC installers Electrical installers Professional painters Consumers

Methodology

Annual sample size 5,800 interviews 2,050 interviews 3,200 interviews 3,800 interviews 2,300 interviews 26,400 interviews

Country scope • Germany

• United Kingdom

• France

• Netherlands

• Belgium

• Poland

• Spain

• Italy

• Germany

• United Kingdom

• France

• Netherlands

• Belgium

• Poland

• Spain

• Italy

• Germany

• United Kingdom

• France

• Netherlands

• Belgium

• Poland

• Germany

• United Kingdom

• France

• Netherlands

• Belgium

• Poland

• Spain

• Germany

• United Kingdom

• France

• Netherlands

• Belgium

• Poland

• Spain

• Italy

• Denmark

• Sweden

• Germany

• United Kingdom

• France

• Netherlands

• Belgium

• Poland

• Spain

• Italy

• Denmark

• Sweden

• Austria

Way of reporting Quarterly Bi-annually Quarterly Quarterly Annually Quarterly

2020 Theme topics • Q1: Media orientation &

consumption

• Q2: Shifts in building

methods

• Q3: City of the future

• Q4: Circularity &

sustainability

• H1: Circularity &

sustainability

• H2: Decision-making

• Q1: BIM & calculation

tools

• Q2: Prefab

• Q3: DMU

• Q4: Media orientation &

consumption

• Q1: Electrification

• Q2: Certification &

circularity

• Q3: Services in

installation sector

• Q4: Pricing

• Trend tracking

• Sustainability

• Labour shortage

• Online buying

• Future expectations

• Innovation needs

• Q1: Orientation & smart

homes

• Q2: Purchase channels

• Q3: Branding (A vs.

Private)

• Q4: DIFM vs. DIY

© 11 June 2020, USP Marketing Consultancy B.V.

The information in this publication is strictly confidential and all relevant copyrights, database rights and other (intellectual)

property rights are explicitly reserved. No part of this publication may be reproduced and/or published without the prior

written permission of USP Marketing Consultancy B.V.

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