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Page 1: Report: Global Functional Food Survey Trends and Insights 2014-2016 Category: Consumer Goods  Insert Image Height - 3.60.

Report: Global Functional Food Survey Trends and Insights 2014-2016Category: Consumer Goods

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• Weight management and heart health are two key health concerns

that will boost the growth of functional food and drink sales over the

next 3 years• Greater awareness of health concerns amongst an aging society, and

reduced skepticism over product claims is expected to drive growth

in the functional food market• Younger adults aged 25-34 are seen as the key demographic group

that will drive functional food and drink sales over the next 3 years• The US and China will be the two hot-spot areas where demand for

functional food and drink will intensify most over the next 3 years

Report Insights

Report: Global Functional Food Survey Trends and Insights 2014-2016

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• Energy and sport drinks, cereal and energy bars and juice and soft

drinks are the product categories that will witness the biggest

increase in demand in the coming years• Demand for functional food and drinks in grocers, hypermarkets, and

supermarkets will outpace demand in specialist health stores over

the next 3 years• Across most regions, demand for Omega-6, Probiotics and dietary

fibers will grow during 2014 to 2016• Online sales of functional food and drinks are also expected to

increase over the next 3 years

Report Insights (Continued)

Report: Global Functional Food Survey Trends and Insights 2014-2016

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• Consumer education programs will be the most effective strategy for

the expansion of functional food and drinks into new markets• Clear product description, quality cues to customers, and maximum

brand massaging are the crucial packaging or labeling trends for the

growth of functional food and drinks• The majority of executives across all regions anticipate social media

as the key channel for the marketing communication of functional

food and drinks over the next 3 years

Report Insights (Continued)

Report: Global Functional Food Survey Trends and Insights 2014-2016

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• Analysis of the current status of private label functional food and

drinks across different regions, and assesses availability prospects of

private label functional food and drinks in specific product categories

across different regions over the next three years• Evaluation of the importance of packaging and labeling trends crucial

for propelling the growth of functional food and drinks over the next

three years• Identification of the impact of health claim regulations on functional

foods and drinks• Regulatory environment covering functional food and drinks

business

Report Coverage

Report: Global Functional Food Survey Trends and Insights 2014-2016

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• Identify prevailing level of optimism about the future of the

functional food and drinks market• Identify key focus areas for functional food and drinks product

development over the next three years• Uncover major challenges for functional food and drinks over the

next three years• Anticipates how social media will influence the functional food

market over the next three years• Project changes in the sales of functional food and drinks over the

next three years

Report Benefits

Report: Global Functional Food Survey Trends and Insights 2014-2016

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• Publish date: Nov 22, 2013• Number of slides: 51• Geographic coverage: Global• Available format: PDF, CD, Hardcopy• Price for Single User License: USD 1,950• Price for Site License: USD 3,900• Price for Global User License: USD 5,850• Delivery Time: Within 1 business day• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google

Wallet, PayPal

Report Details

Report: Global Functional Food Survey Trends and Insights 2014-2016

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