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THE POWER OF AN ADVERTORIAL
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M2M & THE INTERNET OF THINGS17/07/14EDITION #0269
M2M & THE INTERNET OF THINGS17/07/14EDITION #0269
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As automated, connected machines hit business fleets, its become more apparent the network perime-ter has expanded greatly. This brings both risks and rewards. To keep the risks in check and to make the most of the rewards, businesses need to stay on top of their assets.M2M can play a role in ensuring that
expensive cargo remains secure and maintains its value from departure to arrival. Has the perishable food in the container spoiled because of a faulty refrigeration unit or has the cor-rect temperature been maintained throughout? A well-constructed M2M solution can use one set of sensors near the food to measure temperature and another set on the cooler to en-sure that its functioning properly. If firms want to gain that competi-
tive edge for moving assets around the globe, they need supportive solutions that help overcome challenges, such as capacity crunch when customers come flooding in, higher operating costs and commodity prices, and a more complex operating environment.
To deal with these unprecedent-ed challenges, organisations need a supplier that has the understanding, solutions and expertise to stitch the vital parts of transport and business together. Companies must have oper-ational visibility as its becoming criti-cal for supply chain and transportation industries to know where a shipment is, and the ability to monitor the envi-ronmental conditions of transported cargo in near real-time.Companies that ship goods all over
the world need the ability to track and monitor the conditions of their assets in near-real time to minimise the risk of damaged, lost or stolen cargo, says Mike Troiano, vice president, ad-vanced mobility solutions, AT&T Busi-ness Solutions. We work with supply chain managers in a variety of indus-tries to deploy mobility solutions that help streamline operations, but also help to transform how they interact and communicate with customers.
HEALTHCARE
M2M and connected devices will power the future of healthcare. Are wearable M2M solutions becoming the technology to watch? The dawn of wearables has opened the door to effective monitoring of a patients heart rate, blood pressure and weight, while fitness apps can re-cord distances travelled by runners and calories burned.Can M2M help to save lives? Yes,
but only if the technology solution is right from the hardware, software, to the network. As a case in point, AT&T EverThere uses a mobile personal
Commercial Feature
AT&T M2M technologyMachine-to-machine (M2M) communication is transforming the way we live and the way we do business
Mike Troiano, vice president, advanced mobilitysolutions, AT&T Business Solutions
connectivity in inaccessible areas, communication across barriers, and simplified installation based on wire-less local area, wide area and sensor networks (https://smartmanufactur-ingcoalition.org/news/frost-and-sulli-van-survey-manufacturing).In many ways, these factories are
already a reality. Right now, M2M solu-tions are being used to monitor, man-age and connect complex systems that link individual machine compo-nents on the plant floor with advanced control systems and manufacturing or enterprise resource planning soft-ware. This allows manufacturers to set up more efficient processes and ulti-mately make better products faster.
emergency response device worn around the neck, which is monitored by a call centre every day of the week. It provides GPS location to the call centre, so if the user needs assistance they can speak to healthcare profes-sionals straight from the device. For the elderly who want to stay in their own house rather than being moved to a care home, this kind of technology is life changing.Fitness tracking devices that mon-
itor your activity steps, distance, sleep, calories burned, and so on can be worn on your wrist or clipped to your clothes. These devices can provide very helpful data to the user and have the potential to be linked to healthcare providers or viewed in conjunction with other fitness apps via the AT&T mHealth Platform. AT&T has been working with developers to create brand new applications that utilise health and wellness data. InterMetro, a business of Emerson
(NYSE: EMR), and a leading man-ufacturer and supplier of storage and transport products for the food service, commercial and healthcare industries, is working with AT&T to create smart mobile workstations that allow caregivers to access treat-ment information and update medical records at patients bedsides. The two companies will integrate
AT&Ts M2M solutions with the Met-ro AccessPoint wirelessly connect-ed mobile workstations, allowing InterMetro to proactively monitor, troubleshoot and share vital perfor-mance data about the devices. The connected mobile workstations send updates and alerts when systems are in need of service and are enabled to receive software updates from In-terMetro remotely when needed. Across all points of the supply chain,
as well as in hospitals and the home, M2M has the ability to alter and improve the healthcare industry drastically.
devices can let managers know and fresh supplies can be ordered, whether manually or in an automat-ed fashion.Mr Troiano sums up the opportuni-
ty for the construction industry when he talks of AT&Ts vision of enabling people to operate anything remotely, anytime and virtually anywhere.
ENERGY
Deciding how the world sources and disseminates electricity has be-come one of the biggest issues of our age. Demand is rising faster than
supply and the energy industry as a whole from traditional suppliers to those betting on renewables is desperate to create a smarter grid. Its only with effective M2M that this will come about.The technology is out in the real
world already. Residential and com-mercial power meters are wirelessly sending real-time data about con-sumption to utilities and operators, meaning more accurate data for billing and, hopefully, less power usage. Pre-pay systems are proving increasingly attractive, allowing homeowners to deal with their bills easily, which saves both the consumer and provider time and resources.Were serving utilities across the
country with smart-grid offerings that go beyond wireless connectivity, says Mr Troiano. Utilities can now offer their clients more convenient pay-ment options and the ability to monitor overall energy consumption, creating a better customer service experience for everyone.The world is really getting behind an
M2M-powered energy industry that benefits everyone.
MANUFACTURING
Analysts are clearly excited about the prospects for M2M in the manu-facturing world. Frost & Sullivan are hailing the dawn of smart manufac-turing, which will see embedded devices and sensors working within short-range wireless and long-range cellular networks to create facto-ries of the future.Inside these futuristic facilities, the
analyst firm predicts advanced robot-ics and enterprise mobility will be on the plant floor, enabling convenient
What kinds of products are likely to come out of these enhanced sup-ply chains? In a recent IDC survey, some 35 per cent of respondents indicated the companies capturing and analysing sensor data were typically those based in chemicals, pulp and paper, metals and other process-oriented products.The car industry is one of the more
prolific users of M2M in the modern world. As 4G LTE networks reach more and more people in the United States, virtually every automobile manufac-turer is working towards a connected car that takes advantage of next-gen-eration data speeds, from voice-con-trolled apps and infotainment to advanced diagnostics.AT&T is working on two major initi-
atives to lead innovation in the con-nected car market a first-of-its-kind connected car centre in Atlanta, called the AT&T Drive Studio, and a modular, global automotive platform titled AT&T Drive. The AT&T Drive Studio integrates AT&T solutions across multiple compa-nies and serves as a hub where AT&T can respond to the needs of automo-tive manufacturers and the auto eco-system at large.Were making a significant com-
mitment to lead the future of the connected car with the launch of the AT&T Drive Studio and our AT&T Drive platform, says Glenn Lurie, president, AT&T Emerging Enterprises and Part-nerships, AT&T Mobility. Our goal is to be the best carrier for connected car innovation in the world.
To find out more att.com/m2m.
The technology is out in the real world already
The construction industry was one of the worst hit by the global financial meltdown. Yet it has the chance to rebound with numerous opportuni-ties to increase efficiency. M2M has a big role to play.By embedding connectivity in their
cranes, excavators and other machin-ery, construction firms can determine when repairs are required, how often vehicles are being used, and where they are located. This will help them organise maintenance, decide wheth-er they can streamline operations, and transfer workloads at greater speed and effectiveness. The data gleaned from this will show how to im-prove processes around construction and how field personnel can do their job more efficiently.Construction sites also need pro-
tecting from criminals. What if, in the middle of the night, thieves arrive and make off with the pile driver? Effective M2M solutions can pro-vide alerts when anomalies occur, so security can be sent in. As the embedded devices dont rely on site electricity, running on battery and using wireless communication, this layer of security will remain switched on even if the power has been cut on site. And if vehicles start moving, construction firms can switch the en-gine off remotely.Opportunities lie beyond the con-
struction site. Tracking of materials using GPS can help firms keep on top of their inventory. When resourc-es are running low, internet of things
GLOBAL M2M CONNECTIONS IN 2013
M2Ms DIVERSE POTENTIALMAJOR DRIVERSECTOR EXAMPLE APPLICATION
Reduced energy costsSMART BUILDINGS Automated monitoring of head, ventilation and cooling
Product informationCONSUMER
ELECTRONICSConnected satellite navigation devices to monitor traffic jams
Proactive maintenanceAGRICULTURE
AND EXTRACTIONRemote monitoring of farm or min-ing operations and equipment
Cost savingSMART CITIES Street lights that dim when roads are empty
Retail innovationRETAIL Wireless payments
Cheaper, home-based serviceHEALTH Remote monitoring of patients and personal health monitoring
Faster response timesEMERGENCY SERVICES
AND NATIONAL SECURITYDisaster response and critical
infrastructure protection
Regulatory requirementAUTOMOTIVE Emergency calling and accident alerts
Reduced maintenance costsMANUFACTURING Predictive maintenance through improved system monitoring
Regulatory requirementUTILITIES Smart meters and energy demand response
Safety and securityLEISURE Leisure vehicle and boat tracking
Cost savingsCONSTRUCTION Monitoring usage of equipment to improve efficiency and cut fuel usage
Cost savingsTRANSPORT
AND LOGISTICSFleet optimisation and supply-chain
tracking and tracing
If firms want to gain that competitive edge for moving assets around the globe, they need supportive solutions that help overcome challenges
10%
2.8%
of mobile connections in North America are M2M
of all global mobile connections are now M2M
TRANSPORTATION CONSTRUCTION
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LOW CARBON BUSINESS22/07/14EDITION #0270
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strategy is a lack of visibility into the full energy story of a facility. Getting insight into how energy is being consumed, what normalising factors create inef-ficiencies and how wastes, such as emissions or effluents are managed, is critical to understanding how human behaviour has an impact.
Data is frequently collected using utility bills and spreadsheets making it difficult to correlate energy events with production events inside a plant. The proper data capture strategy can turn raw data into information and informa-tion into wisdom, enabling continuous improvement strategies.
Ultimately, there need be no more mystery to energy, than any other bill of materials (BOM) item, says Luigi De Bernardini, a systems integrator at Autoware. Energy has to be a raw ma-terial in the BOM. It needs to be seen just as one of the factors to determine performance. The same benefits from continuous improvement initiatives, mobilisation, real-time data availability that apply to production performance, apply to energy performance, he says.
DRIVEN BY MEGA TRENDS
Interest in Energy Management as a Service (EMaaS) is currently being driv-en by four mega trends in the industry:
Need to translate big data into business value;
Increased regulation and tax; Moves from capital expendi-ture to operational finance to reduce up-front costs;
A lack of trained, dedicated energy management resources.
Coming off the back of a recession, business capacities and capabilities remain stretched to the limit in many areas, not least human resource, with effects felt keenly at site level. Plugging the skills gap is where remote energy management brings significant strate-gic benefits.
As mega-trends in the labour force are effectively leaving many sites with a skills shortage, particularly around en-ergy efficiency at process level, energy management becomes one of many hats for site operational engineers. Remote monitoring and remote ana-lytics services can reduce the amount of time site staff need to spend looking for patterns, anomalies and root caus-es of over-consumption in their data, giving them more time to focus on what really matters meeting their targets.
In addition, corporate sustaina-bility teams gain enhanced ability to spot anomalies between sites by benchmarking performance and us-ing remote analytic services to hone in on inefficiencies.
Solutions can also actually help cre-ate revenue and return on investment to drive agendas forward.
We talk about business value with our clients, rather than just cost-sav-ings and meeting regulations, says Mr MacKenzie. A complete energy procurement and efficiency strategy allows a business to better predict cash flows and hedge against market risk, while consuming less energy and reducing waste, without sacrificing pro-duction targets.
FROM BOARDROOM TO SHOP FLOOR
For low-carbon business models to achieve the kinds of energy-man-agement aspirations and targets that prove game-changers and win com-petitive advantage, the aims of the boardroom and abilities of the techni-cal team must also be aligned. Mr Mac-Kenzie sees direction and delivery as mutually dependent.
Energy savings are surprisingly easy to achieve when an executive sponsor is teamed up with operational staff who have a shared understanding of the goals of a lean energy-manage-ment initiative. Leaders need to con-vey and demonstrate the importance of these programmes for the future health of the organisation, he says.
In many competitive industrial goods sectors, volatility and inflation in the cost of energy prove difficult to pass along to the end-consumer. Therefore, any business hoping to retain advan-tage will need to recognise and better control impacts of energy consumption.
Seeing energy management as an opportunity, not a problem, repre-sents the way forward, Mr MacKenzie concludes: Business leaders need to take ownership of their corporate energy equation and realise they can have a significant impact on the bottom line by managing energy as a controllable variable cost.
agement and sustainability, estab-lished in 1836, with 23.6-billion an-nual sales, Schneider Electric delivers energy management expertise through cloud-enabled remote services and software to clients in manufacturing and consumer packaged goods indus-tries, as well as mining, cement, water distribution and treatment, smart cities,
commercial buildings, healthcare, data centre, and transportation sectors.
Schneider Electrics life cycle ap-proach takes a holistic view of sus-tainability, energy supply and energy demand. It helps target key strategic opportunities, based on a companys existing programmes, to deliver best-in-class results and sustained efficien-cies. It considers people and systems issues combined.
Clients move from initial consump-tion awareness via analysis to optimisa-tion and then on towards establishing a culture of continuous energy improve-ment called lean energy management.
The first step on this strategic energy journey, however, begins with identify-ing where on the map you start. Vice president of digital energy services at Schneider Electric, Michael MacKen-zie, explains: Often the difficulty in developing a core energy management
The International Energy Agency is forecasting both a potential dou-bling of global energy demand by 2050, against 1990 levels, and the need to halve CO2 emissions within the same timeframe.
For business and industry, energy consumption is in evidence every-where, whether fuelling wastewater treatment, cement production or food processing. Costs are rising, traditional resources dwindling and the regulatory net is tightening.
In Europe, the 2013 EU Directive on Energy Efficiency requires all non-small and medium-sized enterprises, employ-ing more than 250 people, to complete an energy audit or have a certified en-ergy management system in place by December 5, 2015. The clock is ticking.
HOLISTIC, STRATEGIC, CONTINUOUS
While many businesses are starting the energy management journey from scratch, even established firms with long-term strategies struggle to meet the ongoing demands of providing dedicated staff with the process and energy-efficiency expertise required to maintain on-premise energy manage-ment systems.
This is driving a strong trend to seek out companies who can provide a remote service capability. Using hosted, cloud-based collection and analytics software as a foundation, remote service experts can monitor and improve the energy equation through a holistic approach, including procurement and consumption effi-ciency, as a partner to the business.
As a global specialist in energy man-
Commercial Feature
Taking ownershipof the energy equationThe world is caught on the twin horns of an energy and emissions dilemma
Using hosted, cloud-based collection and analytics software,
remote service experts can monitor and improve the energy equation through a holistic approach
EU INFLATION RATES OF SELECTED CONSUMER PRODUCTS
2005
175
150
125
100
2006 2007 2008 2009 2010 2011 2012 2013 2014
THE BEAUTY ECONOMY04/09/14EDITION #0271
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uct experiences we create, which are underpinned by excellent science, he says.Unilever con-
tinues to deliver breakthrough inno-vation, as it did back in 1894. But in its inclusive view of personal care and beauty there is as much a place for soap bars as there is a place for pre-mium products and extending from skincare, to haircare, to oral care. The first thing that people notice
is your smile, says Dr David Tharme Jones, a leading cosmetic dentist at The London Smile Clinic. Having prac-tised for over 20 years, I have seen pa-tients becoming much more concerned about the health and appearance of their teeth. Indeed a survey found that 52 per cent of people say that a beau-tiful healthy smile is important when it comes to looking good compared with 27 per cent who say its a perfect figure. Good teeth give you confidence. However, it is little known that 80
per cent of common tooth problems, such as decay, are caused by ero-sion of enamel, the outer, protective coating of the tooth. Enamel erosion comes from acid, commonplace in most food and drink, yet enamel can-not be reproduced by the human body. Our journey started almost a dec-
ade ago. Inspired by bone repair tech-nology, we asked ourselves, so what about tooth enamel? explains Fred Schafer, oral care researcher at the Regenerate International Research Centre. REGENERATE Enamel Sci-ence is the first-ever system which provides the answer to this challenge, offering a solution to people troubled by enamel erosion.Newly patented1 NR-5 ingredients
combine to form a fresh supply of enamel minerals, which wrap and inte-grate into teeth, helping to regenerate
The launch of Lifebuoy soap in 1894 created
the multination-al business
that we have today
a business built over 125 years on
a belief that equality of access to personal care should be a source of empowerment and confidence for everyone, says Mark Bleathman, vice president personal care, Unilever UK and Ireland.We have a democratic and inclu-
sive view of personal care. Our mission is to help every single person make the most of their bodies and their lives by being healthier, happier, and their most beautiful inside and out. We do this through our campaigns, such as the Dove Campaign for Real Beauty, and also through the superior prod-
Commercial Feature
Changing lives andbringing a smile to facesWith a long history of promoting healthcare and personal wellbeing, Unilever now offers a revolutionary new dental treatment
teach British children how to wash their hands effectively to combat the spread of germs. This work continues today, around the world, through the Unilever Help a Child Reach 5 programme, which aims to help prevent the deaths of two million children who do not live to their fifth birthday as a result of easily pre-ventable diseases such as diarrhoea.Today Unilever is the largest personal
care company in the UK and owner of the Dove, Vaseline and Simple ranges, which lead the market in skincare, as well as the UKs top-selling deodorant brands Sure, Dove and Lynx. With VO5 and TRESemm already leading hair styling brands, the latter is a firm contender for the UKs number-one selling spot.
It is health where the Unilever story began in Victorian England when William Hesketh Lever, a partner in his familys wholesale grocery firm and later to become Lord Lever-hulme, became deeply troubled by epidemic diseases, such as cholera and typhoid.The chronic lack of sanitation was
leading to thousands of deaths de-spite the link having been established between handwashing with chlorinat-ed lime and eliminating germs.It was Lever who discovered that
carbolic acid was also a strong and, im-portantly, affordable disinfectant, and who set out to bring cleanliness to all. In 1894 he launched Lifebuoy Royal
Disinfectant Soap, making the preven-tion of illness available to the masses. Such was its effectiveness and suc-cess that Lifebuoy launched the fol-lowing year in America and went on to become symbolic of national heroism when each First World War soldiers kitbag was issued with a bar. Lever Brothers, as the company was
known at the time, also launched in 1926 the Clean Hands Campaign to
REGENERATE Enamel ScienceTM is the first-ever system which offers a solution to people troubled by enamel erosion
enamel and reverse
the erosion pro-cess by restoring
enamel mineral content with regular use2.The REGENERATE Enamel
Science has two elements: an Advanced Toothpaste for twice-dai-ly brushing and a Boosting Serum, with two custom-fit mouth trays to be applied monthly, over three con-secutive days. The serum increases the effec-
tiveness of the Advanced Toothpaste by 43 per cent3, with 82 per cent of enamel regenerated after just three days use4. The toothpaste and the serum act on early invisible stages of erosion.Beauty benefits of the Advanced
Toothpaste include protecting and strengthening against cavities, making teeth three times stronger5 based on an in-vitro test measuring enamel hardness versus standard fluoride toothpaste restoring teeth to their original whiteness and giving a pleasant fresh-mint sensation.Rooted in the concept of intima-
cy and care, Unilever once again is proving that innovation is the key to revolutionising and changing lives for the better.
REGENERATE Enamel Science Advanced Toothpaste, RRP 10; REGENERATE Enamel Science Boosting Serum, RRP 30 Available at Selfridges and larger Boots stores regenerateNR5.com
1 Patents granted and patents pending. 2 Acts on early invisible stages of erosion. 3 Based on a three-day in-vitro test measuring enamel hardness with combined use of advanced toothpaste and boosting serum versus advanced toothpaste only.4 Based on an in-vitro test measuring enamel hardness after three days combined use of toothpaste and serum.5 Based on an in-vitro test measuring enamel
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For decades most NHS trusts and private hospitals have struggled to manage patient information effec-tively. Costly government IT projects have tried and failed to address the issue, causing frustrations for GPs, consultants and patients alike.In an age of increasing patient choice
and competition in the health sector, the onus is now on individual hospi-tals or trusts to take action by deploy-ing a comprehensive system that can record patient history, log all docu-mentation and manage treatment across the entire patient experience. MEDITECHS electronic patient
record system does just that, providing all necessary information for anyone involved in the treatment of a patient, as part of a broader package that cov-ers every aspect of a providers opera-tions, from finance to administration.
The electronic patient record sys-tem captures everything from the first referral letter sent in by a GP, ensuring previous history of a recurring com-plaint is instantly available to any GP or consultant who may be picking up the case in the future, even if he or she may not have been involved in the ini-tial process. A core part of the system is its ability to interact with existing packages, most notably the Choose and Book system operated by the NHS.
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Solving the data dilemmaNHS trusts and private hospitals need to take responsibility for ensuring they can capture and access patient information anywhere, anytime
Patients can arrange or alter appoint-ments on the Choose and Book web-site, and the system will automatically be updated, giving visibility across the entire process. MEDITECH has been operating in
the UK for 24 years and is already rolled out in 35 hospitals, working across ten NHS trusts and four pri-vate providers. City Hospitals Sun-derland uses the full information system, including linking in with the NHS Choose and Book package, while Burton Hospitals NHS Foundation Trust makes use of its electronic pre-scribing capability.The system itself has evolved with
the times. It can already be accessed over tablets or smart phones, mean-ing consultants or physicians are not tied to a particular terminal and can literally have access to patient infor-
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US
26%
mation with them at all times. Immi-nently, the entire process will move to a web-based system MEDITECH will be the first company to offer such functionality which will allow medi-cal professionals to access data from anywhere with an internet connec-tion in a highly user-friendly format. With hospitals and trusts increasingly having to compete for the best con-sultants and health professionals, this can help recruit the best talent and ultimately deliver more business for that organisation. Hospitals and trusts looking to
install the system will also bene-fit from MEDITECHS experience of managing other rollouts. The company now operates a process whereby dedicated trainers enter the hospitals to train all individuals in the relevant parts of the system, including the use of qualified clini-cians to demonstrate its features such as medical dictionaries to consultants and practitioners. The entire system will then go live in one go after a 16-month period, elimi-nating the problems that can occur with staggered rollouts. The result is highly predictable outcomes, using an established process that has been tried and tested.
MEDITECH has been operating in the UK for 24
years and is already rolled out in 35 hospitals, working across ten NHS trusts and four private providers
CANADA41%
UK, FACILITIES
35
PROJECT MANAGEMENT20/05/14EDITION #0260
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In an ageAAssociation for Project Management (APM) celebrated its 40th anniversary in 2012, the year many argue that project management came of age.
Amid the plethora of project success, APM launched its vision of a world in which all projects succeed. It is a bold vision, but one that is achievable, as demonstrated by the projects that came to fruition in 2012, such as the London Olympic Games, the Shard and the completion of the digital switchover.
We needed a challenging and inspira-tional vision that would stretch and excite us. We wanted to change the perception that has dogged project management for many years that projects do not succeed, which is evidently wrong.
It is very frustrating when people sug-gest projects are more than likely to fail. By starting a project with that mentality you are inviting failure; you have to plan for and ensure success.
When you look at projects that dont succeed, it is normally for a small number of the same reasons. Once you realise that, you can take action to avoid or minimise the impact of those causes, thus greatly enhancing the likelihood of success.
After all, every project should succeed and, if they are approached in the right way, they are highly likely to.
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An absolute intolerance of failureMike Nichols explains the idea behind the associations challenging and inspirational vision
The message is simple: by doing the right things, you can make a huge difference to your projects outcome. It is not rocket science; it is about having an absolute determination to succeed and an intolerance of failure. If you have that, then the likelihood is that projects will be successful.
A similar approach in other areas, notably a zero tolerance of defects in car manufacturing and of accidents in construction, has resulted in dramatic improvements in reliability and safety.
At APM, we are of course supporting the vision by providing guidelines to define and achieve success, by developing professionalism and by encouraging ever-increasing levels of knowledge and professional competence.
In short, we will not stop until we completely eradicate the presumption that projects fail.
With APM at the heart, we have started a movement of professionals and organ-isations that are intolerant of project failure. The new expectation will be that all projects succeed.
To achieve this exciting vision, APM needs the support of everyone involved in the creation and delivery of projects: from sponsors and project professionals, right through to end-users, from government departments to other professionals.
members making APM the largest
professional body
20,000+
organisations have joined APM as
corporate members
521
good practice events and webinars held
each year
200+
The new expectation will be that all projects succeed
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VERTICAL HALF PAGETOWER
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COSMETIC PROCEDURES15/07/14EDITION #0267
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P14
Leading up to the February 1, 2014 SEPA compliance end-date, cor-porates must implement the right strategy to ensure SEPA compli-ance, including converting BBANs (basic bank account numbers) to IBANs (international bank account numbers) with BICs (business iden-tifier codes), modifying files to the new XML ISO 20022 standard and considering if direct debit mandates need to be resubmitted.
For those corporates that have not yet started to prepare, delays in processing, increased operating costs and potential-ly serious cash-flow consequences lie in wait. Corporates who embrace the chang-es brought by SEPA should expect to see a full range of benefits, including greater flexibility with banking partners and lower costs in their payment operations.
SEPA ensures all euro transfers are made in the same way everywhere in the SEPA zone, within a predictable timeframe and at the same cost irre-spective of destination. Beyond simply being able to ensure remittance infor-mation is accurately transmitted and received, corporates can also leverage advantages from settlement windows to help streamline their operations and reduce their fees for payments.
The standardisation brought on by SEPA will be an important mechanism corporates can leverage to ensure con-trol of their receivables. They can also minimise the need to access expensive lines of credit and sustain appropriate liquidity for supporting daily operations.
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SEPA: a wealth of potential benefitsThe Single Euro Payment Area (SEPA) EU initiative to streamline bank transfers is just around the corner. Will your business be ready?
Finally, the standardisation affords a corporate greater flexibility to switch bank partners. The switching power will help to drive attractive pricing negotia-tion leading to improved profitability in treasury functions.
Corporates currently taking a wait and see approach to compliance must act now to create a strategy for SEPA migration and ensure their new payments process is compliant and op-erating reliably well before the deadline.
In light of the challenges involved, a lot of work may be necessary to implement new practices and policies into a work-flow. For many corporates, the adoption of SEPA has served as a catalyst for change by instituting new policies and programmes with dedicated personnel responsible for the upkeep of the bank and customer/vendor data to ensure lasting integrity in the years to come.
After all, the February 1, 2014 dead-line is just around the corner, and the necessary compliance mandates do not discriminate between corporate sizes where payments are considered.
Accuity offers a wide range of IBAN solutions designed to provide complete information for SEPA-compliant payment messages. As the leading provider of solutions that automate BBAN to IBAN conversion along with providing BICs for every IBAN, Accuitys solutions help efficiently process IBAN payment trans-actions and reduce the amount of time and money spent on errors and repairs.
www.accuity.com/sepa
9%
12%
41%
14%
24%
Streamline processes and reduce costsCollect direct debit payments based on SEPA DDs
Efficiencies of ISO 20022
Centralise cash management
Consolidate number of bank accounts
SOURCE: EUROPEAN PAYMENTS COUNCIL 2013
ADVANTAGES OF SEPA PAYMENT SCHEMES
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GOING GLOBAL 09/09/14EDITION #0272
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Significantly, i-movo allows retailers to deploy mobile across their exist-ing electronic point of sale
(EPoS) systems using the same mes-saging infrastructure as debit and credit cards.
This will work across any retail sys-tem, whereas every other approach requires some fairly deep-routed changes to either systems or pay-ment terminals, he explains. The product itself is patented in both the
UK and US. The system has already
been successfully imple-mented with 16 Albanian retailers in the countrys
first coalition loyalty scheme, operating across both relatively unso-phisticated EPoS and payment-termi-nal configurations, and fully integrat-ed retail systems at Vodafone.Scottish and Borders retail chain
Keystores has also rolled it out across
170 stores. Here, the retailer had no previous loyalty scheme in place, but has now effectively bypassed plastic cards altogether and developed a market-leading programme.
The business is using three chan-nels social media via Facebook, loca-tion-based marketing using Vouchercloud and SMS text messages to those who have opted to receive them to deliver offers and vouchers to
Loyalty schemes are a very effective way of helping re-tailers distinguish their of-fering and generate repeat business, as well as gaining impor-tant information about customers.
Any retailer hoping to be around in five years time will need to have some form of scheme in place, but the traditional loyalty scheme based around costly plas-tic cards and paper corre-spondence is not the an-swer, warns David Tymm, chief executive of i-movo.
Instead, retailers looking to develop a compelling loyal-ty proposition need to em-brace mobile, using cus-tomers phones to send and redeem vouchers, and verify transactions are gen-uine. You can virtualise the loyalty scheme by removing the single most costly element of it, which is the production and distribution of cards and the use of paper as the way of communicating with members, says Mr Tymm.
You dont need to know some-ones name or where they live to build up a very detailed picture of what theyre like as a shopper. Its more important to be able to iden-tify that an individual has a certain purchasing pattern.
i-movo enables retailers to offer various loyalty-based elements to customers, including allowing them to present vouchers on their mobile phones at the point of sale or to ver-ify that a transaction took place by matching the individual with a basket of goods using their mobile phone number.
Vouchers cannot be used more times than in-tended by the issuer and may not be used after a promotion has finished or at the wrong location, says Mr Tymm.
Commercial Feature
You can virtualise the loyalty scheme
by removing the single most costly element of it the production and distribution of cards and paper
customers. The social media channel has proved particularly effective, with more than 50 per cent of people down-loading vouchers from Facebook going on to redeem them in the store.
No other company can do what we do, in the way we do, says Mr Tymm. Our method is easier to implement than other approaches for most retail-ers as it is based on standards com-mon to retail and payment systems the world over. Implementing i-movo means a whole range of loyalty propo-sitions can be developed. This is vital as there is no one-size-fits-all solution for customer loyalty.
To find out more, contact i-movo on 0207 960 2570
I-MOVO IN NUMBERS
Stay loyal in avirtual worldThe retail landscape is a tough environment and retailers need to do all they can to stand out from the competition
of vouchers processed
54m+
transactions
8m+
retailers accept i-movo vouchers
50,000+
successful campaigns
200+
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