EDF ReportIdeas - Community Management(6-12 August/ 2012)

Advertising• Despite people complain about the service on the call centre

and the holding times; EDF has a positive sentiment among the public regarding to the new ad.

• Advertising make people talk about the hilarious advert, even its characters. Public qualify the advert as one of the best of the Olympics.

• Should be considered promoting the TV ads on Facebook, as it could lead to more conversations and positive interaction.

Content• Regarding to Facebook, customers are interested in

downloading pictures taken at the Olympic Park.• It would be nice to take advantage of it and invite people to

tag themselves in the album.• There is a niche out there: FAMILIES. EDF could develop an

strategy to start sharing some content for them, activities that bring engagement to the brand.

Zingy• People like Zingy. It is a fact. They are sharing Zingy

merchandising and some people even knitted it.• I reckon Zingy could take part in conversations on Twitter,

interacting with the post on the other account – EDF Energy. As the 2 accounts seem to be disconnected.

Frequency• It seems like Monday is a busy day for complains about the

phone service.• Weekend seems to be quite. Although, Sunday was pretty

busy. Olympics ceremony and article on the Telegraph kept the tweets coming.

Olympics• People enjoyed the pictures taken with the athletes at the

Olympic Park, they kept asking on Facebook where were they. There should be an easy way to tell people how to find their pictures after those are taken in order to simplify the process to answer every time the same question.

• #Energy 2012It is an incredible concept, people enjoyed all the activities during the games, the London Eye and great atmosphere in London.After the games finished, it would be great to do something with all the pictures and moments that people share with the #.

Thanks!