Report Bike

8/3/2019 Report Bike

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ONN

To know about the convenient level of small carTo know about the convenient level of small car

PROFESSIONAL COLLEGEPROFESSIONAL COLLEGE

UNDER THE GUIDANCEANCE OFOF

Ms. Swati gupta

SUBMITTED TO:SUBMITTED TO: SUBMITTED

BY:

Prof. P.K. Agarwal-(Director)Prof. P.K. Agarwal-(Director) PRANNOY RAJPRANNOY RAJ

IIMT Professional CollegeIIMT Professional College PGDM (1STST) SEM

MEERUTMEERUT ROLL NO – M10009ROLL NO – M10009

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Student’s Declaration

I hereby declare that the project entitled

“To know about most convenient

small car” and the information presented

in this report has been written by me on

the basis of survey of “To know about

most convenient small car” This is

correct to the best of my knowledge and

the report presented has not been

published anywhere else.

Date

Place { Prannoy Raj

}

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ACKNOWLEDGEMENT

This Research project has not been prepared by usexclusively but, several personalities(respondent) havecontributed toward this. To all those whose ideas have beenhelpful in preparing this research project, we express our sincere appreciation. I am deeply indebted to Dr.P.K,Agarwal who acted as a mentor and remain the constantsource of inspiration and motivation in completing this project. I would also like to thank his reviews andcomments have helped us to improve this Research project.

Our group members and colleagues who has been a greatsource of guidance and encouragement, we are indebted tothem for their painstaking efforts in helping us while preparing this Research project.

We are very grateful to all respondent without their co-operation and support this research survey would have beennot possible.

Last but not the least we would like thank one and all whohelped us while doing this research survey.

Vikash Kumar.Mithilesh kr.Singh.Gautam Kumar.Arijit pramanik.Sharad singh.

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Preface

Management survey has gained rapid and

tremendous importance over the past some

years, management was previously considered

as an in born art or talent but in today’s fast

developing world, this has been modified.

I undertook survey to The most acceptable

bike in new generation in Meerut of IIMT

Management College and the project

“Performance Appraisal” is to analyze the

factors which influence the customer

performance. . The cause behind the failure of

an organization is many & multidimensional,

decision making. The work on this project was

started to test the theoretical knowledge in

practical relevance and measure the

performance of customer.

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The survey was quite interesting, inspiring,

satisfying, learning and academically awarding.

CONTENTPAGE NO.

Declaration 2

Acknowledgement 3

Preface 4

Objective 6

Introduction 7

Research Methodology 8-11

Data Analysis 12-23

Findings 24-26

Limitations 27

Suggestions 28

Conclusion 29

Annexure 30-31

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Bibliography 32

Research Objective

To study the consumer trend in bike sector . To study customer decision-making & preferences

To study the market potential.

To study customer purchase decision behavior .

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INTRODUCTION

This research project is based on survey which

has been done between period of October toDecember to know the most acceptable bike inyoung age groups. We have undertakenvarious areas of Meerut and our native place toanalyses different perception, taste andawareness regarding the bikes they like tohave. we analyses the fact that as the number

of companies and their model are increasingthe likeness to have different attributions is notdeclining but it is increasing day by days,People as their behavior wanting more andmore exclusive features in their bikes. Either itis colors, styles, mileage etc. Survey reveal lotsof contrasting attitude and behaviors of customer most of them had strong impact of goodwill, resale values, brand in their mind. They take in to consideration all these factorduring purchasing bikes.While surveying we come to know that HEROHONDA has captured the heart of about 50%

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customers due to its variations in product,customer satisfaction, availability of sparesand parts etc followed by bajaj,Yamaha,TVS

and others bike .Black is the most preferredcolour.

Research methodology

Research in common parlance refers to a search for knowledge. One can also define research as a scientific andsystematic search for pertinent information as a specific

topic. Infect research is an are of scientific investigation.Research is an academic activity and as such the termshould be used in technical sense, Research comprisedefine and redefining problems, formulating ,hypothesis or suggested solution collecting organizing and evaluating,data, making deductions and research ,conclusion, and atlast carefully testing the conclusion to determine whether

they fit the formulating hypothesis.

Define the research problem:-A research must find the problem and formulate it so that it becomes susceptible to research.

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I have also define the research problem i.e to studyconsumer trends , behavior, preferences and level of satisfaction in bike.

Research methodology:-After defining the research problem the for most step will be planning for further investigation.A research design is the arrangement of condition for collection and analysis of data in a manner that aims tocombine relevance to the research purpose with economy

in procedure.

Research Objective :-

To study the consumer trend in bike sector. To study customer decision-making & preferences.

To study the market potential. To study customer purchase decision behavior .

Research Design:-Descriptive &Analytical research includes survey and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it

exists at present.

Research Sample :-

250 Questionnaires

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Research Instrument:-

I used direct observation & Questionnaire as researchinstrument.

Area of Research:-

Meerut.

Research of data:-

Primary dataSecondary data

Primary data :-Primary data are are gathered for the specific purpose or for a specific research project , consist of original informationfor the filaments of project objective.

In this research Questionnaire is been used as to gather

the primary data.

Collection of primary data :-

ObservationFocus Survey

Questionnaire

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Secondary data:-Secondary data are the data the which already exists somewhere secondary data provides standing point for research

& after the advantage of low cost & ready availability.

InternalExternal

Internal data are reports & memos generated within anorganization to facilitate its operations & annual reports .

External data are those specially produce for outsideconsumption.

Direct observationBook for marketing managementSurvey of customer data and report.

Limitation :-

While working on this project I have to face somedifficulties while conducting the survey. People were notinterested in giving there actual information about their family income and airtime, as they were extremely scaredabout the income tax. Some people have difficult to takethem in confidence so they can give correct information.

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DATA ANALYSISData analysis is a process of inspecting, cleaning,

transforming, and modeling data with the goal of

highlighting useful information, suggesting

conclusions, and supporting decision making.

Data analysis has multiple facets and approaches,

encompassing diverse techniques under a variety

of names, in different business, science, and socialscience domains.

Example – bar diagram , pie chart etc.

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MILEAGE

From the above diagram we inferred that Most of

the people strongly agreed to have good mileage in

Parameter No.of Respondent

Strongly agreed 155

Agreed 65

Undecided 15

Disagreed 10

Strongly disagreed 5

Total 250

MILEAGE PREFERED BY RESPONDENT

Strongly agreed,

155, 62%

Agreed, 65, 26%

undecided, 15, 6%

Disagreed, 10, 4%

Strongly

disagreed, 5, 2%

Strongly agree

Agreed

undecided

Disagreed

Strongly disagr

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their bikes and few of the people strongly disagreed

to have good mileage.

MAINTENANCE

PARAMETER NO OF PERSONSStrongly Agreed 60

Agreed 150

Undecided 15

Disagreed 15

Strongly Disagreed 10

Total 250

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the people agreed to have easy maintenance of their

bikes and only few people disagreed this factor..

PRICE

MAINTENANCE PREFERED BY THE RESPONDENT

Strongly Agreed,

60, 24%

Agreed, 150,

60%

Undecided, 15,

6%

Disagreed, 15,6%

Strongly

disagreed, 10,

4%

Strongly Agreed

Agreed

Undecided

Disagreed

Strongly disagreed

Parameter No. of PersonsStrongly agreed 65

Agreed 115

Undecided 50Disagreed 15


Total 250

PRIC

Strongl

disagreed,15



As we know that India is developing country so that peopleliked to have economic bike. From the above diagram we

inferred that Most of the people agreed to have optimum

price of their bike and few of people strongly disagreed.

SELF-START


Strongly agreed 120

Agreed 65

Undecided 45

Disagreed O


Total 250

SELF-START PREFER ED BY RESPON

Strongly agree

120, 48%

Agreed, 65, 26

undecided, 4

18%

Disagreed , 0, 0

Strongly disagre

20, 8%

Strongly agr

Agreed

undecided

Disagreed

Strongly disa

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.


the people strongly agreed to have self-start

technology in their bikes and no one liked to ignore

this facilities..

RESALE VALUE


Strongly agreed 50

Agreed 110

Undecided 60

Disagreed 25


Total 250

RESALE VAL

Strongl

disagreed,

2%17



From the above diagram we infered that Most of

the people like to have good resale value of their

old bike. And only handful people didn`t agreed.

Spare and parts availability

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SPARE AND PARTS PREFFERRED BY THE

RESPONDENT

Strongly agreed,

95, 32%

Agreed, 85, 29%

Undecided, 45,

15%

Disagreed, 65,

22%

Strongly

disagreed, 5,

2%

Strongly agreed

Agreed

Undecided

Disagreed

Strongly disagree

From the above diagram we inferred that people

like those bike whose parts and spare are easilyavailable in the market and people strongly

agreed this factor while few disagreed.

PARAMETERS NO OF PERSONS

Strongly Agreed 95Agreed 85

Undecided 45

Disagreed 65


Total 250

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ENGINE CAPACITY

ENGINE CAPACITY PREFFERED BY THE

RESPONDENT

Strongly agreed,

85, 34%

Agreed, 125,

50%

Undecided, 20,

8%

Disagreed, 15,6%

Strongly

disagreed, 5,

2%

Strongly agreed

Agreed

Undecided

Disagreed

Strongly disagre


the people agreed to have powerful engine capacity

in their bike and only few disagreed.

PARAMETER NO OF PERSONSStrongly Agreed 85

Agreed 125Undecided 20

Disagreed 15


Total 250

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COLOUR PREFERNCE OFRESPONDENT

From the above diagram we infered that Black is the

most preferred colour liked by young generation

Colour of Bike Liked By Respondent No.Of Respondent

Black 122

Red 67

Others 61

Total 250

COL

Others, 61, 24%

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followed by Red and Others ( blue , silver ,yellow )

whose percentage are 49% ,27% and 24% respectively.

CELEBRITY ENDORSEMENT

PARAMETER NO OF PERSONS

Strongly Agreed 75

Agreed 75

Undecided 60Disagreed 35


Total 250

CELEBRITY ENDROSEMENT PREFERED BY THE

RESPONDENT

Strongly agreed,

75, 30%

Agreed, 75, 30%

Undecided, 60,

24%

Disagred, 35,

14%

Strongly

disagreed, 5,

2%

Strongly agreed

Agreed

Undecided

Disagred

Strongly disagre

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From the above diagram we inferred that celebrity effect

the choice of people to have their preferred bike and most

of the people agree this factor.

BODY SHAPE

From the above diagram we inferred that Most of the

people strongly agreed to have Stylish body shape of


Strongly agreed 140

Agreed 65

Undecided 30

Disagreed 10


Total 250

BODY SHAPE PREFERED BY RESPONDENT

Strongly agreed

140 56%Agreed 65 26%

undecided 30 12%

Disagreed 10 4%

Strongly

disagreed 5 2%

Strongly agree

Agreed

undecided

Disagreed

Strongly disagr

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their bikes and few of the people strongly disagreed to

have good body shape.

PREFERED BIKE OF RESPONDENT

From the above diagram we infered that Hero Honda is the

most prefered bike in young generation follwed by Bajaj,

Bikes Liked By Respondent No.Of Respondent

Hero Honda 130BAJAJ 63

Yamaha 17

TVS 32

Others 32

Total 250

B

Yamaha, 17, 7%

TVS, 32, 13%

thers

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TVS ,Yamaha, and Others whose percentage are 52 % ,

25% , 13% ,7% and 3% respectively.

FINDINGS

Talking of the two wheeler industry, the names thateffortlessly come to us is Hero Honda, Bajaj Auto, TVSMotor, Yamaha Motor, and others.

The two wheeler segment has played an important role ingiving a push to the automobile industry in India.

In fact, the production, sales and exports of the twowheelers is a fair indication of the growing importancethat it enjoys in this country's manufacturing economy.

A finding of the two wheeler industry makes this clear that the two wheelers are among the most sought after automobiles in India for some time and the trend is likelyto stay for a while.

The economic growth, need for better conveyance andgradually improving road infrastructure coupled with better credit and financing options, have acted as a major

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catalyst in encouraging the growth and development of the two wheeler segment in India.

The new and improved features on the two wheelers,their stylish and trendy looks and a rage with thecountry's youth who form a substantial influence indetermining the consumer behavior have ensured.

The two wheelers remain on top of the automobileindustry's agenda in India.

Based on our survey we find numbers of contrast in behaviors of the users who uses or like to have a bikeinspired of such a huge number of choices a customer

has i.e.

Colours.

Style.

Engine capacity etc.

The total sale of two wheelers in India has touched afigure of 7.86 million units by March, 2007, up 11.42%from the previous fiscal figures of 7.05 million.Production during the period reached 8.63 million units.

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The production of two wheelers in India is expected toreach a staggering 17.85 million units by 2011-12, morethan double of the current production level.

The two-wheeler production capacity is to reach 22.31million units in 2011-12 compared with 10.78 million in2006-07.

India is likely to export 1.39 million two-wheelers in2011-12 compared with 590,000 in 2006-07.

Total investment for new capacity generation in two-wheeler segment is likely to be more than $2.2 billion(INR10, 000 crore).

Hero Honda, Bajaj Auto and TVS Motor remain theleading players in terms of sales and popularity of their

two wheelers.

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LIMITATION

It s time consuming process.

It was costly affairs.

Some of the respondent had negative behavior towardsurveying caused a problem while concluding survey.

Customers have no time for fill the questionnaires.

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SUGGESTIONS

Coordination between departments must be improved.

Match competitors schemes.

Try to capture the nearest other markets nearest other markets nearby.

Occasional offers.

Investigator should possess very politeness, patience and positive attitude while dealing with respondent.

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CONCLUSION

The two wheeler segment has played an important role ingiving a push to the automobile industry in India. In fact,the production, sales and exports of the two wheelers is afair indication of the growing importance that it enjoys inthis country's manufacturing economy.After conducting the survey we analyses that mind of usersof bike is of wanting in nature they never get satisfy withthe product they use. People need every time modificationsin the technology they are using.But at the same time they gave more emphasis on goodwillof the company, and look for prospective that after using

the bike they get good resale values of it.Young generation give more emphasis on speed style looksselfstart, colour ,disbreak etc.Based on survey we came to analyses that followinginference:-About 50% of people prefer to have Hero Honda followed by Bajaj , Yamaha ,TVS and other respectively.

About 49% of people prefer to have Black colour bikes andsecondly red.Mileage was mostly preferred by people which was 62%.Price was mostly agreed one and it was 46%.Resale value was mostly of optimum levels

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Annexure

Dear,Sir/madam

We are thankful to you for patronizing acceptable bike innew generation we hope that you are satisfied with the product &quality of company .As there is always scope for improvement we should like to get your opinion in theseareas.I would , therefore, request you to kindly assist us in our efforts by sparing a little time to give us your valuable feed

back from below .Please do not hesitate to inform us of anyobservation that you think may be relevant .we assure youthat you would try to come up to your expectations.

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MARKET RESEARCH

Most acceptable bike by the younggenerations

PERSONAL DETAILS: ~

NAME : -……………………………………AGE :-……………..

Occupation:- Service .Business .Student .Professinal. Others…

QUESTIONNAIRE: ~

1. Which company bike do you ride….?

a)Hero Honda b) Bajaj c)Yamaha d)TVS e)Others………

2. Name of the model ………………………………….

3. You are using this bike from how many years/months ? …………………….

4. Why are you using this bike, give reason….

a) Economic price b) Comfortable c)Mileage d) Low maintance e)Others

5. Which bike is the big competitor of your bike….?

a) Pulsar b) CBZ c) Passion d) Apache e) Karizma

6. What suggestion you want to give your bike manufacturing company for Improvement…?

a) Price . b) Look c) Low maintance d) Mileage e) Others

7. If you want to replace your bike another company bike which one you select ?a) CBZ b) Yamaha FZ c) Apache d) Pulsar e) Others

8. Is Company Goodwill the one of the factor of your selection of bike…?

a) Yes b) No

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