Report Big Bird done FULL REPORT BIG BIRD

7/30/2019 Report Big Bird done FULL REPORT BIG BIRD

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INTRODUCTION

MS Worldwide Manufacturing (M) Sdn. Bhd. Has been registered under the Companies Act

1965 on March 27,2007. The company is operating in Batu 14, Kg Padang Marhum , 32900

Parit, Perak, Malaysia. The paid-up capital of RM 100000.00 is used. Company directors

that responsible for ensuring that company running smoothly are En Mohd Shahrom bin

Shahidan and Mrs. Rodziah binti Mohamed. Company has obtained Certificate of Best

Manufacturing Practices (GMP) LC No 041/07 on 24 December 2007 ND HALAL Certificate

(Perak) : H-08-741. This company is running at No 3 & 3A, Taman ISkandar Bistari 32610

Seri Iskandar, Perak Darul Ridzuan.

This company produce their products based on an ostrich. The name ‘Big Bird Lamborian’ is

based on ostrich that represent a bird that have big size and the Lamborian is referring tothe place that the first product is produced. The founder gets the idea when he was in 42

years old. The company vision is to become business compete better through best

achievement in quality. For them, it is not important to get achievement or appreciation from

other parties but the most important thing is produce a high quality product and meet the

customer satisfactions. It also has many different missions to achieve. The missions are:

Committed to introduce product that are released to international level and put this company

to a higher level.

Strive to produce products with high quality oil. This can be achieved with the used of the

higher quality of materials in every product.

Give career opportunities to local people and offers advice to entrepreneurs under MS

Worldwide Manufacturing (M) Sdn. Ltd.

Every company has their objectives that had been set. Their main objective is to be more

productive and competitive by upgrading of oil producing companies in domestic and

international markets and strive to become the company that always believed in the issue of

oil products quality by consumers. It also to ensure that the use of products produced by

these companies can be more widely accepted by all levels of society.

About this founder, Mohd Shahrom bin Shahidan he run this business five years ago

because to improve his life with his family. He also has many skills and capability before this.

Before this company exist he was selling religious books and videos at other company. He

also earned a high profit and commission on that company. So he used all the experience

before he enter this business. His communication also is very good. He manage to convince

people to get high sales for the company he worked before.



He starts this business on the age 42 years old. In this age, it is consider that the

entrepreneur is suit to open a business. He also gained many experience and that is enough

for him to run his business.

He chooses Prophet Muhammad S.A.W as his role models because Prophet MuhammadS.A.W. was a very successful entrepreneur and businessman and have many good traits. In

support system, the whole support is from his family especially from his lovely wife. It is

showed when he has problems his wife will always stand beside him. For professional

support, he gets guidance, advice and information from his mentor, En Adam.



ORGANISATION CHART OF MS WORLDWIDE

MANUFACTURING (M) SDN BHD



PRODUCTS THAT HAD BEEN PRODUCED BY MS WORLDWIDE

MANUFACTURING SDN BHD



Manufactured and distributed Cosmetic Products from Ostrich bird and Olive oil such as

‘Multi-Purpose Oil, Aromatherapy Oil, Massage Oil, Love Lavender Oil, Creams Skin, Hair

Tonic, Baby Oil, Soft Gel, Super Lavender Oil and Body Spa Lotion. The products are :

MS 001

RM 28.00

MULTI-PURPOSE OIL

USED

The oil can be use for waist pain, knee pain, bloating, stomach wound and

more major accidents and also can beautify the skin and suitable for other

external use problem. It can also be used as an aroma therapy oils to

improve healthy body and eliminate body fatigue.

INGREDIENTS

Olea Europea Oil, Ostrich Oil, Eucalyptus Oil, Mentha Piperita Oil, Menthol

Crystal Dan Camphor.

MS 002

RM 7.00

AROMATERAPHY OIL

USED

Aromatherapy oils suitable for use by various levels of people and age. It is

used as a tranquilizer mind during stress, headaches, dizziness, abdominal

pain and other external use. Beside that it also use for wounds, dysphonic,

'eczema' and knee pain.

INGREDIENTS

Olea Europea Oil, Ostrich Oil, Eucalyptus Oil, Mentha Piperita Oil, MentholCrystal, Camphor Dan Cymbopogoh Citratus Oil.

MS 003

MASSAGE OIL

USED

Massage Oil is suitable for body massage, fracture, and sprains. For men

this oil also can help them to return back their power if apply this oil at the

waist and under the crotch. This oil also good for mothers after childbirth.



RM 6.00 INGREDIENTS

Olea Europea Oil, Ostrich Oil, Mentha Piperita Oil, Menthol Crystal,

Camphor, Menthyl Salicilate, Cymbopogoh Citratus Oil.

MS 004

RM 2.50

MESRA LAVENDER OIL

USED

Mesra Lavendar oil come in small size that all consumer easy to bring it

everywhere. This oil can be use to cure kidney pain and nausea or

dizziness and also for other external use only.

INGREDIENTS

Olea Europea Oil, Ostrich Oil, Eucalyptus Oil, Menthol Crystal, Camphor,

Menthyl Salicylate Dan Lavendula Angustifolia.

MS 005

RM 6.00

SKIN CREAM

USED:

Skin Cream is used for problems such as ringworm, itching, and heel pain.

This cream also can be used to cure hard acne.

INGREDIENTS:

Olea Europea Oil, Vasalin, Salicilate Asid, Dioxide, Sodium Benzoata,

Euphorbia Wax, Malalarca Altermifolia Extract Dan Sulfur.

HAIR TONIC

USED:



MS 006

RM 25.00

Hair tonic is used to maintain the hair from the roots and helps repair

damaged hair. It is also used to maintain the skin and improve hair growth

and also discolour hair.

INGREDIENTS:

Olea europea oil, ostrich oil, cocos nucifera (virgin coconut oil) dan

fragrance.

MS 008

RM 7.00

BABY OIL

USED:

baby oil is very suitable for babies 2 years and below. Baby oil is usually

used to prevent the baby from the cold and stomach bloating. It can also be

used as a lotion after a bath in which it can refine and skin softens.

INGREDIENTS:

Olea europea oil, ostrich oil, eucalyptus oil dan mentha piperita oil.

MS 010

RM 24.00 (60BJ)

RM 37.00 (120BJ)

SOFT GEL (EXTRA VIRGIN OLIVE OIL)

USED:

Extra Virgin Olive oil is good for heart. It also acts as the aging agent

process, antioxidants and high content of vitamin E, that good to reduce

bad cholesterol and reduce blood pressure.

INGREDIENTS:

Olea Europea Oil, Gelatin& Bovina, Extra Virgin Olive Oil.

MS 010

RM 2.50 (4ML)

RM5.50 (15ML)

SUPER LAVENDER OIL

USED:

Super Lavender Oil come in small size that all consumer easy to bring it

everywhere. This oil can be use to cure kidney pain and nausea or

dizziness and also for other external use only

INGREDIENTS:



Olea Europea Oil, Eucalyptus Oil, Menthyl Salicilate, Menthol Crystal,

Camphor, & Lavandula Angustifolia.

MS 011

RM 23.90

BODY SPA LOTION

USED:

Botanic body spa lotion with heating effect gives women their desired body

figure by improving body contour and for softer, firmer and well toned skin.

INGREDIENTS:

Purified Water, Paraffinum Liquidum, Isopropyl Palmitate, Cetyl Alcohol,

Glycerin Stearate, Peg-75 Stearate,Ceteth-20, Steareth-20, Glycerin,

Acefylline Methlsilanol, Mannuronate, Cyclomethicone, Phenoxyethanol,

Dmdm Hydantoin, Ladopropynyl Butylcarbamate,Bht,

Carbomer,Methylisothiazolinone,Methyl Nicotinate,Triethanolamine,

Fragrance, Ostrich Oil.

These entire products are based on ostrich oil. The ostriches are supplied by Jabatan

Haiwan Perak. The oil will extract by the ostrich and done by the workers at Jabatan Haiwan

Perak. This company choose the good breed to get better oil and the products are clean and

have a right measurement. According to the founder, they get many good responds from

their consumer because the oil is less odour and less sticky. The aromatherapy oil also gives

calm to users. It also does not harmful ingredients that can be used safely by different group

of age. The others ingredients include water and introducing of herbs as an innovation to this

leather market, and also a little fragrances to give the fresh smell. The next process will be

done at supplier’s factory. The herbs will going through five machine they are blending

machine, extraction machine, mixer machine that will be mix with others ingredients, boiler

machine and lastly moulding machine. The supplier also we got it near to our premises. It is

from Pagoh, Muar, Johor.

Purity and healthiness is the main goal of this company and at the same time we are

focusing on what Malaysian market needed as they realizing the important of pureness and

health in their daily life. Our products are multi-purpose; for hand wash, for bath, multi-



purpose cleaning and currently a baby product. It is suitable for many ways, from top to toe

for our body. These products are created as our concern on customer satisfaction in a health

ways.

The basic ingredient for making leather soap is soil. For the herbs material, we choose gora,cassia alata and all spices main function is for improving blood circulation, reducing lethargy

and to help maintain healthy skin. Other substance is olive oil. While, for making detergent

we use the same material except for olive oil and selected herbs are Aloe Vera, cinnamon

and Eucalyptus Citriodera.

For the fragrance we have rose, vanilla, and lavender. Rose oil activates the collagen

production thus enhancing the skin regeneration. Vanilla is a rich source of vitamins, bio-

elements, AHA acids which have radiating, regenerative and slightly peeling off effect on the

skin. Lavender cosmetics are widely recommended for the oily skin type daily care,

alleviates skin irritation and inflammation. Lavender has clearing properties, which however

do not dry skin but helps healing wounds.

We are choosing to have Nasuha spices and herbs as our supplier because the quality of

their plantation process that are planted with 135 type of herbs collected from all over the

world. It uses purely organic system of cultivation, without chemical fertilizers and herbicides,

producing herbs free from chemical contamination. It is very complete our goals and

objectives.

For production, it produces 1000 bottles per day from all different types of oil. The founder

also mentioned that sometimes they produced based on their budget. If they have high

budget, they will produce more and if less budget the production will be low. The bottles are

produced in small sizes. It is because it gives easiness to consumer to bring this oil

anywhere.



THE PROCESS TO MAKE THE OIL



GENERATING AND EXPLOITING NEW ENTRIES

Since interdependence, Malaysia has seen tremendous improvements in its healthcare

delivery system. The country now enjoys a fairly comprehensive range of health services

Processing room

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provided by a dual system involving stakeholders from the public and private sector. This

includes entrepreneurs who opened their business with established health products.

According from our interview, Mohd Shahrom Bin Hj.Shahidan was offering a new product to

establish into new market in Malaysia and overseas. He was looking for inspiration to marketa product that is different from ordinary products available in the world market. Thus, he

came across new products, which are the ostrich products.

Market Knowledge

He was looking for inspiration to market a product that is different from ordinary products

available in the world market. Thus, he came across a new product, ostrich products. He

was a very wise in the business world because he was searching for other products from

others. He studied in a certain period of ostrich nutrition before they create a product of the

opinion that ostrich rich in omega 3.6 and 9 and bird meat to the meat of the least fat than

beef. So, he wanted to continue with the open of business through ostrich products.

Beginning, he's someone who loves deeply studied the world market. He's someone who

loves deeply studied the world market. So he increased market knowledge. Since he had

worked as a salesman until in Brunei, he acquired knowledge in various intricacies of

trading. Thus, through the knowledge of the business market, he understands a lot of

satisfaction to one product. For example, he was able to open ostrich products withconfidence that the goods received by the community.

Technology Knowledge

He had a look at the market through most of the internet resources. Therefore, no wonder

foreign markets to increase sales to the nearest years. He added trade network resources

through the online system.

Furthermore, the stream runs fast world of technology. Therefore, he has expertise in a

world trade network access. So, the priority in world trade exploit the technological know-

how is very important. It is not only systematically generating profits but it also can save the

cost of time, energy and money.

He using internet resources for business can reduce or eliminate the need for traditional

postal mailing and all of the costs associated with that contact method. The Internet makes it

easy to stay in contact with your customers via email and online networking tools such as

discussion boards, chat rooms, and social networking sites like Facebook. Using Internet

communication tools effectively, you can keep up a continuous dialogue with customers and



prospects. He was using software that can send special offers and announcements to

existing customers via email, send links to your online catalog when a new product is

released, or post virtual coupons via social networking sites. Besides that, paths already well

worn, the benefits to having a website are apparent everywhere.

Some of the many benefits to having a website are the ability to display a catalogue of

products and services; that ability to extend your business 24 hours without a stop and to

update information which is seen by the world, immediately. This gives MS Worldwide an

equal status with more affluent companies, providing easy communication with current and

prospective customers. This is an excellent means of generating sales leads, while keeping

present customers aware of new products and services.

Entry Strategy for New Entry Exploitation

Previous years ago, he was a first mover in local market on doing ostrich product, he less

competitive rivalry. Therefore, the MS Worldwide Manufacturing has created Big Bird

Lamborian as a new site in the business world. This attracts people want to try it yourself

ostrich essential nutrients such as businessmen's main attraction though it started trading oil

ostrich only. In addition, as his first movers gain expertise through participation involve. It

means, Mohd Shahrom can learn and improve ins and outs of the business, product design,

manufacturing and marketing. This was evident when he wanted to open a factory that has

complete machine facilities in oil processing ostrich and wish to have an ostrich farm.

Besides that as a first mover, he can secure importan channel. Nowadays he has many

branches throughout Malaysia. Regular retailers from Indonesia also maintained good

relations.

CREATIVITY, INNOVATION AND THE BUSINESS OPPORTUNITY

Trends



Economic Trend

Price-conscious. Demand for the product cans ultimately be traced back from the consumer

through the value chain that strategic. He arranges foreign traders to negotiate suitable

prices .He use the same price sold in Malaysia. It’s similar to the concept of the bootstrapfinancing focusing on discount suppliers. This causes cornering or loyal customers will

always deal with Big Bird Lamborian business.

Next, he is actually a wise increase his assets throughout the world carry his business. For

example, he likes to buy a land. He wanted to enlarge his business activities by opening new

factories with machinery which high quality. His adequacy also reduces the cost of taking

workers. By many skills to do research on an ingredient in oil, he did it himself before giving

assignments to employees.

Each product is produced not by the objective of making a profit only but to give the user

more comfortable with the product and will buy it .Therefore, he produces a valuable product

very affordable to make sure everyone can try using a product of this ostrich. For example,

lavender oil product with a very smallest size and easily stored anywhere and is very cheap

at only RM2.50. This is one of the attractions for students who do not have a steady income

again and able to get health products that can cure kidney pain and nauseous.

Health Trend

Over the forecast period, consumer health is expected to clock a positive

performance with consumers’ confidence in self-medication likely to improve. Consumers’

health consciousness is also unlikely to falter during the forecast period with them more use

on herbal dan traditional products for the natural remedies as well as vitamins and dietary

supplements to improve their overall well-being. Rising image consciousness of consumers

will also see them more willing to pick up products such as weight management or beauty-

positioned nutritive drinks to improve their appearance.

He was a very conscious consumer preference over time. This can be identified

when he makes an analysis of a number of products on the market trend. For example, he

sees the trend of health products in Malaysia. He compares the Axe Brand oil products bysea cucumber oil as competitive products in Malaysia. Each of the two products has



nutritional value, quality and loyal users who use it. Therefore, he wants to market a similar

product concept of health products. What is most special, he examined each product used in

the production of ostriches. As an example of course, every product produced through a

combination of ostrich oil olive oil. This is because he said that the result of a combination of

oil olive oil will prevent skin feel sticky and moisturize. Moreover, all skin types can use oil

olive oil. The effect of this can be identified by looking at the positive reception the public

about the effectiveness of the oil products.

Illustration 2 types of competitive products, namely oil and oil cucumber ax marks that give

an idea to Mohd Shahrom to produce the same product concept material differences.

Web Trend

Building a successful growing an existing business or Business Using the Internet cans be

done with little hassle or Expense; especially When compared to starting a set up shop and

market promotional campaign manually. For now, build internet business and will get

connection with the network empire out quickly.

Source of new ideas

Consumer



Potential users now are more concerned with the health issues of interest to Mohd

Shahrom health products. From the results of his experience as a salesman, he

considers good communication from users of the products and results produced

testimony that he can is look for new ideas to market products that are rarely

available in Malaysia.

Existing Products and Services

He was very diligent research and keeps track of products and services provided,

especially in the country or abroad. Each analysis does sale will give him a chance

to find new markets and he would increase sales.

Research and Development

He was full of new ideas. Thus, each new inspiration on raw materials or effectiveness of a

product will be the study and he will strive to develop the idea into reality with implemented

experiments. He was not hired Research and Development expertise from abroad because

he was so confident that the people of Malaysia are also capable monopoly of a field with a

determined effort.

Innovation

Based on the words of a writer Peter Drucker “Innovation is the specific instrument of

entrepreneurship. In the course of developing innovative ideas entrepreneurs need to be

careful in a small of incremental improvements on existing ideas, products and services.



Types of innovation

Innovation can be seen in Mohd Shahrom efforts to market its products reach overseas. He

uses ordinary innovation right as he steps in accordance with modernization. For example,

in developing health products, he added a variety of products for the near term, to attract

local customers as well as customers from neighboring countries such as Indonesia and

Singapore are becoming regular dealers who deal with Big Bird gets Lamborian. Besides

that, he knew innovation in health products and beauty of SPA body products Lotion.

Innovation products in line with the requirements of today's society that help provide

attractive body shape burn fat through the lotion spreads on the surface of the body .For

more interesting, he uses a mixture of ostrich extract and olive oil . This can be appealing to

consumers especially young people to get Spa Body Lotion as well as to provide an ideal

body shape; it also can beautify the skin, dull and dry. This product is very different from

existing products in Malaysia and Indonesia.

Opportunity Recognition



The illustration above shows a clear picture of the phase process Mohd Sharom success.

Phase arrangement is adapted from the “A Model of Entrepreneurial Opportunity

Recognition Process”.

He was very lucky for the opportunity to learn the ins and outs of his business world all

began by venturing into a career as a salesman. Began as a vendor of religious books, he

makes it as a base to learn how to do business starting from almost a previous year .During

him as a salesman, every personal experience and work experience which he can, he

collected and add information and knowledge with very Internet facilities are difficult to

access quickly, but he still tried to find new information. Therefore, these combinations make

him more able to understand and apply properly. Moreover, we were very impressed whenhe told me that extensive business network abroad even though he did not have time to go

to most countries .Most of his business are managed in Internet networks. When we

interviewed him again, he said that every entrepreneur must have the ability to have

knowledge of market and customer alertness problems. By understand of customer need

and customer problem, he is easy to find the idea of producing a product even ostrich

material essential products used are still in the market Malaysia. He also stated that the

society now is very fond of buying products that give a good impression, affordable healthy.

This is an opportunity Successful Recognition.

Experience

Work

experien

Prior

knowledge

of markets

and

Entrepreneur

Network

Outcome:

Successful

opportunity

recognition



Product Planning and Development Process

E-Commerce as an Entrepreneurial Company

Throughout the evaluation process of a potential new idea as well as in the development of marketing strategy, the role of e-commerce needs to be continually assessed. The E-

commerce is conducting business online. Selling goods, in the traditional sense, is possible

to do electronically because of certain software programs that run the main functions of an e-

commerce Web site, including product display, online ordering, and inventory management.

The software resides on a commerce server and works in conjunction with online payment

systems to process payments. Since these servers and data lines make up the backbone of

the Internet, in a broad sense, e-commerce means doing business over interconnected

networks.

Mohd Shahrom explained his business accepting credit cards for commercial online sales,

online advertising revenue generating, in an online stock trading brokerage account driving

information through a company via its internet driving manufacturing and distribution through

a value chain with partners on an internet and can sell to consumers on a pay-per-download

basis through a web site. For example, Big Bird Lamborian secured online payment can be

paid through Visa, Master card, MEPS, mobile money network and web cash. Furthermore,

their business access payment can use Internet banking such as Maybank2u, Hong Leong

Bank, AM bank group, Public Bank and CIMB clicks. It directly accelerates the payment

transaction easily.

Strategies for Growth and Managing the Implications of Growth



Growth strategies

Among the MS Worldwide Company strategies are Penetration Strategies, MarketDevelopment Strategies and Product Development Strategies. By using all these strategies

it is hoped that this product will be able to attract more customers not only in Malaysia but all

over the world.

Penetration Strategies

A penetration strategy focuses on the firm’s existing product in its existing market. The

owner and producer of Bigbird's Lamboria's products is En. Mohd Shahrom bin shahidan

who is attempting to penetrate his product or market further by encouraging his existing

customers to buy more oil. According to Encik Shahrom, for the short term, marketing can be

very effective idea to penetrate the market. The best way to market his product is through

the use of web sites. The use of Web sites by entrepreneurs nowadays has been increasing

at a significant rate. Online shopping is much cheaper and easy to penetrate and market the

products. For example here, Encik Shahrom has created his own web site that is

BigBirdShoppe2u.com for his customers. Much information about the products the

customers can get from this website. This web site is way easier and faster to find

information about the products of the company offers over the Internet. Other than that, the

product also has been published through the social networking which can be viewed by

consumers all over the world such as Facebook or Myspace. For this product the customers

can get more information from Facebook at Big Bird’s Lamborian (Ostrich Oil). However,

according to Encik Shahrom, the budget to advertise through commercial advertisement

especially on television video and radio is not enough. Besides, he also has advertised its

product using the newspaper. From there it is way faster to promote this product becausenot all consumers know how to use the IT to reach this product. Usually consumers will read

newspaper every morning and this is the greatest chance to be known by all. Given below

are the examples of advertising through newspapers.

Market Development Strategies



It is a strategy to grow by selling the firm’s existing products to new groups of customers.

New groups of customers can be categorized in terms of geographic or demographic and/ or

on the basis of new product use. Among the existing products are Special Oil, Super

Lavender Oil, Soft Gel Extra Virgin Olive Oil, Aromatherapy Oils, Skin Cream , MultiPurpose

Oil and many more. For these products, as Encik Shahrom said, he wants to sell these

products through the new geographical market such as Vietnam, China, Cambodia, Iran,

Japan, India and Nigeria. The main reason why these countries are interested in this product

is because of its ‘halal’ logo. In addition, Big Bird also has been sold at the other countries

such as in Singapore, Indonesia and Brunei, added by Encik Shahrom. Other countries like

US already produced the ostrich oil and their technology is much more advance than ours.

US also have their own ostriches’ farms. However with the advantage of our ‘halal’ logo,

consumers especially the Muslim at the other countries are more interested to buy this

product. They believe in our halal logo. Moreover, there is no new demographic market for

this product because the target market for this product is for all since he started to produce

this product. There are no different users for this product. Everyone can use this from lower

income to higher income, children or adult, male or female and etc.

Product development strategies



It is a strategy to grow by developing and selling new products to people who are already

purchasing the firm’s existing products. For example, in future Big Birds wants to produce its

new product that is fast food to its existing customers. It plans to attract more customers by

selling a burger from the ostrich meat. Encik Shahrom was looking for inspiration to market a

product that is different from ordinary products available in the world market. This plan is

based on the McDonalds’s fast food and if possible it wants to be the number one in the fast

food area at the international level. It might be easier to sell the new product, because of its

‘halal’ logo especially in China because the minority Muslim there will seek for halal food. In

China, the halal food there is not relatively easy to find as in halal food in Malaysia.

Furthermore, ostrich meat is already in the international market because of its nutrients.

Given below is the ostrich meat nutrional information.

Calories Protein gmCholest

mgFat gm

Calcium

mg

OSTRICH 97 22 58 2 5

Chicken 140 27 73 3 13

Turkey 135 25 59 3 16

Beef 240 21 77 15 9

Lamb 205 22 78 13 8

Pork 275 24 84 19 3

It is proven that ostrich is the healthiest red meat available to the public compared to the

other meats. By using ostrich meat, even the most avid beef lover will satisfy their craving for

beef while making a conscientious decision towards healthier eating. The MS Worldwide is

the first company that will produce a burger using ostrich meat. Thus, it is believe that the

future plan to produce fast food using ostrich meat is going to be very success.

As a conclusion, there are many strategies for entrepreneurs to success. It all depends on

his effort. As stated in al-Quran, indeed, Allah will not change the condition of a people until

they change what is in themselves. There is another strategy from all of these that is

diversification strategy. It is a strategy to grow by selling new product to a new market. For

now, Encik Shahrom does not going to use this strategy to market his product.

Strategies for Growth and Managing the Implications of Growth



Growth strategies

Among the MS Worldwide Company strategies are Penetration Strategies, MarketDevelopment Strategies and Product Development Strategies. By using all these strategies

it is hoped that this product will be able to attract more customers not only in Malaysia but all

over the world.

Penetration Strategies

A penetration strategy focuses on the firm’s existing product in its existing market. The

owner and producer of Bigbird's Lamboria's products is En. Mohd Shahrom bin shahidan

who is attempting to penetrate his product or market further by encouraging his existing

customers to buy more oil. According to Encik Shahrom, for the short term, marketing can be

very effective idea to penetrate the market. The best way to market his product is through

the use of web sites. The use of Web sites by entrepreneurs nowadays has been increasing

at a significant rate. Online shopping is much cheaper and easy to penetrate and market the

products. For example here, Encik Shahrom has created his own web site that is

BigBirdShoppe2u.com for his customers. Much information about the products the

customers can get from this website. This web site is way easier and faster to find

information about the products of the company offers over the Internet. Other than that, the

product also has been published through the social networking which can be viewed by

consumers all over the world such as Facebook or Myspace. For this product the customers

can get more information from Facebook at Big Bird’s Lamborian (Ostrich Oil). However,

according to Encik Shahrom, the budget to advertise through commercial advertisement

especially on television video and radio is not enough. Besides, he also has advertised its

product using the newspaper. From there it is way faster to promote this product becausenot all consumers know how to use the IT to reach this product. Usually consumers will read

newspaper every morning and this is the greatest chance to be known by all. Given below

are the examples of advertising through newspapers.

Market Development Strategies



It is a strategy to grow by selling the firm’s existing products to new groups of customers.

New groups of customers can be categorized in terms of geographic or demographic and/ or

on the basis of new product use. Among the existing products are Special Oil, Super

Lavender Oil, Soft Gel Extra Virgin Olive Oil, Aromatherapy Oils, Skin Cream , MultiPurpose

Oil and many more. For these products, as Encik Shahrom said, he wants to sell these

products through the new geographical market such as Vietnam, China, Cambodia, Iran,

Japan, India and Nigeria. The main reason why these countries are interested in this product

is because of its ‘halal’ logo. In addition, Big Bird also has been sold at the other countries

such as in Singapore, Indonesia and Brunei, added by Encik Shahrom. Other countries like

US already produced the ostrich oil and their technology is much more advance than ours.

US also have their own ostriches’ farms. However with the advantage of our ‘halal’ logo,

consumers especially the Muslim at the other countries are more interested to buy this

product. They believe in our halal logo. Moreover, there is no new demographic market for

this product because the target market for this product is for all since he started to produce

this product. There are no different users for this product. Everyone can use this from lower

income to higher income, children or adult, male or female and etc.

Product development strategies

It is a strategy to grow by developing and selling new products to people who are already

purchasing the firm’s existing products. For example, in future Big Birds wants to produce its

new product that is fast food to its existing customers. It plans to attract more customers by

selling a burger from the ostrich meat. Encik Shahrom was looking for inspiration to market a

product that is different from ordinary products available in the world market. This plan is

based on the McDonalds’s fast food and if possible it wants to be the number one in the fast

food area at the international level. It might be easier to sell the new product, because of its

‘halal’ logo especially in China because the minority Muslim there will seek for halal food. In

China, the halal food there is not relatively easy to find as in halal food in Malaysia.

Furthermore, ostrich meat is already in the international market because of its nutrients.

Given below is the ostrich meat nutrional information.



It is proven that ostrich is the healthiest red meat available to the public compared to the

other meats. By using ostrich meat, even the most avid beef lover will satisfy their craving for

beef while making a conscientious decision towards healthier eating. The MS Worldwide is

the first company that will produce a burger using ostrich meat. Thus, it is believe that the

future plan to produce fast food using ostrich meat is going to be very success.

As a conclusion, there are many strategies for entrepreneurs to success. It all depends on

his effort. As stated in al-Quran, indeed, Allah will not change the condition of a people until

they change what is in themselves. There is another strategy from all of these that is

diversification strategy. It is a strategy to grow by selling new product to a new market. For

now, Encik Shahrom does not going to use this strategy to market his product.

Calories Protein gmCholest

mgFat gm

Calcium

mg

OSTRICH 97 22 58 2 5

Chicken 140 27 73 3 13

Turkey 135 25 59 3 16

Beef 240 21 77 15 9

Lamb 205 22 78 13 8

Pork 275 24 84 19 3



IMPLICATIONS OF GROWTH FOR THE FIRM

i- Pressures of Human Resources

Growth is also fuelled by the work of employees. If employees are spread too thin by pursuit

of growth, then the firm will face problems of employee morale, employee burnout, and an

increase in employee turnover. The owner, Mister Mohd. Shahrom Bin Haji Shahidan has

said that their company only have some problems according of employee turnover. This

means that some employee want to quit because their salaries are not increases. For

example, some of employees that work at factory’s machine want his or her salary increase

without any reasonable wage. So, when Mister Shahrom does not want to increase their

salary, they want to quit from working at the company.

Ii- Barriers to Enter the International Market

According to Manager of MS Worldwide Manufacturing (M) Sendirian Berhad, Mister Azhari

Bin Haji Osman have said that the main reasons causing the company cannot enter into the

international market is due to their one manufacturing’s factory is not completed. Mister

Azhari also said that because of their company’s financial only use personal financial fromthe beginning of their business, so their capacity is not enough to produce their products in

local, Singapore and Brunei. This is because their branch at international needs a more cost

than in domestic.

BUSINESS ACTIVITIES OF MS WORLDWIDE MANUFACTURING (M)

SENDIRIAN BERHAD

MS Worldwide Manufacturing (M) Sendirian Berhad has joint many event and road shows

around the world. The owner of MS Worldwide Manufacturing (M) Sendirian Berhad itself

joint these road shows and open the booth at the road shows to introduce and promote their

brand which is Bigbird’s Lamborian such as multipurpose oils, aromatherapy oils, massage

oils, hair tonic, creams for skin and other new items which is baby oil and body SPA lotion.

According to the owner of this company, Mister Mohd. Shahrom Bin Haji Shahidan, the new

road shows that this company have been joint are MAHA expo (Kuala Lumpur) on 22 until

23 November 2012 and GMT on 2 December 2012 at Malacca. On last Saturday and

Sunday (15 December and 16 December 2012) is the latest road show that this company



joint for "Fiesta Keusahawanan dan Amalan Hidup Sihat" at Rural Transformation Centre

(RTC), Gopeng, Perak.

MS Worldwide Manufacturing (M) Sendirian Berhad Company also joint these road shows

because the company wants to attract many customers to buy their products and also

become a membership by explain about their products and gave brochures at the booth.

When the customers want to become a membership, they just need to fill up the

membership’s form and pay RM49.00 for the form. Then, the customer will get one set of the

Bigbird’s Lamborian oil’s product that contain multipurpose oils, aromatherapy oils, massage

oils,after they pay RM49.00.

Photo 1: Booth at RTC, Gopeng, Perak on 15 December 2012.

(Mister Azhari is explain about some of the

Bigbird’s Lamborian products to the customer.)



HARVESTING AND EXISTING A BUSINESS VENTURE

Succession as an Exit Strategy

Transfer to Family Members

Every entrepreneur who starts a new venture should think about an exit strategy. Exit

strategy include an initial public offering (IPO), private sale stock, succession by a family

member or a non-family member, merger with another company, or liquidation of the

company. Successfully passing a business down to a family member faces though odds.

Experts estimate that half such attempts fail in the transition from first-to-second-generation

ownership. An effective succession plan should also be communicated clearly to all

employees. In the future, according to the owner of MS Worldwide Manufacturing (M)

Sendirian Berhad, Mister Mohd. Shahrom, he will transfer his business to his daughter that

takes pharmacy course right now. To transfer of a business member can also create internal

problems with employees. But Mister Shahrom’s daughter has been introduced by his father

at marketing part. This is because for the future planning, Mister Shahrom plan to supply

medicines based on ostrich products to all hospitals, pharmacies and clinics in the world.

According to Mister Shahrom, for the early stage, he also has trained his daughter about his

business focus on operating Bigbird’s Lamborian brand.



CONCLUSION

Entrepreneurship means an individual who take initiative to bundle resources in innovative

ways and willing to take risk and uncertainty. This entrepreneur has initiative to take an

ostrich as a resources as an oil for medication. They make an innovation of the ostrich

because ostrich normally is used for food. But, he has idea to make an innovation of this

animal. Entrepreneur is the process of create something new with value to customer by

devoting time and effort. It also defines as receiving resulting award in form of money and

satisfaction and bear risk and uncertainty. Ostrich oil is a product that never been found in

Malaysia. Ostrich has many values and benefit that we do not know. In this product, we take

ostrich fat that had been extracted and mix it with other natural resources. Even there are

many uncertainties that may be faced by the entrepreneur, but he try to consumer satisfy

and make them confidence in this product.

In entrepreneurship, it has many roles. For this company, the first role is to create job

opportunity. In this time being, this company offer many vacancies and willing to hire workers

to increase the production. Other than that, it can increase spending from consumer and

help in economic growth in Malaysia. Lastly, this entrepreneur offer variety of product. MS

Worldwide Marketing Sdn Bhd offer lotion, baby oil, lavender oil, aromatherapy oil, skin

cream and multi propose oil and it can increase customer choice. This type of this product

consider as ordinary innovation. It is the one that occurs most frequently that extend a

technological innovation into a better product or one that has a different. This innovation

usually come from market analysis not technology push. In Malaysia, there are many types

of oil. So, MS Marketing creates an oil but based on ostrich product.

As a conclusion, this company is considered as successful. As the entrepreneur, En

Mohammad Shahrom bin Shahidan also had succeed to manage this business. Even there

are some barriers before the business start, he try to get up and do not give up. Many

strategies had been arranged to make this product well known not only in Malaysia but

around the world. It also bring the name Malaysia in entire world. For people that want to be

an entrepreneur, they can take he as one of role model in business area.



REFERENCES

Type of Reference forms:

1. An online newspaper

Mohd Idris Sulaiman . (2009, October 31).Kelebihan Pati Burung Unta.Harian Metro.

Retrieved from http://www.hmetro.com.my/

2. A website article

PortDicksonInfo.Retrieved December 16, 2012, from http://portdickson.info/ostrich-

farm.htm

3. A book information

Robert ,D.Histich.etc.Singapore.Entrepreneurship.McGraw Hill International Edition.

pages 2-602

http://portdickson.info/ostrich-%20%20%20farm.htm






RECOMMENDATION

1) Product

Nowadays, this company introduce their product based on non foods such as olive

oil, multipurpose oil and so on. They can generate the new idea to improve the

product with value added of the variety types of product by doing creating a product

based on food. For example, the producer of the company can create the new ideahow to make a burger based on ostrich meat because no one company doing a

burger based on ostrich. They also can expand their domestic and international

market by doing a burger based on ostrich. Furthermore they can attract and

convince a more customer especially international market such China, Taiwan and

Cambodia which that the country have a minority Muslims to gain the HALAL

product. Therefore is the one way to expand their business o international market.

2) Promotions



By doing a lot of promotions it will increase the demand of product. The company

should improve the advertisements to make the more attractive to the customers. For

instance, they can attract and convince their customer aged in middle by giving a free

sample for trial. The packaging of the product should attractive and by providing a

colorful flyers can attract customers to purchase and testing that new product.

Furthermore, the company should do testimonial for convince more customers to trythis product. Advertisement through radio and television is essential elements to do a

promotion of this product. For example, this company takes alternative to do a

promotion at radio Perak.fm. So automatically the customer in area Perak will find

the BigBirds shops.

APPENDIX

i- Photo 1: Owner of MS Worldwide Manufacturing (M) Sendirian

Berhad, Mister Mohd. Shahrom Bin Haji Shahidan.



ii- Photo 2: Our group with the Owner of MS Worldwide Manufacturing (M)

Sendirian Berhad, Mister Mohd. Shahrom Bin Haji Shahidan

after the interview.

iii- Photo 3: Our group with the Manager of MS Worldwide Manufacturing

(M) Sendirian Berhad, Mister Azhari Bin Haji Osman.



iv- Photo 4: One of the road show and opened booth that MS Worldwide

Manufacturing (M) Sendirian Berhad joint at “Fiesta

Keusahawanan and Amalan Hidup Sihat (RTC, GOPENG,

PERAK) on 15 – 16 December 2012.



CERTIFICATION ON BIG BIRD LAMBORIAN



BIG BIRD’S ADVERTISING ON NEWSPAPER

Report Big Bird done FULL REPORT BIG BIRD

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