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1Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

REPORT

Audience Profile for Quarterly Period: January 2018 - March 2018 Frequency

Qualified Distribution

Rental Magazine Print Version (BPA audited) - October/November 2017 Issue 8 20,021

Digital Version (Non-audited) - March 2018 Issue 8 32,888

E-Newsletters RentalWatch Weekly 32,632

IPAF Elevating Safety Quarterly 46,257

Email Marketing Email Marketing 32,088

Social Media Facebook Likes 830

Twitter Followers 1,171

For Quarterly Period of January-March 2018

TOTAL AUDIENCE PROFILE

PROFILE OF MARKET SERVEDRental ’s audience serves owners and managers of rental businesses that supply equipment and tools to construction contractors, commercial businesses and do-it-yourselfers. Exclusive party houses or event planners are excluded.

Rental magazine targets decision-makers with purchasing power in the rental industry, covering the latest insights on equipment asset management through better equipment selection, application, maintenance and safety techniques. It provides a comprehensive guide to new equipment and major changes in existing models.

10/20/14 4:26 PMRentalWATCH

of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA

TOP NEWS THIS WEEK

The Upward Shift inEquipment Rental

Construction equipment

dealers and rental companies

are preparing for the change in

how you do business.

ALSO IN THE NEWS

Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...

HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has

announced its...

Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan

Oakes...

Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the

R30-Series wheel loaders

SPONSORED

The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best

compact ride-on dedicated trencher for the money. It

combines the maneuverability, low cost, low

maintenance, and small footprint of a walk-behind with

the comfort, performance, and simple controls of a ride-

on.Learn more

ITEMS OF INTEREST

Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both

lubricant and seal life

UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add

to its growing access fleet.

25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of

each of our winners. For...

FOR YOUR FLEET

Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,

pulled with an ATV, UTV or mower. Two rows of

rigid...

ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

ForConstructionPros.com | October 15, 2014 | View this email online.

This e-mail is being sent to [email protected].

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If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.

If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.

For Construction Pros

AC Business Media

1233 Janesville Ave

WEBSITE METRICSForConstructionPros.com

Sessions Users PageviewsAverage Session

Duration

January 2018 274,836 222,838 608,662 0:02:58

February 2018 241,004 194,102 541,544 0:02:50

March 2018 289,104 228,538 634,151 0:02:37

Average 268,315 215,159 594,786 0:02:48

Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.



JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Rental

PRINT AUDIENCE BY BUSINESS AND TITLERental October/November 2017 Print Issue Classification By Title

Business and Industry Total% of Total

Owner, Partner, President,

General Mgr. and Other Corporate

Officer and Related

Personnel

Mgr., Sales Mgr., Branch or Other Mgr. and Related Personnel

Supervisor or Department Head, Dept.

Mgr., Foreman and Chief/

Head Mechanic and Related Personnel

General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,463 72.2% 9,096 4,665 702

Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 2,632 13.1% 1,445 968 219

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,474 12.4% 1,563 762 149

Subtotal 19,569 97.7% 12,104 6,395 1,070

Manufacturer’s Representative 452 2.3% 236 178 38

Total Qualified Circulation 20,021 100.0% 12,340 6,573 1,108

Percent 100.0% 61.6% 32.8% 5.5%

Source: December 2017 BPA Brand Report (Claimed - Audit Pending)

PRINT AUDIENCE BY TYPE OF RENTAL SERVICE PROVIDEDRental October/November 2017 Print Issue Type of Rental Services Provided


Contractor/ Industrial

Equipment Only

General / Homeowner

Equipment Only

BOTH Contractor/ Industrial & General

Homeowner Equipment

Rental Service Not Identified

General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,463 72.2% 2,826 2,079 6,222 3,336

Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 2,632 13.1% 1,341 179 882 230

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,474 12.4% 477 670 1,136 191

Subtotal 19,569 97.7% 4,644 2,928 8,240 3,757

Manufacturer’s Representative 452 2.3% 231 28 150 43

Total Qualified Circulation 20,021 100.0% 4,875 2,956 8,390 3,800

Percent 100.0% 24.3% 14.8% 41.9% 19.0%





PRINT AUDIENCE BY ANNUAL SALES VOLUMERental October/November 2017 Print Issue

Classification By Annual Sales Volume

Business and Industry Total% of Total < $1 Million

$1 Million to $4,999,999 $5 Million + Not Available

General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,463 72.2% 5,547 5,928 2,720 268

Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 2,632 13.1% 681 777 1,111 63

Retail Firm with Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,474 12.4% 836 1,059 533 46


Total Qualified Circulation 20,021 100.0% 7,169 7,907 4,551 394

Percent 100.0% 35.8% 39.5% 22.7% 2.0%


DIGITAL AUDIENCE BY BUSINESS AND TITLERental March 2018 Digital Issue Classification By Title


Owner, Partner, President, General

Mgr. and Other Corporate Officer

and Related Personnel

Mgr., Sales Mgr., Branch or Other Mgr. and Related

Personnel


Mgr., Foreman and Chief/Head Mechanic and

Related PersonnelOther Titled &

Non-Titled Copies

General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 8,690 25.8% 5,204 2,919 433 134

Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,087 9.2% 1,572 1,250 237 28

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 3,135 9.3% 2,146 832 130 27


Subtotal 15,684 46.6% 9,306 5,286 862 230

Others Allied to the Field 17,959 53.4% 176 65 31 17,687

Total Circulation 33,643 100.0% 9,482 5,351 893 17,917

Percent 100.0% 28.2% 15.9% 2.7% 53.3%




E-NEWSLETTER DISTRIBUTION RentalWatch E-Newsletter Classification By Title






Personnel




Non-Titled Copies





Subtotal 14,376 44.1% 8,779 4,641 731 225



Percent 100.0% 27.5% 14.5% 2.4% 55.7%

10/20/14 4:26 PMRentalWATCH

Page 1 of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA

TOP NEWS THIS WEEK

The Upward Shift inEquipment Rental

Construction equipment

dealers and rental companies

are preparing for the change in

how you do business.

ALSO IN THE NEWS

Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...

HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has

announced its...

Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan

Oakes...

Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the

R30-Series wheel loaders

SPONSORED

The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best

compact ride-on dedicated trencher for the money. It

combines the maneuverability, low cost, low

maintenance, and small footprint of a walk-behind with

the comfort, performance, and simple controls of a ride-

on.Learn more

ITEMS OF INTEREST

Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both

lubricant and seal life

UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add

to its growing access fleet.

25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of

each of our winners. For...

FOR YOUR FLEET

Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,

pulled with an ATV, UTV or mower. Two rows of

rigid...

ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

ForConstructionPros.com | October 15, 2014 | View this email online.

This e-mail is being sent to [email protected].

Unsubscribe | Manage Newsletter Subscriptions | Change E-mail | Forward to a Friend | Customer ServiceCenter | Privacy Policy

If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.

If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.

For Construction Pros

AC Business Media

1233 Janesville Ave




E-NEWSLETTER DISTRIBUTIONRental IPAF Elevating Safety E-Newsletter Classification By Title


Corporate Management

Operations Management

Project Management

Equipment Maintenance Management Foreman

Safety Management

Equipment Operator/

Staff

Other Titled &

Non-Titled Copies

Grading & Excavating 6,452 13.9% 5,089 532 303 157 100 35 123 113

Highways & Streets 3,840 8.3% 2,271 682 332 192 120 43 63 137

Utility Water Sewer Pipeline 2,217 4.8% 1,518 321 173 69 36 21 47 32

Non-Contractor - Utility/Power Co-Op 315 0.7% 96 78 33 24 16 3 8 57

Commercial & Non-Residential 4,687 10.1% 3,293 531 412 85 47 41 65 213

Both Heavy & General Building Construction 2,784 6.0% 1,670 488 267 112 66 33 70 78

Concrete 2,168 4.7% 1,748 171 106 21 19 6 11 86

Foundation 334 0.7% 263 30 20 5 2 0 2 12

Demolition 549 1.2% 397 55 42 10 8 7 9 21

Electrical 302 0.7% 172 29 37 11 5 2 8 38

Mechanical 260 0.6% 143 32 15 19 6 5 7 33

Masonry/Stonework 568 1.2% 443 41 25 5 6 2 5 41

Construction Material Producer 727 1.6% 352 109 73 30 18 10 29 106

Distributor/Dealer Construction Equipment 5,206 11.3% 2,794 1,571 165 201 172 24 99 180

Residential & Tract 2,269 4.9% 1,710 217 132 25 38 3 40 104

General Rental Center 5,706 12.3% 3,717 1,675 232 82

Retail Firm With Rental Department 1,653 3.6% 1,137 414 80 22

Manufacturers’ Representatives 595 1.3% 278 223 42 52

Subtotal 40,632 87.8% 27,091 7,199 2,135 966 1,013 235 586 1,407

Others Allied to the Field 5,625 12.2% 481 108 30 32 39 6 10 4,919

Total Circulation 46,257 100.0% 27,572 7,307 2,165 998 1,052 241 596 6,326

Percent 100.0% 59.6% 15.8% 4.7% 2.2% 2.3% 0.5% 1.3% 13.7%




EMAIL MARKETING Rental Email Marketing Classification By Title






Personnel




Non-Titled Copies





Subtotal 14,324 44.6% 8,584 4,796 741 203



Percent 100.0% 27.3% 15.1% 2.4% 55.2%

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Rental.

Eric Servais, Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media, Inc. All rights reserved.

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