ReportDuring the focus group and survey I conducted to gauge audience reaction to my advert I surveyed different people of both genders to ensure that the results were as accurate as possible.

For this survey I interviewed 8 people (4 boys and 4 girls) and I found that my advert was almost universally popular with 7/8 people liking it while 3/8 of them thought it was an authentic advert and another two thought elements of it were authentic. However, 5/8 people would not buy the product after seeing the advert. The most prominent criticism was the acting. I think that the reason it was so successful was that it played upon the concept of entrapment, which is something everyone can relate to. From the focus group I found that 2/4 people thought it was an authentic advert, with the editing/sound design being the most praised and the acting the most criticised. However, the focus group (which was again an even split of boys and girls) showed that only the boys thought that it was credible with the sound design again being the strongest feature and the acting the weakest. This shows that the survey was the best in this question because it gauged the opinions of a larger group of people, which was needed to answer this question accurately, while the focus group was only really a good confirmation of the results already attained. To improve this I would ask a larger group of people that encompasses a range of ages.

I was surprised with the results from the survey because I had not expected the advert to be popular with women due to its all-male cast and because it was not aimed at women. However, the advert proved to be popular with 7/8 people, 3 of whom were women. The focus group however was split with the women not liking it and men liking it. This was more in line with my expectations and showed that the advert was impacting the right audience. I had expected the acting to be the most unpopular aspect and the editing to be the most popular, which was confirmed by both the survey and the focus group. In this instance, it was useful to have both the focus group and the survey because they offered conflicting opinions with the focus group results being what I expected and the survey results being unexpected. This shows the need for both of them because they gauged the audience opinion in different ways.

The results of my survey show that my product reached beyond my target of teenage boys as well as teenage women. I think this is because it was made by people their age and because the themes were universal so that everyone could relate to it. Also in the survey, I found that 2/8 people thought that it was aimed at teenage boys, while another 3 thought it was aimed at teenagers and the other five thought that it could extend to other groups, but was still aimed at teenagers. From my focus group, I found that the advert was dead on target, with it being popular with teenage boys, but not with teenage girls. I think that the focus group was the best method for this because a larger number of people were asked and the participants were specifically asked what they thought the target audience was. The

focus group could have been improved by asking what the participants what they thought the target audience was and whether they liked it.

In conclusion, I think that the survey was the better method to gauge audience opinion, although it should have had a wider range of people being asked.