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PREFACE
For a management student training plays an important role
during his/her study. Training provides a corporate or real world platform
to learn practically.
This training provides us an opportunity to know the current
market. To know the current market situations, prevailing competitions,
behavioral environment of different people etc. It provides us a platform
whereby we can apply our theoretical knowledge and we can solve many
practical problems. And hence it can help us to be a successful manager
in future.
Thanking to all those who directly or indirectly helped me to
complete this project within a short span of time. For preparation of this
report I would like to thanks to faculty members of our college and staff
members of INDIA INFOLINE SECURITIES PVT. LTD., SURAT.
EXECUTIVE SUMMARY
PURPOSE:
Days were gone when people only invest their money in post
office or in banks. Today people have several choices for the investment.
One of the most emerging choices is to invest in shares (equities). To get
good return on investment, people are ready to take risks. To start
investment in equities people need Demat, Trading and bank account.
Investors thus try to select the broking firms as per their
requirements. The investors want some unique features in the broking
firms so that they can get good services from them. The various
parameters are taken into consideration for the selection of broking firms
by the investors. Information which include the criteria about customers
prefer for the selection of broking firms, their needs and wants such as
brokerages, advisory services, margin money etc. Such information is
used to satisfy customers’ needs and wants.
OBJECTIVES OF THE PROJECT
1. To understand the practical aspects and working of the broking firms.
2. To understand the factors that influence the preferences of the
customers in terms of brokerage charges, advisory services, payment
conditions, regular research etc.
3. To know which investment avenues are preffered by the investors so
that they earn profit.
4. To know the factors or parameters preferred by investors in choosing
the broking firm such as margin money, better customer relationships,
advisory services etc.
APPROACH:
Here sample size of 100 respondents of various brands like,
India Infoline, Motilal Oswal, IL&FS, Share Khan, India Bulls are taken from
Surat. I used descriptive research design to reach my objectives. Data are
collected through structured questionnaire followed by personal interview.
FINDINGS:
For this project report I have used descriptive research design to
reach my objective and collected data through structured questionnaire
followed by personal interview. Through the entire report I found out that:
Basically the investors invest in capital market and utilize the facility of
the broking firms such as portfolio management, services of the
relationship managers, advisory services, etc.
The broking firms are having some unique features, which attract
the customers such as brokerage charges, margin money, regular
seminars and research etc. From the findings I have found out that India
Infoline provides best services such as customer relations, portfolio
management, offline services etc.
TABLE OF CONTENT
SR. NO. TOPIC Page no.
1 Introduction
1.1 industry profile
1.2 Company profile
2 Research Methodology
2.1 Problem definition
2.2 Objectives of Research
2.3 Research Methodology
2.4 Statistical Test used
3 Data analysis & Interpretation
4 Findings
5 Conclusion
6 Bibliography
7 Appendix
1. INTRODUCTION
1.1 INDUSTRY PROFILE
Introduction of broking industry
This report analyzes the Indian retail brokerage industry, taking into
account the health of the capital markets and the intensity of competition
among the brokerage companies
The Indian retail brokerage industry consists of companies that primarily
act as agents for the buying and selling of securities (e.g. stocks, shares,
and similar financial instruments) on a commission or transaction fee
basis. It has two main interdependent segments: Primary market and the
Secondary market.
Some of the main characteristics of the brokerage industry include
growth in e-broking; growing derivatives market, decline in brokerage
fees etc.
Retail investors often lack the knowledge and expertise in the financial
sector that calls them to approach the broking houses. The retail broking
services provided by the various companies are homogeneous with very
low product differentiation. This allows customers to enjoy a greater
bargaining power. There is a growing dependence of corporates on
broking houses with the rising number of IPO’s coming to the market.
Lot of brokerage companies is moving towards consolidation with the
smaller ones becoming either franchisees for the larger brokers or closing
operations. There is an increasing demand for online trading due to
consumer’s growing preference for Internet as compared to approaching
the brokers.
New forms of trading including T+2 settlement system,
dematerialization etc. are strengthening the retail brokerage market and
attracting foreign companies to enter the Indian industry. Various
alternative forms of investment including fixed deposits with banks and
post offices etc. act as substitutes to retail broking products and services.
An agent charges a fee or commission for executing buy and sells
orders submitted by an investor. The firm that acts as an agent for a
customer, charge the customer the commission for its service. Roles
similar to that of a stockbroker include investment advisor, financial
advisor and probably many others.
A broker works for a brokerage firm (a sell-side institution). A trader
works for a buy-side institution (mutual fund, investment advisory firm,
insurance company, etc.) or for himself. Brokers don't care what they sell
and at what prices, as long as they get to sell a lot of it. Traders
(professional ones anyway) work to make sure that they are transacting
at the best possible price at the lowest possible cost.
.Which broking firm to choose
Till recently, one could buy or sell stocks only through individual
stockbrokers and broking firms/companies. But now stock trading has
gone online, and there are many Web-based share-trading platforms such
as icicidirect.com, hdfcsecurities.com, investsmartindia.com and
sharekhan.com.
Trade confirmation
Trading Web sites have their own order book, which is matched in
the exchange's order book. Brokers may not always trade in your name.
This could mean a potential conflict of interest. However, this is not a
major problem now, as you can crosscheck on the same day whether your
broker has carried out the trading instructions in the NSE or the BSE.
Offline trading
With a broker, it becomes tedious to place orders when someone is
traveling. Broking houses do have tie-ups and branches in important
cities. Check about the availability of such services. The online broking
sites remove this difficulty from trading. But check whether an offline
trade order can be placed if the site is not accessible.
Brief introduction of Various products offered by broking firms:-
MUTUAL FUNDS:
A mutual fund is a form of collective investment that pools money from many
investors and invest their money is stocks, bonds, short term money market instruments, and
other securities. In an mutual fund, the fund manager who is also know as portfolio manager,
trades the fund’s underlying securities, realizing capital gains or losses, and collects the
dividend of interest income. The investment proceeds are then passed along to the individual
investors. The value of a share of the mutual fund, known as the net asset value per share
(NAV), is calculated daily based on the total value of the fund divided by the number of
share currently issued and outstanding.
COMMODITIES:
Commodity markets are markets where raw or primary
products are exchanged. These raw commodities are traded on
regulated commodities exchanges, in which they are bought and sold in
standardized Contracts
Cotton, kilowatt-hours of electricity, board feet of wood, long
distance minutes, royalty payments due on artists' works, and other
products and services have been traded on markets of varying scale, with
varying degrees of success
GOVERNMENT BONDS:
Bonds are issued by public authorities, credit institutions,
companies and supranational institutions in the primary markets. The
most common process of issuing bonds is through underwriting. In
underwriting, one or more securities firms or banks, forming a syndicate,
buy an entire issue of bonds from an issuer and re-sell them to investors.
Government bonds are typically auctioned.
INSURANCE:
Insurance is defined as the equitable transfer of the risk of a loss,
from one entity to another, in exchange for a premium. Similar to an
insurance consultant, an ‘insurance broker’ also shops around for the best
insurance policy amongst many companies. However, with insurance
brokers, the fee is usually paid in the form of commission from the insurer
that is selected rather than directly from the client.
LOANS:-
A loan is a type of debt. All material things can be lent but this
article focuses exclusively on monetary loans. Like all debt instruments, a
loan entails the redistribution of financial assets over time, between the
lender and the borrower.
DERIVATIVE:
Derivative is a financial instrument, which derives its value from an
underlying asset. The underlying assets can be stock, bonds, currency,
commodities, metals even intangible, and pseudo assets like stock
indices.
Derivatives have been a recent development in the Indian financial
markets. But there have been derivatives in commodities market also.
There is a cotton and oilseed future in Mumbai, Soya future in Bhopal,
pepper futures in Cochin, coffee futures in Bangalore etc. But the players
in this market are restricted to farmers and industries, which need these
as an input to protect themselves from the vagaries of agriculture sector.
Comparative Assessment of different companies: ---
1... India Infoline-
Buy and sell shares on 5paisa.com with speeds comparable and at
times better than NSE's NEAT Terminal. Its website is www.5paisa.com
It has collaboration with following banks such as ICICI Bank, HDFC
Bank, City bank, UTI Bank, Centurion Bank of Punjab, Bank of Baroda.
Brokerage charges---
One time registration charge 555/-
Margin money 5000/-
Intraday trading 0.10%
Cash delivery 0.50%
F&O 0.10%
Intraday 0.05%
Cash delivery 0.25%
2... Share khan
It has collaborated with ICICI bank, HDFC bank, YES bank, IndusInd
bank, and Oriental bank of commerce, Union bank of India.
Brokerage charges—
One time registration charge 750/-
Margin money 25000/-
Intraday trading 0.10%
Cash delivery 0.80%
F&O 0.10%
Cash delivery 0.50%
3... Motilal Oswal
One of the top-3 broking houses in India, with a dominant position in
both institutional and retail broking, most is amongst the best-capitalized
firms in the broking industry in terms of net worth. Company was founded
in 1987 as a small sub-broking unit, with just two people running the
show. Focus on customer-first-attitude, ethical and transparent business
practices, respect for professionalism, research-based value investing and
implementation of cutting-edge technology have enabled it to blossom
into a thousand-member team.
Web site URL: www.motilaloswal.com
Brokerage charges—
One time registration charge 900/-
Margin money 5000/-
Intraday trading 0.05%
Cash delivery 0.50%
4... IL&FS
IL&FS Invest smart Limited (IIL) is a premier financial service
organization providing individuals and corporate with customized financial
management solutions. We work towards understanding your financial
goals and helping you attain them.
Web site URL: www.investsmartindia.com
Brokerage charges--
One time registration charge 600/-
Margin money -
Intraday trading 0.05%
Cash delivery 0.40%
5... India Bulls
India bull is India's leading retail financial services company with 70
locations spread across 62 cities. While our size and strong balance sheet
allow us to provide you with varied products and services at very
attractive prices, our over 450 Client Relationship Managers are dedicated
to serving your unique needs. It has collaborated with ICICI bank, HDFC
bank and UTI bank.
Web site URL: www.indiabulls.com
Brokerage charges--
One time registration charge 900/-
Margin money -
Intraday trading 0.05%
Cash delivery 0.40%
This is the matrix prepared through the above comparative analysis of the
broking firms:
COMPARATIVE CHART OF SELECTED BROKING FIRM:
PARAMETERS/
COMPANIES
INDIA
INFOLIN
E
IL&F
S
SHAREKHA
N
INDIA
BULL
S
MOTILA
L
OSWAL
Equities Y Y Y Y Y P
Derivatives Y Y Y Y Y R
Commodities Y Y Y Y Y O
Merchant
bankingN Y N N N D
Portfolio
mgmtY Y Y Y Y U
Mutual funds Y Y Y Y Y C
Insurance Y Y Y Y Y T
Loans N Y Y Y N S
Investment
advisory
services
Y Y Y Y Y S
Online
services
{software}
Y N Y Y N E
Offline
servicesY Y Y Y Y R
Relationship
managementY Y Y Y Y V
Margin
money5000/- NIL 25000/- 900/- NIL C
Debit charges 0.05% 0.05% 0.05 H
%
Yearly
chargesNIL 600/- 460/- NIL 900/- A
Brokerages R
{Intraday} 0.10%0.04
%0.10%
0.08
%0.05% G
{Delivery} 0.50%0.40
%0.80%
0.40
%0.50% E
1.2 COMPANY PROFILE:
INDIA INFOLINE SECURITIES PVT. LTD
The India Infoline Group is committed in placing the Investor First,
by continuously striving to increase the efficiency of the operations as
well as the systems and processes for use of corporate resources in such
a way so as to maximize the value to the stakeholders. The Group aims at
achieving not only the highest possible standards of legal and regulatory
compliances, but also of efficient effective management.
PROFILE OF INDIA INFOLINE:
In 1995, Nirmal Jain founded his own independent financial research
company, now known as India Infoline Ltd. India Infoline Ltd Launched on
11 May 1999; www.indiainfoline.com is India’s leading and most
comprehensive business and financial information website.
Www.5paisa.com is subsidiary company of India Infoline Ltd. Launched
for online trading in mid-2000. The 5paisa trading interface is one of the
most advanced platforms available to retail investor in India. The site
made available quality information and analysis - earlier restricted to a
few people - to the common man absolutely free.
The India Infoline group, comprising the holding company, India
Infoline Ltd and its wholly owned subsidiaries offers the entire gamut of
investment products ranging from Equities and derivatives trading,
Commodities trading, Portfolio Management Services, Mutual Funds, Life
Insurance, Fixed deposits, GoI bonds and other small savings instruments.
India Infoline also owns and manages the websites, www.indiainfoline.com
and www.5paisa.com. India Infoline Ltd is a company listed on both the
leading stock exchanges in India namely the Stock Exchange, Mumbai
(BSE) and the National Stock Exchange (NSE). The India Infoline group has
a significant presence across the country owing to its 125 offices across
45 cities across India. All these offices are networked and are connected
with the corporate office in Mumbai.
Post deregulation of the insurance sector, India Infoline Ltd became
one of the first corporate agents to be licensed by IRDA and have tied up
with ICICI Prudential Life Insurance Company. ICICI Prudential Life
Insurance Company Ltd. is the leading private sector insurance player,
and India Infoline ltd.are their leading corporate agent.
MANAGEMENT
INDIA INFOLINE is well known for its financial research. Below is a list of
the team that drives INDIA INFOLINE LTD.
Board of Directors
Directors
Mr. Nirmal Jain Chairman and Managing
Director
Mr. R. Venkataraman Executive Director
Mr. Sat Pal Khattar Non Executive Director
Mr. Sanjiv Ahuja Independent Director
Mr. Kranti Sinha Independent Director
Mr. Nilesh Vikamsev Independent Director
ABOUT INDIA INFOLINE LTD.
The India Infoline Group, comprising the holding company, India
Infoline Ltd. And it’s wholly all subsidiaries offer the entire gamut of
investment products ranging from Equities and Derivatives trading,
Commodities trading, Portfolio management services, Mutual Funds, Life
Insurance, Fixed Deposit, GOI bonds and other small savings instruments.
It also owns & manages websites, www.indiainfoline.com &
www.5paisa.com
KEY MILESTONES
Incorporated on October 18, 1995 as Probity Research & Services
Launched Internet portal www.indiainfoline.com in May 1999
Commenced distribution of personal financial products like Mutual
Funds and RBI Bonds in April 2000
Launched online trading in shares and securities branded as
www.5paisa.com in July 2000
Started life insurance agency business in December 2000 as a
Corporate Agent
Launched stock messaging service in May 2003
Acquired commodities broking license in March 2004
Launched portfolio management services in August 2004
Listed on NSE and BSE on May 17, 2005
Acquired 75% stake holding in Money tree Consultancy services in
October 2005
Acquired 100% equity of Marchmont Capital Advisors Pvt. Ltd in
December 2005
DSP Merrill Lynch Capital subscribed to convertible bonds
aggregating Rs.80 crores in December 2005. Their current stake in
India Infoline is a little over 14% as on 31st March 2007.
Bennett Coleman & Co Ltd (BCCL) invested Rs.20 crores in India
Infoline by way of preferential allotment in December 2005.
Became a depository participant of CDSL in June 2006.
Merger of India Infoline Securities Private Limited with India Infoline
Limited in January 2007.
Entered into an alliance with Bank of Baroda for Baroda for Baroda e-
trading in February 2007.
IRDA license for insurance Broking in April 2007.
VISION
Company vision is:
To be the premier provider of investment advisory and financial
planning services in India.
To be a leading investment intermediary for transactions through
both online and offline medium.
PUNCH LINE: IT’S ALL ABOUT MONEY, HONEY!
AWARDS
The company also won the Golden Mouse Award in India Internet
World 2000 for
The Best Finance Site. In May 2001, our website was included in the
Top 200 Best of the Web list by Forbes Global under the Asia
Investing category.
RESEARCH METHODOLOGY:--
1. PROBLEM STATEMENT :-
The research problem focuses on the parameters are important for the
selection of broking firms by the customers.
The study focuses on identifying the entire potential buyer in market and
also trying to find out factors that affect the investment decisions of
investors.
2. OBJECTIVE OF THE STUDY :-
The sole effort behind carrying out this study is to find out the various
relationships among different broking firms and how the customers
choose their broking firms.
1. To understand the practical aspects of the broking firms.
2. To understand the factors that influence the preferences of the
customers.
3. To know which investments they choose.
4. To know the factors or parameters preferred by investors in
choosing the broking firm.
3. RESEARCH DESIGN:-
(A) RESEARCH TYPE:-
The type of research undertaken is Descriptive design.
As we are trying to study the investment behavior in general
aspect the study also examines various criteria that people of
various age groups looking before making investment
decisions as well as other parameters for selection of broking
firms.
(B)RESEARCH PLAN:-
Primary data is collected through the survey method. The
survey is done with the help of questionnaire. By this method
the behavior of investors can be known more closely.
(C)SAMPLE DESIGN:-
UNIVERSE is entire group of items that researcher wishes to
study and about which help to plan to generalize. For this study
the universe is Surat city.
(D) SAMPLE TYPE:-
The type of sampling is non-probabilistic random sample. The
population surveyed is according to the convenience and
looking to the time and cost factors.
4. DATA ANALYSIS:
Data Analysis is done using SPSS software (Statically Package
for Social Science). This will be used because it gives us
accurate and fast result. Also multiple features of SPSS will
help in applying various tests to reach to accurate conclusions
5. LIMITATIONS OF THE STUDY:-
i. Probability sampling was not used and therefore the results cannot
be generalized.
ii. The project has been carried within two months so there is time
limitation and cost limitation.
iii. Here only those respondents who were available at trading branch
and from Bank of Baroda customers were being surveyed..
iv. The sample size of 100 customers is very small compared to the
population size. There for, findings cannot be generalized to the
larger population.
6. STATISTICAL TESTS TO BE USED
MEASUREMENT OF CENTRAL TENDENCY:
Measure of central tendency is the application of mean,
median and mode.
Factor analysis:-
Factor analysis attempts to identify underlying variables or
factors, that explain the pattern of correlations within a set of observed
variables. Factor analysis is often used in data reduction to identify a
small number of factors that explain most of the variance that is observed
in a much larger number of manifest variables. Factor analysis can also be
used to generate hypotheses regarding causal mechanisms or to screen
variables for subsequent analysis.
Chi-square test:-
With the help of chi square test we can find out whether two or
more attributes are associated or not.
Thus we use chi square distribution to see whether two
classifications of the same data are independent of each other.
DATA ANLYSIS & INTERPRETATION:
Frequency Table
A. Gender
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Male81 81.0 81.0 81.0
Female 19 19.0 19.0 100.0 Total 100 100.0 100.0
Interpretation:
From above graph we can say that about 81% of investors are male
and only 19% are female.
B. Occupation
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Student 6 6.0 6.0 6.0House wife
1 1.0 1.0 7.0
Business 39 39.0 39.0 46.0Service 43 43.0 43.0 89.0Professional
11 11.0 11.0 100.0
Total 100 100.0 100.0
Interpretation
From the above table and graph we can see that about 43% of
people who invest in capital market are service people. And about 39% of
investors are having their own business and so they invest in capital
market. Others are the housewife, students and professionals who invest
very less in capital market.
C. Age
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
19 to 30
59 59.0 59.0 59.0
31 to 40
8 8.0 8.0 67.0
Above 50
33 33.0 33.0 100.0
Total 100 100.0 100.0
Interpretation:
From above chart and graph we come to the conclusion that about 59% of
the age group fall under 19 to 30 age group, which is considered as young
generations who are interested in investment. And 33% of the people
belong to age of above 50 years.
D. Income
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
50000 to 100000
4 4.0 4.0 4.0
100001 to 200000
25 25.0 25.0 29.0
200001 to 500000
34 34.0 34.0 63.0
More than 500000
37 37.0 37.0 100.0
Total 100 100.0 100.0
Interpretation:
From the above graph and chart we can see that about 37% of
investors have their annual income of more than 5 lacs and about 34% of
investors have income between 200001 to 500000 which means that
middle income groups also invest in capital market.
ANALYSIS:
1. Do you invest in capital market?
1. INVEST
N Valid 100Missing 0
Mean 1.00Median 1.00Mode 1Std. Deviation .000
Freque Percen Valid Cumulative
ncy t Percent PercentValid
YES100 100.0 100.0 100.0
Interpretation: -
From the above chart we can see that all the investors do invest in
capital market.
Here the mean, median and mode are 1 that means 100% investors
invest in capital market.
2. Choose the alternative for investment given below for
broking firms.
Various investment avenues with age group
Null Hypothesis (H0): There is no significance association between
various investment avenues with age group.
Alternative Hypothesis (H1): There is significance association between
various investment avenues with age group.
Significance Level: We test our hypothesis at 95% confidence level i.e.
the chance of occurring error is 5%.
CasesValid Missing Total
NPercent N
Percent N
Percent
2.EQUITIES * AGE
100100.0%
0 .0% 100100.0%
2.DERIVATIVES * AGE
100100.0%
0 .0% 100100.0%
2.COMMODITIES * AGE
100100.0%
0 .0% 100100.0%
2.INSURANCE * AGE
100100.0%
0 .0% 100100.0%
2.GOVT.BONDS * AGE
100100.0%
0 .0% 100100.0%
2.MF * AGE100
100.0%
0 .0% 100100.0%
2.FD * AGE100
100.0%
0 .0% 100100.0%
2.PPF * AGE100
100.0%
0 .0% 100100.0%
2.REAL ESTATE * AGE
100100.0%
0 .0% 100100.0%
2.OTHERS * AGE100
100.0%
0 .0% 100100.0%
2.EQUITIES * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.EQUITIES
NO INVEST
6 0 1 7
INVEST 55 8 30 93Total 61 8 31 100
Chi-Square Tests
Value df
Asymp. Sig. (2-sided)
Pearson Chi-Square
.855(a) 2 .652
Likelihood Ratio
1.556 2 .459
Linear-by-Linear Association
.012 1 .911
N of Valid Cases
100
a. 2 cells (33.3%) have expected count less than 5. The minimum
expected count is .71.
Interpretation:
From the above chart we can see that Pearson’s chi square value
is 0.855 and its associated probability is 0.652, which is more than 0.05,
which means that there is no statistically significance difference in the
investment in Equities and Age.
2. DERIVATIVES * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.DERIVATIVES
NO INVEST
36 8 32 75
INVEST 25 0 0 25Total 61 8 32 100
Chi-Square Tests
Value df
Asymp. Sig. (2-sided)
Pearson Chi-Square
16.719(a)
2 .000
Likelihood Ratio
20.336 2 .000
Linear-by-Linear Association
15.615 1 .000
N of Valid Cases
100
a. 1 cell (16.7%) has expected count less than 5. The minimum expected
count is 2.12.
Interpretation:
From the above chart we can see that Pearson’s chi square value is
16.719 and its associated probability is 0.000, which is less than 0.05,
which means that there is statistically significance relation in the
investment in Derivatives and Age.
2. COMMODITIES * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.COMMODITIES
NO INVEST
53 8 33 94
INVEST 6 0 0 6Total 59 8 33 100
Chi-Square Tests
Value Df
Asymp. Sig. (2-sided)
Pearson Chi-Square
5.835(a)
2 .054
Likelihood Ratio
8.679 2 .013
Linear-by-Linear Association
5.005 1 .025
N of Valid Cases
100
a. 3 cells (50.0%) have expected count less than 5. The minimum
expected count is .63.
Interpretation:
From the above chart we can see that Pearson’s chi square value is
5.679 and its associated probability is 0.054, which is more than 0.05,
which means that there is no statistically significance difference in the
investment in Commodities and Age.
2. INSURANCE * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.INSURANCE
NO INVEST
55 8 30 91
INVEST 6 0 3 9Total 61 8 33 100
Chi-Square Tests
Value df
Asymp. Sig. (2-sided)
Pearson Chi-Square
.855(a) 2 .652
Likelihood Ratio
1.556 2 .459
Linear-by-Linear Association
.012 1 .911
N of Valid Cases
100
a. 2 cells (33.3%) have expected count less than 5. The minimum
expected count is .71.
Interpretation:
From the above chart we can see that Pearson’s chi square
value is 0.855 and its associated probability is 0.652, which is more than
0.05, which means that there is no statistically significance difference in
the investment in Insurance and Age.
2. GOVT.BONDS * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.GOVT.BONDS
NO INVEST
62 8 30 100
Total 62 8 30 100
Chi-Square Tests
ValuePearson Chi-Square
.(a)
N of Valid Cases
100
a. No statistics are computed because 2.GOVT.BONDS is a constant.
Interpretation:
The Chi-square test is carried out at 95% confidence level
(0.05 significance level). There is no statistical significant relation
between government bonds and age.
2. MF * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.MF
NO INVEST
31 4 30 65
INVEST 28 4 3 35Total 59 8 33 100
Chi-Square Tests
Value df
Asymp. Sig. (2-sided)
Pearson Chi-Square
15.596(a)
2 .000
Likelihood Ratio
17.872 2 .000
Linear-by-Linear Association
14.808 1 .000
N of Valid Cases
100
a. 1 cell (16.7%) has expected count less than 5. The minimum expected
count is 2.90.
Interpretation:
From the above chart we can see that Pearson’s chi square value is
15.596 and its associated probability is 0.000, which is less than 0.05,
which means that there is some statistically significant relation in the
investment in Mutual Fund and Age.
2. PPF * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.PPF
NO INVEST
59 8 33 100
Total 59 8 33 100
Chi-Square Tests
ValuePearson Chi-Square
.(a)
N of Valid Cases
100
a . No statistics are computed because 2.PPF is a constant.
Interpretation:
The Chi-square test is carried out at 95% confidence level (0.05
significance level). There is no statistical significant relation between
government bonds and age.
2.REAL ESTATE * AGE
Crosstab
AGE Total19 TO 30
31 TO 40
ABOVE 50
19 TO 30
2.REAL ESTATE
NO INVEST
55 8 33 96
INVEST 4 0 0 4
Total 59 8 33 100
Chi-Square Tests
Value df
Asymp. Sig. (2-sided)
Pearson Chi-Square
4.285(a)
4 .369
Likelihood Ratio
6.420 4 .170
Linear-by-Linear Association
1.344 1 .246
N of Valid Cases
100
a. 6 cells (66.7%) have expected count less than 5. The minimum
expected count is .08.
Interpretation:
From the above chart we can see that Pearson’s chi square value is
4.285 and its associated probability is 0.3.69, which is more than 0.05,
which means that there is no statistically significance relation in the
investment in Real Estate and Age.
3. Which broking firm comes to your mind first while making
investment?
3.IL&FS3.INDIA INFO
3.MOTI OSW
3.I BULLS
3. SHA KHA
N Valid 100 100 100 100 100Missing
0 0 0 0 0Mean 0.24 0.38 0.15 0.6 0.17Median 0 0 0 0 0Mode 0 0 0 0 0Std. Deviation 0.429 0.5 0.359 0.4 0.409
Interpretation:
From the above table we can say that the mean value 0.42 of India
Infoline, which is more comparatively to other firms. Therefore we can
say that more investors like to invest through this firm.
Frequency Table
3.IL&FS
Frequency
Percent
Valid Percent
Cumulative Percent
Vali
d
NO INVESTMENT
76 76.0 76.0 76.0
INVESTMENT
24 24.0 24.0 100.0
Total 100 100.0 100.0
3.INDIA INFOLINE
Frequency
Percent
Valid Percent
Cumulative Percent
ValidNO INVESTMENT 62 62.0 62.0 62.0INVESTMENT 38 38.0 38.0 100.0Total 100 100.0 100.0
3.MOTILAL OSWAL
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO INVESTMENT
85 85.0 85.0 85.0
INVESTMENT
15 15.0 15.0 100.0
Total 100 100.0 100.0
3.I BULLS
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO INVESTMENT
94 94.0 94.0 94.0
INVESTMENT
6 6.0 6.0 100.0
Total 100 100.0 100.0
3. SHARE KHAN
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO INVESTMENT
83 83.0 83.0 83.0
INVESTMENT
17 17.0 17.0 100.0
Total 100 100.0 100.0
4. Are you aware of the following broking firms?
Statistics
4.INDIA INFO
4.I BULLS
4. IL&FS
4.SHAREKHAN
4.MOT OSW
4.OTHE
RS
N Valid 100 100 100 100 100 100
Missing 0 0 0 0 0 0
Mean .65 .25 .41 .34 .35 .00
Median 1.00 .00 .00 .00 .00 .00
Mode 1 0 0 0 0 0
Std. Deviation .479 .435 .494 .476 .479 .000
4.INDIA INFOLINE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO INVESTMENT
35 35.0 35.0 35.0
INVESTMENT
65 65.0 65.0 100.0
Total 100 100.0 100.0
4. INDIA BULLS
Freque Percen Valid Cumulati
ncy t Percentve Percent
Valid
NO INVESTMENT
75 75.0 75.0 75.0
INVESTMENT
25 25.0 25.0 100.0
Total 100 100.0 100.0
4. IL&FS
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO INVESTMENT
59 59.0 59.0 59.0
INVESTMENT
41 41.0 41.0 100.0
Total 100 100.0 100.0
4.SHAREKHAN
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO INVESTMENT
66 66.0 66.0 66.0
INVESTMENT
34 34.0 34.0 100.0
Total 100 100.0 100.0
4.MOTILAL OSWAL
Frequency
Percent
Valid Percent
Cumulative
PercentValid
NO INVESTMENT
65 65.0 65.0 65.0
INVESTMENT
35 35.0 35.0 100.0
Total 100 100.0 100.0
Interpretation:
From the above chart we can say that the respondents are more aware about the
company India Infoline and so they do invest in that firm.
5. Do you trade with the following broking firms?
TRADE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid YES 95 95.0 95.0 95.0
NO 5 5.0 5.0 100.0Total
100 100.0 100.0
Interpretation:
The above chart represents that about 95% of the investors utilize the
services of more than one broking firm. Thus the investors may have utilized the
services of the following broking firms i.e. India Infoline, India Bulls, IL&FS, Share
Khan and Motilal Oswal.
6. How frequently do you trade?
Frequency
Percent
Valid Percent
Cumulative Percent
DAILY 49 49.0 49.0 49.0TWICE IN A WEEK
21 21.0 21.0 70.0
ALTERNATIVE DAY
10 10.0 10.0 80.0
WEEKLY 11 11.0 11.0 91.0RARELY 9 9.0 9.0 100.0
Total 100 100.0 100.0
Interpretation:
From the above chart we can say that the investors trade on daily basis or
may be for delivery basis i.e. in future. So about 49% of investors trade on daily
basis i.e. intraday. About 21% invest twice in a week. About 10% invest in
alternative day, 11% weekly on any day, and 9% rarely.
7. Please indicate your preference for the following in selection of
broking firm.
8. Which parameter do you consider important in selection of the
broking firm?
Factor Analysis:
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of .578
Sampling Adequacy.
Bartlett's Test
of Sphericity
Approx. Chi-
Square
290.69
0
Df 55
Sig. .000
Communalities
InitialExtraction
7.EFFECT SERVICE
1.000 .585
7.RELIABLE 1.000 .6797.COURTESY 1.000 .8857.OFFLINE 1.000 .5267.ADVISORY 1.000 .5797.SOFTWARE 1.000 .6668.BROCKRAGE 1.000 .6858.D.P. 1.000 .7628.RISK 1.000 .7888.TAX 1.000 .7638.RETURNS 1.000 .416
Explained
Component
Initial Eigenvalues
Extraction Sums of Squared Loadings
Rotation Sums of Squared Loadings
Total
% Of Variance
Cumulative % Total
% of Variance Total
% of Variance
Cumulative %
12.87126.098 26.098
2.871 26.098
2.428 22.073 22.073
21.77616.15 42.248
1.776 16.15
1.825 16.595 38.668
31.47 13.368 55.616 1.47 13.368
1.766 16.054 54.723
41.21511.042 66.658
1.215 11.042
1.313 11.936 66.658
5 0.9598.721 75.379 6 0.7456.777 82.156 7 0.5675.152 87.308 8 0.4694.264 91.572 9 0.3773.425 94.996 10 0.2942.669 97.666 11 0.2572.334 100
Component Matrix (a)
Component1 2 3 4
7.EFFECT SERVICE
.639 -.042 -.406 .102
7.RELIABLE .556 -.144 -.573 .1407.COURTESY .228 .432 -.095 .7987.OFFLINE .282 .638 -.159 -.1157.ADVISORY .613 -.446 .019 .0697.SOFTWARE .426 -.626 .304 .0188.BROCKRAGE .473 .277 .617 -.0578.D.P. .422 .050 .645 .4078.RISK .736 -.071 .063 -.4888.TAX .389 .696 .061 -.3508.RETURNS .608 -.004 -.214 .013
Rotated Component Matrix (a)
Component1 2 3 4
7.EFFECT SERVICE
.750 .004 .120 .088
7.RELIABLE .796 -.174 .011 .1197.COURTESY .199 .197 .161 .8837.OFFLINE .147 .003 .697 .1387.ADVISORY .607 .331 -.274 -.1617.SOFTWARE .348 .461 -.490 -.305
8.BROCKRAGE .000 .755 .328 -.0888.D.P. .039 .834 -.060 .2478.RISK .546 .334 .289 -.5438.TAX .088 .200 .840 -.1008.RETURNS .610 .133 .161 -.007
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
Rotation converged in 6 iterations.
Component Transformation Matrix
Compon
ent 1 2 3 4
1 .820 .510 .246 -.085
2 -.244 .023 .894 .376
3 -.511 .839 -.093 -.163
4 .086 .189 -.363 .908
Interpretation:
Factor Analysis:-
Factor Analysis is a general term for several specific
computational techniques. All have the objectives of reducing to a
manageable number many variables that belong together and have
overlapping measurement characteristics. The predictor-criterion
relationship that was found in the dependence situation is replaced by
matrix of inter correlation among several variable, non of which is viewed
as being depended on other.
Inference:
From the above table we come to know that from various
parameters, the investors have selected some major parameters, which
are very essential for any investors who invest in the broking firms. These
parameters help the investors to take decisions whether to continue with
the existing broking firm.
We might interpret the above results as showing four kinds of factors
which has been filtered and they are:
(A) SERVICES:
Effective services and advisory services
The investors who choose the broking firm which provide
effective services as well as advisory services by Relationship
Managers
(B) COST:
The charges of the broking firm i.e. the brokerage as well as the tax
charged and the D.P.charges.
(C) FLEXIBILITY:
It includes the employee courtesy, offline services and firms reliability.
The last parameter is the employees’ courtesy, which is very
important, as there must be good relationship between the investors
and firm for the long term.
9. Have you utilized the trading facilities of more than one
broking firms?
Statistics
9.INDIA INFO 9.IL&FS
9.MOT OSW
9.I BULLS 9.SHAREKHAN
N Valid 100 100 100 100 100Missing0 0 0 0 0
Mean 0.28 0.14 0.22 0.08 0.1Median 0 0 0 0 0Mode 0 0 0 0 0Std. Deviation 0.451 0.349 0.416 0.273 0.302
Interpretation:
From the above chart we can say that the investors do invest in
more than one broking firms. From the above chart we get mean of India
Infoline 0.28 which is much more high compare to other broking firms.
10. Rate the following broking firms in given criterions.
BROKERAGE
10.INFO BROKG
10. MOTI BROKG
10.I BULLS BROKG.
10.IL&FS BROKG
10.SK BROKG
N Valid 100 100 100 100 100Missing 0 0 0 0 0
Mean 3.83 3.71 3.05 4.20 2.35Median 4.00 4.00 3.00 5.00 2.50Mode 4 4 3 5 1Std. Deviation .985 1.094 1.140 1.119 1.486
Frequency Table
INDIA INFOLINE BROKERAGE
Frequency
Percent
Valid Percent
Cumulative Percent
VALID WORST 4 4 4 4BAD 1 1 1 5NEUTRAL
27 27 27 32GOOD 43 43 43 75VERY GOOD 25 25 25 100Total 100 100 100
MOTILAL BROKERAGE
Frequency
Percent
Valid Percent
Cumulative Percent
VALID WORST 3 3 3 3BAD 10 10 10 13NEUTRAL
26 26 26 39GOOD 34 34 34 73VERY GOOD 27 27 27 100Total 100 100 100
INDIA BULLS BROKERAGE
Frequency
Percent
Valid Percent
Cumulative Percent
VALID WORST 6 6 6 6BAD 26 26 26 32NEUTRAL
39 39 39 71GOOD 14 14 14 85VERY GOOD 15 15 15 100Total 100 100 100
IL&FS BROKERAGE
Frequenc
y
Percen
t
Valid
Percen
t
Cumulativ
e Percent
BAD 9 9 9 9
NEUTRAL 20 20 20 29
GOOD 11 11 11 40
VERY
GOOD 60 60 60 100
Total 100 100 100
SHARE KHAN BROKERAGE
Frequency
Percent
Valid Percent
Cumulative Percent
WORST 48 48 48 48BAD 2 2 2 50NEUTRAL
30 30 30 80GOOD 6 6 6 86VERY GOOD 14 14 14 100Total 100 100 100
Interpretation:
From the above chart we can say that there is a comparison
between 5 broking firms. From the above result we get the best firm for
the brokerage charges is IL&FS with 60% and then after comes Motilal
Oswal with 27%.
10. INVESTMENT ADVISORY SERVICES
Statistics
10.INFO INVSTMENT
10.MOTI INVESTMENT
10. I BULLS INVESTMENT
10.IL&FS INVESTMENT
10.SK INVESTMENT
NValid 100 100 100 100 100Missing0 0 0 0 0
Mean 3.8 3.78 3.13 3.26 2.7Median 4 3.5 3 3 3
Mode 4 3 3 5 3Std. Deviation 1.146 1.04 1.143 1.411 1.389
INDIA INFOLINE ADVISORY SERVICES
Frequency
Percent
Valid Percent
Cumulative Percent
VALID WORST 8 8 8 8BAD
3 3 3 11NEUTRAL
16 16 16 27GOOD
46 46 46 73VERY GOOD
27 27 27 100Total
100 100 100
MOTILAL OSWAL INVESTMENT ADVISORY SERVICES
Frequency
Percent
Valid Percent
Cumulative Percent
ValidWORST 1 1 1 1BAD 4 4 4 5NEUTRAL
45 45 45 50GOOD
15 15 15 65
VERY GOOD
35 35 35 100Total
100 100 100
INDIA BULLS INVESTMENT ADVISORY SERVICES
Frequency
Percent
Valid Percent
Cumulative Percent
VALID WORST 9 9 9 9BAD
17 17 17 26NEUTRAL
37 37 37 63GOOD
25 25 25 88VERY GOOD
12 12 12 100Total
100 100 100
IL&FS INVESTMENT ADVISORY SERVICES
Frequency
Percent
Valid Percent
Cumulative Percent
VALID WORST 14 14 14 14BAD
17 17 17 31NEUTRAL
24 24 24 55GOOD
18 18 18 73
VERY GOOD
27 27 27 100Total
100 100 100
SHARE KHAN INVESTMENT ADVISORY SERVICES
Frequency
Percent
Valid Percent
Cumulative Percent
VALID WORST 24 24 24 24BAD
21 21 21 45NEUTRAL
33 33 33 78GOOD
5 5 5 83VERY GOOD
16 16 16 100Total 100 100 100
Interpretation:
Investment advisory services are the services provided by the
broking firms. From the above table we get the result that Motilal
Oswal is having the highest percent 35% which is good and we can say
that Motilal Oswal provide better investment advisory services.
10. ONLINE SERVICES (SOFTWARE)
Statistics
10.INFO SOFTWARE
10.MOTI SOFTWARE
10.I BULLS SOFTWARE
10.IL&FS SOFTWARE
10.SK SOFTWARE
NValid 100 100 100 100 100Missing 0 0 0 0 0
Mean 3.26 2.85 2.77 2.48 2.9Median 4 3 3 2 3Mode 5 3 3 1 2Std. Deviation 1.599 1.201 1.278 1.541 1.418
Frequency Table
10.INFOLINE SOFTWARE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
WORST26 26.0 26.0 26.0
BAD 4 4.0 4.0 30.0 NEUTRAL 19 19.0 19.0 49.0 GOOD 19 19.0 19.0 68.0 VERY
GOOD32 32.0 32.0 100.0
Total 100 100.0 100.0
10.MOTILAL OSWAL SOFTWARE
Freque
ncy
Percen
t
Valid
Percent
Cumulati
ve
Percent
Vali
d
WORST 15 15.0 15.0 15.0
BAD 22 22.0 22.0 37.0
NEUTRAL 35 35.0 35.0 72.0
GOOD 18 18.0 18.0 90.0
VERY
GOOD10 10.0 10.0 100.0
Total 100 100.0 100.0
10.I BULLS SOFTWARE
Freque Percen Valid Cumulati
ncy t Percentve Percent
Valid
WORST 20 20.0 20.0 20.0BAD 22 22.0 22.0 42.0NEUTRAL 28 28.0 28.0 70.0GOOD 20 20.0 20.0 90.0VERY GOOD
10 10.0 10.0 100.0
Total 100 100.0 100.0
0.IL&FS SOFTWARE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 42 42.0 42.0 42.0BAD 10 10.0 10.0 52.0NEUTRAL 23 23.0 23.0 75.0GOOD 7 7.0 7.0 82.0VERY GOOD 18 18.0 18.0 100.0Total 100 100.0 100.0
10.SHARE KHAN SOFTWARE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
WORST18 18.0 18.0 18.0
BAD 26 26.0 26.0 44.0 NEUTRAL 25 25.0 25.0 69.0 GOOD 9 9.0 9.0 78.0 VERY
GOOD22 22.0 22.0 100.0
Total 100 100.0 100.0
Interpretation:
From the frequency distribution we can say that mean
of India Infoline is 3.26, which is high compare to other broking
firms. So we can say that India Infoline provide better software
services.
10. OFFLINE SERVICE
Statistics
10.INFO OFFLINE
MOTI OFFLINE
10.I.BULLS OFFLINE
10.IL&FS OFFLINE
10.SK OFFLINE
NValid 100 100 100 100 100Missing0 0 0 0 0
Mean 3.78 3.22 3.4 3.66 2.96Median 4 3 3 4 3Mode 5 3 3 5 3
Std. Deviation 1.338 1.292 1.101 1.35 1.377
Frequency Table
10.INFOLINE OFFLINE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 11 11.0 11.0 11.0BAD 2 2.0 2.0 13.0NEUTRAL 26 26.0 26.0 39.0GOOD 19 19.0 19.0 58.0VERY GOOD 42 42.0 42.0 100.0Total 100 100.0 100.0
MOTILAL OSWAL OFFLINE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 13 13.0 13.0 13.0BAD 11 11.0 11.0 24.0NEUTRAL 37 37.0 37.0 61.0GOOD 18 18.0 18.0 79.0VERY GOOD 21 21.0 21.0 100.0Total 100 100.0 100.0
10.I.BULLS OFFLINE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 5 5.0 5.0 5.0BAD 8 8.0 8.0 13.0NEUTRAL 50 50.0 50.0 63.0GOOD 15 15.0 15.0 78.0VERY GOOD 22 22.0 22.0 100.0Total 100 100.0 100.0
10.IL&FS OFFLINE
Frequenc Percen Valid Cumulative
y t Percent PercentValid WORST 8 8.0 8.0 8.0
BAD 13 13.0 13.0 21.0NEUTRAL 22 22.0 22.0 43.0GOOD 18 18.0 18.0 61.0VERY GOOD 39 39.0 39.0 100.0Total 100 100.0 100.0
10.SHARE KHAN OFFLINE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 24 24.0 24.0 24.0BAD 3 3.0 3.0 27.0NEUTRAL 43 43.0 43.0 70.0GOOD 12 12.0 12.0 82.0VERY GOOD 18 18.0 18.0 100.0Total 100 100.0 100.0
Interpretation:
From the frequency distribution we get mean as 3.78, which is high
compare to other broking firms. So we can say that India Infoline
provide better offline services.
10. PORTFOLIO MANAGEMENT
Statistics
10.INFO PORTFOLIO
10.MOTI PORTFOLIO
10.I BULLS PORTFOLIO
10.IL&FS PORTFOLIO
10.SK PORTFOLIO
NValid 100 100 100 100 100Missing0 0 0 0 0
Mean 3.53 3.2 3.07 3.38 3.07Median 4 3 3 3 3Mode 5 4 3 3 3Std. Deviation 1.344 1.271 1.157 1.062 1.273
Frequency Table
10.INFOLINE PORTFOLIO
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 9 9.0 9.0 9.0BAD 16 16.0 16.0 25.0NEUTRAL 18 18.0 18.0 43.0GOOD 26 26.0 26.0 69.0VERY GOOD 31 31.0 31.0 100.0Total 100 100.0 100.0
10.MOTILAL OSWAL PORTFOLIO
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 11 11.0 11.0 11.0BAD 19 19.0 19.0 30.0NEUTRAL 25 25.0 25.0 55.0GOOD 28 28.0 28.0 83.0VERY GOOD 17 17.0 17.0 100.0Total 100 100.0 100.0
10.I BULLS PORTFOLIO
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 11 11.0 11.0 11.0BAD 14 14.0 14.0 25.0NEUTRAL 44 44.0 44.0 69.0GOOD 18 18.0 18.0 87.0VERY GOOD 13 13.0 13.0 100.0Total 100 100.0 100.0
10.IL&FS PORTFOLIO
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 6 6.0 6.0 6.0BAD 9 9.0 9.0 15.0NEUTRAL 39 39.0 39.0 54.0GOOD 32 32.0 32.0 86.0VERY GOOD 14 14.0 14.0 100.0Total 100 100.0 100.0
10.SHARE KHAN PORTFOLIO
Frequency
Percent
Valid Percent
Cumulative Percent
Valid WORST 11 11.0 11.0 11.0BAD 21 21.0 21.0 32.0NEUTRAL 37 37.0 37.0 69.0GOOD 11 11.0 11.0 80.0VERY GOOD 20 20.0 20.0 100.0Total 100 100.0 100.0
Interpretation:
From the above chart we get the result as the best service of
portfolio management is provided by India Infoline which is good
other than various broking firms.
10. CUSTOMERS RELATIONSHIP
10.INFO C.R.
10.MOTI C.R.
10. I BULLS C.R.
10.IL&FS C.R.
10.SK C.R.
N Valid 100 100 100 100 100Missing 0 0 0 0 0
Mean 3.72 2.97 2.96 3.36 2.83Median 4 3 3 3 3Mode 5 3 3 5 3Std. Deviation 1.296 1.193 1.247 1.299 1.207
Frequency Table
10.INFO CUSTOMER RELATIONSHIP.
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
WORST 8 8.0 8.0 8.0BAD 10 10.0 10.0 18.0NEUTRAL 19 19.0 19.0 37.0GOOD 27 27.0 27.0 64.0VERY GOOD
36 36.0 36.0 100.0
Total 100 100.0 100.0
10.MOTILAL OSWAL CUSTOMER RELATIONSHIP
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
WORST 13 13.0 13.0 13.0BAD 17 17.0 17.0 30.0NEUTRAL 42 42.0 42.0 72.0GOOD 15 15.0 15.0 87.0VERY GOOD
13 13.0 13.0 100.0
Total 100 100.0 100.0
10. INDIA BULLS CUSTOMER RELATIONSHIP
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
WORST 19 19.0 19.0 19.0BAD 6 6.0 6.0 25.0NEUTRAL 47 47.0 47.0 72.0GOOD 15 15.0 15.0 87.0VERY GOOD
13 13.0 13.0 100.0
Total 100 100.0 100.0
10.IL&FS CUSTOMER RELATIONSHIP
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
WORST 5 5.0 5.0 5.0BAD 26 26.0 26.0 31.0NEUTRAL 24 24.0 24.0 55.0GOOD 17 17.0 17.0 72.0VERY GOOD
28 28.0 28.0 100.0
Total 100 100.0 100.0
10.SHARE KHAN CUSTOMER RELATIONSHIP
Frequency
Percent
Valid Percent
Cumulative Percent
Vali
d
WORST 22 22.0 22.0 22.0BAD 6 6.0 6.0 28.0NEUTRAL 45 45.0 45.0 73.0GOOD 20 20.0 20.0 93.0VERY GOOD
7 7.0 7.0 100.0
Total 100 100.0 100.0
Interpretation:
From the above graph we can see that about 36% is for India
Infoline and then comes IL&FS with 28%.
From the frequency distribution we can say that mean is 3.72,
which is high compare to other broking firms. So we can say that
India Infoline provide better customer relation services.
11. What extra services you want from broking firms?
11.PAYMENT11.PERSONAL SERVICES 11.RESEARCH 11.VALUE
11. OTHERS
NValid 100 100 100 100 100Missing0 0 0 0 0
Mean 0.9 0.15 0.46 0.12 0Median 1 0 0 0 0Mode 1 0 0 0 0Std. Deviation 0.302 0.359 0.501 0.327 0
Frequency Table
11.PAYMENT
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO SERVICES PREFERED
10 10.0 10.0 10.0
PREFERABLE SERVICES
90 90.0 90.0 100.0
Total 100 100.0 100.0
11.PERSONAL SERVICES
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO SERVICES PREFERED
85 85.0 85.0 85.0
PREFERABLE SERVICES
15 15.0 15.0 100.0
Total 100 100.0 100.0
11.RESEARCH
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO SERVICES PREFERED
54 54.0 54.0 54.0
PREFERABLE SERVICES
46 46.0 46.0 100.0
Total 100 100.0 100.0
11.VALUE ADDITION
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO SERVICES PREFERED
88 88.0 88.0 88.0
PREFERABLE SERVICES
12 12.0 12.0 100.0
Total 100 100.0 100.0
Interpretation:
Investors want some extra services from the broking firms so
the most preferred services are the timely payments and regular
research, which are preferred by the investors.
12. If you want to shift on to other broking firm, what are
your criterions?
12.
BROKGE
12.MARGIN
MONEY
12.ADV
SER
12.
SOFTWARE
12.
DISTANCE
12.
OTHERS
N Valid 100 100 100 100 100 100
Missing0 0 0 0 0 0
Mean 0.71 0.2 0.4 0.21 0.3 0
Median 1 0 0 0 0 0
Mode 1 0 0 0 0 0
Std.
Deviatio
n 0.456 0.402 0.492 0.409 0.461 0
Frequency Table
12. BROKERAGE
Frequency
Percent
Valid Percent
Cumulative Percent
Vali
d
NO SERVICES PREFERED
29 29.0 29.0 29.0
PREFERABLE SERVICES
71 71.0 71.0 100.0
Total 100 100.0 100.0
12.MARGIN MONEY
Frequency
Percent
Valid Percent
Cumulative Percent
Vali
d
NO SERVICES PREFERED
80 80.0 80.0 80.0
PREFERABLE SERVICES
20 20.0 20.0 100.0
Total 100 100.0 100.0
12.ADV SER
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
NO SERVICES PREFERED
60 60.0 60.0 60.0
PREFERABLE SERVICES
40 40.0 40.0 100.0
Total 100 100.0 100.0
12. SOFTWARE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid NO SERVICES PREFERED
79 79.0 79.0 79.0
PREFERABLE SERVICES
21 21.0 21.0 100.0
Total 100 100.0 100.0
12. DISTANCE
Frequency
Percent
Valid Percent
Cumulative Percent
Valid NO SERVICES PREFERED
70 70.0 70.0 70.0
PREFERABLE SERVICES
30 30.0 30.0 100.0
Total 100 100.0 100.0
Interpretation
From the above graph we can say that the basic parameters,
which are selected for shifting of the broking firms, would be
brokerage charges, advisory services. Even distance also matters
the most, as the investors prefer the firm to be near their house.
FINDINGS:
I. Investors are interested in investing in capital market and majority
belongs to age 31 to 40 and they are service class as well as
business class people.
II. Basically the respondents invest in equities as well as mutual funds.
III. The respondents are aware of the broking firms and many of them
invest in more than one broking firms.
IV. The respondents prefer intraday trading and delivery based trading.
V. The respondents prefer basic services from the broking firms such
as effective services, offline services, advisory services, and
negotiable brokerages, assured returns form investment.
VI. There are unique services provided by the broking firms that attract
the customers towards the broking firms.
VII. The broking firms thus provide some special services so that the
customers are satisfied and do not shift to other broking firm.
VIII. The services include timely payments, regular research, advisory
services, distance etc.
CONCLUSION:
1. Investors rather prefer to invest for short duration and trade
on intraday basis.
2. People are aware of the broking firms and thus are
interested in brokerages, offline services, margin money as
well as day-to-day advisory services.
3. If we talk about the broking firms, every firm has its unique
features. There is no product differentiation provided by
various firms but the brand name also matters for them.
4. The investor wants services such as frequent investors
meet, better advisory services, etc, provided by the broking
firms matters the most.
5. Thus due to online trading there is need of broking firms and
they provide better services so that the customers do not
shift to other firms.
RECOMMENDATIONS
1. From the above findings we can say that India Infoline is providing
better services such as offline service, portfolio management,
customer relationship etc. in compare to other companies. But
should give importance to the brokerage charges and even
provide better online services.
2. India Infoline must give emphasis on customer satisfaction by
providing better advisory services as well as regular investors
meetings.
3. The company must look forward to the brokerage charges, which
is comparatively high from other firms.
BIBLIOGRAPHY
Books
Donald R. Cooper & Pamela S. Schindler(2004), Business Reasearch
Methods, Tata McGraw-Hill Publishing Company Limited, New Delhi.
N D Vohra & B R Bagri, FUTURES AND OPTIONS 2ND editions, Tata McGraw-
Hill Publishing Company Limited, New Delhi.
NCFM, Derivatives Market (Dealers) Module Work Book, National Stock
Exchange Of India Limited, Mumbai.
Other:
BUSINESS TODAY date 17th July 2007
APPENDIX
QUESTIONNAIRE
Area: -__________ Date: -__ /__ /__
Personal Detail
Name : ____________________________________________________
Address : __________________________________________________
Gender: Male / Female
Age: 19 – 30 31 – 40 41 – 50 Above 50
Occupation:
Student Housewife Business
Service Professionals Others
Annual Income:
50000-100000 Rs.
100001-200000 Rs.
200001-500000 Rs.
More than 500001 Rs
QUESTIONNAIRE:
1. Do you invest in capital market?
( ) Yes ( ) No
2. Which investments do you prefer the most profitable?
( ) Equities ( ) Derivatives ( ) Commodities ( ) Insurance
( ) Mutual funds ( ) Fixed deposits ( ) Government Bonds (
) Real estate
( ) Others then specify__________
3. Which broking firm comes to your mind first while making
investment?
-----------------------------------------------------------------------------
4. Are you aware of following broking firms?
( ) India Infoline ( ) India Bulls ( ) IL&FS ( ) Share khan
( ) Motilal Oswal ( ) any other then specify_________________
5. Do you trade with the following broking firm?
( ) Yes ( ) No
6. How frequently do you trade?
( ) Daily ( ) Twice in a week ( ) Alternative day ( )
weekly
( ) Rarely
7. Please indicate your preference for the following in selection of
broking firm.
1 = most preferable to 5 = least preferable
* Effective service 1 2 3 4 5
* Its reliability 1 2 3 4 5
* Employees courtesy 1 2 3 4 5
* Offline service 1 2 3 4 5
* Advisory service 1 2 3 4 5
* Online service (SOFTWARE) 1 2 3 4 5
8. Which parameters do you consider important in selection of
broking firm?
* Brokerages 1 2 3 4 5
* DP charges 1 2 3 4 5
* Risk 1 2 3 4 5
*Tax charged by the broking firm 1 2 3 4 5
*Assured Return from investment 1 2 3 4 5
9. Have you utilized the trading facility of more than one broking
firm?
( ) Yes ( ) No
If Yes then specify___________________
10. Rate the broking firms in given criterions.
1 = Very good, 2 = good, 3 = neutral, 4 = bad, 5= worst
CRITERION INDIA
INFOLINE
MOTILAL
OSWAL
INDIA
BULLS
IL&FS SHAREKHAN
BROKERAGE
SERVICES
1.
INVESTMENT
ADVISORY
SERVICES
2. ONLINE
SOFTWARE
3. OFFLINE
SERVICES
4. PORTFOLIO
MANAGEMENT
5. CUSTOMER
RELATIONSHIP
USER FRENDLY
11. What extra services you want from broking firms?
( ) Timely Payment and delivery
( ) Personal services{ Frequent meets, seminars and guidance}
( ) Regular research and correspondence to customers
( ) Value addition( like loans, merchant banking)
( ) If others then specify ----------------------------------------
12. If you want to shift on to other broking firm, what are your
criterions?
( ) Brokerages ( ) Margin Money ( ) Advisory
services
( ) Easy software ( ) Distance
( ) If other then specify_______________
Thank you