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!ILSC Business College
!!!INTERPRET MARKET TRENDS !!!Project !Research to identify the trends in Australia education
!A market research trends
!June 2014
!Prepared for: Samuelson Worldwide Education Prepared by:
!!SLIC Market Research Company
213 Adelaide St 4000
BRISBANE
QLD
Australia
!Contact: Dott.ssa Caterina De Filippo
!!!!!!!!
1
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!TABLE OF CONTENT
!!!
2
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!!!!!!!!!!!!!!!!
3
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!1.0 Introduction !1.1 Background !! Education in Australia is forth largest export. In 2012 generated $14.5
billion in export income and predicted to grow into $19.9 billion by 2020 by
a report for the federal Government by a committee (International
Education Advisory Council) chaired by NAB chairman Michael Chaney.
Education in Australia is the fastest growing export sector in Australia.
International students make a significant contribution to Australian society,
diversifying and enriching communities, and strengthening Australias
global networks. The decision to study in Australia also offers many
benefits to international students, allowing them to gain a high quality,
internationally recognized education, as well as the opportunity to
experience life in Australia.
The international education sector is important not only to Australian
society, but also the countrys economy. International education activity
contributed $16.3 billion in export income to the Australian economy in
201011. Furthermore, many educational institutions rely on the income
from full-fee paying international students to assist in the provision of
quality education to all students, both international and domestic.
In 2009, over one in five (22%) tertiary students studying in Australia
were international students.
While the size of the international student population is considerable
both in tertiary and other sectors, Australias international education sector
is undergoing a period of change. This change is driven by adjustments to
Australias migration policy, as well as changing perceptions of the
Australian education market, the increased value of the Australian dollar,
and the growth of Australias overseas competitors.
!!!!
4
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!! The Programme for International Student Assessment (PISA) 2006
evaluation ranked the Australian education system as sixth for reading,
eighth for science and thirteenth for mathematics, on a worldwide scale
including 56 countries.
The PISA 2009 evaluation ranked the Australian education system as
sixth for reading, seventh for science and ninth for mathematics, an
improvement relative to the 2006 rankings.
In 2012, education firm Pearson ranked Australian education as
thirteenth in the world. The Education Index, published with the UN's
Human Development Index in 2008, based on data from 2006, lists
Australia as 0.993, amongst the highest in the world, tied for first with
Denmark and Finland.
!1.2 Aim of the report ! This report was commissioned by Samuelson Worldwide Education
with the aim of gaining an understanding of the Australian education
export industry. They are thinking about opening up a college in Australia.
This report will focus on the 4 sectors being secondary schools,
ELICOS, VET and Higher Education.
The purpose of this report is to look at export trends of education and
the future this sector holds. Based on this investigation an appropriate
sector will be recommended for an ideal investment opportunity.
!!!!!!!!!
5
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!2.0 Interpret market trends and developments !2.1 Ten-year trend for international student enrollments by sector YTD March 20052014 !
! There has been a significant drop in commencements from 2011. This
might have to do with the Australian Dollar reaching record levels making it
stronger than American Dollar hence making it extremely unaffordable to
live in Australia. Also there were significant changes to the Visa
arrangement.
However there is an increase in numbers since then.
The sectors that are performing well are ELICOS (positive growth of
4.2%), followed by secondary schooling, Other (foundation programs).
Higher education is still not performing well and this could be because of
the Dollar and competitors NZ, USA and UK.
!!!!!
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!2.2 Analysis of the 2011 change of trend ! AEIs International Student Data for 2011 show there were 557,425
enrollments by full-fee paying international students in Australia on a
student visa. This is 59,039 fewer enrollments than in the same period in
2010, and represents a decline of 9.6 per cent. This compares with an
average growth rate of 8.2 per cent for enrollments since 2002.
There were 298,842 commencements recorded in 2011, a decrease of
28,064 commencements on 2010 figures, representing an 8.6 per cent
decline. This contrasts with an average growth rate of 7.1 per cent for
commencements since 2002.
! In 2011, the Higher Education sector was the only sector to record
growth in enrollments. Enrollments in the sector were up 0.1 per cent on
2010. All sectors in 2011, recorded declines in commencements on 2010.
!7
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2.3 Rank 3 over performing and under performing for the last 5 years ! The sectors that are performing well are Higher Education which has
a positive growth, followed by ELICOS which have maintain a high level of
productivity over the years, and VET.
Secondary school and other (foundation programs) are still not
performing well. !!2.3.1 Higher Education
! Higher Education ranked first by volume of enrollments and second
by volume of commencements. Enrollments in the sector for 2011 were
0.1 per cent higher than in 2010. This contrasts with the average 2011
growth rate of 7.7 per cent per year since 2002. Commencements
declined by 4.6 per cent in 2011, compared with an average annual growth
rate of 5.0 per cent per year since 2002.
In 2011, enrollments at the under-graduate level of study were up by
3.1% but commencements were down by 2.6% on 2010 figures. Post-
graduate research enrollments and commencements were up by 13.0%
and 5.9% respectively over the same period. In contrast, other post-
8
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graduate enrollments and commencements declined 8.0% and 8.9%
respectively.
China had the largest share of total enrollments (40.2%) and of total
commencements (42.0%) in 2011. Malaysia was the second largest
source country by enrollments with 7.4 per cent, followed by India and
Vietnam with 6.4 per cent and 4.5 per cent respectively.
In 2011, enrollments from China grew by 5.3 per cent. However,
commencements declined by 4.7% on 2010 figures. In the same period,
enrollments from Malaysia declined by 2.2 per cent and commencements
by 4.5 per cent. India, the third largest market in the sector also recorded a
decline in enrollments and in commencements (down 29.3 per cent and
13.2 per cent respectively). Enrollments from Vietnam grew 13.0 per cent
however; commencements declined by 0.1 per cent over the same period.
Asian countries collectively contributed 83.3 per cent of enrollments and
83.2 per cent of commencements. Compared with 2010, enrollments from
this region increased by 0.2 per cent however; commencements declined
by 3.7 per cent in 2011. Enrollments from all other regions combined
declined by 0.4 per cent and commencements declined by 8.6 per cent
over the same reference periods.
Management and Commerce was the most popular broad field of
education with 51.1 per cent of enrollments and 53.6 per cent of
commencements. The next most popular field was Engineering and
Related Technologies with 8.8 per cent enrollments.
Information Technology and Society and Culture accounted for a
further 7.5 per cent and 7.4 per cent of enrollments respectively.
!!!!
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2.3.2 English Language Intensive Courses for Overseas Students (ELICOS)
! ELICOS ranked third by volume of enrollments and of
commencements. Enrollments and commencements in the sector in 2011
have declined 16.3 per cent and 13.5 per cent respectively on the same
period in 2010. This compares with average growth rates of 5.8 per cent
for enrollments and 6.2 per cent for commencements since 2002.
The Asian region contributed 63.3 per cent of enrollments and 62.8 per
cent of commencements in ELICOS. Those measures declined by 19.6
per cent and 16.4 per cent respectively on 2010 figures. Enrollments and
commencements from all other regions combined also declined, by 10.1
per cent and 8.1 per cent respectively.
Enrollments and commencements from all of the top twelve ELICOS
source countries in 2011 declined on figures from 2010. China was the
largest market with a 29.1 per cent share of enrollments and 28.0 per cent
of commencements. Chinese enrollments and commencements declined,
by 21.5 per cent and 19.1 per cent respectively.
Enrollments and commencements from Brazil, the second largest ELICOS
market, also declined. Brazilian enrollments declined by 5.1 per cent and
commencements by 5.4 per cent. The Republic of Korea was the third
largest market. Korean enrollments and commencements declined 19.9
per cent and 19.7 per cent respectively.
10
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The ELICOS market from India has declined markedly in the last three
years. In 2009, Indian enrollments and commencements were ranked
second however by 2011, India was ranked 11th in both enrollments and
commencements. Indian enrollments in the sector declined 28.2 per cent
and commencements declined 16.8 per cent between 2010 and 2011.
!!2.3.3 Vocational Education and Training (VET)
! VET ranked second by volume of enrollments and first by volume of
commencements. Enrollments for 2011 fell by 16.6 per cent on 2010
figures. This contrasts with an average growth rate of 16.1 per cent per
year since 2002. Commencements for the same period declined by 7.3
per cent on 2010 figures and contrasts with an average growth rate of 16.9
per cent per year since 2002.
Enrollments at the diploma and advanced diploma levels of study in
2011 declined by 13.4 per cent on previous years figures and
commencements at those levels also decreased 3.7 per cent over the
same period. Enrollments from the five largest source nationalities all recorded
declines. The declines from each of the top three nationalities were: India 11
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by 26.0 per cent, China by 16.4 per cent and Thailand by 6.9 per cent.
Commencements from the three top source nationalities have also
declined: India by 17.3 per cent, China by 5.5 per cent and Thailand by 6.3
per cent.
Asian countries contributed 81.5 per cent of enrollments and 79.5 per
cent of commencements. India had the largest share of total enrollments
(32.4%) and of total commencements (28.7%) in 2011. China was the next
largest source country by enrollments with 10.8 per cent, followed by
Thailand with 6.6 per cent.
Management and Commerce was the largest broad field of education in
VET with 51.5 per cent of enrollments and 57.7 per cent of
commencements in 2011. Enrollments and commencements in this field
grew 7.3 per cent and 12.2 per cent respectively. Food, Hospitality and
Personal Services ranked second however, enrollments in this field
declined by 47.3 per cent and commencements by 44.7 per cent. Society
and Culture was the third largest broad field of education and recorded a
23.5 per cent decline in enrollments and a 4.5 per cent decline in
commencements.
!!2.3.4 Secondary Schools
!12
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The schools sector ranked fifth by volume of enrollments and of
commencements, contributing 3.7 per cent of enrollments and 3.1 per cent
of commencements. Compared with 2010, enrollments for 2011 declined
by 13.6 per cent while commencements decreased by 14.9 per cent.
The Asian region contributed 86.0 per cent of enrollments and 78.2
per cent of commencements. China was the largest market with 44.3 per
cent of enrollments and 41.9 per cent of commencements. Enrollments
and commencements from this market declined, by 14.2 per cent and 13.0
per cent respectively. The Republic of Korea was the second largest
market with 13.9 per cent of enrollments and 11.6 per cent of
commencements, and recorded declines of 20.9 per cent and 22.9 per
cent respectively. Vietnam was the third largest schools market with a
share of 10.5 per cent of enrollments and 7.7 per cent share of
commencements. Enrollments and commencements from Vietnam
declined 9.2 per cent and 20.0 per cent respectively.
!!2.3.5 Three over- performing courses !In conclusion from the analyzed data, the over performing courses are:
1. Higher education
2. ELICOS
3. VET
!2.3.6 Three under-performing courses !As shown by the graph, the under performing courses:
1. Other education
2. Secondary school
3. VET
!!!!!
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2.4 Market Growth
!! As shown in the table, 80% of International students come from Asia.
Top 5 countries are China, India, Republic of Korea, Vietnam and Brazil.
The main reason for this are:
Asias rapid expanding middle class seek educational opportunities
overseas
Collaborative arrangements / joint venture are expanding especially in
China
Looking for English based education !!!
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2.5 PESTEL ! PESTLE analysis is a concept used as a tool by companies to track the
environment theyre operating in or are planning to launch a new project/
product/service etc.
PESTLE is a mnemonic which in its expanded form denotes P for Political,
E for Economic, S for Social, T for Technological, L for Legal and E for
Environmental. It gives a birds eye view of the whole environment from
many different angles that one wants to check and keep a track of while
contemplating on a certain idea/plan.
The framework has undergone certain alterations, as gurus of
Marketing have added certain things like an E for Ethics to instill the
element of demographics while utilizing the framework while researching
the market.
There are certain questions that one needs to ask while conducting
this analysis, which give them an idea of what things to keep in mind. They
are:
What is the political situation of the country and how can it affect the
industry?
What are the prevalent economic factors?
How much importance does culture has in the market and what are its
determinants?
What technological innovations are likely to pop up and affect the market
structure?
Are there any current legislations that regulate the industry or can there
be any change in the legislations for the industry?
What are the environmental concerns for the industry?
All the aspects of this technique are crucial for any industry a
business might be in. More than just understanding the market, this
framework represents one of the vertebras of the backbone of strategic
management that not only defines what a company should do, but also
accounts for an organizations goals and the strategies stringed to them.
15
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P Australia has a stable government which is based on freedom of
speech, religious tolerance and the rule of low.
Visas in Australia for most of foreign countries are fairly easy to
get. The most common are Student Visa and Work and Holiday
Visa. The former is suitable for people who attend a long
educational journey and it allows the student to work 20 hours per
week. The latter is suitable for people between 18-30 years old,
and it allows to study up to 4 months and work 38 hours per week
for a maximum of 6 months for the same company.
E Australia is considered the most expensive country for overseas
students. The main reason is the average cost of university fees
and living costs which are more than US $38,000 per year.
Australia is anyway one of the most common destinations for
international students thanks to the drop of the Australian dollar
which make it more affordable.
The unemployment rate is low and it is fairly easy for student to
find a part time occupation.
S Australia social value has been increasing during the last couple
of years. The government is very supportive of festival and social
events.
Having English as the native language, Australia is seen as a very
good opportunity for young people to acquire or improve their
knowledge of english while living in one of the most beautiful
country in the world.
Australia is a very cosmopolitan country. In one city people have
the opportunity to meet people from different nationality and learn
about different cultures.
T Technology is a valuable tool in the educational sector. It
improves the facilities and gives student extra support.
In modern times online distance learning has become very
popular. It allows student to follow lecture from their home/country
without the commitment of moving to the school place, which
makes it very affordable for student who wish to study abroad.
16
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!!!2.6 SWOT Analysis ! A SWOT analysis is a simple tool to help work out the internal and
external factors affecting the business. It is one of the most commonly
used business analysis and decision-making tools. A SWOT analysis
helps:
build on strengths (S)
minimise weakness (W)
seize opportunities (O)
counteract threats (T)
A SWOT analysis is often part of strategic planning. It can understand
your business and work out what areas need improving. It can also help
understand the market, including the competitors, and predict changes.
E Environmental factors include the weather and the climate
change.
Australia is a continent that experiences a variety of climates due
to its size. There is not one single seasonal calendar for the entire
continent. Instead there are six climatic zones and this translates
as two main seasonal patterns.
L In the past year they have been some changes implemented by
the Australian Government to streamline international student visa
processing, introduced in 2012, should also help increase the
influx of international students to Australia.
17
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STRENGTHS
! English language. In the last
years has been a growing
demand to learn the english
language by big foreign countries
like Japan and Russia.
Fair ly low costs and fees c o m p a r e d t o e u r o p e a n
destination like UK.
Proximity to the Asian country which is a constant market.
Part-time job opportunities.
Pathways with university and higher education.
The good quality of Australian education. Australia offers a diverse range of study options for
international students, with more
than 1,200 institutions and over
22,000 courses to choose from.
WEAKNESS
! The strengths of the AUD
Dollar.
Lack of involvement and rules f r o m t h e A u s t r a l i a n Government.
Lack of skilled teacher and schools staff.
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!!!!!!!!!!!!!!!
OPPORTUNITIES
! Twinning programs which a
degrees where international
students can do their first 2 years
of the program in their home
coun t ry and comple te the
remaining year in the Partner
University in Australia.
In the last 5 years the airlines flying to Australia have increased fairly with a decreasing in the cost
of the ticket.
Growing demand from the asian countries to study english.
New student visa policy which allows graduates to work in
Australian for the following 2-4
years.
THREATS
! Distance: Australia is very far
away from Europe and South
America, so the travel cost are
very hight and the psychological
impact is significant.
G r o w i n g o f t h e o n l i n e educational offers.
Global financial crisis.
Growing competition from Europe and the United States.
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3.0 Qualitative Analysis !3.1 Approach !Explain here that the 3 sectors that are performing well ! Based on the data, Higher education and VET are the best
performing sector because the have been growing over the years,
although the ELICOS sector is chosen for further investigation because it
is the only sector which was consistent over the years. Therefore a
qualitative analysis on this sector is done.
The ELICOS sector is a sector that will continue to see growth. It
is recommended that an organization like ILSC could be seen as an ideal
opportunity for Investment. ILSC is a language school who offers a wide
range of programs and courses. Subject taught at ILSC include General
English, IELTS Preparation, Cambridge Preparation, VET and TESOL.
In order to understand ILSC market position we will do a qualitative
analysis in which we will:
Research the sector
Develop survey
Survey 20 people
Develop a competitor analysis !!!!!!!!!!!!!
20
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3.2 Survey !Question Answers
1. How old are
you?
15-20 21-29 30-50
2. Which college
are you
attending?
ILSC VIVA Other
3. Which course
are you
attending?
VET Eliscos Other
4. Are you
currently working
part-time?
YES NO
5. Why did you
choose
Australia?
easy Visa work permission overseas
experience
6. How did you
hear about
Australia?
relative/
friends
internet agency
7. How do you
evaluate your
college?
average good excellent
7.1 Teachers
7.2 Facilieties
7.3 Class size
7.4 Location
7.5 Fees
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!!!
8. Has your
experience in
Australia has
been positive so
far?
YES NO
9. Would you
consider to stay
in Australia if you
have the
chance?
YES NO
10. Do you
consider an
education in
Australia will
benefit you?
YES NO
11. If you have
another chance
will you enroll for
another course
in Australia?
YES NO
12. What are the
advantages of
studying in
Australia?
13. Would you
pick a different
country if you
had to do this
again?
YES NO If YES which,
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4.0 Results of the survey ! On June 7th and June 8th we had run a survey among some
international students who are currently studying in Brisbane.
The population sample is 20 people whole from Italy, and the
chosen sampling method is random.
!4.1 Age ! Most respondence (55%) came from the age 21-29 years old which is
for this reason the mode. 30% from 15-20 and a fairly 15% from 30-50.
!!
!!!!!!!
Item Frequency Mode
15-20 6 21-29
21-29 11
20-50 3
23
15-20 21-29 30-50
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4.2 College ! From the survey, it is clear that the most popular colleges in Brisbane
are: ILSC, VIVA College, Shafton College and NAVITAS. !!4.3 Courses ! The most popular course is ELICOS which was assumable for the
reason that most of those courses and general english. VET and IELTS
are also very request but just a few respondence came from the
Cambridge course.
!
!4.4 Part-time jobs ! The majority of the international students interview have part time jobs
to help them financially support their staying and studying.
Item Frequency
VET 4
ELICOS 8
IELTS
(other)
6
CAMBRIDGE
(other)
2
24
VET ELICOSIELTS (other) CAMBRIDGE (other)
Part-time Job
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!!!4.5 The reason why the students interviewed came to Australia ! Most of the international student interviewed choose Australia thanks
to the VISA availability. Most of them agreed in saying that Australia has
the most valuable VISA for international students.
!
!!!!!4.6 How the student interviewed discover Australia !! The majority of the students interviewed heard about Australia by
searching the Internet. Just a few where oriented by agencies and the rest
where advised by their family and friends.
Item Frequency Mode
Easy VISA 8 Easy
VISAWork
permission
5
Overseas
experience
7
25
Easy VISA Work permissionOverseas experience
Internet Agency Family/Friends
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!!4.7 College evaluation ! The students interview were asked to evaluate their college in the
following aspects:
teachers
facilities
class size
location
fees
Item Frequency
AVERAGE GOOD EXCELLENT
1. Teachers 2 15 3
2. Facilities 2 13 5
3.Class size 2 4 14
4. Location 0 3 17
5. Fees 17 3 0
26
College
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!!
The chart proved that:
Teachers had a very positive evaluation
The facilities are very well structured
The class size are perfect for the number of students
The locations where the school are set are very amusing
The fees are considered normal nor to high nor convenient !!!!!!!!!!!!
27
Average Good Excellent
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4.8 Australia has been a positive experience so far ! It is clear that most students felts that being in Australia was a very
good experience for them so far.
4.9 Preference to stay in Australia in the future ! Surprisingly when the people where asked if they would like to stay in
Australia if they had a change, most of them said NO. The majority stayed
that they are here to study and to acquire or developed their english
knowledge in order to get a better job position in their on country.
!!!!!
28
Positive experience in Australia
Staying in Australia
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4.10 Australian education benefits on the candidate ! Most student agreed that they were benefit by Australian education.
Most of them felt that there is no better place to study english.
4.11 Prospective of doing another course in Australia ! The majority of the students interviewed felt that if they had a
chance they would gladly enroll for another course in Australia.
!!!!!!
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Good Australian education
Another course in Australia
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4.12 Advantages of studying in Australia ! When we asked the candidates what are the advantages of studying
in Australia, we collected the following answers:
! great environment
cheaper english courses
chance to meet new people
chance to learn new skills
chance to learn how to surf
Brisbane is close to the beach
change to start a new life
engage new cultures
live in a city
learn the Australian accent
improve english
get a part time job !4.13 With the data from this experience would the candidate have chosen another country instead ! During the survey we asked if now that they have knowledge
Australia, would they pick a different country to do this experience? With a
positive answers we also demand the name of the preferred country.
Gladly, just a few people responded YES.
!30
Another country instead Australia
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! As it was assumable, the survey confirmed that Australia most
dangerous competitors are The United States and The United Kingdom. !!!5.0 Review of ILSC ! As previously mentioned, ILSC is a global, educational community
that delivers dynamic and inspirational English and French language
training programs, and is comprised of a vibrant, friendly, respectful,
multicultural student body and teaching faculty. ILSC is considered one of the finest language learning institutes in the
world. Since 1991, they have been developing and refining the teaching
methods. They currently run eight campuses at locations in Vancouver, Toronto
and Montreal (Canada), New York, San Francisco (USA), New Delhi
(India), Sydney and Brisbane (Australia).
For this report we will focus at the Australian location see in Brisbane.
!!!!!!!!!!
YES ANSWERS COUNTRIES CHOICE
Item Frequency
USA 2
UK 2
Canada 1
New Zeland 1
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5.1 Course performance at ILSC ! In order to understand the performance of the college ILSC we
gathered the following datas:
!Session 1!4 Jan - 28 Jan
Session 2!31 Jan - 25 Feb
Session 3!28 Feb- 25 Mar
Session 4!28 Mar - 21 Apr
Total Median
ECP 158 181 177 177 693 177
IELTS Intensive
64 58 68 67 271 68
Upper Int IELTS
61 67 68 66 262 66.5
FCE 59 59 59 56 257 65.5
Business Program
68 57 56 66 247 61.5
Power Speaking
68 68 68 67 233 59
Adv Power Speaking
56 66 50 57 229 56.5
Total 534 556 546 556 2192
Median 64 66 68 66
Total 554
32
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! From the chart we can establish that ECP which is the General English
course is the most popular in every session. There is constancy among
the other courses fro the all year which gives us a good general situation.
!!!!!!!!!!!!!!!33
ECP IELTS Int Upp Int IELTS FCEBusiness Power Speaking Adv Power Speaking
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5.2 Courses contribution
As previously mentioned, this pie charts confirms that the General
English course are the ones who most contributes to the school profit.
Also exams preparations like IELTS AND Cambridge are very
popular, we can assume that the reason for it is that either one of those
exams are from migration or academic purposes.
!!5.3 Central Tendency ! The following is an analysis in order to show the central tendency for
the data above:
34
ECP IELTS IntUpper Int IELTS FCEBusiness Power SpeakingAdv Power Speaking
Courses
-
This chart demonstrates the median for the following courses:
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
35
0
45
90
135
180
ECP Upp Int IELTS Business Adv Power Speaking
courses
-
!6. Competitor Analysis ! The competitor analysis is an assessment of the strengths and
weaknesses of current and potential competitors. This analysis provides
both an offensive and defensive strategic context to identify opportunities
and threats. Profiling coalesces all of the relevant sources of competitor
analysis into one framework in the support of efficient and effective
strategy formulation, implementation, monitoring and adjustment.
The most relevant competitors for ILSC are the following:
!
! As showed in the table, ILSC has a very good position compared to
the competitor, thanks to the following factors:
central location: ILSC is located into Brisbane CBD which is very easy to
find, next to Anzac Square which has a big park and ned to a food court
average fees: the fees are acceptable compared to the highly education
program which ILSC offers
fun environment: ILSC offers to all its students a wide range of free after
class activities such as sports, trips and movies night .
FEES FACILITIES TEACHERS OTHER
NAVITAS 357 p/w central
location
average -
VIVA 360 p/w central
location
not
satisfactory
fun
eviroment
ILSC 350 p/w central
location
highly
educated /
prepared
fun
eviroment
ALS 335 p/w central
location
highly
educated /
prepared
different
activities to
join
SHAFTON 370 p/w historical
building
average hospitality
course and
training
36
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7. Recommendations ! Stating the fact that from the gathered datas education in Australia
is a highly competitive industry. For this reason it is necessary that
Australian teaching institutes look at multi campus or collaborative options
closely because that could open more possibilities.
Furthermore the company could be open to the possibility of online
delivery which can assist with retaining numbers enrolled while managing
the companys financial state (which is high).
In addition, increasing working holiday study programs could be a
smart way to proceed because, as was previously mention, student visa
and work and holiday visa have been increasing a lot over the part years.
This would mean considering shorter courses with flexibility to pursue
employment.
For all those reasons, investing in an existing organization like ILSC
during this period of time would be a very profitable choice. !!!!
!!!
37
COURSE TYPE MEDIAN
ECP 177
IELTS Intensive 68
Upper Int IELTS 66.5
FCE 65.5
Business Program 61.5
Power Speaking 59
Adv Power Speaking 56.5
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!8. Conclusion ! As previously mentioned, there is a wide range of positive events that
are making the education sector growing in Australia. Students VISA law
are changing in a way that give more option to international students to
live and study in Australia allowing them to work and support themselves.
New university pathways programs are available for international students
which helps them first with their english, secondly with a specialization
(VET) and last entering to a local university.
In conclusion, from all those gathered datas it is advisable that the
company considers an investment in the Australian education system.
!!
38