Replace/Reduce Satellite and Terrestrial Costs - Signiant Webinar
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Transcript of Replace/Reduce Satellite and Terrestrial Costs - Signiant Webinar
Copyright 2009 Signiant Inc. Company Confidential1
Replace/Reduce Satellite and Terrestrial Costs Get Immediate ROI Utilizing Your Network’s Existing Bandwidth Investment and Reduce Your Reliance on External Services
Tony Lapolito, VP, Marketing & Product Management, Signiant
Copyright 2009 Signiant Inc. Company Confidential
Today’s Speaker
Tony Lapolito, Signiant’s VP, Marketing & Product Management
Tony is responsible for Signiant’s global marketing operations and guides the company’s overall market strategy. Tony has over fifteen years of experience in the networking and video industries, having held executive management positions at VidSys, Cisco, SightPath, Artel Video Systems and 3Com. Prior to Signiant, Tony managed the marketing efforts of Cisco Systems' Application and Content Networking division. During his tenure at Cisco, he oversaw the successful integration of the SightPath, Arrowpoint, Tasmania Networks and Precept Software acquisitions, while realizing substantial revenue growth.
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Copyright 2009 Signiant Inc. Company Confidential
Agenda
Quick recap of Signiant TechnologySigniant’s Extensible Platform for Content Process Automation
Leveraging Your Network's Existing Bandwidth Reduce or eliminate satellite & terrestrial transport service costs
Become 80 times more efficient with a software solution
Collaborate globally with all of your business partners
Increase labor productivity
Case Studies
Question and Answer Session
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Copyright 2009 Signiant Inc. Company Confidential
Signiant Snapshot• Content Distribution Management Software Company That:
•Automates and Manages the Movement and Processing of Digital Content within and between Organizations.
•Provides Rapid ROI: Increase Revenue, Lower Cost and Optimize Existing Assets
•Enables Global Collaboration during the Creation, Processing and Distribution of Digital Media.
• Corporate Headquarters: Burlington, Massachusetts, USA•Development Center: Ottawa, Canada•Sales Offices: Los Angeles, San Francisco, London, New York, Munich, Singapore
•Distribution Partners: Canada, Japan, Italy, Germany, France, Brazil, Mexico
• Founded in 2000, spun out from Nortel•More than 10,000 Signiant Media Agents Deployed•More than 400 customers Worldwide•Successfully Deployed to Support Some of the Most Complex Mission Critical Applications
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Copyright 2009 Signiant Inc. Company Confidential
Sample Customers
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Copyright 2009 Signiant Inc. Company Confidential
Content Distribution Management Software Solution
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Central Media ManagerCentral Management Control from anywhere
Multi-Tenant / Multi-Business
Centrally Stored Adaptive policy engine
Media AgentsDesktop or Server Configurations
Multi-purpose capabilities
Heterogeneous OS support
Media Exchange ApplicationAgent-less Java-based Secure, WAN Accleration
For Users, anywhere, anytime to initiate uploads, downloads, workflows or jobs
Copyright 2009 Signiant Inc. Company Confidential
Signiant in the words of our customers...
“Provides workflow automation for accelerated file transfers”
“Intelligent and efficient workflows for moving media”
“Digital content delivery efficiency and workflow automation”
“Automated file movement and process control”
“Large-scale file transfer with optimization and workflow”
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Copyright 2009 Signiant Inc. Company Confidential
Why do companies turn to file transfer services?
TimeEnsure deadlines are met
ReachEnsure you can reach any location
Network SpeedAddress inadequate network infrastructure
TrackingKnow where assets are at all times
CapacityEnsure that peak traffic can be handled
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Copyright 2009 Signiant Inc. Company Confidential
Why?
Services are much more expensive than optimizing your own network for digital content delivery
A Content Distribution Management solution using your existing network can address your business needs
ROI is almost immediate
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Copyright 2009 Signiant Inc. Company Confidential
The Cost of Satellite
InfrastructureTeleport Cost = $650K
Remote Sites = $3,300 each
RecurringCost is $7,000 / Month / Mb/s
34 Mb/s Transponder = $2.8M annually
Marginal Cost
$21 / GBExample Marginal Cost:
Two hour HD Movie = 23GB
Cost = $480 per movie
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Perspective on a 34 Mb/s SAT Transponder:•360 GB / Day•134 TB / Year•Multicast Capable
Copyright 2009 Signiant Inc. Company Confidential
The Cost of Terrestrial Service
InfrastructureMinimal
Recurring CostModeled after tape shipment
$20-25/GB based on annual volume
Marginal Cost
$20 / GB per locationExample Marginal Cost:
Two hour HD Movie = 23GB
Cost = $460 per movie
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Copyright 2009 Signiant Inc. Company Confidential
The Cost of Private Content Distribution Management
Infrastructure$10,000 / per site
Recurring CostDS3 (45Mb/s) Cost is $3000 / Month
Marginal Cost
$0.20 / GB per locationExample Marginal Cost
Two hour HD Movie = 23GB
Cost = $9.00 per movie
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Copyright 2009 Signiant Inc. Company Confidential
Replacing Satellite with CDM for Promo File Distribution
Satellite
Terrestrial Signiant
Payback Period
• Distribute 6GB file to 17 locations using MC SAT
• Current marginal cost = $23/GB or $138 each file.
• Using Signiant and terrestrial = marginal cost = 0.20 / GB or $1.20 per file
• For 17 Locations = $20.40• Cost Savings per File = $117.60
• Investment = $168,500• Per File Savings = $117.60• Company distributes 25
promos per day• Payback Period is 57 days Main Site
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Copyright 2009 Signiant Inc. Company Confidential
Replacing Terrestrial Service with CDM for Collaboration
DistributionPartners
Business Units
Signiant Central Media ManagerSigniant Media Agent
Business Units
Terrestrial Service
Terrestrial Signiant
Payback Period
• Utilize Terrestrial Service to collaborate for content creation
• Each 44 min episode is 100GB of content or $2,000
• Using Signiant and terrestrial = marginal cost = 0.20 / GB or $20 per Episode
• Cost Savings per Episode = $1,980
• Investment = $50,000• Per File Savings = $1,980• 1 Prime Time Show is between
20-24 episodes.• Payback Period is essentially 1
season of 1 show.
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Copyright 2009 Signiant Inc. Company Confidential
So what can Signiant do for you?
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Copyright 2009 Signiant Inc. Company Confidential
Optimize your Bandwidth
Delivery files fast
Meet deadlines
Get the most out of your existing bandwidth investment
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Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload
Copyright 2009 Signiant Inc. Company Confidential
Manage Your File Transfers
Manage entire network with minimal overhead
Manage and track all transfers
Apply bandwidth where needed
TCP
Doesn’t “Fill the Pipe;”Low Efficiency
Signiant
“Fills the Pipe” and Multiple Virtual Pipes with Job or File based bandwidth and priority control.
UDP/WAN Acceleration
“Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+
Copyright 2009 Signiant Inc. Company Confidential
Increase Labor Productivity
Automate tasks to reduce labor
Ensure lights out operation
Integrate with your existing products and systems
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Edit > Transcode > Watermark > Transfer > Cloud Archive > Email
Copyright 2009 Signiant Inc. Company Confidential
Conclusions
Services are much more expensive than optimizing your own network for digital content delivery
A Content Distribution Management solution using your existing network can address your business needs
ROI is almost immediate
Copyright 2009 Signiant Inc. Company Confidential
Thank You for Joining Us You will receive an email with a link to a recording of this webinar
• Learn more at: www.signiant.com