Volume 2 - Edition 5 05/01/2020

In This Issue...REOPENING CHECKLIST

NATIONAL TRAVEL & TOURISM WEEK

BREAKFAST CLUB

ARC BREAKFAST

CRISIS MARKETING STRATEGIES

HAPPY HOUR

GUEST SERVICE

PPP

STOCK MARKET UPDATE

RESTAURANT REOPENING GUIDE

SUPPORT

DONATIONS

AHLA

HESS

This Newsletter is proudly sponsored by:

REOPENING CHECKLISTRecently, CFHLA Board Members were invited to join a

"Reopening Task Force"to develop a

Checklist of Best Practices and Items Needed for Lodging Establishments when travel resumes and

properties begin to reopen amidst COVID-19.

To view this list of guidelines on the CFHLA Website,PLEASE CLICK HERE.

Please Note:These Best Practices are meant as recommendations –

please continue to follow your brand standards.

CFHLA would like to thank the followingCFHLA Board Members for participating on the

Reopening Task Force:

Tim BaileyManaging Director of Operations of

Loews Hotels

Lana BurkeGeneral Manager of

Embassy Suites by Hilton Orlando I-Drive 360

Jon McGavinArea General Manager of

Grande Lakes Orlando

Clint MilitzerDual General Manager of

SpringHill Suites Orlando Theme Parks /Lake Buena Vista &

Honorees

May AlliedMember of the Month

Charisse KissenberthSummit Broadband, Inc.

April Lodging Member of the Month

Lori FitzgibbonFormerly of theSheraton SuitesOrlando Airport

2020 CFHLA Executive Committee

ChairpersonBrian ComesHyatt Regency Orlando

1st Vice ChairpersonSonja GiselbrechtMarriott's Lakeshore Reserve

2nd Vice ChairpersonAnthony LazzaraCrowne Plaza Orlando Universal

TownePlace Suites Orlando Theme Parks / Lake Buena Vista

Chris MuellerGeneral Manager ofHilton Orlando

Jorge ReyesResort Manager of

Marriott's Grande Vista

Glen WinsorGeneral Manager of

Hilton Orlando Bonnet Creek

NATIONAL TRAVEL & TOURISM WEEKFor your information,

Sunday, May 3 - Saturday, May 9is

National Travel and Tourism Week.Although we are unable to gather in person, the

US Travel Associationencourages the celebration of this important week.

National Tourism and Travel Week 2020 honors the

"Spirit of Travel" in recognition of the industry’s

strength, selflessness and resiliency.

SecretaryJeff Swirsky

TreasurerJorg HeyerSheraton Vistana Resort

Assistant TreasurerMark PolitteDoubleTree by Hilton at the Entrance to Universal Orlando

Immediate Past ChairJesse MartinezThe Alfond Inn at Rollins

Partners of the Month:

Allied Relations Council Breakfast

Wealth Management Strategies of Central Florida

Board of Directors Meeting

Sunbrite Outdoor Furniture, Inc.

Breakfast Club

System Tech Services, Inc.

Executive Committee Meeting

Ehrlich

Governmental Affairs Committee Meeting

Minuteman Press

Spinout Guest Laundries, Inc.

The US Travel Association has shared the hashtag#SpiritofTravel

to be used on social media channels to bring theindustry together for this year’s celebration.

For more information about National Travel and Tourism Week,

Please Click Here.

BREAKFAST CLUB On Tuesday, April 28, CFHLA conducted the 2nd meeting of the

Breakfast Club.This virtual meeting featured

DAN JORDANGeneral Manager and

LORI RUPPDirector of Sales of the

NEWTru by Hilton Orlando Convention Center

(Near the CFHLA Offices).

CFHLA looks forward to this new brand addition to theCentral Florida Market in September.

Thank you to System Tech Services for sponsoring this series.

ARC BREAKFAST

CRISIS MARKETING STRATEGIESEarlier today, Friday, May 1, CFHLA Member

&Barrpresented the second webinar in their

4-Part Crisis Marketing StrategyWebinar Series,

Media Crisis Strategies: Increase Awarenessand Intent with Reduced Budgets

The remaining webinars will be held from 9:30AM – 10:30AM the following two Fridays:

May 8 and May 15.

The third part in this series will be:Creative Messaging Crisis Strategies -

Content That Connects During Crises: Tips For How to Connect with Consumers Through Creative

presented by &Barr'sChristian Wojciechowski

Creative Director.

Please note that registration for each of these Webinars will be sent out separately every Monday.

To Register for this webinar of the Crisis Marketing Strategy Series, PLEASE CLICK HERE.

If you have any questions about this Webinar Series,please contract Erin Walsh at membership@chfla.org.

HAPPY HOURThe fourth weekly

CFHLA ZOOM HAPPY HOURwas once again a successful gathering for the

Nearly 70 CFHLA Members!

The next Happy Hour, scheduled for thisThursday, May 7

will feature Member Pets - please invite your pet to join you for this Happy Hour!

GUEST SERVICEThis

Tuesday, May 5,11:00AM - 12Noon,

New CFHLA MemberRupesh Patel

CEO + Hotel Owner + Hospitality Industry Ambassador of Rupesh.co

will present a complimentary

Guest Service Excellence Seminar - Service is Not Canceled: 5 Creative Ways

to Provide Great Service After COVID.

PLEASE CLICK HERETo Register.

PPPOn Monday, CFHLA hosted a

Payroll Protection Programseminar via Zoom for all members.

This informative seminar featured

Ferran Arimon,Jackie Bozzuto

andMark Heimendinger

of Lowndes.

CFHLA Thanks:

STOCK MARKET UPDATECFHLA is hosting an upcoming Zoom meeting

relating to the current status of the Stock Market.

Positioning for Recessionand Recovery

Wednesday, May 62:00 pm – 2:30 pm

Presented by:

Cherry Laskaof

Morgan Stanley

Please Click Here to Register.

RESTAURANT REOPENING GUIDEEarlier today, CFHLA Member

Larry LynchSenior Vice President Certification & Operations of the

National Restaurant Association

and President of theNational Registry of Food Safety Professionals

held a presentation via Zoom with Over 30 CFHLA Members

discussing theNational Restaurant Association's

Restaurant / F&B Reopening Guide.

THANK YOU, LARRY LYNCH!

SUPPORTFor your information,

Congressman Darren Soto, longtime friend of CFHLA representing

Florida’s 9th Congressional District,has requested the assistance of CFHLA members in

providing toiletry donations to be distributed to the community.

His office is seeking donations of items such asshampoo, conditioner, body wash and toilet paper.

If your company is able to provide at this time - please reach out to his local office using the contact information below.

Shasta ShafferDirector of Constituent Services

P: (407) 452-1171C: (202) 256-1165

Shasta.Shaffer@mail.house.gov

DONATIONSAs a reminder, during the month of Aprilthe following donations were approved:

$1,000by the

CFHLA Engineers Council, $1,000

by the

CFHLA Security & Safety Council,$2,500

by the

CFHLA Allied Relations Council and

$5,000by the

CFHLA Foundationtowards the

Second Harvest Food Bank.

Additionally, the CFHLA Foundation also approved a

$20,000donation for the

Heart of Florida United WayALICE Recovery Fund.

If you are looking for a way to help others in the community during this challenging time, please see a list of ways to donate on our page below:

www.cfhla.org/coronavirus-information

AHLA For your information, the

American Hotel & Lodging Association (AHLA)is launching a

"Stay Safe" Advisory Council to Establish New Cleaning& Safety Standards in Response to COVID-19.

To view more information,Please Click Here.

HESSRecently, CFHLA Board Member

Keith HessGeneral Manager of the

Holiday Inn Orlando Suites - Waterparkwas named

Evolution Hospitality's2019 General Manager of the Year.

CONGRATULATIONS ON THIS OUTSTANDING HONOR, KEITH HESS!