Summer Internship April- June, 2016

By, Renuka Neelagandan

“In the world of business, it’s

useless to be a creative original thinker unless you can also sell what you create – David Ogilvy

Maps

our office

Industry OverviewBroad Functions

◈ Advertisng ◈ Media Investment ◈ Information, Insight and Consultancy ◈ Public Relations & Public Affair ◈ Branding & Identity ◈ Direct, Promotion & Relationship Marketing ◈ Healthcare Communications ◈ Specialist Communications

Industry Overview

Different Departments ◈ Ogilvy Publlic Relations ◈ OgilvyOne Worldwide◈ Neo@Ogilvy◈ Diamond Ogilvy Group ◈ Memac Ogilvy ◈ OgilvyOneBusiness◈ Ogilvynoor ◈ Ogilvy CommonHealth worldwide◈ Ogilvy and Mather Advertising

Structure Of Ogilvy and Mather

Associate Senior

Associate

Consultant

Senior Consultan

t

Associate Partner

Associate Consultan

t

Structure Of Ogilvy and Mather

Senior Associate Partner Partner

Vice President

President

Senior Partner

Agency Overview • About Ogilvy Public Relations • Clients • Expertise Healthcare Corporate Content Media Influence Social Change Espresso Technology Brand Marketing

Clients I Worked for (OPR Bangalore)

Assigned Work and Execution

• Media Mapping

• Competition Analysis, and secondary research for clients

• Staffed and interacted with the client- Shriram Properties

• Event coordination during the Open Day Press Conference for Essentra ( Major

Global packaging )

• Drafted articles, by-lines, worked on briefing document, coverage report and press

releases

• Worked on PR Clients across healthcare, technology and real estate. The clients

include- Columbia Asia Hospitals, Essentra, Infinite Solutions, Rimini Street and

Shriram Properties.

• Worked on New Business Development for clients – HolidayIQ, Rimini Street ,

Sophos and The Akshaya Patra Foundation

Essentra

◈ Briefing Book-Open Day Press Conference

◈ Follow Up

◈ Coverage Report of the event

◈ Media Mapping

Execution

Columbia Asia

◈ Drafted Articles

◈ Drafted Press Release for Columbia Asia Hospital, Mysore

◈ Future Opportunities

◈ Media Mapping

Shriram Properties

◈ Drafted Articles

◈ Future Opportunities

◈ Media Mapping

Execution

HolidayIQ

◈ Primary Research

◈ Pitch Presentation

◈ Future Opportunities

◈ Media Mapping

Rimini Street

◈ New Business Development

◈ Competition Analysis

◈ Media

Mapping

Execution

Akshaya Patra

◈ New Business Development

◈ Campaign Ideation

◈ Future Opportunities

Sophos

◈ New Business Development

◈ SWOT

◈ Competition Analysis

Place your screenshot hereLaunched New Manufacturing facilty in Bangalore( Essentra Plc )

Place your screenshot here

Good Samaritan Awards (Columbia Asia)

SWOT ( OPR BANGALORE )

• Proactive

• Efficient

• Limited to only Traditional form of PR

• No Media Rounds

• Pharmaceuticals industry

• Tourism Industry

• Emergence of Digital PR

Any questions?If I was down to my last dollor, I would spend it on Public Relations- Bill GateS

Chairman, Microsoft

• Thank you !!!!

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