Windows Server 2012

for Hosting Service Providers

Scott Ottaway

Industry Director

Agenda

Hosting Offers Powered by Microsoft

Windows Server 2012 for Hosting Service Providers• Comprehensive Cloud Platform• Cost Efficiency• Expanded Services

Why Windows Server 2012

Call to Action

Partner Momentum with Windows Server 2012 & System Center 2012

50+ Industry leading partners are already building services with our newest technologies

Your Customer Offers Powered by Microsoft

VM Hosting

• Rented Virtual Servers Shared or Dedicated

• Disaster Recovery

Database Hosting

• Rented virtual database servers

• Database-as-a-Service

Application Hosting

• Lync, SharePoint, Exchange, Dynamics

• CRM, ERP, LOB apps• Custom LOB apps

Web Hosting

• Ecommerce sites • Company websites• Gaming &

entertainment

Desktop Hosting

• Windows desktops for students or call centers

• Mobile sales team appsE

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Top Features for Service Providers

Windows Server 2012: What’s New Designed for Hosting Service Providers

to drive lower infrastructure TCO and deliver new business opportunities

Comprehensive Cloud Platform

Network Virtualization

1

Disaster Recovery with Hyper-V Replica

2

VM Scalability & Performance

3 4

Web-Farm Scalability with IIS8

5

Storage Spaces

Live Storage Migration & Shared Nothing Live Migration

6

Granular Resource Metering

7

Hyper-V Extensible Switch

8

Data De-Duplication

9

RDS Improvements for Desktop Hosting

10

Cost Efficiency

Expanded Services

Windows Server 2012 & Hyper-V Reviews

“Microsoft a Leader in x86 Server Virtualization Infrastructure"

“2012 will be VMware’s last year as king of the hill”

Al Gillen – IDCSource: Worldwide Systems Infrastructure Software Top 10 Predictions- Dec. 2011

“Microsoft has grasped the fundamental truth about the transition to cloud.”

Richard Fichera - Forrester Research

“Poised against the current features of

VMware and one-upped.”

Tom Henderson - IT World

“Microsoft claims 300 new features… we wonder

whether the marketing guys left off a zero.”

Brian Chee and Doug Dineley - InfoWorld

Gartner Magic Quadrant, 2011

Comprehensive Cloud Platform

Web HostingApplication

HostingVM Hosting Database Hosting Desktop Hosting

Comprehensive Cloud PlatformBuilt and designed for Hosting Service Providers

Compute

Storage (File/Block) Networ

k

ServiceDelivery & Automation

ApplicationManagement

InfrastructureManagement

Foundation for Hosting Service Provider Offers

Windows Server 2012

Virtualization Networking Storage Management

Remote Desktop Services

Web Applications

Availability

Scalability

Security

Hardware

Windows Server 2012 Advantage for Hosting Service Providers

Category Resource

Microsoft VMware

AdvantageWindows Server 2008 R2

Windows Server 2012

vSphere 5.0 Enterprise

Plus

Scalability/Performance/Density

VM

Active VMs per Host 384 1,024 512 Microsoft

Memory per VM 64 GB 1 TB 1 TB -

Virtual Processors per VM 4 32 32 -

ClusterMaximum Nodes 16 64 32 Microsoft

Maximum VMs 1,000 4,000 3,000 Microsoft

Network

High performance with SR-IOV No Yes No Microsoft

Storage

Native 4-KB Disk Support No Yes No Microsoft

Maximum Virtual Disk Size 2 TB 64 TB 2 TB Microsoft

Encrypted Cluster Storage No Yes No Microsoft

Secure Multi-tenancy

Open Extensible Switch No Yes No Microsoft

Confirmed Partner Extensions - 4 2 Microsoft

Trunk Mode to Virtual Machines Yes Yes No Microsoft

Resource Metering No Yes Partner Microsoft

Flexible Infrastructure

1GB Simultaneous Live Migrations

1 Unlimited 4 Microsoft

10GB Simultaneous Live Migrations

1 Unlimited 8 Microsoft

Shared Nothing Live Migration No Yes No Microsoft

Network Virtualization No Yes Partner Microsoft

High Availability

Guest OS Application Monitoring Yes Yes Partner Microsoft

Guest Clustering with Live Migration

No Yes No Microsoft

Better Margins than VMware, Especially as You GrowOrder of magnitude price advantage with Core Infrastructure Suite

Microsoft is 1/4 the cost of VMware’s RAM-based pricing

96 GB RAM per Serverfor 50 servers

$99,884Microsoft

$481,200VMware1/4

the cost

192 GB RAM per server

for 50 servers

$884,400VMware

1/9 the cost

$99,884Microsoft

$1,248,600 VMware

288 GB RAM per server

for 50 servers

1/12 the cost

$99,884Microsoft

SPLA Core Infrastructure Suite Cost

VMware Service Provider Program (VSPP) 3.0 Premier cost

• Microsoft vs. VMware Annual Costs for a 50 Server Deployment, 2GB per VM with either 2400, 4800 or 7200 2 GB VM instances at maximum capacity

• Comparison Windows Server + System Center for application, OS & HW management running on either Hyper-V or VMware ESX

Better Margins with Microsoft vs. VMwareVMware takes 15% of revenue per VM from you

Per VM You can charge, $1,051 annual revenue

(VM with 2GB RAM @ $0.12/hr)

$1,009 $851

$42

$159

MS Takes

4% of revenue

Microsoft VMware

More margin

VMware Takes

15.1%

of revenue$42

Hosting Revenue and Margins for a Single VM Rented for 365 Days

Microsoft

VMware

Potential Service Provider Profit

SPLA Core Infrastructure Suite Cost

Potential Service Provider Profit

VMware Service Provider Program (VSPP) 3.0 Premier Cost

• Microsoft vs. VMware Annual Licensing Costs for a single VM rented for 365 days based on a 50 Server Deployment, with 2GB per VM and 2400 VM instances at maximum capacity.

• Comparison Windows Server + System Center for application, OS & HW management running on either Hyper-V or VMware ESX

CostEfficiency

Windows Server 2012 Lowers Infrastructure Costs for Hosting

ScalabilityMore scalability per server• More VMs per server

• 32x increase in virtual disk size per VM

• 2.5X increase to 160 logical processor support

Dynamic Network New functionality and reduced management overheard• Extensible Switch • IP mobility • Security• New QoS features

Improved Web Server More websites per server • NUMA Aware Scalability

• Simplified SSL management

• Designed for scale-out

Multi-TenancyReduced management costs• Tenant isolation

• More easily move VMs across premises

• Resource Metering

Automated Management Management savings through automation• 2000 new Windows PowerShell cmdlets

• Cluster update management

• Integration with System Center

Flexible StorageSAN-like performance on commodity HW• Lower-cost storage via Storage Spaces &

Pools• SMB & Fibre Channel improvements• De-duplication• Improved SAN support

Scalability Improvements

Enhanced failover clustering ensures high availability at scale

System Resource

Maximum numberImproveme

nt factorWindows 2008 R2Windows Server

2012

Host

Logical processors on hardware

64 160 2.5×

Physical memory 1 TB 2 TB 2×

Virtual processors per host 512 1,024 2×

Virtual machine

Virtual processors per VM 4 32 8×

Memory per virtual machine 64 GB 1 TB 16×

Maximum size per virtual disk

2 TB 64 TB 32x

Active virtual machines 384 1,024 2.7×

Cluster

Nodes per clusters 16 64 4×

Virtual machines per clusters

1,000 4,000 4×

Hypervisor improvements to address high density and scale-up scenarios

Storage Improvements

Shared Nothing Live Migration of VMs without requirement of shared storage

Continuously available file server: Benefits of a SAN out-of-the-box

De-duplication & thin-provisioning out-of-the-box

Support for VMware ESX virtual machine storage via NFS data stores

Storage Spaces and Storage Pools: Pooled storage that supports commodity HW and is easily managed and expanded.

Rapid VM Provisioning & Migration with ODX and intelligent storage arrays

Networking Improvements

Extensible SwitchImproved virtual machine traffic isolation, prioritization, security, usage metering, and trouble shooting. Build your own extensions for the offers and SLAs you deliver to customers!

Network VirtualizationIP Mobility: Move workloads without changing network configurations or reconfiguring physical networks

Quality of Service Guarantee minimum services bandwidth while maximizing network throughput

NIC Teaming out-of-the-boxImproved fault tolerance, traffic management, and works for all vendors

Network Isolation for Multi-tenancy

Resource Metering to prevent noisy neighbors & enable premium services• Average CPU usage, measured in megahertz over a period of time • Minimum & Maximum memory usage • Maximum amount of disk space allocated to a virtual machine• Total incoming / outgoing network traffic, measured in megabytes, for a virtual network adapter

Storage Spaces• ACLs provide isolation for multi-tenancy

Extensible Switch provides isolation for multi-tenancy • Private virtual local area network (PVLAN) • Virtual port access control lists (ACLs) • Virtual LAN (VLAN) trunk mode support• Protection against Address Resolution Protocol (ARP) poisoning, spoofing, and DHCP snooping

IIS Sandboxing & CPU metering• Website isolation for improved security• SLA improvements via CPU metering

PowerShell 3.0: Automation Engine• Simplifies administration of multiple servers, even in multiple sites• Offers path toward full automation• Makes cmdlets easier to learn• Makes new scripts easier to write

Cluster Aware Update Management• Eliminates downtime associated with cluster updating• Simplifies cluster updates through configurable automation• Transparent to users and hosted applications• Extensible to install even non-Windows software updates through custom plug-

ins

Automated Management

Integration with System Center 2012• End-to-end automation• Comprehensive deployment and updating for virtualized and physical server

deployments• Monitoring of hardware, operating systems and applications!

Expanded Services

Expanded Business Opportunities

New Hosted Business Opportunities with Windows Server 2012

Application HostingDatabase Hosting

Comprehensive Cloud Platform

Expanded Services

VM Hosting Web Hosting Desktop Hosting

Cost Efficiency

VM Hosting:Profitability through Lower TCO

Multi-Tenancy & Isolation• Resource Metering• Security and isolation with network switch and improved ACLs• Dynamic placement workloads across premises

Higher-Scale, Higher Performance, and Lower-Cost• Improved scalability• Unlimited virtualization for Datacenter Edition• More choice to use commodity HW devices (storage/network)• Storage and Network performance improvements

High Availability and Disaster Recovery• Live Storage Migration• Shared Nothing Live Migration• Hyper-V Replica

Resource Metering• Average CPU / average physical memory usage • Minimum / maximum memory usage• Incoming / outgoing network traffic

VM Hosting: Disaster Recovery with Hyper-V Replica

Disaster recovery solution • Storage-agnostic and workload-agnostic solution • Efficiently, periodically, and asynchronously over IP-based networks • Works across different storage systems

Rapidly Growing Business Opportunity• Expand customers’ datacenter from on-premises to hosting SP’s datacenter• Premium service within Hosting SP’s datacenter

Hyper-V Replica enables new disaster recovery solutions.

Service Provider benefit• Identical storage not required. Leverage existing storage hardware• Replication solutions at the right cost

Top Features of IIS 8

Web Hosting and IIS 8

Scalability and Performance Manageability Open Platform

IIS Sandboxing and CPU Metering

IIS scalability improvementsIncreased Site Density, Configuration performance improvement for multi-tenant scenarios, SSL via SNI, Memory via NUMA advances

Designed for rich HTML5 applications.

Improved support for asynchronous operations and client-driven Web apps

SSL Manageability via Central Certificate Store

?

Desktop Hosting with Remote Desktop Services

Access virtually anywhere from any device with full Windows experience• PCs and laptops, Mobile tablets, Thin clients, Non-corporate PCs, USB flash drive-

based flexible workspaces, and session or virtual desktop environments

Great desktop experience even over slow bandwidth!• RemoteFX for WAN, Adaptive Graphics, Multi-Touch, USB Redirection, and Media

Remoting• Metro-style Remote Desktop App• Personal User Disk

Simpler deployment and management• Simplified deployment and management of pooled and personal desktops• Lower-cost storage options• Use of either storage area network (SAN) or direct attached storage (DAS) for pooled

scenarios

DEMO Desktop Hosting

Core Infrastructure Suite (CIS) Saves You MoneyOne license for your entire service provider cloud infrastructure

Cost Savings:• Only 16% more over Windows Server standalone licenses• Unlimited end-to-end management and unlimited virtualization for one low price with

DC edition.• Per-proc based licensing for virtualization scenarios.• Unlike VMware, no increase in licensing costs as VM density increases. • CIS Standard optimized for dedicated server offers.

CIS Datacenter CIS Standard

Ideal for highly virtualized offers Ideal for non-virtualized & dedicated server offers

Datacenter

Datacenter

Standard Standard

Why Bet On Microsoft Cloud Platform

“Microsoft knows they need to be very active in the cloud. And System Center 2012 will be one of its bigger power playsthis year.”  David Marshall, InfoWorld

“Nothing from Microsoft, and I mean literally nothing has everbeen this ambitious.”  Jason Perlow, ZDNet

“SQL Server 2012 delivers ROI of up to 189% with a 1-yearpayback period.”  Forrester Consulting Study, Total Economic Impact of SQL Server 2012 Upgrade, March 2012

Windows Server 2012

More Services

More Customers

More Efficiency

Next Steps…

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