Rental Housing

Our first ever Expo issue, filled with information on our 6th Annual Trade Expo Saturday, Sept. 29 at the Oakland Convention Center

HousingRentalEAST BAY RENTAL HOUSING ASSOCIATION | SEPTEMBER 2012

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4 RENTAL HOUSING | SEPTEMBER 2012 | ebrha.com

East Bay Rental Housing AssociationVolume IX, Number 9 September 2012

EBRHA OFFICE 360 22nd Street, Suite 240 Oakland, CA 94612 tel 510.893.9873 fax 510.893.2906 www.ebrha.com

EBRHA STAFF DIRECTOR OF OPERATIONS | Cathy Hayden [email protected] | x1 DIRECTOR OF COMMUNITY AFFAIRS | Jill Broadhurst [email protected] | x4 DIRECTOR OF ADVERTISING SALES | Tina Bocheff [email protected] | x5 PUBLICATIONS & COMMUNICATION PRODUCER Esteban Cortez | [email protected] | x6 MEMBER SERVICES, EDUCATION & ACCOUNTING Danielle Walker | [email protected] | x2

EBRHA OFFICERS PRESIDENT Bill Bagnell 1ST VICE PRESIDENT Irina Gelfenbeyn 2ND VICE PRESIDENT Luke Blacklidge TREASURER Conor Murphy

SECRETARY Jack Schwartz

EBRHA DIRECTORS Daniel Bornstein, Grant Chappell, Link Corkery, Fred Morse, Rick Philips, Wayne Rowland, Judy Shaw

PUBLISHED BY Wayne C. Rowland

PRODUCED BY EBRHA Communications Committee Tina Bocheff, Daniel Bornstein, Esteban Cortez, Irina Gelfenbeyn, Wayne C. Rowland

EDITOR Tina Bocheff ART DIRECTOR & PRODUCTION Esteban Cortez

ADVERTISING Tina Bocheff | 510.318.8303

Rental Housing (ISSN 1930-2002-Periodicals Postage Paid at Oakland, California. POSTMASTER: Send address changes to RENTAL HOUSING, 360 22nd Street, Suite 240, Oakland, CA 94612.

Rental Housing is published monthly for $36 per year by the East Bay Rental Housing Association (EBRHA), 360 22nd Street, Suite 240, Oakland, CA 94612.

Rental Housing is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in Rental Housing are those of the author and do not necessarily reflect the viewpoint of EBRHA or Rental Housing. This publication is designed to provide accurate and authorita-tive information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the servic-es of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily consti-tute any endorsement or recommendation by EBRHA, express or implied, of the advertiser or any goods or services offered. Published monthly, Rental Housing is distributed to the entire membership of EBRHA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Jostens Printing Co. Copyright © 2012 by EBRHA. All rights reserved.

Contents SEPTEMBER 2012

Events & Directory48 COMMUNITY CALENDAR50 MEMBER DIRECTORY54 MEMBERSHIP APPLICATION54 AD INDEX

Features

Expo Info 6 YOU ARE INVITED

A Welcome Message from the EBRHA President

12 EXPO SPEAKER PROFILE Making a House a Home: Meet Cora Sue Anthony BY ESTEBAN CORTEZ

14 EXPO WORKSHOPS AT A GLANCE Workshop Descriptions

28More Questions Than Answers BY WAYNE C. ROWLAND & RICK PHILIPS

8Expo Schedule of Events

10Keynote Speaker ProfileBY ESTEBAN CORTEZ

20 MEET THE EXPERTS Expo Speaker Bios

26 WE MADE THE DIFFERENCE EBRHA’s State and Local Political Success

30 EXHIBITOR PROFILES A Guide to Your Expo Vendors

38 EBRHA MEMBER TESTIMONIALS What Members Are Saying

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You Are Invited Our 6th Annual Trade Expo boasts new venue with double the exhibitors and educational workshops. BY BILL BAGNELL

EXPO a message from ebrha president

EBRHA’s Trade Expo is returning on Sept. 29 and it will be bigger and better than ever. Our 2011 Expo was con-sidered by both visitors and vendors to have been the

most successful local rental property Expo ever held. For 2012 we have built on that success with plans to top that. Can we do it? You bet we can!

To start, we have a new venue. We’ve moved to the reno-vated Oakland Convention Center at the Marriott, which gives us twice the space for more vendor booths, an expanded schedule of workshops, a convenient downtown location, and access to local restaurants where you can slip out for lunch and refuel.

Our keynote speaker will be the motivating and always dynamic Michael Bush, founder of the 8 Factor Framework, who will introduce you to the eight things every business person should be thinking about. We may think we know

everything we need to be successful, but Michael will open our eyes to opportu-nities we are missing and will get us redirected, fired up, and ready to move to the next level.

Our featured speaker will be Cora Sue Anthony from HGTV’s “Real Estate Intervention.” Have you ever wondered about the best way to renovate your

buildings at a reasonable cost in order to get the highest rent? Are you thinking of selling a building and want to make it stand out for buyers? You won’t want to miss this session.

Our many workshops will cover all aspects of buying and maintaining your property, dealing with issues such as smok-ing, security and evictions, plus an in-depth look at political advocacy. Check out the full schedule inside this issue.

We’ll wrap up the Expo with a reception where you can meet local and statewide elected officials and their staff.

The entire EBRHA staff and board of directors look for-ward to seeing you at the Expo, whether you’ve been to one before or not, whether you are an EBRHA member or not. The Expo is free and open to everyone involved in the rental property business.

For more information and to register for the Expo, visit www.ebrhatradeexpo.eventbrite.com or see the flyer on the back of this magazine.

Don’t miss this event!

See you there,

Bill Bagnell EBRHA President

Don’t miss the 6th Annual EBRHA Trade Expo on Sept. 29 at the Oakland Conven-tion Center. Whether you’re attending one of our informational workshops or meet-ing industry vendors, there is something for everyone.

A THANK YOU TO OUR SPONSORS

Platinum Sponsors Gold Sponsors

Luke Blacklidge Tina Bocheff Jill Broadhust Cathy Hayden Rick Philips

FROM THE EBRHA 2012 EXPO COMMITTEE

With a bigger Expo comes a new and bigger magazine.

At EBRHA, we’re excited to announce changes

to Rental Housing magazine, including a new look

and feel. We plan to feature more stories, issues

and faces that are representative of EBRHA’s

diverse membership.

We also welcome your thoughts pertaining to

the magazine that will help us improve your reading

experience.

Rental Housing is always looking for contribu-

tors, so if you have a story to tell, send me an email

at [email protected].

I look forward to hearing from you.

Sincerely,

Esteban Cortez

Publications/Communication Producer

The EBRHA Expo Committee thanks our generous sponsors, exhibitors, speakers and member volunteers who enthusiatically support this event. Without you, this Expo would not be possible. See you on the 29th.


8:30 am Expo Registration Opens Oakland Convention Center at the Marriott

9:00 am - 10:00 am Economic and Election Forecast Wayne C. Rowland, Rowland Property Management and EBRHA Board Member; Greg Brown, National Apartment Association; Bill Rosetti, J & R Associates; John Shahoian, The Lapham Company Exhibit Hall West — Main Floor

10:00 am Exhibit Hall Opens

10:00 am to 11:00 am Free Legal Q&A — Michael Shepherd, The Shepherd Law Group EBRHA Booth — Exhibit Hall West

10:45 am to 11:30 am Keynote: Let’s Run Our Businesses, Not the Other Way Around Michael C. Bush, The 8 Factors Main Floor — Exhibit Hall West

12:00 pm - 1:00 pm Free Legal Q&A — Daniel Bornstein, The Law Offices of Bornstein & Bornstein EBRHA Booth — Exhibit Hall West 12:00 pm - 12:45 pm Make Your Property Shine and Attract Top Dollar Cora Sue Anthony, Anthony Staging and HGTV Host, Real Estate Intervention Main Floor — Exhibit Hall West 1:00 pm - 2:00 pm Securing Your Property Conor Murphy, CADOH Management, LLC, Cojo Capital and EBRHA Board Member; Tim Morse, Bay Alarm Co.; John Scott, Golden Gate Locksmith Co. and Golden Gate Institute of Security Science & Locks; Eddie Simlin, Oakland Police Department Second Floor — Room 208 1:00 pm - 2:00 pm Maximizing Revenue Through Zero Vacancies Sam Sorokin, Premium Properties, Inc. Second Floor — Room 204

1:00 pm - 2:00 pm State and Local Political Advocacy: Protecting You and the Industry Wayne C. Rowland, Rowland Property Management and EBRHA Board Member; Jill Broadhurst, EBRHA Director of Community Affairs & Advocacy; Greg Brown, National Apartment Association (NAA) Second Floor — Room 205 1:00 pm - 2:00 pm Increase Rents to Fund Improvements Luke A. Blacklidge, Litton-Fuller Group and EBRHA Board Member; Barbara Kong-Brown, Esq., Oakland Rent Board; Alan Beales, Rent Control Consultant Second Floor — Room 206

EXPO schedule of events

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1:00 pm - 2:00 pm 1031 Tax-deferred Exchanges Teresa Moss Fluegel, Chicago Deferred Exchange Company Second Floor — Room 207 1:00 pm - 2:00 pm Services for Low-Income and Senior Landlords Connie Taylor, Oakland Rent Board; David Crosby, Alameda County Lead Poisoning Prevention Program (ACLPPP) Second Floor — Room 212 2:00 pm - 3:00 pm Free Legal Q&A — Clifford Fried, Fried & Williams LLP EBRHA Booth — Exhibit Hall West 2:30 pm - 3:30 pm Buying Residential Rental Property: How to Pick a Winning Investment Grant Chappell, NAI Northern California and EBRHA Board member; Conor Murphy, CADOH Management, LLC, Cojo Capital and EBRHA Board Member; Sam Sorokin, Premium Properties, Inc.; John Caronna, Coldwell Banker; Cameron Platt, Platt Inc. Real Estate and Oakland Association of Realtors Second Floor — Room 208 2:30 pm - 3:30 pm How to Maintain Your Property Without Going Broke Luke A. Blacklidge, Litton-Fuller Group and EBRHA Board Member; Manuel Garza, The Garza Company; Michael Shepherd,The Shepherd Law Group; Michael Wakerling, General Roofing Co. Second Floor — Room 204 2:30 pm - 3:30 pm Rent Control: Policy, Purpose, and Review Greg McConnell, The McConnell Group Second Floor — Room 205 2:30 pm - 3:30 pm Evictions: Reality and Prevention Daniel Bornstein, Law Offices of Bornstein & Bornstein Second Floor — Room 206 2:30 pm - 3:30 pm Save Lives and Money with Smoke-free Buildings Bruce Fiedler, Housing and Social Services Educator; Serena Chen, American Lung Association Second Floor — Room 207

2:30 pm - 3:30 pm Lead Safety: Bridging the Gap Between Health and Housing David Crosby, Alameda County Lead Poisoning Prevention Program (ACLPPP) Second Floor — Room 212 3:45 pm Grand Prize Drawing at EBRHA Booth

4:00 pm Expo Hall Closes 4:00 pm - 7:00 pm Legislative Reception — Come meet your local and state elected officials Second Floor — Level Two Restaurant at the Marriott

For workshop information, see page 14. For speaker bios, see page 20.


EXPO keynote profile

Michael C. Bush has been inter-ested in business for as long as he can remember.

His father — the first African Ameri-can licensed contractor in Berkeley — taught him the values of hard work and self-respect. When Bush was young, he helped his father build and manage apartment buildings in the Bay Area and developed a deep connection with the apartment industry.

Surrounded by images of his father’s determination, Bush’s vision of success as a businessman grew more and more each day.

Bush attended Stanford University, and shortly after started his profes-sional career at Hewlett-Packard in the heart of Silicon Valley. After four years working at HP, he went to work for Kaiser Permanente. He saw profes-sional growth and success, but wanted more control of his destiny and wanted

People, Culture, Processes, Structure and Leadership and strived to manage them every day.

Bush found that with his 8 Factors framework, he was making better deci-sions and less firefighting.

As a result, his business increased sales by 200% and merged with Whalen & Company, Inc., a telecommunications infrastructure development consult-ing firm. Bush took a position as Chief Operating Officer and within a couple of years, increased sales from $50 to $300 million dollars and grew its staff from 150 to 600 employees.

At every step in the process, Bush used his 8 Factors to ensure the business was making logical, sustainable and profitable decisions.

After convincing himself that he was indeed a good businessperson, he changed his focus to small business owners to help them achieve more success through the 8 Factors framework.

At the same time, Bush started teach-ing at Stanford University and Mills College, which deepened his commitment to helping other entrepreneurs. Fueled by his desire to create jobs in urban areas, he started advising the nonprofit organiza-tion Inner City Advisors and its portfolio of small businesses.

In total, he’s taught the 8 Factors framework to more than 2,000 people and witnessed remarkable improvements in their businesses as a result.

He developed the 8 Factors to provide structure and clar-ity to successfully run his businesses. Now, he looks forward to sharing with EBRHA and industry members how the 8 Factors can help manage businesses and properties, as well as his insights as an entrepreneur, educator and business turnaround consultant. RH

to prove to himself that he was a good businessperson.

He obtained a master’s degree in business at Stanford University and began offering his services to help busi-nesses cut costs and increase sales.

Through hard work and diligence, Bush’s business took off and saw more than $2 million in sales in a year.

Although the cash flow was positive and profitable, he felt he couldn’t completely get his arms around the business.

As he reviewed his business, patterns began to surface. He looked at the root of the problems and found that 8 categories — or factors — existed. He labeled these factors Mission, Cash, Strategy,

The 8 FactorsMichael C. Bush will present a framework to help property owners and managers make better business decisions. BY ESTEBAN CORTEZ

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Don’t miss Michael C. Bush’s motivating and energetic keynote address from 10:45 am to 11:30 am in the main floor of Exhibit Hall West. To read about the workshop, see page 14. Visit www.the8factors.com to learn more.


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EXPO speaker profile

Inspired by many years of set design, professional stager and HGTV host Cora Sue Anthony started her

own business to help people decorate and stage their homes to their highest potential.

Now the owner of a successful stag-ing business, Cora Sue works and lives in the Bay Area, where she’s staged various homes, including multi-million dollar homes and condos.

Although she grew up watching design TV shows as a kid, her first staging gig came when she was building theater sets for schools in the Oakland school district. A peer invited her to assist with a home staging business, and Cora Sue jumped on the opportunity.

After finding much success in the industry, Cora Sue started her own

success came in 2008, when Cora Sue was asked by a production company to audition as host for an HGTV show. She eagerly went for the position, and of all the auditioning talent, she got the part.

Two years later, she began co-hosting Real Estate Intervention, a popular HGTV show that provides homeown-ers with fresh advice for successful home sales. To this day, her enthusiastic per-sonality can be seen on the weekly show as she changes the way people approach home décor.

Recently, Cora Sue was featured as an expert and “real estate pro” in a column for HGTV Magazine, the TV network’s supplemental publication.

Aside from her duties as a TV host and professional stager, Cora Sue finds time to give back to the Bay Area community. She feels fortunate that her success has allowed her to donate furniture to more than 300 families in need through a partnership with a local church. She also founded the Season of Change Program, which teaches Bay Area at-risk youth to decorate and stage homes and events. She was awarded the City of Oakland’s Local Hero Award because of her efforts.

In 2008, she was also featured in the Oakland Tribune along with a story about her “Making a House a Home” business practice, in which she donates furniture to homeowners who normally can’t afford it.

Cora Sue is eager to get in front of people at the 6th Annual EBRHA Trade Expo.

“I’m looking forward to teaching peo-ple to not be intimidated by design,” she said.

She hopes that people leave the Expo with a desire to experi-ment with paint color, floor finishes, furniture, artwork and more to produce the high-end homes and rental units people look for. RH

business, Anthony Staging, and built her client base in the Bay Area, which she considers her home.

“When I started, I staged one home a month, but now I have my furniture in about 40 homes at any given time,” she said about her business.

For years, Anthony Staging has worked with clients in advising what is most critical to achieve their goals. One of Cora Sue’s business goals is to sell clients’ home quickly and at the highest pos-sible price.

“We offer the oppor-tunity to show homes in the best possible light,” she said.

Some of her business

Making a House a HomeHGTV host Cora Sue Anthony will offer Expo guests simple tips and techniques to make their properties stand out from the crowd. BY ESTEBAN CORTEZ

“I’m looking forward to teaching people to not be intimidated by design,” Cora Sue Anthony said about the EBRHA Expo. Don’t miss her work-shop at 12:00 pm in the main floor of Exhibit Hall West.

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EXPO workshops descriptions

Workshops at a GlanceFrom market conditions to property maintenance, there’s a workshop for everyone at the 6th Annual EBRHA Trade Expo.

Economic and Election Forecast

Time: 9:00 am to 10:00 amLocation: Exhibit Hall West — Main FloorModerator: Wayne C. Rowland, President, Rowland Property Management and EBRHA Board MemberPresenters: Greg Brown, Vice President, Government Affairs, National Apartment Association (NAA); Bill Rosetti, Owner, J & R Associates Management Company; John Shahoian, President, The Lapham Company

ELECTION DAY IS NOT FAR OFF and once again the implica-tions for apartment owners, operators and developers are significant. The results from the vote this fall will determine who controls the House and Senate, who leads key Congres-sional committees and, of course, who occupies the White House. Those results will have dramatic impacts on the federal policy agenda for 2013 and issues like tax reform, changes to the nation’s housing finance system — specifi-cally Fannie Mae and Freddie Mac — and the size and scope of the federal budget. The apartment industry has much to lose and gain out of the deliberations on these issues. This session will review the scenarios for the outcome of the fall elections, what they mean for the path forward on critical legislative issues and the potential implications for the apart-ment industry.

EVERYONE KNOWS THE EAST BAY residential rental property market is hot — right now — but what is the outlook down the road: two, three, or even five years from now? Will demand con-tinue to outpace supply? When will rents reach their peak? What

are the best cities and neighborhoods to invest in? What can own-ers do to protect themselves from inevitable downturns? Discover this and more as you hear from long-time experts in the field.

Free Legal Q&A: Michael Shepherd

Time: 10:00 am to 11:00 amLocation: EBRHA Booth — Exhibit Hall WestAttorney: Michael Shepherd, The Shepherd Law Group

LOOKING FOR LEGAL ADVICE on a particular issue? Stop by the EBRHA booth to speak to Michael Shepherd, an attorney who regularly represent the needs of individual prop-erty owners, as well as institutional owners and their property managers.

Keynote Address: Let’s Run Our Businesses, Not the Other Way Around

Time: 10:45 am to 11:30 amLocation: Exhibit Hall West — Main FloorPresenter: Michael C. Bush, Founder, The 8 Factors

DISCOVER 8 FACTORS that will reduce headaches, increase profitability, and put you, the owner, back in control as you manage your rental properties. The 8 Factors is an action-oriented framework that has been taught for over a decade and utilized by thousands of successful entrepre-neurs. Michael C. Bush, developed the framework to provide entrepreneurs and small business owners with the knowledge and tools needed to success-fully launch, gain control and scale their businesses. He looks forward to sharing with EBRHA and industry members how the 8 Factors can help manage businesses and properties, as well as his insights as an entrepre-neur, educator and business turnaround consultant.

PHOTO: BRYON MALIK


Free Legal Q&A: Daniel BornsteinTime: 12:00 pm to 1:00 pmLocation: EBRHA Booth — Exhibit Hall WestAttorney: Daniel Bornstein, Bornstein & Bornstein

STOP BY THE EBRHA BOOTH to speak to Daniel Bornstein, who has over 15 years of experience handling real estate and civil litigation related disputes and has successfully handled thousands of landlord/tenant disputes. He is an EBRHA board member, a member of the Professional Property Managers’ Association and has conducted numerous seminars throughout the Bay Area.

Make Your Property Shine and Attract Top Dollar: Professional Staging Tips for Renting or Selling Investment Properties

Time: 12:00 pm to 12:45 pmLocation: Exhibit Hall West — Main FloorPresenter: Cora Sue Anthony, co-host, HGTV’s Real Estate Intervention & Owner, Anthony Staging

“I’M LOOKING FORWARD to teaching people to not be intimi-dated by design,” Cora Sue Anthony said about present-ing at the EBRHA Expo. For years, Cora Sue has staged and decorated people’s homes to their highest potential through her busi-ness, Anthony Staging. Now a co-host of the popular HGTV show “Real Estate Intervention,” she is eager to share tips she’s learned through her years of experi-ence as a professional stager. She hopes that people leave the Expo with a desire to experi-ment with paint color, floor finishes, curb appeal, furniture, artwork and more to produce the high-end homes and rental units people look for.

Maximize Revenue Through Zero VacanciesTime: 1:00 pm to 2:00 pmLocation: Room 204, Second FloorPresenter: Sam Sorokin, Managing Partner & Founder, Premium Properties, Inc.

LEARN HOW TO KEEP YOUR APARTMENTS FULL and at the highest rent through this unique system. Sam Sorokin will take you through the process from start to finish in order to reach the ultimate goal of zero vacancies. He will also provide you with several marketing and leasing strategies to help you get the highest market rent. Keeping your revenues up not only increases cash flow, but also improves property values.

Securing Your Property

Time: 1:00 pm to 2:00 pmLocation: Room 208, Second FloorModerator: Conor Murphy, EBRHA Board Member and Owner, CADOH Management, LLCPresenters: Tim Morse, Corporate Accounts Group, Bay Alarm Co.; John Scott, Vice President of Service & Opera-tions, Golden Gate Locksmith Co. and Golden Gate Institute of Security Science & Locks; Eddie Simlin, Police Service Technician II, Oakland Police Department, Neighborhood Services Division

WHEN IT COMES TO SECURING YOUR PROPERTY, it takes a village. In this workshop, you will hear from experts in secu-rity — alarm systems, surveillance equipment, locksmiths, and an officer from OPD Neighborhood Services — on important steps you can take today to improve safety and reduce crime on and near your properties.P

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State and Local Political Advocacy: Protecting You and the IndustryTime: 1:00 pm to 2:00 pmLocation: Room 205, Second FloorPresenters: Wayne C. Rowland, President, Rowland Property Management and EBRHA Board Member; Jill Broadhurst, EBRHA Director of Community Affairs & Advocacy; Greg Brown, Vice President of Government Affairs, National Apart-ment Association (NAA)

HAVE YOU EVER WONDERED how some landlord/tenant laws come to be? In Sacramento, there are lobbyists who work on your behalf to make sure property rights are not diminished. Locally, you have EBRHA representatives that attend meetings, schedule meetings and present on your behalf. What sounds good on paper does not always ben-efit once in action. Learn why staying politically active and connected on all levels makes our organization stronger. Discover how to get involved, all that we have accomplished this year, and what we have planned for 2013.

Increase Rents to Fund Improvements

Time: 1:00 pm to 2:00 pmLocation: Room 206, Second FloorModerator: Luke A. Blacklidge, Broker, Litton-Fuller Group and EBRHA Board MemberPresenters: Barbara Kong-Brown, Esq., Oakland Rent Board Hearing Officer; Alan K. Beales, Rent Control Consultant

THIS WORKSHOP WILL CLARIFY the processes under Oakland’s Rent Ordinance for giving rent increases to compensate owners for capital improvement projects such as earthquake retrofit, new roof, painting, new windows, bath & kitchen renovations, and other improvements. The speakers will also focus briefly on other types of allowable rent increases.

1031 Tax-Deferred Exchanges

Time: 1:00 pm to 2:00 pmLocation: Room 207, Second FloorPresenter: Teresa Moss Fluegel, Senior Vice President, Busi-ness Development, Chicago Deferred Exchange Company

EXPO workshop descriptions (cont’d)

1031 TAX-DEFERRED EXCHANGES allow owners to sell investment/rental property and purchase like-kind invest-ment/rental property without having to pay capital gains tax on the transaction. Teresa will provide an instructional semi-nar and lively discussion on IRC Section 1031 tax-deferred exchanges including forward/delayed exchanges, related party exchanges and current developments in the exchange industry.

Services for Low-income & Senior Landlords

Time: 1:00 pm to 2:00 pmLocation: Room 212, Second FloorPresenters: Connie Taylor, Program Manager, Oakland Rent Board; David Crosby, Community Development Special-ist, Alameda County Lead Poisoning Prevention Program (ACLPPP)

CONNIE TAYLOR WILL HIGHLIGHT types of assistance available for low-income and senior landlords with rent adjustment issues, including those who need to respond to a tenant petition, who want to file a landlord petition, or who want to file appeal. Presenting with Connie will be staff from Oakland’s Residential Lending Department who will discuss various forms of assistance, includ-ing loans and grants for property repairs, modifications, reha-bilitation, and more. DAVID CROSBY will discuss resources available to maintain lead-safe rental properties to protect your tenants, your property, and your business. As owners of pre-1978 proper-ties, it is a landlord or property manager’s legal responsibil-ity to provide safe and habitable housing units.


Free Legal Q&A: Clifford FriedTime: 2:00 pm to 3:00 pmLocation: EBRHA Booth, Exhibit Hall WestAttorney: Clifford Fried, Fried & Williams LLP

CLIFFORD FRIED IS A REAL ESTATE ATTORNEY with exper-tise in landlord-tenant law, eviction and rent control matters in Oakland and the Bay Area. He and his law firm represent residential landlords only and are one of the largest firms of its kind in Northern California.

Buying Residential Rental Property: How to Pick a Winning Investment

Time: 2:30 pm to 3:30 pmLocation: Room 208, Second FloorModerator: Grant Chappell, Vice President, NAI Northern California and EBRHA Board MemberPresenters: Conor Murphy, EBRHA Board Member and Owner of CADOH Management, LLC.; Sam Sorokin, Man-aging Partner & Founder, Premium Properties, Inc.; John Caronna, Broker, Coldwell Banker; Cameron Platt, Founder, Platt Inc. Real Estate and President, Oakland Association of Realtors

IT’S A GREAT TIME TO BUY INVESTMENT PROPERTY, yet there are many critical factors to consider when making pur-chasing and management decisions. In this workshop you will get a clear picture of what it takes to be successful, what to expect along the way, and how proactive property man-agement can maximize your return and reduce headaches.

How to Maintain Your Property Without Going Broke!

Time: 2:30 pm to 3:30 pmLocation: Room 204, Second FloorModerator: Luke Blacklidge, Broker, Litton-Fuller Group and EBRHA Board MemberPresenters: Manuel Garza, President, The Garza Company; Michael Shepherd, Attorney, The Shepherd Law Group; Michael Wakerling, President, General Roofing Company

FEELING OVERWHELMED BY PROPERTY MAINTENANCE? Learn why you must maintain your property, then pick up valuable tips on how to maintain it and your budget. Roof-ing and remodeling contractors will provide examples, and experienced rental owners show how it is done. Stop strug-gling, relax and enjoy owning rental property!

Rent Control: Policy, Purpose, and Review

Time: 2:30 pm to 3:30 pmLocation: Room 205, Second FloorPresenters: Greg McConnell, The McConnell Group

WHAT IS THE GOAL of a rent control jurisdiction? Here in the East Bay, how is rent control serving the residents? Hear from Greg McConnell, of The McConnell Group, first-hand, about rent control policy, the facts and unintended consequences of rent control, and the most recent excesses discussed in the grand jury report concerning the Berkeley Rent Arbitration Board.

Evictions: Reality & Prevention

Time: 2:30 pm to 3:30 pmLocation: Room 206, Second FloorAttorney: Daniel Bornstein, Attorney, Law Offices of Born-stein & Bornstein

NO ONE WANTS TO GO THROUGH AN EVICTION, and there are important steps you can take to prevent the likelihood of having to go this route. That said, there are times when eviction is the only option. In this workshop you will learn tips to avoid eviction, and what to expect if you must begin the process.

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FEATURE

Save Lives and Money with Smoke-Free BuildingsTime: 2:30 pm to 3:30 pmLocation: Room 207, Second FloorPresenter: Bruce Fiedler, Housing and Social Services Educa-tor; Serena Chen, Policy Advocacy Director, American Lung Association in California

DISCOVER THE “WHYS” AND “HOW-TOS” of smoke-free unit conversions and the new and existing laws pertaining to smoke-free housing, such as how landlords can be in compli-ance, protect themselves from smoke-related liabilities, and save money.

Lead Safety: Bridging the Gap between Health and HousingTime: 2:30 pm to 3:30 pmLocation: Room 212, Second FloorPresenter: David Crosby, Community Development Special-ist, Alameda County Lead Poisoning Prevention Program (ACLPPP)

THIS DYNAMIC WORKSHOP introduces healthy housing con-cepts to rental property owners. An interactive group exercise helps identify hazards in homes, the health impacts of those hazards, solutions to resolve hazards, and resources available within the community. RH

EXPO workshop descriptions (cont’d)

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EXPO speaker bios

BILL BAGNELLEBRHA Board President

Bill Bagnell lives in Oakland with his wife, dog and cat, and owns and manages rental

property in the East Bay and East Coast. He has been a mechanic, managed auto service departments, worked as a pro-grammer and in software marketing. He enjoys doing major building remodeling, is an avid cyclist, gourmet cook, and photographer.

ALAN K. BEALESRent Control Consultant

Alan Beales provides critical advice to rental owners before,

during and after matters that come before the local rent boards. He is also a rental property owner and manager, a current EBRHA member, past EBRHA Board Member, and was an Oakland rent board representative.

LUKE A. BLACKLIDGEBroker, Litton-Fuller Group and EBRHA Board Member

Luke Blacklidge has been a real

estate broker with Litton-Fuller Group for the past 25 years and specializes in sales of apartment buildings in the East Bay. Luke owns and manages his own apartment buildings in Oakland.

DANIEL BORNSTEINAttorney, The Law Offices of Bornstein & Bornstein, and Managing Broker, Bay Property Group

Daniel Bornstein has over 15 years experience handling real estate/civil litigation related disputes and has suc-cessfully handled thousands of landlord/tenant disputes. He is an EBRHA board member, a member of the professional property managers’ association and has conducted numerous seminars through-out the Bay Area. He also regularly serves as an expert witness in litigation involving property management and real estate disputes.

JILL BROADHURSTEBRHA Director of Community Affairs & Advocacy

Jill is an Oakland rental property

owner and community leader. Jill works with the board’s public affairs commit-tee and the EBRHA PAC to ensure that property owners’ interests are clearly and seriously considered in our local city halls. In addition, she reaches out to other groups with which we share com-mon interests and concerns. The EBRHA PAC supported Jill for Oakland City Council in November 2010.

CORA SUE ANTHONYProfessional Stager and HGTV Host, Real Estate Intervention

Inspired by many years of set design, professional stager and HGTV host Cora Sue Anthony started her own business to help people decorate and stage their homes to their highest potential. Now the owner of a successful staging business, Cora Sue works and lives in the Bay Area, where she’s staged various homes, including multi-million dollar homes and condos. See page 12 for her full bio.

Meet the ExpertsMore than two dozen industry professionals convene at our Expo to share their collective residential rental property knowledge.


GREG BROWNVice President of Government Affairs, National Apartment Association (NAA)

Greg Brown joined NAA in the spring of 2010 to lead the expansion of the Government Affairs department and further develop the fed-eral dimension of NAA’s advocacy activi-ties. He has been a housing advocate for over ten years, with a strong emphasis in multifamily issues. Before joining NAA, he spent eight-and-a-half years with the National Association of Home Builders (NAHB) as the director of affordable housing for the multifamily division.

JOHN CARONNABroker, Coldwell Banker John Caronna has been an East Bay-based apartment investment-grade

real estate specialist and apartment building owner since 1999. His exper-tise includes over 12 years of first-hand experience with all facets of multi-unit property management including rent control parameters, tenant relations, and property maintenance. John spe-cializes in advising clients on the most important aspects of considering and eventually purchasing small to mid-size apartment buildings in Alameda and Contra Costa counties.

GRANT CHAPPELLVice President and Sales Manager, NAI Northern California and EBRHA Board Member

Grant Chappell has been involved in more than 60 transactions including multi-family, mixed use, industrial, office, and land and retail, totaling more than $60 million in sales. Grant oversees Northern California’s opera-tions and handles communications with NAI’s 350 global offices and more than 5,000 agents. Grant also serves on the Board of Directors for the Center for Elders Independence.

SERENA CHENRegional Director of Advocacy, American Lung Association in California

Serena Chen has been working with residential prop-erty owners and managers since 2005 to assist in the adoption of voluntary smoke-free policies for complexes. The Bay Area Smoke-free Housing Project, which she directs, has compiled materi-als developed by property managers for property managers. This includes sample letters, sample house rules language, sample lease addendums, and complaint procedures, as well as resources for ten-ants on secondhand smoke and smoking cessation.

DAVID CROSBYCommunity Development Specialist, Alameda County Lead Poisoning Prevention Program

Since 2003, David Crosby has worked at the ACLPPP and has provided assis-tance to property owners, families with lead exposed children, and has helped contractors navigate the complexities of the new EPA Renovation Repair and Painting Regulation. He is an EPA certi-fied renovator, CDPH project monitor, certified Healthy Homes specialist, and holds a bachelor’s degree in human development with a focus on early child-hood lead exposure and its impact on cognitive development throughout the lifespan.

MICHAEL C. BUSHFounder, The 8 Factors

Michael C. Bush is an entrepreneur, educator and busi-ness turnaround

consultant. He is the founder of The 8 Factors, a framework that provides structure and clarity to successfully run businesses. A Stanford University gradu-ate, Bush has experience working with Hewlett-Packard, Kaiser Permanente and Whalen & Company. See page 10 for his full biography.


FEATURE

CLIFFORD FRIEDAttorney; Fried & Williams LLP

Clifford Fried is a real estate attor-ney with expertise in landlord/tenant

law, eviction and rent control matters in Oakland and the Bay Area. He and his law firm represent residential landlords only and are one of the largest such firm in Northern California. He has processed nearly 10,000 evictions in his career and has authored several books on evictions and hundreds of published articles on rental property ownership. Besides handling all types of real estate disputes, Clifford and his firm handle complex rent control matters, dif-ficult evictions and they defend land-lords in lawsuits filed by tenants and government agencies for rent control violations, habitability, and housing discrimination.

MANUEL GARZAOwner, The Garza Company, an Oakland-based property maintenance company established in 2002

The Garza Company works closely with independent owners and with property management companies throughout the Bay Area to ensure that properties are well-maintained in a cost-effective, safe, and timely manner.

BARBARA KONG-BROWN, ESQ.Arbitrator, Mediator and Hearing Officer

Barbara Kong-Brown conducts

mediations and hearings for the Rent Adjustment Program in the City of Oakland. She has served as a neutral in over 2,000 alternative dispute resolution matters involving labor and employment law, personal injury, medical malprac-tice, partnership/ commercial disputes, probate, real estate, agricultural, business matters, and landlord and tenant issues. She is a graduate of the University of California, Berkeley, and University of San Francisco Law School and is the cur-rent president of the Oakland Chinatown Chamber of Commerce.

EXPO speaker bios (cont’d)

BRUCE FIEDLEREducator

Bruce Fiedler has 40 years experience as an educator, social services and housing provider. As administrator of

Pleasanton Gardens senior community, he converted the entire complex to being smoke-free in 2004. While it was a rela-tively new idea at the time, it was accom-plished with relative ease. No residents moved out and there were no problems filling vacancies. Most prospective ten-ants consider a smoke-free environment to be a desirable amenity. Smoke-free living appears headed to becoming the norm in California.

TERESA MOSS FLUEGELSenior Vice President, Chicago Deferred Exchange Company (CDEC)

Teresa Moss Fluegel is responsible for providing trust and consulting services to attorneys, accountants, and real estate and tax professionals. She has the expertise that comes from direct involve-ment with thousands of tax deferred exchanges for real and personal property and earned the professional designation of Certified Exchange Specialist from the Federation of Exchange Accommoda-tors in 2004. Teresa brings over a decade of exchange expertise and is a frequent instructor of accredited courses to real estate and tax professionals.

GREG MCCONNELLPrincipal Consultant and Legislative Advocate, The McConnell Group

Greg is a member of the District of Columbia Bar, and a consultant and advocate who has represented business interests before state and local govern-ments for over 25 years. Greg is the pres-ident and CEO of the Jobs and Housing Coalition and serves as its legislative and public policy advocate. Greg serves as executive director of the Oakland Jobs PAC, which is Oakland’s leading politi-cal action committee, and the Oakland Safe Streets Committee.


CONOR MURPHYOwner, CADOH Management, LLC; Cojo Capital; and EBRHA Board Member

Conor Murphy has worked in the real estate industry for 10 years in sales, syndication, construc-tion management, office leasing, and property management. Conor worked in Washington, D.C. for Trammell Crow Company, CB Richard Ellis, and Col-liers International, and is credited with over 3 million square feet of office leas-ing during his tenure. In 2009, Conor moved to California, started CADOH Management, a property management company, and Cojo Capital, a real estate investment firm. He has bought, sold, and managed over 70 units across the Bay Area.

CAMERON PLATTJD, CRS, Broker, and President of Oakland Association of Realtors

Cameron is Platt Inc. Real Estate’s designated broker. A native of the Bay Area, Cameron grew up in Alameda and attended high school at Bishop O’Dowd in Oakland. After earning his undergraduate degree at U.C. Santa Barbara, he returned to the Bay Area to attend law school at UC Hastings in San Francisco before found-ing Platt Inc. Real Estate and Platt Law Group in 2004. Cameron’s business is based in Oakland, but he regularly assists clients throughout the Bay Area, from San Francisco to Walnut Creek, as well as throughout California.

BILL ROSETTIOwner, J&R Associates

Bill has been in the real estate business for over 40 years, and is the owner of J&R

Associates Management Company. He has developed, owned and managed residential & commercial properties throughout the Bay Area while being at the forefront of the condominium conversion business in San Francisco. He is currently the managing member of investment entities that own more than 2,000 apartment units and over 100 single-family homes in the Bay Area.

WAYNE C. ROWLANDPresident of Rowland Property Management and EBRHA board member

Wayne is an active EBRHA board member and is an avid representative of EBRHA issues in the community. He purchased his first property a year out of college and has over 30 years of real estate investment experience. He is a graduate of San Francisco State Univer-sity with a degree in finance.

JOHN SCOTTVice President of Service & Operations, Golden Gate Locksmith Company

John Scott is the vice-president of the Golden Gate Locksmith Company, a third generation-owned security company established in 1936. John also helped found and direct a local locksmithing school, Golden Gate Institute of Security Science and Locks. John has an MBA from San Francisco State University, and is a fully-accredited and certified locksmith who graduated from Golden Gate School of Lock Tech-nology in 1988.

TIM MORSECorporate Accounts Group, Bay Alarm Co.

Tim Morse has been in the secu-rity industry for 4

years. He is also the VP of events at the West Oakland Commerce Association. Tim has spent a great deal of time in his career working with community manag-ers, property managers and various city and county government entities.


SAM SOROKINManaging Partner & Founder, Premium Properties

Sam Sorokin is the founder of

Premium Properties, a local real estate property management and investment company founded in 2002. He man-ages over 500 units, of which he and his partners have the largest percentage of the portfolio. His unique management systems have assured his clients and partners the highest possible returns with near-zero vacancies and happy residents. Prior to Premium Properties, Sam founded Rental Solutions, a bro-kerage service that helped tenants physi-cally locate apartments. Prior to selling this company, he had four locations in the Bay Area and helped hundreds of tenants each year. In addition, Sorokin was a rent board commissioner elected in the City of Berkeley at a time when property owners had a majority of the seats on the board.

CONNIE TAYLORProgram Manager, Oakland Rent Adjustment Program

Connie has worked to resolve

problems between landlords and ten-ants for over 20 years. She came to the Oakland Rent Adjustment Program in 2002 as a program analyst and became program manager in 2011.

MICHAEL WAKERLINGOwner, General Roofing Company

General Roofing Company has been in Michael Waker-

ling’s family since it opened in 1924. He has over 38 years of roofing experience, from installation and repairs, to sales and day-to-day operations. He is on the Board of Directors for the Western States Roofing Contractors Associa-tion (WSRCA) as well as various other industry-related organizations. RH

EXPO speaker bios (cont’d)

JON M. SHAHOIAN, CPMPresident, The Lapham Company

Jon M. Shahoian is president of The Lapham Company,

one of the largest property manage-ment companies in Oakland. He has been president of the Alameda County Taxpayer’s Association since 1991 and president of the Oakland Association of Realtors in 1990. Jon graduated in 1975 with a degree from Saint Mary’s College and has been a licensed real estate bro-ker since 1982, receiving the prestigious Certified Property Manager designa-tion from the Institute of Real Estate Management in 1993. He was also the Landlord Representative on the Oakland Residential Rent Arbitration Board from 1990 to 1997.

MICHAEL SHEPHERDFounding Attorney, The Shepherd Law Group

Michael Shepherd has practiced

law for more than 10 years, handling a variety of civil and criminal legal cases and taking many of them to trial. The Shepherd Law Group was founded and established based on an active landlord-tenant practice focused on residential, commercial, industrial, retail and office properties. He is an expert in this practice area and regularly represent the needs of individual owners as well as institutional owners and their property managers.

EDDIE SIMLINOakland Police Department

Eddie Simlin has been a Police Service Technician II for the Oakland Police Department

since 2001, where he started working in the Vehicle Enforcement Division. In 2006, he moved over to the Neighbor-hood Services Division working closely with sworn police and community members in all aspects of crime preven-tion.


East Bay Rental Housing Association provides a diverse range of products and services to our members. n Free property management advice from EBRHA’s trained staff—over the phone or in person.n Tenant screening service (per report fees apply)n Free monthly workshops on new laws, rental agreements, security deposits, new required notices, proper move-ins and move-outs, tenant screening, rent increases, rent and eviction control, and moren Free phone advice or initial consultation with EBRHA-affiliated attorneys specializing in local landlord and tenant issuesn New and updated legal forms in easy-to-use rental agreement kits and free forms online 24/7n Vendor directory of local businesses that offer exclusive member discountsn Annual market rent surveyn Annual trade expo: a full day of free workshops and exhibitsn Monthly educational membership meetingsn Monthly social mixersn Community outreach and educationn Local and state lobbyingn Subscription to our monthly Rental Housing magazine n Membership with the National Apartment Association (NAA)

About EBRHAEast Bay Rental Housing Association (EBRHA) is a nonprofit organization representing owners and managers of apartments, condominiums, duplexes, single-family homes and other types of rental housing.

EBRHA members range in size from small investors with just one property to large property management companies that own or manage hundreds of units.

Our membership consists of more than 1,200 rental housing owners, property managers, attorneys and other service contractors. Altogether, EBRHA represents over 18,500 rental units.

EBRHA serves over 25 cities throughout Northern Alameda and Contra Costa counties.

EBRHA is an affiliate of the National Apartment Association (NAA).

MEMBER

EAST BAYRENTAL HOUSING ASSOCIATION360 22nd St., Suite 240, Oakland, CA 94612

EAST BAYRENTAL HOUSING ASSOCIATION

Join Today! Call Danielle Walker at (510) 893-9873

or go to www.ebrha.com/signup

Information Networking Advocacy Community Improvement

Local Knowledge,Local Advocacy,

Local Support When You Need It


Your East Bay Rental Housing Association’s local and state lobbyists’ efforts stayed very

busy making the difference at the state capitol and city halls. At the state level, EBRHA’s lobbyist Ron Kingston successfully represented our interests. Locally, Jill Broadhurst attended all relevant committee and council meet-ings, and ensured that outreach efforts to like-minded organizations and other community stakeholders are familiar with our industry and concerns. Sometimes, at a moment’s notice, we hear of an effort that causes us to jump into high gear and wage a campaign for our voice to be heard. Actions by governmental officials take time and dedication. When weighing the value of your membership compared to other associa-tions out there, EBRHA’s loyalty is clear and relevant.

Take a look at what we did on your behalf this past year and consider strengthening our abilities by contribut-ing to the Political Action Committee.

SB 184 (Leno): Permitted every local government to establish rent control on all new rental housing. It would have overturned the Palmer v. City of Los Angeles decision by expressly authoriz-ing cities and counties to not only set price controls on newly constructed rental housing and thereby preempt the Costa-Hawkins Rental Housing Act.

implementation date. We were simply opposed to the bill.

AB 710 and 910 (Skinner): This bill would have imposed new and burden-some parking requirements on owners of residential property who Ellis a building and then — at some time in the future — propose to improve that same property, thereby making it far more difficult to convert the property for another profit-able purpose. Only three trade associa-tions opposed the bill, and we were one of them. Not one state-level real estate group opposed the Ellis Act legislation.

Assembly Member Skinner and Sena-tor Hancock carried bills AB 2610 and SB 1473 that originally would have made it very difficult for a new owner following a foreclosure action to lawfully occupy his or her property. We successfully obtained amendments that assured the tenant(s) that were in possession follow-ing foreclosure were bona fide tenants, and that owners have a right to occupy their own property, and the law will sunset.

AB 1865 (Alejo): would have given tenants a whole new basket of remedies to fight evictions. State-level real estate associations did not fight the bill.

EBRHA successfully supported a bill, AB 2521 (Blumenfield), that would increase to $700, from $300, the thresh-old amount to determine whether a landlord must dispose of the departed tenant’s unclaimed property via a public sale. Only regional apartment associa-tions supported the bill.

EBRHA has worked with local jurisdictions on smoking ordinances, waste management contracts, rent board concerns, public safety and mass transit initiatives, economic development, and

other partnerships that favored healthy economies.

We are your nonprofit organization, and we welcome your involvement and financial contributions for our political activities. While other associations tout the work they do for you, they often benefit from the hard and relevant work EBRHA does. RH

While the California Apartment Asso-ciation did not oppose the bill, EBRHA actively and strenously opposed the rent control measure.

SB 1384 (Lowenthal): Initially, the bill would have required every dwell-ing to replace existing battery powered smoke detectors in rental units prior to a new tenant taking occupancy and place new alarms in every bedroom. Our amendments included: every exist-ing device will remain in place as long as it is operable; every manufacturer must include instructions that inform the purchaser of where to place the alarms thereby limiting the liability of the landlord; the new retrofit require-ment is not tied to point-of-rent, but to a date certain-January 1, 2016; and tenants must inform the landlord or manager of an inoperable unit which is an extremely important amendment. The California Apartment Association did not ask for, nor thereby receive, these all too critical amendments.

AB 1726: would have required any landlord that has a swimming pool to hire a separate licensed person to complete a 14-hour class once every five years. The state apart-ment association simply sought amendments to the legislation, which included a delayed

We Made the DifferenceEBRHA’s 2012 state and local political successes BY JILL BROADHURST & RON KINGSTON

Enjoy food and drink at the annual Legislative Recep-tion featuring state and local officials from 4:00 pm to 7:00 pm at the Lev-el Two Restaurant at the Marriott.

EXPO community affairs and advocacy

Cynthia Goodenough925.627.2792

[email protected]

Larry Miller925.627.2791

[email protected]

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cordially invites you to theLegislative Reception featuring State & Local Officials

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Come early for the EBRHA 6th Annual Trade Expo to meet industry vendors and attend workshops.


Grand juries in California counties serve as watchdogs, investigating the operations of counties, cities,

and special districts. Recently, in response to a variety of

complaints, the Alameda County Grand Jury investigated the operations and administration of the Berkeley Rent Stabilization Board (BRSB). Among the specific concerns triggering the investiga-tion were complaints that BRSB is biased in favor of tenants, that it charges exces-sive fees to owners, that it uses improper hiring procedures and that it discourages open expression of concerns.

The investigation focused on two aspects of BRSB: 1) budget and fees;

and 2) personnel procedures. In the course of the investigation the grand jury interviewed witnesses, attended a board meeting, viewed videos of rent board meetings and reviewed materials provided by the city of Berke-ley and BRSB. Upon the conclusion of its investigation, the grand jury issued a report of its findings reflect-ing scathing criticism of the administration of the Berkeley Rent Stabilization Board, its operations and its lack of accountability.

Because some of the problems at BRSB, as outlined in the grand jury report, are very similar to many of those that have been the source of complaints by East Bay Rental Housing Association (EBRHA) members regarding Oakland’s Rent Adjustment Program, we will be taking a detailed look at the ramifications of the particular findings and reporting on these to our members in future issues of Rental Housing.

For example, the grand jury report gave considerable attention to the per unit fees that BRSB charges rental owners to administer the program. The grand jury found the fee of $194 per unit with penalties for late payment to be exces-sive. It further found that the portion of the fee that owners are allowed to pass through to tenants is too low and acts as a disincentive for BRSB to control its costs. It suggested that rental own-ers should be allowed to pass through a greater percentage of the unit fee to tenants as a way to reduce incentive by BRSB to constantly increase the fees.

Of equal importance, the grand jury found that the size of the staff at BRSB has not decreased commensurate with its decreased workload following the pas-sage of Costa Hawkins. Costa Hawkins — which decontrolled vacant units — was cited as a factor in the reduction in the number of rent board hearings from 364 in 1999 to 128 in 2011. The report concluded that although the number of hearing examiners has gone down, there are still more hearing examiners than are needed by the BRSB. These extra examiners are “rented out to the city,” for purposes unrelated to the administration of BRSB. This suggests that at the current unit fee, BRSB is overfunded for its needs.

Moreover, rather than reducing the fee to match the cost of the services being provided, BRSB has continued to collect more than is needed to fund its operations, and has entered into a side business of “renting” employees.

To be sure, the business of renting out

More Questions Than AnswersAn update on the Grand Jury Report on Berkeley’s Rent Stabilization Board BY WAYNE C. ROWLAND & RICK PHILIPS

FEATURE

The Grand Jury re-port gave consider-able attention to the per-unit fees that BRSB charges rental owners to administer the program. They found the fee of $194 per unit with pen-alties for late pay-ments to be exessive.

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employees by BRSB is nothing that rental owners would have contemplated to be the ultimate use of any portion of the unit fees paid by them to administer the rent stabilization program. Such a practice clearly does not pass the muster of fairness.

But beyond the issue of fairness, it also raises questions of a legal nature for which the public is entitled to answers. Among these: is it permissible under California law for a governmental body funded by fees, such as the Berkeley Rent Stabilization Board, to use portions of those fees to fund or engage in activities completely unconnected to the service to be delivered by that body? Is it permis-sible for such a body, using fees imposed upon rental owners, to fund or facilitate the staffing, or other requirements of other city departments, that provide services to the general public?

Other questions reflect on the absur-dity of this practice such as how much rent does the Rent Board charge other city departments for the rental of its excess employees? Are there receivables involved? What documentation is available to show that BRSB is actually renting, rather than loaning, its excess employees to other city departments? What do these extra employees do when they are not rented nor needed by BRSB? These questions might prove very informative as public records requests to BRSB.

As the grand jury report contained numerous additional findings critical of the operation and funding of BRSB, these are by no means the only questions for which answers must be found.

Indeed, among the other issues addressed in the report, the grand jury criticized the 100% penalty imposed upon rental owners if the rent fee is paid one day late, it found fault with the board’s hiring practices and it described the Berkeley rent board Executive Director’s annual salary of $183,000 as excessive.

With these questions and other devel-opments regarding the operations of the local rent boards yet to be addressed, we will be continuing this and related stories in the months ahead.

Stay tuned. RH

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Up to 30-year term and 30-year amortization

Low loan fees, including no appraisal fee

Par pricing available

Assumptions available

Early rate lock available

IT’S ALL HERE

Term fi nancing for apartment buildings with fi ve or more units

An array of fi xed and adjustable rate loan programs

Low loan fees, including no appraisal fee

Local market fi nancing, appraisal and underwriting

Fast, effi cient loan process

Personalized customer service

Credit is subject to approval. Rates and programs are subject to change; certain restrictions apply. Products and services provided by JPMorgan Chase Bank, N.A. #1 claim based on 2011 FDIC data. ©2012 JPMorgan Chase Bank, N.A. Member FDIC. All rights reserved. PA_12_172

TED LEVENSON, CLIENT MANAGER(415) 945-5430 or [email protected]

Apartment loans done right.

LOW FEES • GREAT RATES • STREAMLINED PROCESS


EXPO about our exhibitors

The 8 Factors is a proven framework to stabilize and grow your business. Get the comprehensive course for entrepre-neurs and small business owners from Michael C. Bush, founder of The 8 Factors.

Advent Properties, Inc. was established to offer a comprehensive, responsive, and customer-friendly professional real estate experience in Monterey, Santa Clara, San Mateo, Contra Costa, Alam-eda and San Francisco Counties. We are experts in Real Estate Sales, Commer-cial and Residential Property Manage-ment, and offer On-Site and Traveling Notary Public Services.

Alameda County Environmental Health Department exists to protect the health, safety, and well being of the public through promotion of environmental quality. Component programs are Food and Consumer Protection, Hazardous Materials, Housing/Institutions; Liquid, Solid and Medical Waste management, Recreational Health, Water Supply Protection, Vector Control and UC Cooperative Extension.

The Alameda County Lead Poison-ing Prevention Program has become a national leader in childhood lead poi-soning prevention and healthy homes programs, combining health, environ-mental and residential hazard reduction services under one umbrella.

American Bath Enterprises, Inc. was founded in 1993. We believe our prod-ucts have made bathroom renovation much easier for our customers, whether they are homeowners, contractors, apartment managers or hotel operators.

The American Lung Association in California saves lives and improves the health of Californians and their lungs. Through research, education and advo-cacy, we fight to reduce smoking, keep the air we breathe clean, prevent and treat lung diseases such as asthma and COPD, and eliminate lung cancer.

Since its founding in 1881, the Ameri-can Red Cross has been the nation’s premier emergency response organiza-tion. As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters.

Appliance Warehouse of America, Inc. (AWA) is the nation’s leading provider of in-apartment/home washer/dryer leasing and equipment sales. A national company with a local presence to meet your needs! Consistent, proven and superior service delivered every day.

Located in Northern California, we service the complete San Francisco Bay Area and vicinity. We offer top ser-vice in water damage restoration and reconstruction. We are a fully licensed construction company that offers a broad spectrum of services.

Anthony Staging works with clients in advising what is most critical to achieve their goals. Our goal is to sell their home quickly and at the highest pos-sible price. We offer the opportunity to show homes in the best possible light.

Meet Your VendorsOur Expo features more than 60 suppliers that offer the products and services you need.


Want to give your bathroom a fresh look without the grueling labor of gut-ting your entire bathroom? Welcome to BATH FITTER. We fit your bath-room—and lifestyle—perfectly.

Bay Alarm now protects more than 100,000 residential and commercial customers and communities across the state of California. Now in its third generation of family management, Bay Alarm has become the largest indepen-dently owned and operated burglar alarm company in the United States.

Bay Area Contract Carpets is a family-owned business with more than 100 years experience in residential and com-mercial carpet installations and sales. Visit our 15,000 square foot warehouse and showroom to see our extensive stock of carpet and linoleum, and for free estimates and competitive pricing.

Bay Property Group is the Bay Area’s premier commercial real estate, pro-fessional property management and residential leasing company. We serve the entire Bay Area, including San Francisco, Oakland, Berkeley, Alameda, Fremont, Newark, Union City, South Bay and beyond.

At Belenus Solar, we pride ourselves on putting our clients first. Belenus designs, implements and maintains innovative new solar technologies that improve our clients’ ROI while increasing their CO2 offset. We use best of breed solar technologies from market leaders.

Burnham Brown is one of Northern California’s pre-eminent business counseling and litigation firms, offer-ing clients leading-edge expertise and strategic guidance. Our services and expertise are aligned with our clients’ personal, commercial, and corporate goals.

CIG delivers the right kind of cover-age and the right amount of insurance protection at affordable rates for most families and businesses. CIG Auto goes farther to rescue drivers with the AutoCard 100™ Emergency Roadside Service. CIG Home insures homeown-ers, renters and condo owners.

Chase provides owners and investors of apartment buildings with the right financing solutions to meet their needs. Whether you are looking to refinance an existing apartment building or pur-chase a new building, we have the loan programs to help get your deal done, with no hassles and no surprises.

Chicago Deferred Exchange Com-pany is dedicated solely to Section 1031 Like-Kind Exchanges. Whether you have a relatively simple forward exchange, a more complex multi-asset exchange, or a reverse exchange, we will be there to assist you.

Coinmach delivers complete laundry solutions, not just coin operated equip-ment. Through design, installation and maintenance of common area laundry rooms, Coinmach delivers industry-leading laundry solutions to multifam-ily owners, managers and residents nationwide.

Coldwell Banker® is the oldest and most established residential real estate franchise system in North America, and it is known as one of the most innovative, forward-thinking real estate brands today.

Commercial Coverage provides com-petitive commercial insurance programs on a national basis. We are based on a simple concept that is too often over-looked: We work for YOU!


Founded in 1984, Earthquake and Structures, Inc. is a consulting A/E firm that provides professional services in construction management, structural, civil engineering, and architectural design to public and private sector clients.

The East Bay Municipal Utility District provides high-quality drinking water to 1.3 million customers in Alameda and Contra Costa counties. The District’s award-winning wastewater treatment protects and serves 650,000 customers.

The East Bay Rental Housing Asso-ciation is a nonprofit organization representing owners and managers of apartments, condominiums, duplexes, single-family homes and other types of rental housing.

Crime Scene Steri-Clean, LLC was established as one of the first trauma scene cleanup companies in Califor-nia and the Nation. With numerous employees and offices throughout Cali-fornia, there is nothing we can’t do.

Since 1986, CIC has provided quality tenant screening solutions which are backed by the most complete eviction, criminal and credit information avail-able nationwide.


Eden I&R is a nonprofit agency based in Hayward that maintains a data-base of over 74,500 housing units in Alameda County, and provides free information on housing-related services for property managers and for people seeking housing.

Essel Technology Services, Inc. is an environmental risk management corporation specializing in managing environmental related risks for various clients. Essel has been in business since 2001 and has been able to continue guiding clients in managing their risks.

Plumbers, contractors, builders, remod-elers, designers, architects and other trade professionals trust Ferguson to provide exceptional service, quality products, and the detailed knowledge required to make their projects success-ful. Whatever your project requires - we are here to make it easy for you.

With over 60 years of experience serv-ing commercial and residential build-ings, Fidelity Roof Company has the experience and knowledge to solve a broad range of roofing and waterproof-ing problems with time proven, practi-cal, cost effective solutions.

Political Affairs Meeting DATE TUESDAY, SEPTEMBER 4 TIME 10:00 A.M. LOCATION EBRHA EDUCATION CENTER 360 22ND ST., SUITE 240, OAKLAND MEMBERS ONLY

Social Mixer DATE WEDNESDAY, SEPTEMBER 5 TIME 5:30 P.M. - 8:00 P.M. LOCATION AWAKEN CAFE 1429 BROADWAY AVE., OAKLAND

6th Annual EBRHA Trade Expo DATE SATURDAY, SEPTEMBER 29 TIME 9:00 A.M. - 4:00 P.M. LOCATION OAKLAND CONVENTION CENTER 1001 BROADWAY AVE., OAKLAND FREE TO THE PUBLIC SCHEDULE • Free workshops for new and experienced managers • Special presentations: Michael C. Bush, The 8 Factors

and Cora Sue Anthony, HGTV’s Real Estate Intervention • More than 60 industry vendors • Legislative and networking reception

UPCOMING EBRHA MEETINGS & EVENTS

Frank Fiala Roofing, Inc. is a profes-sional roofing contractor specializing in commercial and industrial buildings, single and multi-family residential, and Homeowners Associations (H.O.A.). We provide a quality job at a fair price, and the best warranty available in today’s market.


Fried & Williams LLP is a law firm with expertise in landlord-tenant law, eviction and rent control matters in Oakland and the Bay Area. We provide cost effective litigation and transac-tional representation for owners of real property.

General Roofing Company has been installing quality roofs in the East Bay for over 80 years and is considered to be one of the top firms in the Bay Area. We are committed to doing quality, custom work to which our referrals will attest.We work closely with our customers and custom-tailor any work performed to their specific needs.

Golden Gate Locksmith Company is a third generation-owned security com-pany established in 1936 that offers complete locksmith services in the Bay Area, including lock-outs, combination changes and lock installations.

Commercial Real Estate Services, Worldwide.

Established in 1987, INTERVEST Mortgage Investment Company was formed as an independent commercial and income property mortgage bank-ing subsidiary of Sterling Bank. From this solid foundation, INTERVEST has grown dramatically to become its own successful, independent operation throughout the West.

No matter where we operate, our goal at James Hardie is to remain at the forefront of the fiber-cement industry, capitalizing on our global leadership in building products and manufactur-ing and technology for both new home construction and remodeling.

Luther Burbank Savings was founded in 1983 as a privately owned bank. For 29 years we have emphasized opera-tional excellence and a high standard of business ethics. Our business plan focuses on traditional mortgage loans and conventional savings accounts.

NAI Northern California is a progres-sive, full service commercial real estate firm serving the Northern California Bay Area. NAI Northern California’s commitment to the Bay Area is long-term and dedicated to delivering the best results for our clients.

MEMBER

The National Apartment Association is America’s leading advocate for qual-ity rental housing. NAA’s mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

NorthStar Risk Management and Insur-ance Services, Inc. is a California based brokerage firm providing innovative coverage solutions for business insur-ance, commercial insurance, apartment insurance, retail insurance and personal insurance needs.

Founded more than one hundred years ago, the Oakland Metropolitan Cham-ber of Commerce is still one of the most influential forces in local govern-ment and regional economic develop-ment. With some 1,000 members, the Chamber is actively involved in public policy and providing valuable resources to our members.

The Oakland Housing Authority con-tinues to introduce innovative solutions that address the increasing need for housing assistance. We own, operate or administer subsidized rent payments for nearly 15,000 households, representing approximately 10% of Oakland’s low-income families.

Old Republic Title Company pro-vides real estate transfer products and services for individuals, businesses and governments. Our services are highly comprehensive and flexible to respond to changing market environments and to ensure your transaction is settled according to the most current industry standards.

EXPO about our exhibitors (cont’d)

Golden Gate Locksmith Company


P.W. Stephens can take the worry and confusion out of your abatement needs. From beginning to end, we ensure that your environmental remediation project is handled efficiently and expertly. You will have the confidence in knowing the job will be done right.

R&S is one of the largest networks of residential and commercial garage door and automatic gate dealers in Califor-nia. With over 30 locations in Northern California alone, our goal of providing top notch sales and service has kept us on top within the garage door industry for over 40 years.

Roto-Rooter is the #1 name in plumb-ing and drain services. You can rely on Roto-Rooter plumbers for fast, expert service.

SERVPRO of San Leandro understands the stress and worry that comes with fire or water damage and the disrup-tion it causes in your life and home or business. Our goal is to help minimize the interruption to your life and quickly make it “Like it never even happened.”

At Signature Painting and Construc-tion, Inc. we specialize in providing professional painting and construction services for homeowners associations, apartment communities, commercial, and residential clients. We provide a wide range of services, from exterior repaints to full reconstruction services.

Our mission is to provide a perfect one-stop shopping environment that’s friendly and will ease the stress from our customers on making complicated decisions on home remodeling proj-ects, as well as great prices and service everyone can afford and enjoy.

My experienced and friendly staff is available to help you develop an insurance plan that provides you the protection you need. We will also work with you to set up college and retire-ment plans. We are committed to being available and accessible with conve-nient hours.

P R E M I U M P R O P E R T I E S R E A L E S T A T E S E R V I C E S I N V E S T M E N T S PROPERTY MANAGEMENT LEASING DEVELOPMENT SALES & BROKERAGE Premium Properties was founded to

provide premium service to both its cli-ents and customers. This boutique firm is relatively small, but has an enormous breadth of expertise in property man-agement, leasing, real estate brokerage and development.

OREXCO, incorporated in California in 1993, is a wholly owned subsidiary of Old Republic International (NYSE: ORI), a $16 billion dollar multi-line insurance holding company. When you choose OREXCO, you assure yourself that your exchange funds are secure.

Pacific Gas and Electric Company (PG&E) offers energy efficiency rebates to property owners and managers of multifamily dwellings that contain two or more units. The program encour-ages owners of existing properties to upgrade to qualifying energy-efficient products in individual tenant units and in the common areas of residen-tial apartment buildings, mobile home parks and condominium complexes.

PFN Insurance is an agency located in Northern California that was founded in 1985. We assist consumers in com-paring and securing policies that work best for them. We work with a wide-range of insurance companies to find the auto, homeowner, umbrella and commercial policy that works within your budget and circumstance.

Recology manages municipal disposal processes and services that span the needs of urban, suburban and rural communities. Our services include urban cleaning services, collection, sorting, transfer, recovery and landfill management.


All classes and workshops are held at the EBRHA Education Center 360 22nd St., Suite 240, Oakland

Cost (per class/workshop) Members: free, Non-members: $49

Registration Danielle Walker, [email protected], 510.318.8300

UPCOMING EBRHA WORKSHOPS & CLASSES

Landlord 101 DATE & TIME THURSDAY, SEPTEMBER 6; 6:00 P.M. - 7:30 P.M. TOPICS • New Laws for 2012 • Tenant Screening Program Sign-Up • Potential Tenant—Application Process • Fair Housing Laws & Practices • Cost of Eviction

Landlord 102 DATE & TIME WEDNESDAY, SEPTEMBER 12; 6:00 P.M. - 7:30 P.M. TOPICS • Business License & Oakland Rent Board Fee • Lease Agreement • Security Deposits • Move-in Move-out Form • Rent Increases • Oakland’s Notice of the Rent Adjustment Program (RAP) • Notices

Workshops DATE & TIME TUESDAY, SEPTEMBER 11; 2 P.M. - 3:30 P.M. TOPIC Non-payment of Rent Notices 101, Clifford Fried, Fried & Williams LLP • When is rent delinquent? • What is the amount due? • The three day notice • Tenant defenses

DATE & TIME TUESDAY, SEPTEMBER 18; 6:00 P.M. - 7:30 P.M. TOPIC Successfully Handle Failing Tenant Relationships, Daniel Bornstein, Bornstein & Bornstein • Assessment of the situation • Eviction control issues • Severity of the tenant problems • Goals: Vacancy versus dispute resolution • The eviction process

DATE & TIME TUESDAY, SEPTEMBER 25; 2:00 P.M. - 3:30 P.M. TOPIC The Eviction Process from Start to Finish, Steve Williams, Fried & Williams LLP • Warning the tenant • The termination notice • Court action, judgement and enforcement

The economic and business environ-ments of California’s diverse com-munities all offer their own unique challenges and opportunities. As a part of many of those communities, Torrey Pines Bank knows firsthand what it takes to grow and maintain a thriving business here.

StopWaste.org (the Waste Manage-ment Authority and the Source Reduc-tion and Recycling Board combined) form an integrated agency dedicated to achieving the most environmentally sound solid waste management and resource conservation program for the people of Alameda County.

When it comes to protecting homes, Terminix has satisfied more customers than any other insect and pest control company in the industry. The dedicated associates of Terminix deliver more than 15 million service visits annually.

Waste Management, Inc. is North America's leading provider of integrat-ed environmental solutions. We partner with our customers and communities to manage and reduce waste from col-lection to disposal, while recovering valuable resources and creating clean, renewable energy. RH


U R BAN To End the Age of W ast e RE

LEFTOVERS?Pass Them On.Or Come Shop.

http://urbanore.com

Tenants leave things? We receive

900 Murray St nr Ashby/7th, Berkeley 360 days/yr until 7:00PM. Receiving

closes 5:00PM. 510-841-SAVE

discards and sell them for reuse. No promises before seeing. We also pick up. 3 acres, well organized.

Bay AreaContract Carpets, Inc.

Fast, Professional, Guaranteed Installation

Additional Discounts for RHA Members

(510) 613-0300

www.bayareacontractcarpets.com

Family Owned and Operated for Over 30 years

Property Management Specialists100’s of Rolls of Carpet andVinyl in StockLicensed, Bonded, and Insured

Free Estimates

Competitive Pricing

15,000 sq foot showroom and warehouse

Legal Excellence and Dedication to ClientsFighting for Property Owners’ Rights

177 Post Street, Penthouse San Francisco, CA 94108Tel: 415-421-0100 Fax: 415-762-5435

480 9th Street Oakland, CA 94607Tel: 510-625-0100 Fax: 510-550-3621

www.friedwilliams.com


become a member of EBRHA. I find the services that EBRHA provides absolutely invaluable.”

Erica CunibertiEBRHA member, 4 months

A Wonderful Partner

i am a small residential landlord and have been a member of EBRHA for more than 10 years. EBRHA has helped me understand the tenant-landlord

COLUMN ebrha member testimonials

relationship without having to speak to an attorney each time I have a tenant conflict. The staff at EBRHA is friendly and is always ready to give me helpful advice. They supply me with all the up-to-date forms I need to handle my rental properties and tenants. These forms help me stay in compliance with all local, state and federal laws governing landlord and tenant regulations. EBRHA has been a wonderful partner.

Willie FrancisEBRHA Member, 18 years

Reliable Support and Advice

I joined EBRHA in june after closing on my first rental property. Hoping to rent the house by July 1, I launched into painting, re-roofing, making repairs, and advertising for a tenant. With the sup-port of the EBRHA team and the forms and advice they offer their members, I had the house rented to a good tenant in just a few days. The best tip I received was to follow one tenant through my application process before moving on to another. The staff’s patient guidance kept me on target and reassured me when I was feeling anxious about com-pleting the steps required of an Oakland landlord. Any new career requires train-ing, and EBRHA provided me with the landlord training I needed.

Kathleen MohnEBRHA Member, 3 Months

EBRHA Provides Relief

being new to this business and going blindly for a while, it was a relief to have joined EBRHA. The educational classes and speakers are priceless. This is our second year with the association, and we can’t say how much we appreciate the staff and board members. They work hard to keep on top of the changes and to fight the unfairness to landlords. In addition, they understand what we go through and always help us with answers

With a Stroke of Good Fortune, We Found EBRHA“AS A NEW LANDLORD IN OAKLAND, I WAS NOT CURRENT WITH ALL OF OAKLAND’S RENTAL LAWS AND REGULATIONS. THERE IS SO MUCH THAT A LANDLORD NEEDS TO KNOW TO LEGALLY AND ETHI-CALLY RENT OUT THEIR PROPERTY. BY A STROKE OF GOOD FOR-TUNE, I DISCOVERED EBRHA AND THEIR EXCELLENT LANDLORD EDUCATION, TENANT SCREENING AND CONSULTATION SERVICES. BY ACTIVELY MAKING USE OF ALL THE EBRHA SERVICES, I HAVE DEVEL-OPED CONFIDENCE IN RUNNING MY BUSINESS. EBRHA PROVIDES A

unique service not found anywhere else. I have attended a number of free member classes addressing landlord rights and responsibilities, received all necessary and up-to-date EBRHA rental forms (specific to Oakland’s Measure EE and other East Bay regu-lations), used EBRHA’s in-depth ten-ant screening services, and consulted with very knowledgeable and helpful staff regarding my particular rental situation. I credit EBRHA for helping me avoid costly mistakes. To anyone contemplating managing rental prop-erty, you simply can’t afford NOT to

EBRHA members John and Erica Cuniberti manage three rental properties in the Bay Area.

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• Level of service and fees tailored to your needs.• We can locate qualified tenants for your vacancies.• Experienced with Section 8 tenants.• Over 35 years of experience.

• Residential-Property Management in Oakland.

MPM5942 MacArthur Blvd.

Oakland, CA 94605

Serving Oakland

MAISEL PROPERTY MANAGEMENT, Inc.

EAST OAKLAND 510-562-8600Specialist!

If you are not using our Industry Partners to:•Makepropertyimprovements•Guideyouthroughchallenginglandlord/tenantissues• Increasethereturnonyourinvestment•Purchaseorsellproperties

You are paying too much!

EBRHAhasnearly150vendormembersinover40classifications—readyand willing to give you deep discounts on the products and services you need. Simply go to the Rental Housing magazine directory (pages 38-41) or online at www.ebrha.com/directory

In addition to the standard EBRHA member discount you can expect year-round, our Industry Partners are now offering special monthly discounts. Go to www.ebrha.com/discounts to see thousands of dollars in savings from:

WANT TO SAVE MONEY?

East Bay Rental Housing Association360 22nd Street, Suite 240 Oakland, CA 94612

TEL 510.893.9873 | FAX 510.893.2906ebrha.com

Be sure to ask for your EBRHA discount—and save thousands of dollars each year.

PROTECT YOUR

BOTTOM LINE

ONLINE TENANT

SCREENING

Call Today 510.893.9873

EBRHA provides members with low-cost online resident screening.

Partnered with Contemporary Information Corp. (CIC), resident screening has one objective: to make

sure your leasing decisions make the greatest possible contribution to your bottom

line. As of April 2009, landlords can collect a maximum of $42 for an

application fee.

MEMBER PRICING

Basic Report . . . . . . . . . . . $13

Telecheck . . . . . . . . . . . . . . . $6Criminal and DMV checks are available, as well as social security traces.

Verbal and

Fax Reports . . . . . . . . Add $22


TEL 510.893.9873 | FAX 510.893.2906ebrha.com

Seismic & General Contractors Tel: (510) 271-0950www.wcpc-inc.com

License No. 797467

Conform To New Soft StoryApartment Building Seismic Ordinance

Alameda, Oakland & Berkeley

For inquiries, please contact Homy Sikaroudi, PhD, PE

• Successful track record of retrofitting numerous seismic soft-story apartment buildings in the Bay Area.

• Years of experience in cost-effective seismic retrofit design and construction—all under one company.

• Guaranteed approval of engineering and construction in conformance to Soft Story Ordinance.

• FREE INITIAL EVALUATION We’ll conduct a free evaluation of your building by our professional registered engineer to identify Seismic Soft Story Ordinance requirements for engineering report, design and construction.


Multi-Unit Residential SpecialistProviding expertise in sales and purchases of duplexes to 18 unit investment properties

•Over12yearsexperienceasownerandhandsonmanager ofbothresidentialandcommercialapartmentbuildings

•Providingyouneighborhoodspecificmarketrentanalysis tomaximizepropertyvalue

•Adviseyouandhelpidentify1031exchangeopportunities throughoutAlamedaandContraCostacounties

•Yourtrustedadvisoronstrategiesforsuccessful multi-unitpropertyownership

Your East Bay Investment Real Estate Advisor

JOhnCArOnnA(925)253-4648

www.eastbayIrEA.comDrE#0189437

COLDWELLB A n K E r

©2011ColdwellBankerrealEstateLLC.Allrightsreserved.ColdwellBanker®isaregisteredtrademarklicensedtoColdwellBankerrealEstateLLC.AnEqualOpportunityCompany.EqualhousingOpportunity.EachColdwellBankerresidentialBrokerageOfficeIsOwnedAndOperatedbynrTLLC.DrELicense#00313415

Highland Rd, Lafayette

Sunnyslope Ave, Oakland

Recent transactions:

18 units Richmond Blvd, Oakland (IN CONTRACT)

when we ask questions. We have to give credit to them for being so helpful and understanding. Thank you and keep up the good work!

Ying Tin SunEBRHA Member, 2 years

Friendly, Attentive Staff

My EBRHA membership has been invalu-able. Owning rental property is a business and I believe that success in the rental housing business comes in part from hav-ing great business partners. EBRHA offers me up-to-date education by offering helpful day and night monthly classes, timely advice, the latest rental forms and disclo-sure and most importantly friendly, atten-tive staff — for me EBRHA is a trusted partner in my business success. EBRHA is my trusted resource and helps me to stay in compliance with the ever challenging and changing federal, state and local landlord/

tenant rules and regulations. I would like to thank EBRHA for all the help they have given me as one of their members. I know that becoming a member of EBRHA has been one of the best business decisions I have ever made. EBRHA has been invalu-able and they always find the answers or the resources I need as a landlord. My tenants are my customers and I want be an informed property owner and landlord. EBRHA plays an important role is my management style. Thanks, EBRHA for always being available for me with your expertise and resources!

Patricia HardyEBRHA Member, 1 year

A Resource I Can Trust

The East Bay Rental Housing Asso-ciation has provided me with comfort knowing I have resources to assist me in running my rental property. There is

nothing like having resources that you can depend on and trust. I have been a member since 1977, my membership has assisted me in selecting tenants that have proven to be responsible and reliable. In all of these years, I have not had anyone to default on paying their rent. The Credit Check Pro-gram is truly an asset. Thank you for being the resource that you are.

Judith WileyEBRHA member, 35 years

PICTURED: JUDITH WILEY


INSURANCE Aon Rent Protect

David Leisen 818-742-1338

www.aonrentprotect.com/EBRHA

East Bay Rental Housing Association360 22nd Street, Suite 240 Oakland, CA 94612

TEL 510.893.9873 | FAX 510.893.2906ebrha.com

For our complete list of Industry Partners, see the Member Directory found on page 50 or the online Buyers Guide & Business Directory at www.ebrha.com/directory

WELCOME NEW INDUSTRY PARTNERS

CONTRACTORS/RESTORATION SERVPRO of San Leandro

Clayton Barry 510-352-2480

www.servprosanleandro.com

SECURITY/FIRESAFETY Sentry Alert David Ingham 510-549-0306

www.sentryalert.com

1031 EXCHANGE INTERMEDIARIES Chicago Deferred Exchange

Company Teresa Moss Fluegel

877-448-1031 www.cdec1031.com


(510) 451-7197Call us for a Free Consultation

678 14th Street, Oakland, CA 94612

Apartments Residential Commercial Office BuildingsA Subsidiary of Valva Realty Company Inc.

Western Management Properties, Inc.

MAXIMIZE YOUR PROFITS AND SIMPLIFY YOUR LIFEWE TAKE THE HASSLE OUT OF OWNING RENTAL PROPERTYThe Secret to Our Success for Over 35 Years in Northern Alameda County:• Maintaining high-occupancy rates through our knowledge of the market. • Providing cost-effective maintenance with our own full-time crew. • Knowing the many different laws in the Oakland/Berkeley area.• Keeping accurate records with our professional Yardi Record System.• Business planning for our clients. Adding value to your property.• We specialize in selected properties of eight units or above.

We insure EBRHA members’ investment property.We are local and understand the Bay Area property market.

We find the correct balance of cost and coverage.

WE INSURE

Single-family Investment Properties

Duplex, Tri-plex, Four-plex

5-24 Unit Apartment Buildings

24 Unit+ Apartment Complexes

www.stonecreekinsurance.com/EBRHA (925) 297-4202

We are Stone Creek Insurance Agency and we work for you


BeaconProperties

East Bay Property Management &Brokerage Services Since 1990

• We add value to buildings

• Experienced and informed

• Fully computerized

• Integrity and care

Carlon Tanner,Owner/Broker

466 40th StreetOakland, CA 94609

Tel 510-428-1864Fax 510-601-1917

[email protected]

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Doing It Wrong Will Cost You More Than Doing It Right!

Employ on-site managers?

Burnham Brown will design an employment agreement that complies with the law.

Habitability Concerns? Burnham Brown will provide you advice and counsel to lessen your risk.

Buying, selling or refinancing investment property?

Burnham Brown will help you negotiate and write your contracts and documents.

To learn more, visit us at booth 203 at the EBRHA Trade Expo on September 29, 2012

Just because the risks are high, doesn’t mean your attorney fees need to be.

1901 Harrison Street, 14th Floor Oakland, CA 94612 Tel: (510) 444-6800, www.burnhambrown.com

EARTHQUAKE AND STRUCTURES, INC. STRUCTURAL • CIVIL • CONSTRUCTION MANAGEMENT

• Soft-story screening and report to satisfy city ordinance • Seismic strengthening, foundations, and retaining walls • Construction management and construction oversight on behalf of the owner • More than 4,000 city approved construction projects • Knowledgeable, reliable, and insured • Over 35 years of experience • Free initial consultation

(510) 601-1065 or [email protected] www.esiengineers.com

Contact: BK Paul, S.E., M. Eng. UC Berkeley Alumni Lic. #: S003093

Premier Engineering Services in the Bay Area Since 1984

• 10% Discount for EBRHA Members


Serving the East Bay

Applied WAterproofing

SyStemSProviding Waterproofing Services Since 1985

Commercial & Residential Buildings Balconies Decks Walkways Patios Garage Coatings Driveways

(510)452-3666

LIC#552820 Call Neal Golding

Direct lenders specializing in multifamily financing.

Marc A. Lipsett, Directorintervest, a subsidiary of Sterling Savings Bank

P: (510) 622-8515 M: (510) 332-6964 F: (510) 839-96302030 Franklin St., 5th Fl, Oakland, CA 94612

Purchase and Refinance

3,5,7, 10 year fixed rates

Flexible Pre-pays

1.15 debt service

Maximum 75% LTV

30 year amortization

Flexible pricing

Non recourse available

Rates and terms are subject to change without notice. Loan margin, rates and terms are based on the amount of the loan and an analysis of the specific characteristics of the property, such as its type location, operating history, use, age, and construction, as well as the borrower’s financial strength and management experience. This information is provided to assist real estate professionals only, and is not intended for distribution to or for use by the general public. Annual Percentage Rate (APR) figures are not calculated and is not intended nor should it be constructed as an advertisement to promote consumer credit, as defined by Title 12 Code of Federal Regulations. Sections 226.2. 710_736_AD

Apartment and Mixed-Use Specialists

FRANK FIALA ROOFING, INC.All Types of Roofing & Repairs

Title 24 Compliant Roof Systems

15, 20, 25 YearManufacturer’s Guarantee

(510) 582-6929(925) 484-0124

Commercial • Industrial • Residential

Lic. #686707

www.ffialaroofing.com

SEE PAGE 48

DON’T GET LEFT OUT!

FOR ALL OF THIS MONTH’S EVENTS CHECK OUT THECALENDAR PAGE

WE’RE SOCIAL!

VISIT US ONLINE FOR THE LATEST EBRHA NEWS, ALERTS AND OTHER FUN STUFF.

Find us under “East Bay Rental Housing Association”

Tweet with us: @EastBayRHA


A quick, efficient, reasonable service for apartment owners since 1975

(510) 839-2067

Jack London Square510 Third Street, Suite 101, Oakland, California 94607

rh.0110.evictors.indd 1 12/23/09 10:16:33 AM

Seismic & General Contractors Tel: (510) 271-0950www.wcpc-inc.com

License No. 797467

Conform To New Soft StoryApartment Building Seismic Ordinance

Alameda, Oakland & Berkeley

For inquiries, please contact Homy Sikaroudi, PhD, PE

• Successful track record of retrofitting numerous seismic soft-story apartment buildings in the Bay Area.

• Years of experience in cost-effective seismic retrofit design and construction—all under one company.

• Guaranteed approval of engineering and construction in conformance to Soft Story Ordinance.

• FREE INITIAL EVALUATION We’ll conduct a free evaluation of your building by our professional registered engineer to identify Seismic Soft Story Ordinance requirements for engineering report, design and construction.

www.albertnahmanplumbing.com

(510)843-6904The Plumber Referred by Your Friends!

RESIDENTIAL & COMMERCIAL*Plumbing Repairs

*Fixtures Installations

*Water Service Replacements

*Sewer Diagnostic Videos

*Trenchless Sewer Replacements

*Automatic Seismic Gas Valves Installations

*Drain Cleaning and Diagnostics

*Tankless Hot Water Heaters

Lic. #414359


community calendarEVENTS & CLASSES

S M T W T F S

1 2 3 4 5 67 8 9 10 11 12 13

14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

october

TUESDAY, OCTOBER 2Political Affairs MeetingMembers Only

10:00 a.m.

WEDNESDAY, OCTOBER 3Social MixerTBD

5:30 p.m. – 8:00 p.m.

WEDNESDAY, OCTOBER 3

Landlord 101 Members: Free; Non-Members: $49

1:00 p.m. – 2:30 p.m.

TUESDAY, OCTOBER 9

Landlord 102

Members: Free; Non-Members: $491:00 p.m. – 2:30 p.m.

TUESDAY, OCTOBER 16Gaining Access Into Tenants’ UnitsCifford Fried, Fried & Williams LLPMembers: Free; Non-Members: $491:00 p.m. – 2:30 p.m.

SATURDAY, OCTOBER 20EBRHA General Membership Meeting10:00 a.m. - NoonTopics: •Legal Q & A: Michael Shepherd, The Shepherd Law Group •Negotiating Tenant Buyouts: Steve Williams, Fried & Williams LLP •Protect Your Monthly Rental Income David Leisen, Aon Rent Protect

TUESDAY, OCTOBER 30Correct Usage of Legal Notices Daniel Bornstein, Bornstein & BornsteinMembers: Free; Non-Members: $496:00 p.m. – 7:30 p.m.

Unless otherwise noted, all classes and events are held at the EBRHA Education Center, 360 22nd St., Suite 240, Oakland

S M T W T F S

12 3 4 5 6 7 89 10 11 12 13 14 15

16 17 18 19 20 21 2223 24 25 26 27 28 29

september

No Member Meeting in September

MONDAY, SEPTEMBER 3EBRHA office closed

TUESDAY, SEPTEMBER 4Political Affairs MeetingMembers Only10:00 a.m.

WEDNESDAY, SEPTEMBER 5Social Mixer Awaken Cafe1429 Broadway, Oakland5:30 p.m. – 8:00 p.m.

THURSDAY, SEPTEMBER 6Landlord 101 Members: Free; Non-Members: $49Broadway at Telegraph, Oakland6:00 p.m. - 7:30 p.m.

TUESDAY, SEPTEMBER 11Non-payment of Rent Notices: Clifford Fried, Fried & Williams LLP Members: Free; Non-Members: $492:00 p.m. – 3:30 p.m.

WEDNESDAY, SEPTEMBER 12Landlord 102 Members: Free; Non-Members: $496:00 p.m. – 7:30 p.m.

TUESDAY, SEPTEMBER 18Successfully Handle Failing Tenant Relationships: Daniel Bornstein, Bornstein & BornsteinMembers: Free; Non-Members: $496:00 p.m. – 7:30 p.m.

TUESDAY, SEPTEMEBER 25

Eviction Process From Start to Finish: Steve Williams,

Fried & Williams LLPMembers: Free; Non-Members: $492:00 p.m. – 3:30 p.m.

SATURDAY, SEPTEMBER 296th Annual EBRHA Trade Expo Oakland Convention Center at the MarriottFree to the public9:00 a.m. – 4:00 p.m.

30


Oakland 2012-13 (2.0%)ANNUAL ALLOWABLE RENT INCREASE

PERIOD AMOUNT (%)

JULY 1 ‘12 - JUNE 30 ‘13 . . . . . . . . .3.0

JULY 1 ‘11 - JUNE 30 ‘12 . . . . . . . . .2.0

JULY 1 ‘10 - JUNE 30 ‘11 . . . . . . . . .2.7

JULY 1 ‘09 - JUNE 30 ‘10 . . . . . . . . .0.7

JULY 1 ‘08 - JUNE 30 ‘09 . . . . . . . . .3.2

JULY 1 ‘07 - JUNE 30 ‘08 . . . . . . . . .3.3

MAY 1 ‘06 - JUNE 30 ‘07 . . . . . . . . . .3.3

MAY 1 ‘05 - APRIL 30 ‘06 . . . . . . . . .1.9

JUNE 1 ‘04 - APRIL 30 ‘05 . . . . . . . . .0.7

JUNE 1 ‘03 - MAY 31 ‘04 . . . . . . . . . .3.6

JULY 1 ‘02 - MAY 31 ‘03 . . . . . . . . . .0.6

PERIOD AMOUNT (%)

JAN. 1 ‘02 - JUN. 30 ‘02 . . . . . . . . . . . 3

JAN. 1 ‘01 - DEC. 31 ‘01 . . . . . . . . . . . 3

JAN. 1 ‘00 - DEC. 31 ‘00 . . . . . . . . . . . 3

JAN. 1 ‘99 - DEC. 31 ‘99 . . . . . . . . . . . 3

JAN. 1 ‘98 - DEC. 31 ‘98 . . . . . . . . . . . 3

JAN. 1 ‘97 - DEC. 31 ‘97 . . . . . . . . . . . 3

JAN. 1 ‘96 - DEC. 31 ‘96 . . . . . . . . . . . 3

MAR. 1 ‘95 - DEC. 31 ‘95 . . . . . . . . . . 3

JAN. 1 ‘95 - FEB. 28 ‘95 . . . . . . . . . . . . 6

JAN. 1 ‘94 - DEC. 31 ‘94 . . . . . . . . . . . 6

A CPI increase of 2% became

effective on July 1, 2012. Tenants may

only receive one increase in any

12-month period, and the rent increase

cannot take effect earlier than the

tenant’s anniversary date. In addition,

California law requires that for tenancies

receiving greater than a 10% increase,

a 60-day notice is required; if the

increase is 10% or less, a 30-day

notice is required. Owners can only

impose “banked” rent increases equal

to three times the current annual

allowable rent increase rate.

FOR FURTHER INFORMATION CONTACT:

Oakland Rent Board | 250 Frank H. Ogawa Plaza | Suite 5313 | Oakland, CA | 94612 510.238.3721 | www.oaklandnet.com

Berkeley 2012 (1.6%)ANNUAL ALLOWABLE RENT INCREASE

FOR FURTHER INFORMATION CONTACT:

Berkeley Rent Board | 2125 Milvia Street | Berkeley, CA | 94704 510.981.7368 | www.ci.berkeley.ca.us/rent

PERIOD AMOUNT

2012 . . . . . . . . . . . . . . . . . . . . . . . 1.6%

2011 . . . . . . . . . . . . . . . . . . . . . . . 0.7%

2010 . . . . . . . . . . . . . . . . . . . . . . . 0.1%

2009 . . . . . . . . . . . . . . . . . . . . . . . 2.7%

2008 . . . . . . . . . . . . . . . . . . . . . . . 2.2%

2007 . . . . . . . . . . . . . . . . . . . . . . . 2.6%

2006 . . . . . . . . . . . . . . . . . . . . . . . 0.7%

2005 . . . . . . . . . . . . . . . . . . . . . . . 0.9%

2004 . . . . . . . . . . . . . . . . . . 1.5%, + $3

(1% + $3 IF TENANCY CREATED AFTER JAN. 1999)

2003 . . . . . . . . . . . . . . . . . . . . . . . . 0%

2002* . . . . . . . . . 3.5% (NOT TO EXCEED $30)

2001* $10

PERIOD AMOUNT

2000 . . . . . . . . . . . . . . . . . . . . . . . . . $6

1999 . . . . . . . . . . . . 1% (NOT TO EXCEED $8)

1998 . . . . . . . . . . . . . . . . . . . . . . . 0.8%

1997 . . . . . . . . . . . . . . . . . . . . . . 1.15%

1996 . . . . . . . . . . . . . . . . . . . . . . . . .1%

1995 . . . . . . . . . . . . . . . . . . . . . . . 1.5%

1994 . . . . . . . . . . . . . . . . . . . . . . . . $18

1993 . . . . . . . . . . . . . . . . . . . . . . . . $20

1992 . . . . . . . . . . . . . . . . . . . . . . . . $26

1991 . . . . 4% OR $17 (WHICHEVER IS HIGHER)

PERIOD AMOUNT

1990 . . . . . . . . . . . . . . . . . . . . . . . . $16

1989* . . . . . . . . . . . . . . . . . . . . . . . .3%

1988 . . . . . . . . . . . . . . . . . . . . . . . . $25

1987 . . . . . . . . . . . . . . . . . . . . . . . 3.5%

1986 . . . . . . . . . . . . . . . . . 3%, + $2.50

1985 . . . . . . . . . . . . . . . . . . . . . . . . .2%

1984 . . . . . . . . . . . . . . . . . . . . . . . . .0%

1983* . . . . . . . . . . . . . . . . . . . . . 4.75%

1981* . . . . . . . . . . . . . . . . . . . . . . . .5%

*ADDITIONAL ADJUSTMENTS ARE ALLOWED IF AN OWNER PAID FOR ELECTRICITY OR HEAT.

Beginning in 1998, adjustments are not allowed for the year following a tenant’s initial occupancy. To obtain the maximumamountforaspecificaddress,pleaseusethe “Rent Ceiling Database” calculator on Berkeley’s Rent Board website.


member directory CONTACTS, PRODUCTS & SERVICES

1031 EXCHANGE INTERMEDIARIESChicago Deferred Exchange Co. Teresa Moss Fluegel 877-448-1031 www.cdec1031.com ABATEMENT SERVICESP.W. Stephens Environmental Kimberly MacFarlane 510-651-9506 www.pwsei.comACCOUNTING SERVICESMowat, Mackie & Anderson LLP Jason Clark 510-893-1120 www.mowat.comAPPLIANCE SALES & PARTSAppliance Parts Distributors Mike De Fazio 510-357-8200 www.apdappliance.comAppliance Warehouse of America Mark Sutter 510-921-1071 www.appliancewhse.comFerguson Enterprises, Inc. Jimmy Theoc 510-512-2064 www.ferguson.comR & B Wholesale Distributors, Inc. Chris Burggraf 510-782-7200 www.rbdist.comSincere Home Decor Keith Chan 510-832-2838, x108 www.sincerehomedecor.comAPPRAISERSAccess Appraisal - Apartment Specialists Joe Spallone 510-601-1466 www.accessappraisal.orgMark Watts Commercial Appraiser Mark A. Watts 415-990-0025 www.markwattscommercial appraisal.comARCHITECTUREInsideOut Design Pennell Phillips 510-655-1198 www.aboutinsideout.comASPHALT/CONCRETEAmerican Asphalt & Concrete Joe McSweeney 510-723-0280, x28 www.americanasphalt.comASSOCIATIONSBOMA Oakland/East Bay Roberto O. Robledo 510-893-8780 www.bomaoeb.org

Oakland Association of Realtors Cameron Platt 510-836-3000 www.oar.orgOakland Builders Alliance Beverly Rivas 510-735-8849, x101 www.oaklandbuilders.netOakland Metropolitan Chamber of Commerce Joseph Haraburda 510-874-4808 www.oaklandchamber.comATTORNEYS - EVICTIONSBornstein & Bornstein Daniel Bornstein 510-836-0110, x1007 www.bornsteinandbornstein.comFried & Williams LLP Clifford Fried 510-625-0100 www.friedwilliams.comLaw Offices of Jonathan Quint Jonathan Quint 510-595-9130 www.jonathanquint.comReeves & Seidler Felix A. Seidler, Esq. 510-521-8111Ropers, Majeski, Kohn & Bentley PC Stephen Lightfoot 415-972-6315 www.rmkb.comThe Evictors Ed Nagy 510-839-2074The Shepherd Law Group Michael Shepherd 510-531-0129 www.theshepherdlawgroup.comATTORNEYS - LAND USE/CONDO CONVERSIONLaw Offices of John Gutierrez John Gutierrez 510-647-0600, x2 www.jgutierrezlaw.comLaw Offices of Ann Rankin Ann Rankin 510-653-8886 www.annrankin.comATTORNEYS - REAL ESTATE/ CORPORATIONBurnham & Brown Jack Schwartz 510-444-6800 www.burnhambrown.comLaw Offices of John Gutierrez John Gutierrez 510-647-0600, x2 www.jgutierrezlaw.comLaw Offices of Jonathan Quint Jonathan Quint 510-595-9130 www.jonathanquint.com

Ropers, Majeski, Kohn & Bentley PC Stephen Lightfoot 415-972-6315 www.rmkb.comAUTOMOTIVEKen Betts Towing Services Ayub Azam 510-532-5000 www.kenbettscompany.comBANKING/LENDINGChase Commercial Josh Milnes 510-891-4545 [email protected] Commercial Ted Levenson 415-945-5430 [email protected] Mortgage Marc Lipsett 510-622-8515 www.intervest-mortgage.comLuther Burbank Savings Larry Miller 925-627-279 www.lutherburbanksavings.comTorrey Pines Bank Jeff Becker 510-899-7569 www.torreypinesbank.comBATHROOM & KITCHEN REMODELINGAmerican Bath Enterprises, Inc. Larry Arcadi 510-785-2600 www.americanbathind.comAshby Lumber Emily Brown 510-843-4832 www.ashbylumber.comBathfitter Justin Starnino 510-969-3905 www.bathfitter.comMarkus Supply/Ace Hardware Dan Altwarg 510-832-6532 www.markussupply.com R3 Renovation, Inc. Jim Irwin 916-388-2100 [email protected] Home Decor Keith Chan 510-832-2838, x108 www.sincerehomedecor.comBLINDS & DRAPESAmerican Draperies & Blinds, Inc. Paul Russo 800-972-0660 www.americandrapery.comBUILDING MATERIALS/HARDWAREAshby Lumber Emily Brown 510-843-4832


www.ashbylumber.com James Hardie Building Products Ellen Dowd 800-426-4051 www.jameshardiecommercial.comMarkus Supply/Ace Hardware Dan Altwarg 510-832-6532 www.markussupply.com ReStore/Habitat for Humanity Rose Stubberfield 510-777-1447 www.habitateb.org/restoreCARPET CLEANINGCleaner Carpets Ron Russell 510-522-1344 [email protected] AGENCIESRent Recovery Service Robbie Cronrod 800-845-1086 www.rentrecoveryservice.comCONSTRUCTIONSpottCheck Consulting Susan Spott 510-816-1452 www.spottcheck.comVasona Construction, Inc. Dan Scharnow 510-413-0091, x203 www.vasonaconstruction.comWest Coast Premier Construction, Inc. Homy Sikaroudi 510-271-0950 www.wcpc-inc.comCLEANING SERVICELydia’s Janitorial Noemi Fernandez 510-927-6111CONTRACTORS/RESTORATIONARC Cleaning & Restoration Nina Lauffer 510-221-7956 www.arc-ca.comBelfor Property Restoration Lisa Schwichtenberg 888-543-3473 www.belforusa.comHar-Bro Restoration Ryan Rusler 510-887-8500 www.harbro.comServiceMaster Jean Hughes 510-351-0581 [email protected] of San Leandro Clayton Barry 510-352-2480 www.servprosanleandro.comDOORS & GATESR & S Overhead Garage Door Sean Boatright

510-483-9700, x14 www.rsdoors.comELECTRICAL SUPPLIESFerguson Enterprises, Inc. Jimmy Theoc 510-512-2064 www.ferguson.comELECTRICIANSAlly Electric & Solar, Inc. Metin Saglam 510-559-7700 www.allyelectrical.comAutomation Electric Rene Schaub 510-333-8192 www.automationelectric.bizThomas Electric Co. (TEC) Thomas Hurtubise 510-814-9387 www.tecelectric.netELEVATOR REPAIRSParamount Elevator Corp. Mark Pipoly 510-835-0770 www.paramountelevator.comENVIRONMENTAL TESTING SERVICESEssel Environmental Consulting Nik Lahiri 925-413-5511 www.esseltek.comFIRE PROTECTIONBattalion One Fire Protection Mike Herbert 510-653-8075 www.battaliononefire.comBay Alarm Limor Margalit 510-639-2652 www.bayalarm.comDetect All Security & Fire Amy Roither 510-835-4100 www.detectall.comSentry Alert David Ingham 510-549-0306 www.sentryalert.comFLOOR COVERINGSBay Area Contract Carpets, Inc. Kerry Plain or Ken Scott 510-613-0300 www.bayareacontractcarpets.comDick’s Carpet One Dan Biles 510-633-9533 www.dickscarpetoneoakland.comTradeway Carpet Outlet Darryl Johnson 510-233-3350 www.tradewaystores.comGARAGE DOORSR & S Overhead Garage Door Sean Boatright 510-483-9700, x14

www.rsdoors.comGOVERNMENT AGENCIESHousing Authority of the City of Alameda Mike Pucci 510-747-4325 www.alamedahsg.orgOakland Housing Authority OHA Leased Housing 510-874-1500 www.oakha.orgHANDYMAN SERVICESHalcyon Properties Roger Shane 510-847-7075 [email protected] to Finish Christopher Bailey 510-727-9128 [email protected] & AIR CONDITIONINGAlbert Nahman Plumbing & Heating Albert Nahman 510-843-6904 www.albertnahmanplumbing.comApple Heating & Air Conditioning Bobby Wong 510-530-2423 [email protected] Heating & Air Conditioning Lisa Tuck 510-893-1343 www.atlasheating.comBlack Diamond Mechanical Robert Lopez 510-522-4196 robertlopez@blackdiamond mechanical.comMcHale’s Heating Rory McHale 510-714-9100HEATING & AIR CONDITIONING SUPPLIESFerguson Enterprises, Inc. Jimmy Theoc 510-512-2064 www.ferguson.com INSPECTIONSSpottCheck Consulting Susan Spott 510-816-1452 www.spottcheck.comINSURANCEAon Rent Protect David Leisen 818-742-1383 www.aonrentprotect.comBuilding Insurance Specialists Mike Pallas 925-297-4202 www.buildinginsurancespecialist.comCapital Insurance Group George Cushing 800-732-6770 www.ciginsurance.com


Commercial Coverage Insurance Paul Tradelius 415-436-9800 www.comcov.comJain L. Williams - State Farm Insurance Jain L. Williams 510-530-3222 www.jainwilliams.comNorthStar Risk Management & Insurance Services Pat Lowther 925-975-4686 www.northstar-ins.comPFN Insurance Services Nicholas Penland 510-483-6667 www.pfninsurance.comINTERCOMS & ACCESS CONTROLSR & S Overhead Garage Door Sean Boatright 510-483-9700, x14 www.rsdoors.comSound Communication Systems Jerry Dean 510-595-8111 [email protected] Caliber Group Ray Rivera 510-583-5849 [email protected] OPPORTUNITIESMartinez Real Estate Investment Jose Martinez 510-769-0436LAUNDRY EQUIPMENTCoinmach Katherine Le 510-429-0900, x54435 www.coinmach.comInnovative Laundry Systems P.K. Forrest 877-777-3727 www.innovativelaundry.comLEAD PREVENTIONA.C. Lead Poisoning Prevention Program Julie Twichell 510-567-8252 www.aclppp.orgLIGHTING SUPPLIESFerguson Enterprises, Inc. Jimmy Theoc 510-512-2064 www.ferguson.comLOCKSMITH EVICTION SERVICESGolden Gate Locksmith Co Ralph Scott 510-654-2677 [email protected] Painting Josue Landa 510-282-1431 [email protected]

RDM Painting & Decorating Roberto Diaz 510-421-1908 [email protected]’s Painting & Renovating Steve Fagrey 510-910-6997 www.welovetopaint.netPEST CONTROLTerminix Robert Sater 510-489-8689 www.terminix.comPLUMBING - WATER HEATERSAlbert Nahman Plumbing & Heating Albert Nahman 510-843-6904 www.albertnahmanplumbing.comBlack Diamond Mechanical Robert Lopez 510-522-4196 robertlopez@blackdiamond mechanical.comEthan’s Service Plumbing Ethan Elkins 510-390-4185 [email protected] Plumbing Tsering Chomphel 510-233-2529 www.mount-everest-plumbing.comPacific Drain & Rooter Service Nasir Jalil 510-452-4606 [email protected] Martin Alvarez 510-755-1262 [email protected] Tankless, Inc. David Shevick 415-794-2084 www.tanknot.comPLUMBING SUPPLIESFerguson Enterprises, Inc. Jimmy Theoc 510-512-2064 www.ferguson.comPROCESS SERVICEAction Attorney Service Margie Bailey 510-326-9605 [email protected] PRODUCTSAspire Business Consulting Natalie Koffler 510-919-0914 www.aspirebizconsult.comPROPERTY MAINTENANCEThe Garza Company, Inc. Manuel Garza 510-763-9500 [email protected] MAINTENANCE SUPPLIES

Ferguson Enterprises, Inc. Jimmy Theoc 510-512-2064 www.ferguson.comPROPERTY MANAGEMENT

Advent Properties, Inc. Benjamin Scott 510-250-7918 www.adventpropertiesinc.comBay Property Group Robert Goldman 510-836-0110 www.baypropertygroup.comBeacon Properties Carlon Tanner 510-428-1864 www.beaconprop.comCaldecott Property Management Services Ronald Reece 510-594-2400, x226 www.caldecott.comCanyon Pacific Management Tom Scripps 415-495-4739 www.canyonpacific.com

Cedar Properties Jonathan Weldon 510-834-0782 www.cedarproperties.com

The Enterprise Company William McLetchie 510-444-0876

ERI Property Management Sasha Bermudez 510-883-7017 www.erirentals.com

Lapham Company Jon Shahoian 510-594-7600 www.laphamcompany.com

Laramar Group Joby Tapia 415-814-5001 www.laramargroup.com

Marquardt Property Management Karen or Judi Marquardt 510-530-2050 www.mpmoakland.com

OMM Inc./Mason Management Janice Mason 510-522-8074 www.ommhomes.com

Premium Properties Sam Sorokin 510-594-0794 www.premiumpd.com

Shaw Properties Liz Hart 510-654-1920 www.shawprop.com

Sphinx Property Management Jon Goree 510-798-9299 www.sphinxpm.com


Wellington Property Company Sarah Mills 510-339-3810 www.wellingtonpropertyco.com

Western Management Property, Inc. Vinnie Mistry 510-451-7317 www.westernmpinc.com

Woodminster Property Management Nicholas Drobocky 510-336-0202 www.woodminstermanagement.com

REAL ESTATE BROKERS & AGENTS

Advent Properties, Inc. Benjamin Scott 510-250-7918 www.adventpropertiesinc.com

Caldecott Properties Andy Read 510-594-2400 www.caldecott.com

Coldwell Banker – Apartment Specialist John Caronna 925-253-4648 www.eastbayIREA.com

Coldwell Banker Commercial Henry Ohlmeyer 925-831-3390 www.coldwellbanker.com

Edrington & Associates Steven Edrington 510-749-4880 [email protected]

Home & Investment Realty George Vassiliades 510-710-6826 www.propertiesbygeorge.com

Lapham Company Tsegab Assefa 510-594-0643 www.laphamcompany.com

Litton/Fuller Group Luke Blacklidge 510-548-4801, x130 www.littonfullergroup.com

Marcus & Millichap David Wolfe 510-379-1200 www.marcusmillichap.com

NAI Kilpatrick & Company Grant Chappell 510-972-4941 www.naikilpatrick.com

Property Counselors Link Corkery, Inc. Phil Williams 510-566-4994

Rosemary McNally Rosemary McNally 510-769-1845 www.rosemarymcnally.comWoodminster Real Estate Co Inc. Nicholas Drobocky 510-336-0202 www.woodminsterrealty.com

RECYCLING/REUSEAutomatic Response Systems Steve Papai 510-717-3631 www.compax.comReStore/Habitat for Humanity Rose Stubberfield 510-777-1447 www.habitateb.org/restoreRENT CONTROL CONSULTANTSAlan K. Beales 510-339-9776RENTAL SERVICESCal Rentals Nancy Pfeffer 510-642-3644 www.calrentals.housing.berkeley.eduEden I & R Ollie Arnold 510-537-2710 www.edenir.orgROOFERSCentral Coating Company, Inc. Jack Hnilo 408-968-8438 www.centralcoatingcompany.comFidelity Roof Company Steve Parry 510-547-6330 www.fidelityroof.comFrank Fiala Roofing Frank Fiala 510-582-6929 www.ffialaroofing.comGeneral Roofing Company Michael Wakerling 510-536-3356 www.generalroof.comPrecision Roofing Company Michael Green 510-436-7575 [email protected]/SURVEILLANCEBay Alarm Limor Margalit 510-639-2652 www.bayalarm.comDetect All Security & Fire Amy Roither 510-835-4100 www.detectall.comGolden Gate Locksmith Co Ralph Scott 510-654-2677 [email protected] & S Overhead Garage Door Sean Boatright 510-483-9700, x14 www.rsdoors.comSentry Alert David Ingham 510-549-0306 www.sentryalert.comSEISMIC CONSTRUCTION

Earthquake & Structures, Inc. B.K. Paul 510-601-1065 www.esiengineers.comSt. Onge & Associates Gene St. Onge 510-444-1450 www.stongeassociates.comWest Coast Premier Construction, Inc. Homy Sikaroudi 510-271-0950 www.wcpc-inc.comSIDING

James Hardie Building Products Ellen Dowd 800-426-4051 www.jameshardiecommercial.comSOLAR POWER

Ally Electric & Solar, Inc. Metin Saglam 510-559-7700 www.allyelectrical.comBelenus Renewable Energy David Nolan 415-244-6383 www.belenussolar.comTENANT SCREENING SERVICE

Contemporary Information Corp. (CIC) Dan Firestone 888-232-3822 www.continfo.comTOWING SERVICE

Ken Betts Towing Services Ayub Azam 510-532-5000 www.kenbettscompany.comTREE SERVICE

Coastal Tree Service Hans Waller 510-693-4631 www.coastaltreeservice.comWASTE & WASTE HANDLING EQUIPMENT

Automatic Response Systems Steve Papai 510-717-3631 www.compax.comWaste Management Company David Tucker 510-430-8509 www.wastemanagement.comWINDOWS

Milgard Windows & Doors Craig Rideau 925-260-4511 www.milgard.com

The Window Specialist Tom From 510-923-1000 www.window-specialist.com


APPLIANCE PARTS & SALESAppliance Parts Distributor . . . . . . . . . . . . .19ATTORNEYSBornstein & Bornstein . . . . . . . . . . . . . . . . . 55Burnham Brown . . . . . . . . . . . . . . . . . . . . . . 44The Evictors . . . . . . . . . . . . . . . . . . . . . . . . . 47Fried & Williams LLP . . . . . . . . . . . . . . . . . . 37The Shepherd Law Group . . . . . . . . . . . . . . 18BATHTUB & SHOWER ENCLOSURESAmerican Bath . . . . . . . . . . . . . . . . . . . . . . . . 11Bath Fitter Commercial . . . . . . . . . . . . . . . 43BUILDING MATERIALSMarkus Supply . . . . . . . . . . . . . . . . . . . . . . . 45Urban Ore . . . . . . . . . . . . . . . . . . . . . . . . . . . 37CARPETING & FLOORINGBay Area Contract Carpets, Inc. . . . . . . . . 37COLLECTION AGENCIESRent Recovery Service . . . . . . . . . . . . . . . . 45CONSTRUCTIONWest Coast Premier Construction . . . . . . 47ELECTRICIANS & SOLAR POWERAlly Electric & Solar Inc. . . . . . . . . . . . . . . . 47ENGINEERSEarthquake and Structures, Inc. . . . . . . . . 44INSURANCE COMPANIESCIG Insurance . . . . . . . . . . . . . . . . . . . . . . . . . 13NorthStar Risk Management . . . . . . . . . . . .41Stone Creek Insurance Co. . . . . . . . . . . . . . 42KITCHEN & BATHROOM REMODELINGSincere Home Decor . . . . . . . . . . . . . . . . . . . 5LAUNDRYInnovative Laundry Systems . . . . . . . . . . . 47LENDERSIntervest Mortgage Investment Co. . . . . . 40JPMorgan Chase Bank . . . . . . . . . . . . . . . . 29Luther Burbank Savings . . . . . . . . . . . . . . . 27LOCKSMITH EVICTION SERVICESGolden Gate Locksmith Co . . . . . . . . . . . . 45PEST CONTROLTeam Too . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2PLUMBINGAlbert Nahman Plumbing . . . . . . . . . . . . . 47PROPERTY MAINTENANCE SUPPLIESFerguson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3PROPERTY MANAGEMENTMaisel Property Management . . . . . . . . . . 39Western Management Properties, Inc. . . . 42PROPERTY MANAGEMENT & SALESBay Property Group . . . . . . . . . . . . . . . . . . 55Beacon Properties . . . . . . . . . . . . . . . . . . . . 43REAL ESTATE AGENTSColdwell Banker . . . . . . . . . . . . . . . . . . . . . . 40ROOFING SERVICESFrank Fiala Roofing . . . . . . . . . . . . . . . . . . . 46 General Roofing Co. . . . . . . . . . . . . . . . . . . 43SMOKE-FREE CONVERSIONSAmerican Lung Association . . . . . . . . . . . 27 WATERPROOFINGApplied Waterproofing. . . . . . . . . . . . . . . . 46WINDOW TREATMENTSAmerican Draperies & Blinds . . . . . . . . . . . 32

EAST BAY RENTAL HOUSING ASSOCIATION

Membership Applicationfor Property Owners and Managers

JOIN TODAY AND RECEIVE BENEFITS SUCH AS:

FREE RENTAL FORMS

MONTHLY MEMBERSHIP MEETINGS

LEGAL REFERRALS

EDUCATIONAL CLASSES

FREE SUBSCRIPTION TO RENTAL HOUSING MAGAZINE

RENTAL SURVEYS

MANAGEMENT ASSISTANCE

SEMINARS & WORKSHOPS

TENANT SCREENING SERVICE


360 22nd Street, Suite 240

Oakland, CA 94612

TEL 510.893.9873 | FAX 510.893.2906

ebrha.com

NAME

COMPANY

ADDRESS

CITY STATE ZIP

PHONE EMAIL

RENTAL PROPERTY LOCATION

ANNUAL MEMBERSHIP DUES (TAX DEDUCTIBLE):

1-2 UNITS = $249.00

3-4 UNITS = $269.00

5-8 UNITS = $289.00

9-16 UNITS = $299.00

17+ UNITS = $299.00 + $5.00 PER UNIT

TOTAL DUE: $

CHECK (PAYABLE TO EBRHA) MASTERCARD VISA AMERICAN EXPRESS

CARD NUMBER EXPIRATION DATE

NAME ON CARD

SIGNATURE

DETACH THIS FORM AND FAX OR MAIL TO THE ADDRESS BELOW

ad indexPRODUCTS & SERVICES

Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by EBRHA, express or implied, of the advertiser or any goods or services offered.

www.baypropertygroup.com

Non Payment of Rent Evictions

Nuisance Evictions

Owner Move-In Evictions

Rent Board Petitions

General Landlord-Tenant Litigation

With Offices in San Francisco and Oakland

CALL US: 510-836-0110C

M

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CM

MY

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EBRHA_bornstein_ful_sept2011_c.pdf 1 9/30/2011 3:18:10 PM

Attendance is FREE! Register online at www.ebrhatradeexpo.eventbrite.com

Presented by the East Bay Rental Housing Association

Your Road to Success in Residential Rental Property Starts Here!

Oakland Convention Center at the Marriott Saturday, September 29, 2012

MEMBER

EBRHA is an affiliate of

Platinum Sponsors

Gold Sponsors

8:30 am: Registration Opens9:00 am: Workshops Begin10:00 am: Expo Hall Opens

Free Workshops for New and Experienced Owners and Managers

Also featuring Cora Sue Anthony from HGTV’s “Real Estate Intervention”

Make Your Property Shine and Attract Top Dollar: Professional Staging Tips from an Expert

Schedule of Events3:30 pm: Grand Prize Drawing 4:00 pm: Expo Hall Closes

Economic and Election Forecast

Buying Residential Rental Property: How to Spot a Winning Investment

Evictions: Reality and Prevention

How to Maintain Your Property Without Going Broke!

1031 Tax-deferred Exchanges

Securing Your Property

Political Advocacy: Protecting You and the Industry

Maximizing Revenue Through Zero Vacancies

Smoke-free Conversions and Lead Safety Assistance

Services Available to Low-income and Senior Landlords

4:00 pm to 7:00 pm: Reception — Meet Your Elected Officials

Let’s Run Our Businesses, Not the Other Way Around

Keynote Address: Michael C. Bush, founder, “8 Factors”

Increase Rents to Fund Improvements

Rental Housing

Documents

Transcript of Rental Housing