Rennes, 10 • 13 July 2012 AGROCAMPUS OUEST

Rennes, 10 • 13 July 2012 AGROCAMPUS OUEST

New skin for the old ceremony

11th Sensometrics • July 10‐13 • AGROCAMPUS OUEST, Rennes, France

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Contents Greetings and Miscellaneous ……………………………………………………………. p 3‐5 Social Program ……………………………………………………………………………….. p 6 Information for speakers / session chairs ……………………………………………….. p 7 Tutorials ………………………………………………………………………………………… p7 Program ………………………………………………………………………………….. p 8‐p11 Maps …………………………………………………………………………………………… p 12


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Dear Sensometrics participants, First of all, on behalf of Agrocampus Ouest, we’d like to welcome you to the Sensometrics 2012 conference that takes place for the first time at Agrocampus Ouest, Rennes, France. This booklet contains (almost) all the practical information you need to know about this event, from the pre‐conference tutorials that take place on July the 10th, to the conference itself from July the 11th to July the 13th. We hope that you will have a terrific time at the conference and that you will enjoy your stay in Rennes.

With kind regards from the organizing team. ORGANIZING COMMITTEE

> Karine Bagory, Alain Bernardeau, Anne Bourdeau, Marine Cadoret (President), Stéphane Crespel, François Husson, Julie Josse, Sébastien Lê (Vice‐President), Elisabeth Lenauld, Jérôme Pagès PROGRAM COMMITTEE > Tom Carr, Graham Cleaver, Garmt Dijksterhuis, Chris Findlay, Hildegarde Heymann, Claire Hidrio, François Husson, Sébastien Lê, Jean MacEwan, Hal MacFie, Michael Meynes, Jean Francois Meullenet, Tormod Naes, Jérôme Pagès, Pieter Punter, El Mostafa Qannari, Pascal Schlich WELCOME OFFICE Opening hours: > Tuesday, July 10: 08:30–19:00 > Wednesday, July 11: 08:30–18:30 > Thursday, July 12: 08:45–18:30 > Friday, July 13: 08:45–13:45

CONTACT E‐MAIL: sensometrics2012@agrocampus‐ouest.fr URL: http://sensometrics2012.agrocampus‐ouest.fr/ PHONE : +33 687 90 24 59 Registration desk


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PUBLIC TRANSPORTATION How to get to the conference site

From the airport

By taxi You can go to the conference site or in the town centre by TAXIS (it is about 10 minutes from the town centre) +33 299 30 79 79 By bus You can go in town by taking the BUS No. 57, bus stop République. Length of journey: about 35 minutes. Buses run from 5.30 am to 0.11 am about once every 20 minutes (there is a more frequent service in the mornings and evenings). Then for the conference site, see From downtown below.

From the station

By subway Take the subway (only one line, one every 3 minutes) direction J.F Kennedy. Get off at stop Villejean Universités (duration: 7 min). Then the conference site will be indicated (it is about 10 minutes by walk). You can also take the subway to go downtown stop République.

From downtown

By bus from Place de la République:

• Take the bus number 4 (one every 10 minutes, duration: 10 min) direction Beauregard. Get off at stop Marbeuf. Then the conference site is about 5 minutes by foot and will be indicated.

• Take the bus number 53 (one every 20 minutes, duration: 10 min), direction La Chapelle Thouarault. Get off at stop Agrocampus: you are in front of the conference site.

By subway Take the subway Place Ste Anne or Place de la République direction J.F Kennedy. Get off at stop Villejean Universités. Then the conference site will be indicated (it is about 10 minutes by walk).

Public parking areas next to the conference are available.


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LUNCH BREAK Lunch is included in your registration fees. For lunch the restaurant is located in the building number 1 on the Campus map. Opening hours: 12:40–14:00 TEA/COFFEE BREAKS The breaks will take place in the hall close to the restaurant for lunch (1 on the Campus map). RESTAURANTS AND BARS IN RENNES Rennes offers a huge amount of bars and restaurants downtown. You can find different types of restaurants and bars. Some of the most popular restaurants of Rennes are located rue Saint Georges, rue du Chapitre, rue Nantaise. RESTAURANTS AND BARS IN RENNES (proposed by the organizing committee)

>Traditional French food L’amiral, Place de Bretagne, 1 rue de la Motte Picquet Le bocal, 6 rue d’Argentré Le café Breton, 14 rue Nantaise L’atelier des gourmets, 12 rue Nantaise La cantine des délices, 16 rue Nantaise Le goût des hôtes, 8 rue Rallier du Baty Monsieur est servi, 3 rue des Dames Le Presse Purée, 34 rue Vasselot Les Carmes, 2 rue des carmes Le petit Sabayon, 16 rue des Trente Brasserie de la Paix, 1 place de la République Le café des Bains, 36 rue St Georges Le Kub, 20 rue du chapitre Beau pré, 15 rue Louis Guilloux

>Wine bar Le Tir Bouchon, 2 rue du Chapitre Nabuchodonosor, 12 rue Hoche

>Crêperie and Brittany specialities Crêperie St Georges, 11 rue du Chapitre La bonne pâte , 6 rue Derval Ar Pilling, 10 rue d’Argentré L’abri du marché, 12 place des lices Au marché des lices, 3 place des lices

>Italian La casa pepe, 29 rue St Georges Papamia, 40 rue St Georges

>Others Le fuji, 4 rue Derval Falafel, 16 rue de St Malo Le mandarin, 4 place de Bretagne


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INTERNET To configure the wireless network on your computer:

network agroETU key 451436df15 Each participant gets his own login and password in his envelope. IMPORTANT NUMBERS

Emergency / Medical Help Firemen: 18 Police: 17 or +33 299 65 00 22 Emergency medical services: 15 or 112

Miscellaneous Tourism Office: +33 299 67 11 11 Taxis: +33 299 30 79 79 SNCF Train : www.voyages‐sncf.com/ http://www.gares‐en‐mouvement.com/ Airport: +33 299 29 60 00 SOCIAL PROGRAM Tuesday 18:00–19:00 Welcome party on the Campus

Wednesday 19:00–20:00 Official reception at the City Hall of Rennes

Thursday 19:00–23:00 Conference Dinner

• Welcome party (Tuesday, 10 July, 18:00 – 19:00) on the Campus, building 24. During this welcome mixer, you can register.

• Official Reception (Wednesday, 11 July, 19:00 – 20:00) at the City Hall of Rennes, the heart of downtown. Address: 1 place de la Mairie. After the reception, you can keep on discussing in one of the many restaurants and pubs located downtown. We arranged a bus transfer from the conference site to the City Hall of Rennes at 18h40. Please make sure to be there on time! • Conference Dinner (Thursday, 12 July, 19:00 – 23:00) will take place Lycée Saint‐Vincent. Address: 57 rue de Paris. We arranged a bus transfer from the conference site to the conference dinner place at 18h40. Please make sure to be there on time! Bus transfer back in the city center has been arranged as well (22:30; 23:00). It is also possible to go back into downtown by walk (rue de Paris is in the center).


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INFORMATION FOR SPEAKERS Please be in the room prior to the session. Speakers of contributed talks, please note that your talk is scheduled for 17 minutes plus discussion. • Technical details The lecture room is equipped with a laptop and an LCD projector. All presenters should send a PDF (preferred!) or PPT (Office XP available only) file with their presentation slides to sensometrics2012[at]agrocampus‐ouest.fr by 2012‐07‐04. INFORMATION FOR SESSION CHAIRS Please make sure that each talk (without discussion) is finished after 17 minutes (50 minutes for invited lectures) in order to allow time for discussions and guarantee a smooth realization of the schedule. TUTORIALS DAY On Tuesday, 10 July, there are several tutorials held at the conference site (24 on the Campus map):

• Morning tutorial Introduction to Bayesian Belief Networks and their applications in the field of marketing science L. Jouffe (room A) Temporal data (Time intensity, Sequential Profiling, TDS and TOS) C. Findlay and J. Castura (room B) Equivalence tests M. Meyners (room C) Hands on Analysis of Sensory data with SensoMineR and R S. Lê (room D)

• Afternoon tutorial TimeSens: a web software for TDS and more in and out of the lab P. Schlich and M. Visalli (room A) Ideal Profil Method T. Worch and P. Punter (room B) An Introduction to Graph Theoretic Tools for Sensory and Consumer Scientists J.M. Ennis and B. Rousseau (room C) Sorting and Napping C. Stein (room D4)

09:00 ‐ 10:30 Morning tutorial (Part 1) 10:30 ‐ 11:00 Coffee break 11:00 ‐ 12:30 Morning tutorial (Part2) 12:30 ‐ 14:00 Lunch break 14:00 ‐ 15:30 Afternoon tutorial (Part 1) 15:30 ‐ 16:00 Coffee break 16:00 ‐ 17:30 Afternoon tutorial (Part 2) 18:00 – 19:00 Welcome party on the Campus (building 24 on the Campus map).


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The Sensometrics meeting is held in Matagrin Lecture Hall (5 on the map)

Wednesday, July 11 08:30 - 09:00 Registration 09:00 - 09:20 Opening ceremony 09:20 - 10:20 Invited speaker (chair S. Lê) M. Danzart Sensometric tools for a product’s improvement strategy taking into account

the preference of the consumers 10:20 - 10:50 Coffee break 10:50 - 12:10 Discrimination 1 (chair J. Castura) R.H.B. Christensen, J.M. Ennis, D.M. Ennis, P.B. Brockhoff

A Thurstonian model for the Degree of Difference test with extensions to unequal variance, sequence effects and replicated data

J.M. Ennis, R.H.B. Christensen Advances in Tetrad testing H-S. Lee, M-A. Kim, D. van Hout Operational power outweighs statistical power: Optimization of test

performance of the triangle and duo-trio method M. Meyners Equivalence testing using open symmetric intervals - an evaluation 12:10 - 12:50 Optimization and drivers of liking (chair G. Cleaver) G. Ares, C. Dauber, E. Fernandez, A. Gimenez, P. Varela

Penalty analysis based on CATA questions to identify drivers of liking and directions for product reformulation

J.M. Ennis, C. Corbett Finding best product-bundles of sparkling fruit-juice beverages using Graph Theoretic Analysis (GTA)

12:50 - 14:00 Lunch 14:00 - 15:00 Invited speaker (chair J. Pagès) L. Lebart Processing texts and open-ended questions in sample surveys 15:00 - 15:30 Speed presentation of posters (session 1) (chair S. Lê) D. Brémaud Bayesian networks to study the factors that impact food supplements

compliance A. Crine, A. Gruel, S. Lê Ideal Profile Method: an efficient way to improve products? M. Uranga, I. Gartzia, M. García-Quiroga

Measuring panel performance in thawed bonito (Thunnus alalunga). Statistical application with R

P. Courcoux, P. Faye, E.M. Qannari

Agreement among partitions: application to the clustering of subjects in a free sorting task

L. Zabaleta, L.J.R. Barron, F.J. Pérez-Elortondo, M. Virto, A.I. Nájera, E. Agirre, J.C. Ruiz de Gordoa, G. Amores, S. Menéndez, M. de Renobales, M. Albisu

Multiple correspondence analysis to uncover associations among cheese´s sensory variables

M.-T. Lê, Q. Carré, S. Lê A napping based methodology for quickly getting a model of consumer emotions

J. Roguès, C. Forges, C. Baron Impact of the dietary past on the formation of feeding preferences V.L. Almli, I. Måge, T. Næs Common and unique information in liking and willingness-to-pay measures

extracted by PO-PCA G. Lawrence, R. Symoneaux, I. Maître, F. Brossaud, E. Mehinagic

Mixed Profile: a new tool for sensory descriptive analysis of wines

C. Phoopat, S. Vatthanakul Effects of hydrocolloids on qualities of wheat flour cookies substituted with Sinin rice flour


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R. Januszewska, E. Mettepenningen, D. Majchrzak, H.G. Williams, J. Mazur, P. Reichl, A. Regourd, V. Jukna, D. Tagarino, D.Konopacka,U. Kaczmarek, D. Jaworska, S. Wojtal, M. Sabau, A. Cofari, N. Tomic, M. Kinnear, H.L. De Kock, C. Chaya, V. Fernández-Ruiz, C. Brugger, L. Peyer, T.L. Aldredge, M. Valenzuela-Estrada

Segmenting consumers by emotional link to the region to explore attitudes and sensory preferences towards locally and globally manufactured apple juices

15:30 - 16:00 Coffee break 16:00 – 16 :40 Consumers segmentation (chair E.M. Qannari) E. Vigneau, M. Charles, M. Chen External preference segmentation with additional information on

consumers E. Menichelli, N. Veflen Olsen, T. Naes

Combining extrinsic and intrinsic information in consumer acceptance studies

16:40 - 17:05 Speed presentation of posters (session 2) (chair M. Cadoret) S. Berthelo, M. Brossier, D. Gourret, J. Pagès

Another way to treat JAR scales: application to the sensory characterization of products

M. García-Quiroga, M. Uranga, I. Gartzia

Shelf-life of raw and cooked hake (Merluccius merluccius) stored under refrigerated conditions measured by consumer perception

J.M. Ennis, C.M. Fayle, D.M. Ennis

Compact Letter Displays to concisely represent pairwise Sensory information

V. Souza, C. Nunes, A. Pinheiro, S. Bastos

Quantitative property-acceptance relationship analysis: predicting consumer acceptance for sensory quality control of foods

F.S.T. Pinto, F.S. Fogliatto, E.M. Qannari

Comparison of methods for panel consistency assessment and a new proposition

E. Ferreira, F. Oliveira A bootstrap version of an asymptotic test for assessing the unidimensionality of sensory panels

P. Baudry, C. Rondeau, S. Lê What’s Love got to do with Liking? C. Dehlholm, P.B. Brockhoff, W.L.P. Bredie

Projective Mapping: Variations and Consequences

H.-M. Sim, H.-L. Kim, M.-A Kim, H.-S. Lee

Effects of awareness of a pre-preference-choice between two similar soups on the performance of the duo-trio test with preferred reference

C. Boucon, G. Cleaver, H. Lin, G. Kooyman

Classifying drivers of liking based on Kano’s model of satisfaction

M. Torres-Moreno, S. Fiszman, A. Tarrega

Use of SEM analysis to relate consumer’s attitudes and consumption of chocolate

17:05 - 18:25 General assembly of the Sensometric society19:00 - 20:00 City Hall reception


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Thursday, July 12 08:50 - 09:50 Invited speaker (chair S. Lê) N. Zacharov The impact of Sensory Evaluation of Sound - past, present and future 09:50 - 10:30 Panel performance (chair P. Schlich) C. Peltier, P.B. Brockhoff, M. Visalli, P. Schlich

Monitoring panel performances with the Mixed Assessor Model. Meta-analysis of the SensoBase

C. Bavay, R. Symoneaux, I. Maitre, A. Kuznestova, P.B. Brockhoff, E. Mehinagic

Methodological development for sensory evaluation of product presenting biological variability: a case study on apple

10:30 - 11:00 Coffee break 11:00 - 12:40 Kaleidoscope (chair P.B. Brockhoff) G. Le Ray, J. Ramsgaard, S. Legarth

Aggregation of data from different sessions/experiments using anchor systems

M.A. Nestrud, M. Wedel, S.H. Cohen

A Bayesian stochastic unfolding model for sensory dominance judgments

R. Browne, P. McNicholas, J. Castura, M. Li

A New Method for Analyzing Time Intensity Curves

A. Kuznetsova, R.H.B. Christensen, C. Bavay, P.B. Brockhoff

Automized Mixed ANOVA Modelling of sensory and consumer data

R.P. Browne, C.J. Findlay, P.D. McNicholas, J.C. Castura

Sensory Informed Incomplete Block Design

12:40 - 14:00 Lunch 14:00 - 15:00 Invited speaker (chair L. Lebart) M. Becue Verbalization tasks in sensometrics: a review of the scientific bibliography

through bibliometrics 15:00 - 15:40 Exploratory multivariate analysis (chair M. Danzart) M-N Huynh, C. Martin, M. Cadoret, F. Husson

Construction of confidence area in sensometry

E. Derks, K. Morita, T. Aishima Regularization approaches in sensory descriptive analysis 15:40 - 16:30 Coffee break 16:30 - 17:30 New insights on preference mapping (chair H. MacFie) T. Worch, S. Le, P. Punter, J. Pages

The Ideal Mapping: a new technique for the determination of a consensual ideal product from the IPM

S. Verdun, V. Cariou, E.M Qannari

Quadratic PLS applied to external preference mapping

S. Bougeard, M. Cardinal Multiblock modeling for complex preference study 17:30 - 18:30 Integrating new types of data (chair T. Carr) B. Kostov, M. Becue-Bertaut, F. Husson, J. Pages, M. Cadoret, J. Torrens, P. Urpi

A tool for detecting words with consensual meaning in labeled categorized napping

J. Brecheteau, K. Guillamet, A. Lebastard, S. Le

A "sonic branding" methodology for matching brand values to a sound logo

B. Piqueras-Fiszman, C. Spence Methods for combining eye tracking and word association data to relate consumers’ attentional processing and freely-elicited associations

19:00 - 22:00 Conference dinner


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Friday, July 13 08:50 - 09:50 Invited speaker (chair M. Cadoret) S. Attalay The effects of sensory stimuli on cognitive processes 09:50 - 11:10 Discrimination 2 (chair M. Meyners) R.H.B. Christensen, J.M. Ennis, D.M. Ennis, P.B. Brockhoff

A new statistic to detect segmentation or unequal variance in 2-Alternative Choice (2-AC) testing

C.B. Linander, R.H.B. Christensen, B. Evans, G. Cleaver, P.B. Brockhoff

Individual differences in replicated multi-product 2-AFC data with and without supplementary difference scoring: Comparing Thurstonian mixed regression models for binary and ordinal data with linear mixed models

J-E. Seo, H-J. Kim, P.B. Brockhoff, H-S. Lee

Joint Probabilistic and Deterministic Multidimensional Scaling of Holistic Differences

V. Jesionka, J.M. Ennis, B. Rousseau

Transitioning from Proportion of Discriminators to a more meaningful measure of Sensory difference

11:10 - 11:55 Brunch11:55 - 13:25 Joint session of the Sensometrics Society and the Society of Sensory Professionals (chair P. Punter and M. Meyners) J. Dzuroska, B.T. Carr Planning Research that Accounts for Business and Statistical Risks J. Castura, B.T. Carr, S. Pecore Communicating Results from Temporal Sensory Studies O. Lescop, L. Flammer, V. Aubry, T. Pastre

What is the Story? Communicating Compelling Sensory Data

13:25 - 13:40 Poster awards, XLSTAT award and closing ceremony


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MAP OF CONFERENCE BUILDING / LECTURE ROOMS

Rennes, 10 • 13 July 2012 AGROCAMPUS OUEST

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