Travel at the speed of green and help to save the environment one mile at a time, simply by driving the Honda Insight X.

The Insight X in development by Honda is the only Hybrid that offers 125MPG, which has made the Innovative ad-vancements in order to offer a Bio-Cloth body, Magnetic in wheel drive system, and heat to electric converting alloys that allow the Insight X to travel further, cleaner than any other vehicle.

introduction

table of contents

DEMOGRAPHIC................................................................... 1.7CreTIVE BREIF................................................................ 1.6SWOT........................................................................................ 1.5Reseacrh Paper......................................................... 1.4Abstract............................................................................ 1.3Competitive Analysis............................................. 1.2Company Overview...................................................... 1.1

Research...................................................................... 1.0

CREATIVE DEVELOPMENT....................... 2.0MOODBOARDS.................................................... 2.1DESIGN RESEARCH....................................... 2.2LOGO DEVELOPMENT.................................. 2.3

Style Guide........................................ 3.0Brand Voice.................................... 3.1Logo Standards........................ 3.2Color Standards..................... 3.3Typography.................................... 3.4Imagery................................................ 3.5

Final Design.............................................. 4.0Brand Identity......................................... 4.1Electronic Media.................................. 4.2Social Media............................................... 4.3Print / Merchandise.......................... 4.4

References................................. 5.0Image references................. 5.1Work Cited..................................... 5.2

Table of Contents

Travel at the speed of green and help Save the environment one mile at a time, by driving the Honda Insight X

Research 1.0

The Insight X in development by Honda is the only Hybrid that offers 125MPG, which has made the Innovative ad-vancements in order to offer a Bio-Cloth body, Magnetic in wheel drive system, and heat to electric converting alloys that allow the Insight X to travel further, cleaner than any other vehicle.

DEMOGRAPHIC................................................................... 1.7CreTIVE BREIF................................................................ 1.6SWOT........................................................................................ 1.5Reseacrh Paper......................................................... 1.4Abstract............................................................................ 1.3Competitive Analysis............................................. 1.2Company Overview...................................................... 1.1

Honda “Insight X Hybrid Concept”Industry Ranking:Ranked 17th in the US (US News)

Similarities to Competitors:Price starting in mid to low 20kHybrid Technology Electric assistModern High Tech interior

Differences from Competitors:Ability to Switch between normal and Hybrid at the push of a buttonPaddle Shifters on Steering wheel for manual shiftingIntegrated Motor Assist that works in conjunction with the gas motor.

Onliness Statement (USP):Honda is the only automotive company that can claim a heritage of over 13 years in the United States having offered the Honda insight for sale within the United States in 1999 as the only hybrid vehicle available on the US market at that point in time. Also Honda is the only company that is now manufacturing their hybrid vehicle the Honda insight at a manufacturing plant located in Tennessee.

The Insight X in development by Honda is the only Hybrid that offers 125MPG, which has made the Innovative advancements in order to offer a Bio-Cloth body, Magnetic in wheel drive system, and heat to electric convert-ing alloys that allow the Insight X to travel further, cleaner than any other vehicle.

Company Overview 1.1

Competitor A:Toyota “Prius Hybrid”Industry Ranking:Ranked 5th (US News) Similarities to Competitors:Price Starting in the mid 20KHybrid Technology Electric AssistModern High Tech interiorDifferences from Competitors:Solar Cell RoofDynamic Radar Cruise ControlEmphasis on SafetyOnliness Statement (USP): “global vision,“Toyota will lead the way to the future of mobility, en-riching lives around the world with this safest and most responsible ways of moving people.

Competitor B:Nissan “Leaf Electric”Industry Ranking:Ranked 10th (US News) Similarities to Competitors:Price Starting Mid to Low 20KHybrid Technology Fully ElectricModern High Tech InteriorDifferences from Competitors:Fully Electric Zero Emission CarSilent no Gas engineInterior Made from Recycled MaterialsOnliness Statement (USP):The Nissan LEAF is the Only and worlds first 100% electric car with zero emission and designed for the consumer market.

Competitor C: Similarities to Competitors: Ford “C-Max Hybrid” Hybrid Technology Electric Assist Industry Ranking: Modern High Tech Interior Ranked 8th (US News) Price Starting in Mid 20KDifferences from Competitors:Best of Both world Plug in for electric and a gas engine.Optional 240 volt Charging StationActive Park AssistOnliness Statement (USP):Ford is the Only company that claims, one team, one plan, one goal. One team people working togeth-er as a lien, global enterprise for automotive leadership as measured by: customer, employee, deal or, investor, supplier, union/counsel, and community satisfaction.One plan aggressively restructures to operate profitably at the current demand and changing model mix.One goal and exciting viable Ford delivering profitable growth for all.(About.com)

Competitive Analysis 1.2

Honda Insight XThe Future is Insight

The goal of this paper is to discuss, examine, and explain how the Honda Insight X is a safer, more fuel efficient, eco-friendly, and a more economical choice of vehicle for the average automobile consumer in today’s market. This paper will also show and discuss the various reasons as to why Honda should consider rebranding / remarketing and manufacturing this version of the Honda Insight the Insight X. Within this paper the reader will find facts and statistics that show that the current version of the Honda Insight is far more fuel efficient, safer, and more economical then all of its current competitors according to various sources, the conceptual Honda Insight X surpases even the current Honda Insight in fuel effi-centcy and Eco-Friendlyness. All of the questions pretending to eco-friendliness, fuel efficiency, safety and the fact that the Honda insight is the most economical vehicle are addressed and answered with proof to show that this vehicle rises far above its competition. You will also find proposals as to changes and modifications for various types of advertising mediums including print media, Internet media, vi-sual media such as magazines and newspapers. You will also find suggestions on fonts and motion graphics to be added to both print and Internet advertisements.

Abstract 1.3

Research Paper 1.4 This paper will discuss, examine, and explain how Honda Insight is a safer, more fuel efficient, eco-friendly, and more economical choice of vehicle for the average automobile consumer in today’s market. The thesis proj-ect will include evidence and proof that will show statistics as to the Honda Insight’s current ranking within the US marketplace as well as a projected ranking for the Honda Insight. It will also show safety facts and statistics from various safety organizations and awards that have been awarded to Honda for the Honda Insight as far as safety and performance go. This paper will also provide informa-tion as to the eco-friendly nature of the Honda Insight in relation to its competitors within the marketplace.

This thesis project is intended to raise Honda’s over-all market ranking as far as the Honda Insight is concerned within the US marketplace. Currently the Honda Insight is ranked number 18th within the United States with an over-all score of 7.2 according to, (US News) the goal of this project is to move this ranking up using various facts and options/features of the Honda Insight as well as the fact that the vehicle is safe, affordable, eco-friendly, and stylish to progress the sales of this vehicle within the US.

The ultimate goal of this paper is to show that the Honda Insight is a much more fuel efficient economical and safe choice for the people within the US and possibly the rest of the world. All that being said the goal and function of this paper is to explain why the automotive consumers should consider purchasing a Honda Insight above its various competitors. This paper will provide proof, statistics, and show various or awards and documentation showing that the Honda In-sight is more vehicle, than a person realizes at first glance.

The original Honda Insight, introduced in late 1999, broke new ground as the first gasoline-electric hybrid car sold in America. Aerodynamic and innovative, the Insight changed the way engineers thought about fuel-efficiency. The centerpiece of this groundbreaking car was the com-pact and efficient Integrated Motor Assist IMA® hybrid powertrain. The original Insight still stands as a testament to Honda’s willingness to reach for an impossible goal. And that spirit lives on in the 2013 Insight (Honda.com).

Research Paper 1.4 With Honda’s heritage here in the United States, the Honda Insight first being introduced back in 1999. Honda has since made tremendous leaps forward in technology, fuel efficiency, and the overall safety and eco-friendliness of this vehicle. With a price hundreds if not thousands last than its competitors this is most defi-nitely a vehicle that deserves a higher overall ranking. On October 8, 1999 CNN.com made the following state-ment about the Honda Insight: “The Honda Insight is the most fuel-efficient car, according to the Environmental Protection Agency annual miles per gallon rankings. The two-seater car gets 61 miles per gallon in the city and 70 on the highway.”(CNN) and according to CNN even today the 2013 Honda Insight is still the number one most fuel-efficient vehicle of its kind offered within the United States at an estimated 60 city miles to the gallon and 66 highway miles to the gallon.(CNN). These facts alone speak volumes as to the fact that the Honda Insight is most definitely a very fuel efficient vehicle. If the Honda Insight is vastly more fuel efficient than other vehicles of its class it goes without saying that it is also a much more economical choice of vehicle. With current fuel prices in the United States at an average of $3.56 per gallon as of August 12, 2013 according to the US Energy Information Administration (EIA) having a vehicle that is fuel-efficient automatically becomes more eco-nomical by allowing the consumer to save money on fuel purchases by the simple fact of using less gas.

The Honda Insight is a vehicle that can and will be more fuel-efficient thus causing you to save money not only at the fuel pump, but also the low price tag on the vehicle itself when purchasing it. It almost sounds too good to be true. You may be wondering how it is safety wise, wondering is it safe for the people in it and around it as well. Here is your answer to the safety ques-tion; Honda has received numerous awards for the Hon-da Insight both for being safe as well as Eco-Friendly.

The Insurance Institute for Highway Safety (IIHS) has named the Insight a “2013 Top Safety Pick.” IIHS rates vehicles good, acceptable, marginal or poor based on performance in front and side crash tests, a rollover test, and evaluations of seat/head restraints for protec-tion against neck injuries in rear impacts. To earn Top Safety Pick for 2013, a vehicle must have good ratings in four Institute tests.(Honda.com)

The Insight has been named one of the “Greenest Vehicles of 2013” by the American Council for an Ener-gy-Efficient Economy (ACEEE). The “Greenest Vehicles of 2013” is an exclusive list of 12 top models that have achieved the highest overall Green Scores according to ACEEE’s Green Book® at greenercars.org.(Honda.com)

Research Paper 1.4

HondadesignedtheInsighttobefuel-efficientandcost-effective,sowewereespeciallypleasedwhenCars.comnamedtheInsightoneofthe“BestHybridsfortheMoney.”Resultswerebasedonoverallvehi-clecost,includingfueleconomyandstickerprice.AsCars.comExecutiveEditorJoeWiesenfeldersaid,“Thegoalofthisistogetthebestfueleconomyfortheleastamountofmoney.”(Honda.Com)

Withacostaslowasaround$18,000.00USD,fuelefficiencyfarbetterthanitscompetitors,acarbonfootprintontheenvironmentsmallerthanyouraveragefossilfuelvehicleorforthatmatterevensmallerthanmostifnotallofitscompetitorsmakingtheHondaIn-sightaeco-friendlychoiceoftransportation.AllofthatplustheheritagethatHondahashereintheUSfirstofferingtheHondaInsighttoconsumersintheUSbackin1999andnowmanufacturingthe2013HondaInsightrighthereintheUS.

InordertoraisethevalueoftheHondaInsightaccordingtotheUSmarketplaceanditsconsumersavarietyofchangesneedtobemadeinthemarket-ingstrategies,advertisingstrategies,printmedia,webmedia,andupgradesorchangestotheHondaInsightitself.TheproposedchangesintheInsightsmarketingstrategyareasfollows.

WithregardstothechangesinthemarketingstrategyoftheHondaInsight,thefirstthingthatwouldneedtobedoneisredirectingthemarketingoftheHon-daInsighttofocusmoreonthefactthattheInsightisaneco-friendlyhighbredvehicle.TheproofofthisisinthefactthattheInsighthasbeengivenvariousawardsforbeingthebestinitsclass.Byredirectingandchang-ingthemarketingHondawillbereachingitstargetaudi-encemoredirectly.

WithregardstotheadvertisingstrategyfortheHondaInsight,theadvertisingshouldfocusontheenvironment,peoplethatenjoytheoutdoors,adven-turoustypeofpeople,andpeoplewhoenjoystylishyeteco-friendlyvehiclesthatwillultimatelysavethemmoney.ByredirectingtheadvertisingcampaignfortheHondaInsight,Hondawilleffectivelycommunicatethemessagethatthisvehicleisnotonlysuitableforthetargetdemographic,butalsosomethingthatwillhelpimprovetheirlives,savethemmoney,andhelptheenvi-ronment.

Research Paper 1.4 The print media with regards to the Honda In-sight should be simple and elegant. The media should relate to the consumer, the eco-friendly nature of the Honda Insight, and the fact that the Honda Insight is a safe choice for them and their family, as well as the mo-torists around them and the environment. The Honda Insight is specially designed providing the maximum amount of safety, while keeping style and performance in mind. All of this needs to be conveyed to the target audience/demographic in a way that is easy to under-stand and eloquence so that it will attract the consum-er. In order to do the above the print media campaign will incorporate images of the Honda Insight and the environment. The use of organic fonts like the font “Or-ganic Elements” (Nerys, 2007) and “Rustic” (Intellecta Design, 2011) will be used to give the print media flare, as well as draw the reader’s attention. A new tagline or strapline will be implemented to go with the logo for the Insight. A few examples being “Travel at the Speed of Green,” this refers to the Econ button in the Honda In-sight that allows the driver to switch from normal fossil fuel mode to the eco-friendly and thus “Green” mode of driving. The next tag line would be, “The Future is Insight” or “A Brighter Future with Insight” all of these tagline will be incorporated one way or another in both print and internet media advertising.

As far as the Internet media such as webpages are concerned, various visual upgrades will be added that cast the Honda Insight into a new light. This will be done by adding visuals of the Honda Insight that would convey to the consumer that the Honda Insight is a viable eco-friendly, safe, affordable vehicle for them, their family, and their friends and will ultimately lead to improving the world around them as well as the envi-ronment now and in the future.

One visual that would be used in the Internet media is a motion graphic showing an adventurous man on a mountainside with a young boy or girl next to him. The man gazes out to the horizon and pulls a collapsing telescope from his pocket, he looks threw the telescope panning across the horizon and a sound clip plays and says, “The Future is Insight” just as the man’s telescope focuses on a Honda Insight. A moment later the Insight races away and in a spray of Leaves kicked up by its departure is the following “Honda Insight, Travel at the Speed of Green”.

The color and theme for the campaign would be a variety of earthy tones such as greens, gold’s, browns and other colors that represent the earth and the en-vironment. The theme would be simple it will focus on the environment, Mother Nature and what we can do to protect the environment. Placing the Honda Insight into this color / theme will add to the consumer’s perception of the Insight as not only an eco-friendly vehicle, but also as a vehicle that could ultimately help to improve the environment one mile at a time.

Conclusion

The point of this paper was to present a case for the rebranding and remarketing of the Honda Insight. You were presented with various questions and ideas that retained to the advertising and marketing of the Honda Insight as well as given suggestions as to ways of improving the current marketing and advertising strategy. By changing the current marketing for the Honda Insight and focusing more on the fact that it is an eco-friendly vehicle this alone will most definitely increase the value and placing of the Honda insight within the US market if not the market for the entire world. By targeting an audience/demographic of people that are of an eco-friendly mindset Honda would be generating more sales for its eco-friendly line of cars as well as educating and in-creasing environmental awareness. This marketing strategy is a win, win for Honda and our environment. By taking the focus of the marketing and advertising campaign off of the vehicle itself and placing it on to the environment and what the vehicle/driver will be doing for the environment with this vehicle Honda is likely to increase sales by touching on the humanistic nature of people to protect their environment.

Research Paper 1.4

StrengthsDiversified product portfolioHuge investment in R&DStrong Brand Image

WeaknessesProduct RecallsWeak Position in Europe Automotive MarketDecreasing Sales

OpportunitiesIncreasing Fuel PricesGrowing Global Demand for Eco-Friendly VehiclesGrowth through Acquisitions

ThreatsIntense CompetitionDecreasing Fuel PricesNatural Disaster

Positioning and Value PropositionThe positioning and value of Honda Insight is unparalleled in my opinion due simply to the fact that it was the very first Hybrid type vehicle offered for sale in the US introduced back in 1999. The Honda Insight has also been named a “2013 Top Safety Pick” by the insurance institute for highway safety.(Honda.Com)

Strategy for Promoting the Brand in the Campaign Project (Big Idea)Safety, and Eco-Friendliness wrapped up into one smart vehicle. I will propose changes and add-ons to a con-ceptual version of the Honda Insight, this would be the Insight X that would boost sales as well as consumer loyalty. By building trust with the consumer sales will most defiantly follow and these sales will drive Honda and Honda Insight further up in the Rankings.

SWOT Analysis 1.5

Strategy for Promoting the Brand in the Campaign Project (Big Idea)Safety, and Eco-Friendliness wrapped up into one smart vehicle. I will propose changes and add-ons to a conceptual version of the Honda Insight, this would be the Insight X that would boost sales as well as consumer loyalty. By building trust with the con-sumer sales will most defiantly follow and these sales will drive Honda and Honda Insight further up in the Rankings.

Positioning and Value PropositionThe positioning and value of Honda Insight is unpar-alleled in my opinion due simply to the fact that it was the very first Hybrid type vehicle offered for sale in the US introduced back in 1999. The Honda Insight has also been named a “2013 Top Safety Pick” by the insurance institute for highway safety.(Honda.Com)

Theme for Campaign Project for Thesis:The InsightX in development by Honda is the only Hybrid that offers 125MPG, which has made the In-novativeadvancements in order to offer a Bio-Cloth body, Magnetic in wheel drive system, and heat to electric convertingalloys that allow the InsightX to travel further, cleaner than any other vehicle.

3 Directive Words to Describe the “Look and Feel” of the Campaign:• Eco-Friendly• Innovative• Economical

Creative Breif 1.6

Industry Sector:Eco-Friendly Transportation

State of the Industry and Relevant Issues:the state of the automotive industry as a whole is in a unique position to introduce technology advanced and Eco-Friendly automobiles into the market due to the ever increasing cost of fuel and the impact of the over use of fossil fuels on our precious environment.

Name of Selected Company and Overview:Honda Hybrid Insight X Concept

Target Audience:US automobile market, driving ages and consumers that are of a mind to protect the environment “Eco-Friendly Transportation” in todays day and age the environment is on almost everyones mind so the target audience for this is those people looking to protect the environment and save money. The target audience for this campaign is men and women from the ages of 21 to 70 of an mind-set to help save the environment as well as conserving our natural resources and saving money.

Why target audience will be interested:The Honda Insight offers a safe, affordable, and eco-friendly solution to your conventional fossil fuel vehicles, if this alone was not unknown of the reason for the target audience to be interested the Honda insight is also manufactured within the United States and was first introduced in the US in 1999.

Core message: Help make the world a better place one mile at a time with the Honda Insight, Travel at the speed of Green. The message in this product campaign is that there is an affordable, eco-friendly, safe and stylish alternative to the conventional fossil fuel vehicle.

Demographic 1.7

Persona's Name: Chris and Karen EngleGender: male and femaleGeographic Location: West Branch, Michigan

Educational Level: bachelorsIncome: 50,000 per yearOccupation: airline pilot, sole proprietor of Michigan ParrotFamily (Single? Married? Children? Pets?): married, two children, Austin and Dylan ages 10 and 15Social Life (Hobbies? Dining Out? Outdoor Activities? etc.): model airplanes, fine dining, biking on wooded trails, triathlons, fitness, volunteer workCultural (Book reader? Music lover? Art lover? etc.): avid book reader and music lover, writes blogs, enjoys photography of naturePolitical: conservative, however not very serious about politics in generalEthnicity: white/Caucasian non-HispanicPersonal Values (core beliefs worth fighting for): freedom, family, the environ-ment, faith, the roof over their headClubs/Tribes (Starbucks loyalist? Fitness enthusiast? Smartphone user? etc): avid coffee lovers Starbucks, fitness enthusiasts, technology geeksFaith/Religious Beliefs: raised Catholic however does not attend church

Target Audience 1.7

Creative Development 2.0

MOODBOARDS.................................................... 2.1DESIGN RESEARCH....................................... 2.2LOGO DEVELOPMENT.................................. 2.3

Rationale for This Mood Board:The Rational of this mood board is simple, it is a very toned down and conservative mood board for the Honda Insight X. The mood board is aimed at people of all ages that are adventurous and of a eco-friendly mind set. The mood board also relays the fact that a lot of innovative thinking is going into the Insight X as well as an equal amount of eco-friendly technology.

Rationale for This Mood Board:This the second of three mood boards is a high hy-brid of boards one and 3. This mood board is more extreme the board one but not as extreme as 3. This mood board is targeting the adventurous type of peo-ple directly as well as younger people that would like a eco-friendly futuristic sports car. This mood board also relays the extreme eco friendly nature of this hybrid showing that it utilizes eco-friendly technology.

MoodBoards / Tools 2.1

Rationale for This Mood Board:This the third of three mood boards is the ex-treme version targeted at young adventurous people and building on the eco-friendly nature of this hybrid. This mood board displays all this in a fashion that would appeal to young people.

MoodBoards / Tools 2.1

AbAbouve URL leads to the dynamic mood board /toolbox.

Dynamic MoodBoard Click Here

MoodBoards / Tools 2.1

Design Reaserch 2.2

Original Theme:Honda is the only automobile manufacturer that can claim a heritage here in the United States, the Honda Insight first being introduced back in 1999. The Honda Insight was the very first eco-friendly car to be intro-duced in the US. Honda has since made tremendous leaps forward in technology, fuel efficiency, and the overall safety and eco-friendliness of this vehicle.

Oringinal Directive Words:SafeEnvironmentEco-friendlyGreenTransportationAdventurousHeritage

Current ThemeKey tenants: “directive words”• Eco-Friendly• Innovative• Economical

Taglines:The Future is InsightTravel at the Speed of Green

Theme:The Insight X in development by Honda is the only hybrid that offers 125MPG, which has made the innovative ad-vancements in order to offer a bio cloth body, magnetic in wheel drive system, and heat to electric converting alloys that allow the Insight X to travel further, cleaner than any other vehicle.

Logo Development 2.3

Logo Development 2.3

Logo Standards........................ 3.1Color Standards..................... 3.2Typography.................................... 3.3Imagery................................................ 3.4

Style Guide........................................ 3.0

Style Guide 3.0

This logo can be used at any size as long as the sizing model below is followed. There must be a minimum of one “T” top to bottom of clearance all the way around the logo. The “X” needs to be no less or no more than 2 “T’s” tall. The space between the X and the tail’s needs to be the thickness of the top of the “T”. This logo may also be used in the option-al single color versions utilizing any of the colors designated in the color pallet.

Logo Standards 3.1

The Logo!This was was redesigned in order to com-municate the technological aspect as well as the eco-friendly aspect of the Honda Insight X. To give the Insight X a unique identity apart from Honda and yet tie it to Honda with the unique look of the X.

Using Brand Colors!The colors selected for this campaign were selected to emphasize the eco-friendly nature of this campaign as well as its technological nature. The primary color pallet is yellow, orange, red, gray, blue and green. The secondary color pallet is Black and Neon Green. The Secondary color pallet is used for the Head Line / Logo.

Color Standards 3.2

Typography and Voice!I selected 3 Fonts for this campaign, the headline font is Onky the tagline font is Razer Header Regular and the body copy font is Helvetica Neue LT Pro. I chose Onky as a headline font for its distinct technological feel. Razer was chosen as the tagline font because it is clean and easily readable. Razer also has a very organic / technological feel. I choose Helvetica Neue LT Pro because of its clean professional look and also because it is extremely readable at small font sizes.

Typeography 3.3

Imagrey 3.4

Imagery 3.4

This media mix will reach a customer base on a global level by utilizing several forms of social media, various game consoles and game networks and all forms of digital media from cell phones to tablets, PC’s,, internet TV’s and even digital billboards this mix will continuously draw more and more people in the ever growing community. The more the awareness of the Honda Insight X and Honda’s plan to help the environment threw the Insight X the bigger the community will become.

Final Design.............................................. 4.0Brand Identity......................................... 4.1Electronic Media.................................. 4.2Social Media............................................... 4.3Print / Merchandise.......................... 4.4

Final Design 4.0

Brand Identity 4.1Industry Sector:Eco-Friendly Transportation

Selected Company for Thesis (with Ranking):Honda Insight Ranked 17th in the US (US News)

Introduction:The original Honda Insight, introduced in late 1999, broke new ground as the first gasoline-electric hybrid car sold in America.Aerodynamic and innovative, the Insight changed the way engineers thought about fuel-efficiency. The centerpiece of thisgroundbreaking car was the compact and efficient Integrated MotorAssist IMA® hybrid power-train. The original Insight still stands as a testament to Honda’s willingness to reach for an impossible goal. (Honda.com)

Whit the Honda Insight X consumers will enjoy the savings that will come from over 125 mpg as well as the piece ofmind that will come from driving a car that will help save the environment one mile at a time.

Theme:The Insight X in development by Honda is the only hybrid that offers 125MPG, which has made the innovative advancements in order to offer a bio cloth body, magnetic in wheel drive system, and heat to electric converting alloys that allow the Insight X to travel further, cleaner than any other vehicle

The PS3 or Play Station 3 will be utilized in the media mix by offering the ability for players of this game consul to utilize downloadable content as well as games that feature the Honda Insight X as unlock able content. Allowing the user to customize the Insight X in a user based contest. Contents and Updates would be offered via the PSN, Play Station Network.The X-Box 360 will be utilized in the media mix by offering the ability for players of this game consul to utilize downloadable content as well as games that feature the Honda Insight X as unlock able content. Allowing the user to customize the Insight X in a user based contest. Content and Updates on X-Box Live.Several forms of electronic devises will be used to view and record as well as communicate the message of the Honda Insight X to the watching public. The videos will be viewed via all forms of digital communication. These form in-clude but are not limited to Cell phone, tablet, PC, Mac, PS3, X-Box 360. The var-ious way to access the info would be via the PSN, X-Box Live, Social Media sites, and the Insight X Web-Site. All of the various info will be easily available on a cross platform system that will allow users a seamless user friendly experience no matter what device they are accessing the info from.

Electronic Media 4.2

Social media sites such as the ones shown here will be used to track the monthly sub-missions as well as build the community on a global level. Allowing users to submit various content direct or via PS3, X-Box 360, Cellular, Computer, Tablet, or Internet enabled TV. Mar-keting material and per motions will be added to these sites regularly.

Social Media 4.3

Regular billboards will be utilized to feature Honda Insight X advertising while digital billboards will be used to advertise as well as update the user submitted content on a month to month basis. This will serve to increase user awareness of the Insight X and build a ever growing customer base. Also there will be several items and keepsakes sucks as the ones shown here and much more.

Print / Merchandice 4.4

References................................. 5.0Image references................. 5.1Work Cited..................................... 5.2

References 5.0

mage References 5.1

Work Cited 5.2

CNN. (2013). CNN Money. Retrieved August 23, 2013, from Best Gas Milage Cars: http://money.cnn.com/pf/features/lists/gasmileage/

CNN.Com.(1999,October8).HondaInsightRankedMostFuelEfficiantCar.RetrievedAugust23,2013,fromHondaIn-sightRankedMostFuelEfficiantCar:http://www.cnn.com/NATURE/9910/08/honda.mpg.enn/

Honda Motor Co., Inc. (2013). Honda. Retrieved August 23, 2013, from Honda: http://automobiles.honda.com/insight-hy-brid/heritage.aspx

Honda Motor Co., Inc. (2013). Honda. Retrieved August 23, 2013, from Honda: http://automobiles.honda.com/insight-hy-brid/reviews.aspx

IntellectaDesign.(2011).RusticFont.RetrievedSeptember1,2013,fromFontspace.com:http://www.fontspace.com/intel-lecta-design/rustic

Nerys,E.(2007,July20).OrganicElements.RetrievedSeptember1,2013,fromDafont.com:http://www.dafont.com/or-ganic-elements.font

U.S.EnergyInformationAdministration.(2013,August19).http://www.eia.gov/petroleum/gasdiesel/.RetrievedAugust23,2013,fromIndependentStatistics&Analysis:http://www.eia.gov/petroleum/gasdiesel/

USNews.(2007-2013).USNewsBestCars.RetrievedAugust23,2013,fromUSNewsBestCars:http://usnews.ranking-sandreviews.com/cars-trucks/rankings/Hybrid-Cars/

Steven R. RennerFull Sail UniversityMDMFAHonda Insight X Campaign