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Summer 2011
www.recyclefloridatoday.org
RFT Annual Conference
Dazzles with Disney &
Recycling Technology
Outstanding Award
Winners & New Board
Members Announced
FT welcomed environmental
professionals from around the State of
Florida and beyond for our 2011
Annual Conference and Exhibition which took
place from June 5- 7 at
the Lido Beach Resort
in Sarasota, FL. This
year's conference
welcomed over 160
attendees, 25
exhibitors and a host
of annual and event
sponsors. The agendawas full of offerings
that encouraged
individuals to
participate in
outstanding networking and business
development opportunities for the public, private
and non-profit sectors. Presentations from the
conference can be viewed on the RFT website by
clicking here.
The event kicked off with an opening plenary
session where RFT Chair, Susan Chapman,
welcomed conference attendees, speakers,
sponsors and exhibitors, followed by an
introduction of the keynote speakers, Tammy
Brister and Kristine Singley of Walt Disney World
Parks and Resorts U.S. The day continued with
uring the Annual Business luncheon
RFT awarded four recipients with the
Recycling and Waste Reduction Award
in various categories. The 2011 winners were
as follows:
Outstanding Institutional/Business
Southern Waste Systems/Sun Recycling
Outstanding County or City Program (Urban)
Miami-Dade County Department of Solid
Waste Management
Outstanding Partnership
Waste Management of Charlotte CountyCharlotte County Solid Waste Dept.
Keep Charlotte Beautiful
Outstanding Waste Reduction Award
Clark Environmental, Inc.
continued on page 3 continued on page 3
R D
Patti Hamilton, Southern
Waste Systems/Sun
Recycling (left) acceptingthe award for Outstanding
Institutional/Business from
Pam Shoemaker, 2011
Conference Chair (right).
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recycle
Dearest Members:
What an amazing Annual Conference and
Exposition in Lido Beach!! It was so refreshing to
see so many new faces and reconnect and netwo
with old friends at the event. You truly are the
leaders of Floridas recycling industry. Id like togive special thanks to all the attendees, sponsors
speakers and exhibitors for making the event suc
a success.
Additionally, I would also like to thank the RFT
Board of Directors for allowing me the privilege to
serve once again as Chair of the organization. As a long-standing member of
the organization, it is truly an honor. I can assure you that I will do my best to
keep the momentum going as we wrap up 2011 and plan for 2012.
Moving forward the Board and Committees are working diligently to provid
more quality, educational trainings and networking opportunities for our
members. If you have any suggestions that youd like to share, please don'thesitate to contact myself or any member of the Board. RFT provides many
opportunities for you to get involved through the various committees. I
encourage you to take advantage.
Thank you all for your continued support and participation in RFT. Stay
tuned for another amazing year!
Warmest regards,
Susan N. Chapman
Letter from the Chair
RFT Leadership
Recycle Florida Today, Inc.Heather Armstrong, Association Manager
P. O. Box 15889, Tallahassee, FL 32317
Phone:( 850) 907-1278 Fax: (850) 907-1293
Email: [email protected]
www.recyclefloridatoday.org
Unless otherwise noted, the opinions expressed in Renewable
News are those of the author of the respective article and not
necessarily the opinions of Recycle Florida Today, Inc.
2011-12
2
Susan Chapman
Recycle Florida Todayis comprised of a very diverse group of
members. Our members strengthen the organization with their vast
knowledge, communication, and networking with other industry
professionals. Each quarter, Recycle Florida Todaywill highlight a
Member of the Quarter to showcase talented, exceptional memberswho are making a difference.
If you would like to nominate an active RFT member for the
distinction of being chosen as Member of the Quarter, please fill out
thenomination form. The RFT Board and/or Membership Committee
will select a deserving Member of the Quarter from the nominations
received.
By Karen Bryant, Pasco County Schools Recycling Coordinator & RFT Membership Cha
Members-Only Corner
Board of DirectorsChairSusan Chapman 561-640-4000, x4315Solid Waste Authority ofPalm Beach [email protected]
Vice ChairDon Ross 813-971-8333, x16Kessler [email protected]
TreasurerKim Brunson 863-688-7407, x53292Publix Super Markets, [email protected]
Secretary
Rob Eck 352-461-3788
Rehrig Pacific [email protected]
Board MembersKaren Bryant 727-774-2752
Pasco County Schools
Larry Dalla Betta 813-394-1325
WM Recycle [email protected]
Daniel Dietch 305-443-6401, x59123CH2M [email protected]
Betsy Dorn 561-337-8929StewartEdge, [email protected]
Dee Dee Green 850-937-2159
Escambia [email protected]
Steve Lengefeld 321-427-0001
SP Recycling [email protected]
Jennifer Nelson 239-995-2106Goodwill Industries of Southwest [email protected]
Jim Reece 850-609-6168
Okaloosa County Recycling [email protected]
Ex-Officio MemberPhil Bresee 954-474-1820
Broward County Office of Integrated Waste [email protected]
Committee ChairsCommunication Chair Lena Davie
Renewable News Editor Marissa Segundo
Conference & Education Patti Hammond
Legislative Ray Moreau
Membership Karen Bryant
Nominations Don Ross
OrganicsJim ReeceSponsorship Larry Dalla Betta
Ad-Hoc Collegiate Vacant
www.recyclefloridatoday.org
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2012Sponsors
RFT would like to acknowledgeand thank our 2011 Sponsors
Environmental PartnersPublix Super Markets, Inc.
Solid Waste Authority of PalmBeach County
Waste Management
Recycling SustainersAlachua County Division of
Waste Management
Commercial PlasticsRecycling, Inc.
SP Recycling Corp.
Sun Recycling/SouthernWaste Systems
PatronsCH2M HILL
Get Paid 2 Recycle
Highlands Board of CountyCommissioners
J Grez Transport
Kessler Consulting, Inc.
ReCommunity Florida/FCR Recycling
Rehrig Pacific Company
Sage Eco Solutions, Inc.
SCS Engineers
ContributorAmerican Chemistry Council
from Cover
Want to learn more about
becoming a sponsor of
Recycle Florida Today?
Download asponsorship form
today!
continued from page 1
RFT Annual Conference
continued from page 1
Outstanding Award Winners
a Legislative Update Hour Panel, which included Representative Trudi
K. Williams (R-Ft. Meyers) of the Florida House of Representatives.
Participants were able to engage in a question and answer session
on legislative happenings in the State. An Environmental Round
Robin session followed and gave attendees the opportunity to have
a round-table discussion of various environmental topics in an open
and inviting forum.
Day Two kicked off with two concurrent tracks featuring agenda
topics on: New Tools for Recycling, New Technologies in Non-
Traditional Recycling Programs, Recycling Education, Commercial
Recycling, Targeting Higher Fruit, and Policy Mechanisms to Advance
Recycling. In addition to the concurrent individuals interested in
organics recycling were offered a half day organics workshop lead by
Jim Reece, RFT Organics chair.
The luncheon closed with the
announcement of the newly-elected 2011-
2013 Board of Directors: Larry Dalla Betta
of Waste Management, Inc., Daniel Dietch
of CH2M Hill, Rob Eck of Rehrig Pacific
Corp., Dee Dee Green of Escambia County,Jennifer Nelson of Goodwill Industries of
Southwest Florida and Don Ross of Kessler
Consulting, Inc.
This year's event was a huge success
and RFT wishes to thank all of the
individuals, speakers, sponsors and
exhibitors who participated. Mark your
calendars now for 2012 as we gather at
the Tradewinds Island Grand Resort in St.
Pete Beach, FL for our Issues Forum in
January.
PHOTOS
TOP: Kathleen Woods-Richardson, Director (left),Jeanmarie Massa, Recycling Manager (middle), andPam Shoemaker, 2011 Conference Chair (right)
MIDDLE: Dawn McCormick, Manager, CommunityAffairs - Waste Management Inc. of Florida (left),Glenda Anderson , Keep Charlotte Beautiful (middle)and Lorenzo Daetz, Charlotte County Solid WasteDivision (right)
BOTTOM: Jim Clark, Clark Environmental, Inc. speaksabout the honor of receiving the Outstanding WasteReduction Award.
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In 2010, a record-high 63.5 percent of the
paper consumed in the U.S. was recovered for
recycling-that's an average of 334 pounds for
every man, woman and child in America.
This impressive accomplishment is the result
of both industry leadership and the on-going
commitment of millions of Americans who make
paper recycling part of their daily lives.
Building on this success, the American Forest
& Paper Association (AF&PA) recently
announced a goal to increase our paperrecovery for recycling rate to exceed 70 percent
by 2020.
The recycling goal is part of AF&PAs new
Better Practices, Better Planet 2020 initiative.
These sustainability goals also include
increasing energy efficiency, reducing
greenhouse gas emissions, promoting
sustainable forestry practices, and striving for
the safest possible workplace, and are designed
to continue the industrys commitment to
protecting and growing resources for tomorrowsgenerations.
Floridians can play an important role in
helping to reach the new recycling goal. The
industry intends to continue promoting paper
recovery through the annual AF&PA Recycling
Awards, which identify outstanding
achievements in school, business, and
community paper recycling.
Winners gain local and national recognition
and their stories - along with those of finalists
and other innovative programs - are profiled onwww.paperrecycles.org. The site contains free
resources to help start or improve paper
recycling programs, including classroom
resources, news, videos, statistics, and more. To
enter the 2012 AF&PA Recycling Awards, please
checkpaperrecycles.orgin late November.
AF&PA Sets AggressiveRecycling Goal,
Recognizes RecyclingAchievements
By Brian Hawkinson Executive Director, Recovered Fiber,
American Forest & Paper Association
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Palm Beach School District Saves Moneyand Makes Money Though Recycling
By Christina M. Crespo, LEED AP, Recycling & Sustainability Coordinator, School District of Palm Beach County
The School District of Palm Beach County is
serious about recycling. Most schools now collect
cardboard, paper, mixed plastic and aluminum, and
ink and toner cartridges. Some schools also collectother, more unique materials, such as cell phones,
Capri Sun juice pouches, clothes, shoes, and even
empty glue sticks. Recycling saves the District, on
average, more than $550,000 per year in disposal
costs.
Among the more successful
school collection programs is the
recycling of paper through SP
Recycling. Currently, SP services
75 percent of the District's 180
schools and pays the schools aquarterly rebate based on the
weight of paper collected. During
the 2010-11 school year, schools
collected 700 tons of paper and
received more than $6,000 in
rebates.
Another new and highly successful recycling
program involves the collection of ink and toner
cartridges and cell phones. Using a local vendor,
Dade Recycling, approximately 50 schoolsparticipated in this collection program and received
$4,300 in rebates. Schools receive this money
directly and often use the funds to further their
green initiatives, such as the
installation of school gardens
or other campus
enhancements.
Not all recycling programs
generate income, but those
that do often help support
activities that wouldotherwise go unfunded. For
example, Pierce Hammock
Elementary used their
Pinellas County Schools Learn
It Pays to RecycleBy Graceanna Henderson, RPM, SP Recycling
Pinellas County School District announced the
recipients of the bonus prize for paper recycling in the
2010-2011 school year. The checks totaling $2,000
were presented to the winners by SP Recycling who
provides the paper recycling service for the district.
Joe Baker, manager of the SP Recycling Pinellas
Division visited the schools to make the presentations
to the principals.
Elementary School winners:
North Shore, Mt. Vernon, 74th Street,
Sanderlin, Sawgrass, Orange Grove, Bauder,
Anona, Walsingham, and Ponce De Leon
Middle School winners:
Seminole, Oak Grove, Madeira Beach, and Largo
High School winners:
Pinellas Park, East Lake, Seminole Vocational
and Seminole
Special recognition was given to Forest Lakes
Elementary for most improved school and Safety
Harbor Middle for the best new school this year. The
bonus prizes were in addition to the monies earned
all year through SP Recycling's Go Green, Get Green
program.
Peggy Pearson, Principal
Mt. Vernon Elementary School
Chris Ateek, Principal
Madeira Beach Middle School
continued on page 7
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By Linda Jackson Best, Collier County Solid Waste Management Departmen
This spring Collier County partnered with the
Florida Department of Environmental Protection
(FDEP), Collier County Mosquito Control District
(CCMCD), and Waste Management Inc. of Florida(WMIF) to hold a free County Wide Waste Tire
Round-Up.
Collier County organized community collections
to round the tires up. Four strategically placed
drop-off sites were established within the county
by the Solid Waste Management Department.
Residents could bring up to 25 tires for recycling;
tires had to be less than 54 inches in height and
17 inches in width. In addition staff and residents
collected and removed all the tires that were found
in canals, ditches, dead-end roads, and/or buriedin backyards.
The tire round-up was highly successful, netting
333.52 tons of tires, a total of 10,288 tires and
over 700 participants (Table 1).
Once the tires were collected, WMIF
transported the tires to a central location where
the CCMCD inspected the tires for mosquito
larvae. The program offered the residents of
Table 1 Collier County Tire Round-Up Data
Locations Total Customers Total Collected Tires
Eagle Lakes Park 66 535
Collier County Landfill 119 1,651
Randall Blvd. 293 4,305
Immokalee Landfill 226 3,797
Overall Total (March 14-19, 2011) 704 10,288
Collier County the opportunity to remove old tires
from their communities prior to rainy season at
which time old tires become a health hazard as
breeding grounds for mosquitoes and the diseasesthey carry.
The FDEP funded the project and used its
contractors to transport, process and properly use
or dispose of the tires. FDEP confirmed that the
tires collected from Collier County were utilized as
a fuel source at a cement kiln and/or power plant
or recycled as feed stock for mulch or crumb
rubber.
Not only did this event prove to be a critical
health and safety measure, it provided a best
value service to Collier County and demonstratedthe great partnerships the County has developed
with FDEP, WMIF, and the CCMCD.
Collier County Rallies to Round-up Tires
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Recycling Ordinance Adopted By the
City of Marco Island, Florida
The City of Marco Island Planning Board and
their City Council made a recommendation to adopt
the Collier Countys Recycling Ordinance through an
inter-local agreement. Collier County's current waste
collections include single-stream recycling to the
residents and commercial businesses this
collection method readily facilitates commercial
recycling.
The inter-local agreement with Collier County
Solid Waste Management Departments Waste
Reduction and Recycling (WR&R) and City of Marco
Island provide assistance and promotion of the
mandatory business recycling. This agreement
commits to one year of public educational outreach
before Ordinance enforcement of waste audits and
possible fines for non-compliance commences.
Previously, the City of Marco Island did not have
a recycling ordinance for commercial businesses to
enforce mandatory business recycling. Marco had to
overcome other obstacles like geography and
density which made commercial recycling difficult
for some business due to lack of space for dumpster
placement.
The public education and outreach are key
factors in providing proper recycling education to
commercial property owners and tenants. Througheducation by County staff and the Marco Chamber
of Commerce, the commercial businesses currently
recycling on Marco Island are demonstrating great
progress.
City of Marcos hopes that through cooperation
and education the City can increase awareness of
the new mandate while extending the useful life of
the Collier County Landfill.
By Linda Jackson Best, Collier County Solid Waste Management
8www.recyclefloridatoday.org
Broward County Helps Cities to Reach 75%
The Broward County Commission approved a
measure on June 28th that allocates up to $20
million in grant monies to allow for most of its cities
to fund and increase participation in single-stream
recycling programs. The program is aimed towards
meeting the states 75 percent recycling and
diversion goal, as well as recycling goals outlined in
its own climate change action plan and
comprehensive
plan.
The funds for
this program will be
drawn from the
Broward County
Resource Recovery
System (RRS)
reserves. PhilBresee, Broward
County's recycling
program manager,
said he anticipates
that most of the RRS
26 cities will utilize the funds to purchase roll-out
carts for their residential recycling programs.
Monies can also be used to fund recycling
outreach efforts, develop city recycling plans, and
purchase equipment. County officials also expect
that cities will also use funds to improve
multifamily recycling programs. About 45 percent
of Broward Countys 730,000 households are
condominium and apartment communities.
According to Bresee, residential recycling
tonnages have increased by about 15 percent
since Broward Countys switch to single-stream
recycling in 2009. But cities that have already
transitioned to automated recyclables collections
have experienced even greater increases.
The city of Coconut Creeks recyclables
tonnages increased by 30 percent after its firstyear using roll-out carts, while the city of Hollywood
has seen its tonnages double since implementing
automated collections (partnering with
RecycleBank).
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Building community support, especially
around solid waste management and recycling
issues, is often tough. One of the best ways to
prevent or manage opposition is for public
officials to first listen to the community and
stakeholders. There are a number of lower-cost,
effective research methods that public sector
managers can use to help make informed
decisions and build community support.
Online Surveys
Online survey research enables decision
makers to collect a large amount of data in arelatively short time. The survey software
performs analysis and displays results in real
time. In addition, online surveys
are flexible, allowing
randomization of question
order, complicated skip
patterns and easy
modification during the
design phase. People
are more likely to
respond, since thequestionnaires are
easy to complete and
can be finished when
respondents have time.
The key disadvantage is that
results will not necessarily reflect a
representative sample of the target population.
Those who respond are often a self-selecting
group that has a special interest in the issue or
project. Online surveys can also be subject to
fraud or skewing by respondents who complete
the questionnaire several times; however, there
are mechanisms to minimize such occurrences.
Despite these disadvantages, the ease, low
cost and flexibility of online surveys make them a
valuable tool for solid waste managers.
Using Low-Cost Research toGauge Community Support
By Mary-Jane AtwaterPrincipal Associate & Market Research Expert
Gershman, Brickner & Bratton, Inc
In-Depth Interviews
In-depth interviewing is a research technique
that involves conducting intensive, individual
interviews with a select number of respondents.
This methodology enables the researcher to
explore perspectives, behaviors, attitudes, and
situations in greater depth than through a
questionnaire.
The primary disadvantage is that the results
can reflect bias on the part of the respondent or
the interviewer. The sample of respondents is
small, therefore results cannot be generalized to
the entire population.
Focus Groups
Focus groups bring together seven to ten
people who are representative of the target
audience for a moderated discussion designed to
elicit their opinions. Focus groups help answer
why questions about a particular topic. When
moderated well, participants interact with one
another in a non-threatening environment,
enhancing the quality of the discussion, and
promoting the emergence of rich new insights.Like in-depth interviews, the results of focus
groups cannot be generalized to the entire
population. However, their chief value is in
providing a window into the attitudes, behaviors
and feelings of participants with the benefit of
group dynamics.
Online surveys, stakeholder interviews and
focus groups together provide rich, nuanced
sources of information about community
attitudes and opinions. They let the community
know that its officials are listening, and they helpthese leaders be responsive to community
concerns when difficult, sensitive issues are on
the table. These research tools belong in the
toolbox of every solid waste decision maker who
strives to be effective, persuasive, responsive,
and successful.
To download a PDF of a presentation made on this topic by Mary-Jane Atwater,click here.
http://www.gbbinc.com/speaker/AtwaterVRA2010.pdfhttp://www.gbbinc.com/speaker/AtwaterVRA2010.pdfhttp://www.gbbinc.com/speaker/AtwaterVRA2010.pdfhttp://www.gbbinc.com/speaker/AtwaterVRA2010.pdf -
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Largo Seeks EcoInnovators
By Marissa Segundo, Recycling Coordinato
Eco Innovators are challenged to construct
useful creations from the contents of their trash
can for the City of Largo's 3rd annual RecycledInnovations Contest, beginning September 1. This
online contest encourages innovators to go
beyond recycling by re-purposing their waste.
All entries must be made of 75 percent or
more recycled or material that would otherwise
be discarded. Contrary to a recycled art show,
Recycled Innovations are items that may be
reused in daily activities. Accepted entries will be
functional items made of materials that can be
diverted from the waste stream.
The City of Largos Recycled InnovationContest encourages innovators from the Tampa
Bay area and beyond. Participants will be vying
for innovative prizes such as solar/wind powered
chargers for cell phones, MP3 players and small
electronics, environmental board games, and
learning toys to name a few.
The winners will be determined by an online
voting system where web visitors can select their
favorite innovation within each age category.
Prizes will be awarded to the innovators receiving
the most online votes in various age categories:Tiny Innovators, Junior Innovators, Tween
Innovators, Techie Teen Innovators, and
Macgyvers.
Deadline for entry including
photo submission and entry
description is October 28.
Online voting begins
November 1-12 on the
LargoRecycles.com
website. The
winners will be
announced on
America
Recycles Day,
November 15.
Interested
innovators can apply
online at www.LargoRecycles.com or by calling
(727)586-7424 for more information.
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As government purchasers continue asking
for greener products and services, the supplier
community has responded with a growing
assortment of environmental claims. Suppliers
make claims ranging from Earth Friendly to
Mother Earth Approved to Green Certified.
Sorting the greener legitimate claims from the
greenwashed misleading ones has proven
challenging for purchasing professionals and
consumers alike.
Things have become confusing enough that
the U.S. Federal Trade Commission has
proposed revisions to its Green Guides, which
outline appropriate environmental marketing
claims. The guides, available on the FTC websitewww.ftc.gov, provide clear examples of both
misleading and legitimate environmental claims.
One of the easiest ways to avoid
greenwashing is to specify products that have
been certified to a legitimate environmental
leadership standard or whose environmental
claims have been certified or verified by an
independent third party such as Underwriters
Laboratories (UL), EcoLogo, GREENGUARD, and
other legitimate third-parties.
Be careful, however, because supplierssometimes confuse the difference between
standards, certifications, verifications, and
labels. Often mistakenly used interchangeably,
there are important differences.
Standard: A standard is a specification
documenting the environmental and human
health requirements a product or service must
meet to be considered a greener offering.
Certification: A certification is proof from an
independent third-party that a particular product
or service meets a specific standard. It providesassurance that a product actually delivers the
benefits it claims.
Verification: Verification means an independent
third-party has determined that a specific
environmental claim (such as the product
By Scot Case, Market Development Director, UL Environment
Avoiding Greenwash
contains X% postconsumer recycled content orcontains Y% biobased content) is accurate.
Verification to a specific standard results in
certification.
Label: A label is used to highlight the
environmental benefits of a product or a service.
While some are based on certification to a
standard, others are awarded based on an
individual's or organization's professional
judgment, trade association membership, or are
created by a supplier's marketing department. A
label is not particularly meaningful unless it is
supported by a rigorous verification or a
standards-based certification program.
continued from previous column
continued in next column
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RFT Annual Issues Forum
Thursday, January 26, 2012
Tradewinds Hotel
St. Pete Beach
Click here for more information.
Recycling & The Economy:
A Symposium for the Southeast
Join SERDC in Memphis October 26-27 for a
hard hitting program focused on jobs, the
recycling industry, and manufacturing in the
Southeast. Registration opens August 1.
Click here for more information.
Retailer of the Year Award:Recycler Wins Florida Retail Federation
By Jesse White, owner, Sarasota Architectural Salvage
Eight years after opening,
the Florida-based green
building and repurposing
company, Sarasota
Architectural Salvage (SAS)
won the attention of the
Florida Retail Federation,
which awarded the company
"2011 Florida Retailer of the
Year Award for Leadership."
The ROYAL award, in its 13th year, recognizesretailers who have successfully blended astute
business skills with commitment to their customers,
communities, employees and the state's retail
industry.
"This is a huge honor" says White, "Not only for
SAS, but for the whole recycling industry. This
ROYAL award shows that you can create a business
around mission and it can have broad base
relevancy. This is the recycling dream."
By V. David Baker, Public Information Manager
Pinellas County Utilities Recognized for Excellence
Pinellas County Utilities electronics and
chemical collection program has been recognized
for its environmental and community impact. An
initiative of Solid Waste Operations, the program
was selected as winner of the 2011 NorthAmerican Hazardous Materials Management
Association (NAHMMA) Florida-Caribbean
Chapters long-standing Program Excellence Award.
NAHMMA is the North American Hazardous
Materials Management Association.
The award recognizes programs that have been
in operation for 20 years or more and have
consistently delivered excellent service and value
to their community and profession.
The program includes the popular mobile
collection events, Household Electronics and
Chemical Collection Center (HEC3), Swap Shop,
EnviroBusiness events and the Haz-to-Go trailer.
Participation has increased each year and a
total of more than 17 million pounds of hazardous
waste have been collected since the program
began in 1991. Last year alone, over 40,800
residents and businesses dropped off over three
million pounds of hazardous electronics and
chemicals. These electronics and chemical collection
efforts help keep hazardous items out of the wastestream where, without proper handling, they can end
up in the Waste-to-Energy facility or landfill, and have
the potential to contaminate our air, ground and
surface water.
The award was presented at the Florida-Caribbean
Chapters annual workshop in Lakeland. Award
nominees from the chapter will be automatically
entered into competition with NAHMMA for possible
national recognition.
Save
theDate!
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