RENESAS AUTOMOTIVE BUSINESS STRATEGY...Renesas CONFIDENTIAL Page 6 Note: Ranking data includes the...

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL RENESAS AUTOMOTIVE BUSINESS STRATEGY Katsu Itagaki Corporate Chief Professional for Automotive Renesas Electronics Corporation April 2017 For APEV - TAITRA in April 2017

Transcript of RENESAS AUTOMOTIVE BUSINESS STRATEGY...Renesas CONFIDENTIAL Page 6 Note: Ranking data includes the...

Page 1: RENESAS AUTOMOTIVE BUSINESS STRATEGY...Renesas CONFIDENTIAL Page 6 Note: Ranking data includes the influence of exchange rate fluctuations. Auto. Processor (MCU,SOC)W/W Auto. Analog

© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL

RENESAS AUTOMOTIVE BUSINESS STRATEGY

Katsu ItagakiCorporate Chief Professional for Automotive

Renesas Electronics Corporation

April 2017

For APEV-TAITRA in April 2017

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACE

AUTOMOTIVE MARKET TREND

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACEPage 3

Expansion of China EV market

Regulation of Zero emission

Many EV Start up companies

Cloud service w/connected car

OTA for maintenance & upgrade

Threat of cyber attacking

Accelerate Level4 self-driving

Driver-less Taxi service

Utilize AI computing

Electric Vehicle Connected Car Autonomous drive

CHANGES OF AUTOMOTIVE INDUSTRY

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACEPage 4

Owner Driven AarMobility Service Car

Connected

Car

Autonomous

Drive

Electric

Vehicles

Electric mobility, AutomationEV Cruising distance

Failure prognosis, Insurance/Medical/Traffic serviceHuman Interface OTA update

Auto Pilot Driverless taxi Auto deliveryADAS Autonomous drive function

HUD

Programupdate

Public Highway

P

Express highway

Owner car will lead driver oriented technology, Service car complete automation technology

P

Expansion of EV car line

Concierge

EVOLUTION OF TECHNOLOGY FOR OWNER CAR AND SERVICE CAR

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACE

AUTOMOTIVE BUSINESS STRATEGY

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Note: Ranking data includes the influence of exchange rate fluctuations.

Auto. Processor (MCU,SOC) W/W Auto. Analog W/W

Source: Strategy Analytics

Company CY15

1 Renesas 32.7%

2 NXP 26.6%

3 Infineon 8.6%

4 TI 8.5%

5 Microchip 5.4%

6 Cypress 4.9%

Company CY15

1 NXP 20.2%

2 TI 14.6%

3 On Semi 11.9%

4 ST 11.8%

5 Toshiba 5.3%

6 Renesas 4.7%

Auto. Power W/W

Company CY15

1 Infineon 25.2%

2 ST 14.5%

3 NXP 9.1%

4 Bosch 8.6%

5 TI 7.4%

6 Renesas 5.7%

2015 AUTOMOTIVE SEMICONDUCTOR SHARE

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 7

Average of11units/vehicle

940M units

Shipment of MCU/SoC for automotive

World #1

Market share 33%

For every vehicle rolled out in

a year, there are Renesas

MCUs/SoCs at

4

2011 2012 2013 2014 2015

RENESAS MCU/SOC SHINPMENT IN AUTOMOTIVE INDUSTRY

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL

*1: Renesas‘ revenue estimate in each segment is based on the

market analyses by Strategy Analytics 2015.

*2: SoC share in all of cockpit related systems

30%

Powertrain 47%

Infotainment(Cockpit *2)

44%

Infotainment(Instrument)

19%

Chassis & Safety

40%

HEV/EV

30%

Body

No.1

No.1

No.1No.1

No.1

No.1

CY 2015 Share in Automotive MCU/SoC (US$)*1

#1 automotive MCU/SoC supplier

in the world

W/W shipments reached 940M units inFY 2015

World’s best automotive quality

0 or 1 defect per 10M pcs shipment

World’s most advanced process

technologies

World-leading 16/14nm FinFET for SoC

Technology leader of Automotive MCU at 40nm to 28nm cutting edge process

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RENESAS’ AUTOMOTIVE MARKET POSITION (MCU & SOC)

#1 Market share of MCU & SOC in each segment

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 9

NEXT GENERATION AUTOMOTIVE ARCHITECTURE

Smart Camera

Radar

V2x

Sensing Cognitive

Fusion

Routing

Planning

Control

Driving(Engine)

Electric Motor

Braking

Steering

Human Interface

Auto Pilot

ComputingHuman Interface

Computing

Infotainment

Navigate

Minitoring

~ LEVEL 3LEVEL 4/5

Functional Safety (Fail Operation)

Automotive Security

Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.

No.1No.1

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 10

#1 Automotive MCU with advanced flash MCU process technology with TSMC

Multi-Core (High Performance & Robustness)

Low Power Consumption (Overheat Prevention)

Increasing Program Capacity

High Integration

(Cutting-Edge Features/ Communalization)

*1: Announced on September 1, 2016

*2: ISSCC: International Solid-State Circuits Conference

*3: IEDM: International Electron Device Meeting

X

Development & Production

Partnership of Next-Gen World

Standard 28nm MCU*1

Green-Car Autonomous

Driving

Currently

under Mass

Production

Development

Announced at

ISSCC2015*2

Competitor A

(Mass Production)

Advanced Automotive MCU Requirements

Competitor B

(Mass Production)

150 nm

130 nm

90 nm

55 nm

65 nm

40 nm

28 nm16/14 nm

Development

Announced at

IEDM2016*3

WORLD-LEADING NEXT-GENERATION AUTOMOTIVE MCUS

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 11

Kit solution of Motor MCU + μ isolator + IGBT reduces inverter size & weight and adds

tremendous value for next generation HEV/EV

*Renesas reference design capacity ratio

EV motor

Resolver

Motor Control

(+Functional

Safety)

Temperature

Accuracy

Improvement

Calibration

High-speed

breaker

CPU

core

Motor

Control IP

R/D converter

Pre Driver

IGBTμ isolator

Vector

Engine

2.9L

600A

4.9L

400A

0.9L

400A2.5 times 2 times

Reduction Inverter ECU’s Size and Weight

EV Inverter ECU Kit Solution

Renesas Reference design

HEV/EV MOTOR ECU’S REDUCTION IN SIZE AND WEIGHT

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 12

EV Motor IP on model-based environment for Real-time model-based simulation. Visualize Power

Electronics (Inverter) states e.g. current, voltage, temperature. Functional Safety can be evaluated.

EV Inverter ECU Kit Solution

Accelerator pedal

MODEL-BASED ENVIRONMENT FOR EV MOTOR SYSTEMS

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Braking PositioningSteering“ RH850/P1x-C ”Level

1

Level

2

Level

3

Level

4-5

Industry Standard Safety MCU “RH850P1x-C” provide total collaboration control with in-car

network, It will require all of Level 2 to Level 4 and 5 for autonomous driving in the future.

WORLD'S LEADING-EDGE AUTOMOTIVE SAFETY CONTROL MCU

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 14

NEXT GENERATION AUTOMOTIVE ARCHITECTURE

Smart Camera

Radar

V2x

Sensing Cognitive

Fusion

Routing

Planning

Control

Driving(Engine)

Electric Motor

Braking

Steering

Human Interface

Auto Pilot

ComputingHuman Interface

Computing

Infotainment

Navigate

Minitoring

~ LEVEL 3LEVEL 4/5

Functional Safety (Fail Operation)

Automotive Security

Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.

No.1No.1

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL

RENESAS’S INTEGRATED COCKPIT

*Main SoC Share in Cockpit (Navigation and Car Audio as Head Unit)

Providing comfort, secure and safety to drivers, “Human-friendly interface”

Quickly display the information needed at the

timing desired, all through the cockpitComfort, secure, safety

Renesas Integrated Cockpit

Driving assistInfotainmentDashboard

No.1 No.1

Renesas’s Integrated Cockpit Demo

(Drive simulator)

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 16

R-Car HPremiumClass

MiddleClass

Entry Class(EmergingCountries)

R-Car M

R-Car E

Scalable Hardware platform

S/W Platform

Customer’s applications

Open Software environmentFlexible platform

H/W Platform

R-CAR PLATFORM CONCEPT

R-Car has scalable Hardware platform and Flexible Software platform for Open Software Environment (Automotive Grade Linux, Android Auto, QNX etc..)

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http://wiki.projects.genivi.org/index.php/GENIVI_Demo_Platform https://www.automotivelinux.org/news/news/2016/01/agl-shows-demo-ces-2016

STANDARD PLATFORM FOR OPEN SOFTWARE ENVIRONMENT

U nifiied

C ode

B ase

G ENVI

D evelopment

P latform

R-Car is Standard Platform in Open Software Community (Automotive Grade Linux, Android Auto, QNX etc..). Many software venders are working on R-Car Platform.

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL

AUTOMOTIVE COMPUTING PLATFORM “R-CAR H3” USING 16nm FINFET+

Page 18

R-Car H3

Announcement Dec 2015

Sophisticated HMI

3 Full HD Display simultaneously with recognition

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 19

NEXT GENERATION AUTOMOTIVE ARCHITECTURE

Smart Camera

Radar

V2x

Sensing Cognitive

Fusion

Routing

Planning

Control

Driving(Engine)

Electric Motor

Braking

Steering

Human Interface

Auto Pilot

ComputingHuman Interface

Computing

Infotainment

Navigate

Minitoring

~ LEVEL 3LEVEL 4/5

Functional Safety (Fail Operation)

Automotive Security

Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.

No.1No.1

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL Page 20

ROADMAP OF AUTONOMOUS DRIVING DEMO CAR

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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 21

ADAS DEMO CAR IN 2016CES

V2X

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL Page 22

ROADMAP OF AUTONOMOUS DRIVING DEMO CAR

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL

HAD Solution Kit x 2

Cybersecurity solution

Rader/Lidar/V2X/Fusion

Page 23

AUTONOMOUS DRIVING DEMO CAR IN 2017CES

Autonomous Driving, Fail Operational ASIL-D,

Prevention of Cyber Attack, V2X communication

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL ページ 24

High computing and robustness performance with combination of

2 x R-Car H3 Starter Kit (Premier) and RH850/P1H-C

Integrate 2x R-Car

Starter Kit Premier

R-Car H3 + RH850

R-Car H3

Renesas HAD Solution Kit

SOLUTION KIT FOR AUTONOMOUS DRIVING

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL Page 25

Smart Camera

Radar

V2x

Sensing Cognitive

Fusion

Routing

Planning

Control

Driving(Engine)

Electric Motor

Braking

Steering

Human Interface

Auto Pilot

ComputingHuman Interface

Computing

Infotainment

Navigate

Minitoring

~ LEVEL 3LEVEL 4/5

Functional Safety (Fail Operational)

Automotive Security

No.1No.1

RENESAS CAN OFFER ALL OF TECHNOLOGY FOR NEXT GEN AUTOMOTIVE

NEXT GENERATION AUTOMOTIVE ARCHITECTURE

Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.

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© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL Page 26