RENESAS AUTOMOTIVE BUSINESS STRATEGY...Renesas CONFIDENTIAL Page 6 Note: Ranking data includes the...
Transcript of RENESAS AUTOMOTIVE BUSINESS STRATEGY...Renesas CONFIDENTIAL Page 6 Note: Ranking data includes the...
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL
RENESAS AUTOMOTIVE BUSINESS STRATEGY
Katsu ItagakiCorporate Chief Professional for Automotive
Renesas Electronics Corporation
April 2017
For APEV-TAITRA in April 2017
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACE
AUTOMOTIVE MARKET TREND
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACEPage 3
Expansion of China EV market
Regulation of Zero emission
Many EV Start up companies
Cloud service w/connected car
OTA for maintenance & upgrade
Threat of cyber attacking
Accelerate Level4 self-driving
Driver-less Taxi service
Utilize AI computing
Electric Vehicle Connected Car Autonomous drive
CHANGES OF AUTOMOTIVE INDUSTRY
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACEPage 4
Owner Driven AarMobility Service Car
Connected
Car
Autonomous
Drive
Electric
Vehicles
Electric mobility, AutomationEV Cruising distance
Failure prognosis, Insurance/Medical/Traffic serviceHuman Interface OTA update
Auto Pilot Driverless taxi Auto deliveryADAS Autonomous drive function
HUD
Programupdate
Public Highway
P
Express highway
Owner car will lead driver oriented technology, Service car complete automation technology
!
P
Expansion of EV car line
Concierge
EVOLUTION OF TECHNOLOGY FOR OWNER CAR AND SERVICE CAR
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL BIG IDEAS FOR EVERY SPACE
AUTOMOTIVE BUSINESS STRATEGY
Page 5
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 6
Note: Ranking data includes the influence of exchange rate fluctuations.
Auto. Processor (MCU,SOC) W/W Auto. Analog W/W
Source: Strategy Analytics
Company CY15
1 Renesas 32.7%
2 NXP 26.6%
3 Infineon 8.6%
4 TI 8.5%
5 Microchip 5.4%
6 Cypress 4.9%
Company CY15
1 NXP 20.2%
2 TI 14.6%
3 On Semi 11.9%
4 ST 11.8%
5 Toshiba 5.3%
6 Renesas 4.7%
Auto. Power W/W
Company CY15
1 Infineon 25.2%
2 ST 14.5%
3 NXP 9.1%
4 Bosch 8.6%
5 TI 7.4%
6 Renesas 5.7%
2015 AUTOMOTIVE SEMICONDUCTOR SHARE
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 7
Average of11units/vehicle
940M units
Shipment of MCU/SoC for automotive
World #1
Market share 33%
For every vehicle rolled out in
a year, there are Renesas
MCUs/SoCs at
4
2011 2012 2013 2014 2015
RENESAS MCU/SOC SHINPMENT IN AUTOMOTIVE INDUSTRY
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL
*1: Renesas‘ revenue estimate in each segment is based on the
market analyses by Strategy Analytics 2015.
*2: SoC share in all of cockpit related systems
30%
Powertrain 47%
Infotainment(Cockpit *2)
44%
Infotainment(Instrument)
19%
Chassis & Safety
40%
HEV/EV
30%
Body
No.1
No.1
No.1No.1
No.1
No.1
CY 2015 Share in Automotive MCU/SoC (US$)*1
#1 automotive MCU/SoC supplier
in the world
W/W shipments reached 940M units inFY 2015
World’s best automotive quality
0 or 1 defect per 10M pcs shipment
World’s most advanced process
technologies
World-leading 16/14nm FinFET for SoC
Technology leader of Automotive MCU at 40nm to 28nm cutting edge process
Page 8
RENESAS’ AUTOMOTIVE MARKET POSITION (MCU & SOC)
#1 Market share of MCU & SOC in each segment
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 9
NEXT GENERATION AUTOMOTIVE ARCHITECTURE
Smart Camera
Radar
V2x
Sensing Cognitive
Fusion
Routing
Planning
Control
Driving(Engine)
Electric Motor
Braking
Steering
Human Interface
Auto Pilot
ComputingHuman Interface
Computing
Infotainment
Navigate
Minitoring
~ LEVEL 3LEVEL 4/5
Functional Safety (Fail Operation)
Automotive Security
Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.
No.1No.1
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 10
#1 Automotive MCU with advanced flash MCU process technology with TSMC
Multi-Core (High Performance & Robustness)
Low Power Consumption (Overheat Prevention)
Increasing Program Capacity
High Integration
(Cutting-Edge Features/ Communalization)
*1: Announced on September 1, 2016
*2: ISSCC: International Solid-State Circuits Conference
*3: IEDM: International Electron Device Meeting
X
Development & Production
Partnership of Next-Gen World
Standard 28nm MCU*1
Green-Car Autonomous
Driving
Currently
under Mass
Production
Development
Announced at
ISSCC2015*2
Competitor A
(Mass Production)
Advanced Automotive MCU Requirements
Competitor B
(Mass Production)
150 nm
130 nm
90 nm
55 nm
65 nm
40 nm
28 nm16/14 nm
Development
Announced at
IEDM2016*3
WORLD-LEADING NEXT-GENERATION AUTOMOTIVE MCUS
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 11
Kit solution of Motor MCU + μ isolator + IGBT reduces inverter size & weight and adds
tremendous value for next generation HEV/EV
*Renesas reference design capacity ratio
EV motor
Resolver
Motor Control
(+Functional
Safety)
Temperature
Accuracy
Improvement
Calibration
High-speed
breaker
CPU
core
Motor
Control IP
R/D converter
Pre Driver
IGBTμ isolator
Vector
Engine
2.9L
600A
4.9L
400A
0.9L
400A2.5 times 2 times
Reduction Inverter ECU’s Size and Weight
EV Inverter ECU Kit Solution
Renesas Reference design
HEV/EV MOTOR ECU’S REDUCTION IN SIZE AND WEIGHT
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 12
EV Motor IP on model-based environment for Real-time model-based simulation. Visualize Power
Electronics (Inverter) states e.g. current, voltage, temperature. Functional Safety can be evaluated.
EV Inverter ECU Kit Solution
Accelerator pedal
MODEL-BASED ENVIRONMENT FOR EV MOTOR SYSTEMS
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 13
Braking PositioningSteering“ RH850/P1x-C ”Level
1
Level
2
Level
3
Level
4-5
Industry Standard Safety MCU “RH850P1x-C” provide total collaboration control with in-car
network, It will require all of Level 2 to Level 4 and 5 for autonomous driving in the future.
WORLD'S LEADING-EDGE AUTOMOTIVE SAFETY CONTROL MCU
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 14
NEXT GENERATION AUTOMOTIVE ARCHITECTURE
Smart Camera
Radar
V2x
Sensing Cognitive
Fusion
Routing
Planning
Control
Driving(Engine)
Electric Motor
Braking
Steering
Human Interface
Auto Pilot
ComputingHuman Interface
Computing
Infotainment
Navigate
Minitoring
~ LEVEL 3LEVEL 4/5
Functional Safety (Fail Operation)
Automotive Security
Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.
No.1No.1
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL
RENESAS’S INTEGRATED COCKPIT
*Main SoC Share in Cockpit (Navigation and Car Audio as Head Unit)
Providing comfort, secure and safety to drivers, “Human-friendly interface”
Quickly display the information needed at the
timing desired, all through the cockpitComfort, secure, safety
Renesas Integrated Cockpit
Driving assistInfotainmentDashboard
No.1 No.1
Renesas’s Integrated Cockpit Demo
(Drive simulator)
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© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 16
R-Car HPremiumClass
MiddleClass
Entry Class(EmergingCountries)
R-Car M
R-Car E
Scalable Hardware platform
S/W Platform
Customer’s applications
Open Software environmentFlexible platform
H/W Platform
R-CAR PLATFORM CONCEPT
R-Car has scalable Hardware platform and Flexible Software platform for Open Software Environment (Automotive Grade Linux, Android Auto, QNX etc..)
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 17
http://wiki.projects.genivi.org/index.php/GENIVI_Demo_Platform https://www.automotivelinux.org/news/news/2016/01/agl-shows-demo-ces-2016
STANDARD PLATFORM FOR OPEN SOFTWARE ENVIRONMENT
U nifiied
C ode
B ase
G ENVI
D evelopment
P latform
R-Car is Standard Platform in Open Software Community (Automotive Grade Linux, Android Auto, QNX etc..). Many software venders are working on R-Car Platform.
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL
AUTOMOTIVE COMPUTING PLATFORM “R-CAR H3” USING 16nm FINFET+
Page 18
R-Car H3
Announcement Dec 2015
Sophisticated HMI
3 Full HD Display simultaneously with recognition
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 19
NEXT GENERATION AUTOMOTIVE ARCHITECTURE
Smart Camera
Radar
V2x
Sensing Cognitive
Fusion
Routing
Planning
Control
Driving(Engine)
Electric Motor
Braking
Steering
Human Interface
Auto Pilot
ComputingHuman Interface
Computing
Infotainment
Navigate
Minitoring
~ LEVEL 3LEVEL 4/5
Functional Safety (Fail Operation)
Automotive Security
Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.
No.1No.1
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL Page 20
ROADMAP OF AUTONOMOUS DRIVING DEMO CAR
© 2015 Renesas Electronics Corporation. All rights reserved. Renesas CONFIDENTIAL Page 21
ADAS DEMO CAR IN 2016CES
V2X
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ROADMAP OF AUTONOMOUS DRIVING DEMO CAR
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HAD Solution Kit x 2
Cybersecurity solution
Rader/Lidar/V2X/Fusion
Page 23
AUTONOMOUS DRIVING DEMO CAR IN 2017CES
Autonomous Driving, Fail Operational ASIL-D,
Prevention of Cyber Attack, V2X communication
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL ページ 24
High computing and robustness performance with combination of
2 x R-Car H3 Starter Kit (Premier) and RH850/P1H-C
Integrate 2x R-Car
Starter Kit Premier
R-Car H3 + RH850
R-Car H3
Renesas HAD Solution Kit
SOLUTION KIT FOR AUTONOMOUS DRIVING
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL Page 25
Smart Camera
Radar
V2x
Sensing Cognitive
Fusion
Routing
Planning
Control
Driving(Engine)
Electric Motor
Braking
Steering
Human Interface
Auto Pilot
ComputingHuman Interface
Computing
Infotainment
Navigate
Minitoring
~ LEVEL 3LEVEL 4/5
Functional Safety (Fail Operational)
Automotive Security
No.1No.1
RENESAS CAN OFFER ALL OF TECHNOLOGY FOR NEXT GEN AUTOMOTIVE
NEXT GENERATION AUTOMOTIVE ARCHITECTURE
Next Generation Vehicle will have 4 kind of application segments with safety & security technologies.
© 2017 Renesas Electronics Corporation. All rights reserved. RENESAS CONFIDENTIAL Page 26