Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

Industri Kreatif Digital Plan 2009

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Konsep | Rencana | SosialisasiAgustus 2009

Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

www.indonesiakreatif.com


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Introduction > Background

Observing the amount of contribution to Indonesian PDB, employment, trade and Indonesia brand globally it is clear that Indonesian Creative Industry is one of the potential industry that must be continuously be supported, cultivated and developed

The fact that Indonesia has a huge pool of creative talents, local wisdoms and cultural tradition to tap into, not to mentioned natural resources that create a natural advantage for Indonesia creative industry is the more reason why creative industry will be the major force that driving Indonesia economy in the near future to compete with other nations in the planet

Based on that thinking we have identified several needs for a comprehensive “Digital Creative Industry Activation Roadmap 2009 – 2010” such as:

– The needs of a place to act as a center for information sharing & showcasing creative industry in Indonesia

– The needs to change perception of Indonesian creative industry as:

• Artsy & Glamorous

• Too individualistic

• Weak support and no government recognition

– The needs to have a digital media platform to support interaction between all stakeholders


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Introduction > Why digital media?The future Indonesian is digital:

– Indonesian internet users: 31 million– Indonesian Facebook users: 6 million– Indonesian Blogger: 1 million– Indonesian mobile users: 150 million

Projected Indonesia internet users in 2014 is 75 million users. And it’s increasing, Indonesian Internet Users growth is 49% annually, the 2nd fastest in the region after Vietnam

Productive Age: Indonesian users are young, 70% are under 35 years old

Media consumption: Internet has replace other media in term of hour usage daily: 5 hrs

Trusted sources: People believe more other people words (mailing lists, blogs, forums) rather than traditional sources (media, experts, corporation)

Media of choice: Indonesian Creative Industry players are familiar and use digital media as their means of communication, production, commerce and a source of inspiration


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Goals | Objectives

• GOALS– Create value added in all Indonesia products and services – Strengthening Indonesia Economy Platform– Supporting the vision of Indonesia as creative nation and

increase the quality of life of Indonesian• OBJECTIVES

– To create a digital media interaction platform to support interaction between all industry stakeholders

– To create a digital showcase for Indonesian Creative Industry

– To support government initiatives and commercial exhibitions


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Output | Benefits

• OUTPUT– A one stop information center of Indonesian Creative

Industry– Indonesian Creative Industry Showcase

• BENEFITS– Increase creative economy share to total Indonesia

product domestic bruto– Higher number of skilled employee and knowledge

workers– Strengthening Indonesia’s brand as one of the major

modern economy globally– Uplift Indonesian confidence


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Concept | Strategy

• Creative Industry– There’s a continuously push-pull action inside

creative industry– There a growing need for government to support

and lead the industry– But there are opinions that voice concerns inside

the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support

CREATIVE INDUSTRY


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Concept | Strategy

• The Challenges– To acknowledge and understand that dynamic of

creative industry– To help find the right balance between these to

forces

CREATIVE INDUSTRY


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Concept | Strategy

• The Ying YangDerived from ancient eastern wisdom of finding the right balance that powering all life creatures

INDONESIAKREATIF

KREATORID

TEI/or other nationalevents*

SMM + SEM

* online or offline

WEI/or other

international events*

Community/Engagementevents*

100persenindonesia.com


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Concept | Strategy > Communication Plan

• To engage– An active and non-

intrusive interaction• To facilitate

– Existing creative tribes, communities, enthusiasts

• To involve– Use the target audiences

themselves as campaigners

PROVIDERS

TARGET

toolsagents

target target

this...


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Concept | Strategy > Communication Plan > Result

• “Education” take center point

• Maintain three vital points in transformational marketing: Commitment, Connections, Changes– By watching and nurturing

those points, the strategy should be flexible and visible enough to penetrate and make engagements.

Educations

Productions

Distributions Promotions

...will lead to this, in harmony

connections

com

mitm

ents changes


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Concept | Strategy > Target Audiences

• Creatives– The players, creative people in Indonesia. They come from many

classes and ages. We have to distinc the style of their communication, and their own way of thinking.

• Communities/Organizations– Any association/group of creatives above.

• Corporate/Business– Brands. Corporations/Sponsors that might put interest in business

with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns.

• Government(s)– Local and official departments related to the tasks.

• Public– General internet users, possible supporter and possible new comer in

creatives section.


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Concept | Strategy > Digital Landscape

Websites

SocialComputing

Search Syndication

Email

Conversation(Social Networks)

Microsites

DigitalStrategies

EducationEdutainmentAdsPRViralDirectoryVlogsWebcast Newsletter

Viral BuzzCards

RSSTaggingContent PartnerWidget

Social bookmarksWiki

BlogsForumsMedia BlogsMicro BlogsSMS

AggregatorsBlog SEKeywordsPPCSEOSM Optimizing

Mobile

FacebooklastFM

MySpaceTwitter

PlurkYahoo!360

YouTube

FeelistFeedburner

GoogleG. NewsTimeline

Del.icio.usFeedburnerGoogle ReaderDesktop feed

Del.icio.usWikipediaWiktionarydigg


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Concept | Strategy > Push – Pull Strategy

• Push & Pull Communication Strategy

Pull

Updated Useful Content Web Application Creative Resources

Push Social Media Marketing

Pushing content & updates via social media channels,

facebook, twitter, blogs, mailing list, email

Search Engine Marketing Capture non informed

audiences that looking for

creative information


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Deployment > What will be built

1. IndonesiaKreatif.com | YinOne stop official information center about Indonesia

Creative Industry• Laws & Regulation• Official / Certified Directory• Statistics• Library• Intelectual Property Rights Resources

2. KreatorID.com | YangCreative Industry Digital Playground

• Communities• Showcases• Connectors• Creative Resources

Place where creatives go to pick on each other

brains, a home for creative communities

OfficialGov, Corporate, StudentsCertification for Industry

Players


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Deployment > What will be built

3. 100persenindonesia.comCreative market place, freelancers, project owners

4. TradeExpoIndonesia.comSpecific website to support and report about Indonesia Exhibition

5. IndonesiaBiodiverCity.com - WorldExpoIndonesiaSpecific website to support and report about Indonesia Exhibition at World Expo Shanghai


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Deployment > Portal Kreatif


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Deployment > Alternatives Logo

Further exploration is a must.Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites


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Deployment > KreatorID

A NATIO

NALCREATIVES GRIDGALLERY

FREESPEECHf o r u m

parenting

has 14facesLA

BO

RA

TO

RIU

M

...is. sumthin’

else.


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Deployment > Push Strategy > Social Media Marketing


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Deployment > Push Strategy > Social Media Marketing

Mailing lists/Forums

Videos

Blogs & Social Networking

Microblogging/Social Bookmarking

Photos

Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

Technology

Transcript of Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia