Renate mitterhuber, "Hamburg's Social Media Guidelines", PEP-NET Summit, 2012

Hamburg's Social Media Guidelines

Renate Mitterhuber, Head of E-Government- und IT-Strategy,

Deputy CIO, City of Hamburg

PEP-NET Summit: Out in the open

14th May, Bucerius Law School in Hamburg

FinanzbehördeOrganisation und Zentrale Dienste

E-Government und IT-Steuerung2

Some reasons for producing it:

Many ministries are interested in using social media tools Many ideas but no concept how to use social media successful Our target: coordination of the acitivities and demonstration of best

practice win-win-situation (for user and public administration) building a network within the administration. Purpose: change experience, show succesful examples

Guidelines „Social Media in Hamburg´s public administration“



Succes factors in public administration Forms of interaction (information, communication, participation,

collaboration und networking) Blueprint/Workflow how to use social media (facebook, twitter,

YouTube, XING, WordPress, SurveyMonkey and other best practices).

Examples for best practice in different ministries Recommodations concerning rules and law, e.g. data protection Social Media check list Glossar Social Media Guideline for the employees

Content



Challenges using social media in public administration Very open culture of communicationVery short time for reaction Integration of many different departments within the organisation

Workflow

We need a defined workflow /structure to be successful.

Process model Social Media (overview)



Social Media in Hamburg´s administration

Development of a process model



Process model in concrete

(Process model social media in details)



Social Media in Hamburg´s administration

Support by the unit for eGovernment- and IT-Strategy:

„competence center“ (eMail/telephone/personel)

social media check list

social media presentation on the internet and intranet

website (including discussion forum)

social media guidelines (booklet)

advanced training for the employees (3 modules) organised

by the center of education and training of Hamburg´s

administration


E-Government und IT-Steuerung

Any Questions?

Renate MitterhuberE-Government und IT-SteuerungFinanzbehörde Hamburg Große Bleichen 2720354 Hamburg

Tel. 040/428 23 - 1497 Mail: [email protected]

www.hamburg.de/buergerbeteiligung

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Renate mitterhuber, "Hamburg's Social Media Guidelines", PEP-NET Summit, 2012

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Transcript of Renate mitterhuber, "Hamburg's Social Media Guidelines", PEP-NET Summit, 2012