Remodista Presentation - IOT + Retail - A Commercial Look

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IOT + Retail A Commercial Look

Sponsored by:

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By 2020, more than 5 billion people will be connected, not to mention 50 billion things.

–World Economic Forum


THE EVOLUTION OF IOT + RETAIL

The Internet of Things (IoT), physical assets are

turning into participants in real-time global digital

markets. The countless types of assets around us

will become as easily indexed, searched and traded

as any online commodity. -World Retail Congress 2015

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What is the Value of Emerging Technology?

I O T e n a b l e s n e w business models that improve connectivity with the sophisticated customers and your connected brand.

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Live Customer Engagement Opportunities

What people are doing in general

What a specific person is doing

Interaction using machine to connect with shopper

LOYALTY & PERSONALIZATION

LOCATION ANALYTICS

IN-STORE ENGAGEMENT


Understand the difference between capturing the data and

integration among various technologies. This requires

different skills and solutions, and brands and partners can

fail when they try to do both.

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The experience

between machine and

human is becoming

harder to see.

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Sensors, WIFI, or Beacon Technology 1

Target’s Testing Beacon in 50 Stores

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The Connected Wall

Beacon – PayPal RFID – Inventory Intelligence

Connecting to the Consumer


“If we know that in New York people are taking denim into

the dressing room, we can get hyper-local with our

marketing and can change the imagery on our interactive

wall and email marketing," says Uri. "We’re going to treat

the store like a software project where every quarter we’ll be

rolling out new features.” Uri Minkoff, CEO, Rebecca Minkoff

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Mapping and Facial Recognition 2

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1.  PROBLEM: What is the pain you’re trying to address? Who has it? Why? You’re trying to create empathy with your

audience, and demonstrate your authority on the issue. Creating clear picture of the person/organization in distress is the best way to do it. If you are able to express how your target customer is losing time or money without your solution, that’s usually most effective. Whether you personally have this pain, or you just know about, it is something we’ll address on a company by company basis.

*The physical world is constantly fielding innovation in an attempt to keep up with its Internet counterparts. Although tools and sensors are being built and deployed at an alarming rate, companies and individuals are lacking a framework to combine these sources and truly create value. Presence detection and content-delivery are still in their infancy,

CONFIDENTIAL WWW.SCANALYTICSINC.COM

Floor Mapping Analytics

Scanalytics SoleSensors

The Scanalytics intelligent floor sensors effectively transform existing spaces into smart environments that track and analyze individual patterns. From boutique shops to international department store chains, Scanalytics provides anyone with a physical footprint the tools to discover actionable insights on their customer traffic.

6 SoleSensor Array


Binocular and Glasses.com


Remodista Focus Area Retail Analytics

• Charlie Cole, Entrepreneur in Residence, Maveron • Don DeLoach, CEO, Infobright • Hunter Thomas, Retail + Digital Consultant, PwC • Kelly Stickel, Founder + CEO, Remodista • Kyla Robinson, Mobile Product Manager, HBC Digital • Maureen Jann, Director of Marketing, Point It • Meta B. Brown, Author, Data Mining for Dummies • Rachelle Daglis, VP Enterprise Sales, Media IQ • Ronny Max, Author, Behavior Analytics in Retail • Shanon Marks, Chief Innovation Officer, MUDAI • Tom Nawara, Client Partner, IBM

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Get in Touch

Kelly Stickel Founder + CEO, Remodista Interact http://remodista.ning.com Tweet @remodista @kstickel @bricksandmobile

Remodista Presentation - IOT + Retail - A Commercial Look

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