Remaining Innovative Is a Key to Business Growth

A SMALL BUSINESS WHITEPAPER

Remaining Innovative Is a Key to

Business Growth

Kick IT Up A Notch!

Whether you are launching a start-up, or several years

into operating your business, you need to continue to

maintain an innovative mindset that will allow you to

grow your business creatively. This means exercising

your creative thinking skills in order to develop and

explore new ideas, opening the doors to new and

better opportunities. In order to foster a creative

mindset, here are some tips to help you stay on the

cutting edge of thought innovation.

© 2011 Invenio IT March 2011

Ask Yourself More QuestionsWhen you first started your business, you were

likely inclined to thoroughly consider your short

and long-term goals, as well as create lists of

what steps were needed to accomplish those

goals. These steps were an important part of your

business plan, and they were important for a

reason. Asking yourself tough questions that you

were forced to answer honestly help you make

the critical business decisions during your

business' start-up. As time goes on, it is just as

important that you continue to ask yourself

relevant questions about your goals and

brainstorm new ideas daily about how to

accomplish those

Brainstorming ideas is not just limited to

marketing or sales tactics. Consider how to

handle physical growth as well as innovative ways

to handle current issues that have arisen since

the business opened, such as customer service

and personnel issues.

Remaining Innovative Is a Key to Business Growth

© 2011 Invenio IT of 4 March 2011

Get ReviewsThe one clear way to understand how your

customers feel about you is to ask them. Getting

customer feedback from the people who actually

do business with you is invaluable in finding out

what is working for them and what is not. For the

most objective feedback, develop the ability to

conduct regular customer surveys anonymously.

Be innovative and use your creative mindset to

identify what kind of questions to ask your

clientele and customers to get the information

you need to improve. And don't use the same old

survey time and again. Update your questions

and craft them so that your customers perceive

their feedback is important to your business. Not

only are your customers' responses important to

your business' improvement; you should also

continually research what your competition's

customers are saying online about their services

and your industry as a whole. This kind of

information can be found on blogs and online

forums.



Compile And Add To Your Network List

Sure, you may have a few business cards you've collected that can be

helpful to promote your services through other complimentary

businesses, but if you are only sticking with those few resources, you are

certainly limiting your potential.

You should always be networking and adding to your promotional

resources. Do not limit yourself to in-person events, either. Social

networking sites are among the fastest growing ways to network these

days, and other online resources such as blogs can be effective places to

find out what people are looking for and what you might be lacking to

provide in your business.

Be consistent in your promotions - don't sign up for social networking

sites and then fail to use them. Plan your messaging ahead of time and

implement those services into your daily marketing routine. Creativity

comes into play when you develop your keywords, write eye-catching

posts that include interesting tidbits to help create a solid social network.

Staying on the cutting edge of what's new and leveraging these

opportunities creatively can seriously change the direction of your

business. This is also true about simply listening to your customers and

taking proactive action based on the information you learn. Educating

yourself about what can make your business better is only half the battle.

You have to brainstorm ways to be innovative in the ways you make this

information work for your business.

Contact Info

Invenio IT

444 Madison Avenue

Suite 1805

New York, NY 10022

Phone: (212) 244-4994

Email: [email protected]

© 2011 Invenio IT. All rights reserved. Unauthorized reproduction is a violation of applicable laws. Invenio IT,

the Invenio IT logo are trademarks or registered trademarks of Invenio IT and it’s affiliates in the US and/or

other countries.



Remaining Innovative Is a Key to Business Growth

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