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Relocation & Retention Competitive Assessment

for I Amsterdam

November 17, 2009

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Agenda

• Key Findings• Additional Findings• Tour of Wiki

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Requirement

• Which critical sectors, if any, will grow in Europe the most and at what rate over the next three years?

• What European cities are likely competitors of Amsterdam? What are their advantages and disadvantages per critical sector?

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Key Findings

What critical sector will grow the most over the next three years?

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Countries Assessed

EU Countries

+Norway+Switzerland+Turkey

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Key Findings: Overall

How does Amsterdam compare to other cities in Europe?

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Key Findings: Business Sector

What are the advantages/disadvantages each city has per critical sector?

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Key Findings: Creative Sector

What are the advantages/disadvantages each city has per critical sector?

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Key Findings: Aerospace Sector

What are the advantages/disadvantages each city has per critical sector?

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Key Findings: IT Sector

What are the advantages/disadvantages each city has per critical sector?

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Key Findings: Life Sciences Sector

What are the advantages/disadvantages each city has per critical sector?

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Additional Findings

• Union Perception• Growth Location• Emerging Markets• Turkey

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Union Perception

• Misperceptions– Hindrance to

business– Refuted by World

Bank, WEF– In decline– Density in public

sectorFederation of Managerial

and Professional Staff Unions. Netherlands

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Growth by Location: Business

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Growth by Location: Creative Industry

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Growth by Location: Aerospace

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Growth by Location: IT

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Growth by Location: Life Sciences

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Emerging Markets

1. Poland2. Czech Republic3. Hungary4. Lithuania5. Latvia/Slovakia6. Turkey

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Turkey

• EU membership– Unlikely

• Methodologies– Lack of

standardization

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Wiki Tour

http://teamamsterdam.wikispaces.com/

Username: teamamsterdamPassword: guest

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Thank You