Joy Pal – 089

Rahul R – 111

Mohit Pole – 100

Amol Ingole - 60

Religion & Branding

Religion Religion is an organized collection of belief systems, cultural

systems, and world views.

They tend to derive morality, ethics, religious laws or a preferred lifestyle from their ideas about the cosmos and human nature.

Many religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life or to explain the origin of life or the Universe.

According to some estimates, there are roughly 4,200 religions in the world.

Prevailing World Religions

To Believe or Not to Believe

The word religion is sometimes used interchangeably

with faith or belief system; however, in the words of Émile

Durkheim, religion differs from private belief in that it is

"something eminently social".A global 2012 poll reports that

59% of the world's population is religious, 23% are not

religious, and 13% are atheists.

True Meaning

The root of the English word "religion", the Latin religio, was

originally used to mean only "reverence for God or the gods,

careful pondering of divine things, piety"

(which Cicero further derived to mean "diligence"). Max

Müller characterized many other cultures around the world,

including Egypt, Persia, and India, as having a similar power

structure at this point in history. What is called ancient

religion today; they would have only called "law".

Scientology

Scientology is a body of beliefs and related

practices created by L. Ron Hubbard (1911–1986), starting

in 1952, as a successor to his earlier self-

help system, Dianetics. Hubbard characterized Scientology as

a religion, and in 1953 incorporated the Church of

Scientology in Camden, New Jersey.

Teachings through New Branding

Scientology teaches that people are immortal beings who have forgotten their true nature.

The method of spiritual rehabilitation is a type of counselling known as auditing.

Study materials and auditing courses are made available to members in return for specified donations.

Scientology is legally recognized as a tax-exempt religion in the United States, Italy, South Africa,Australia, Sweden, New Zealand, Portugal and Spain

Scientology sponsors a variety of social-service programs.These include the Narconon anti-drug program, the Criminon prison rehabilitation program, the Study Tech education methodology, theVolunteer Ministers, theWorld Institute of Scientology Enterprises, and a set of moral guidelines expressed in a booklet called The Way to Happiness.

The Implications of New Religions:

Branding Techniques Used

Its method of spiritual rehabilitation is a type of counselling known as auditing –Which is done with the use of both olfactory and visual senses.

Scientologists believe that the practice of psychiatry is destructive and abusive and must be abolished. They believe in sensory techniques such as “rhodeza”.

Use of Sensory branding in the cases of young teenage population to influence them.

A large number of organizations overseeing the application of Scientology have been established, the most notable of these being the Church of Scientology – Propagating “knowing through feeling”