Religion & branding
Transcript of Religion & branding
Joy Pal – 089
Rahul R – 111
Mohit Pole – 100
Amol Ingole - 60
Religion & Branding
Religion Religion is an organized collection of belief systems, cultural
systems, and world views.
They tend to derive morality, ethics, religious laws or a preferred lifestyle from their ideas about the cosmos and human nature.
Many religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life or to explain the origin of life or the Universe.
According to some estimates, there are roughly 4,200 religions in the world.
Prevailing World Religions
To Believe or Not to Believe
The word religion is sometimes used interchangeably
with faith or belief system; however, in the words of Émile
Durkheim, religion differs from private belief in that it is
"something eminently social".A global 2012 poll reports that
59% of the world's population is religious, 23% are not
religious, and 13% are atheists.
True Meaning
The root of the English word "religion", the Latin religio, was
originally used to mean only "reverence for God or the gods,
careful pondering of divine things, piety"
(which Cicero further derived to mean "diligence"). Max
Müller characterized many other cultures around the world,
including Egypt, Persia, and India, as having a similar power
structure at this point in history. What is called ancient
religion today; they would have only called "law".
Scientology
Scientology is a body of beliefs and related
practices created by L. Ron Hubbard (1911–1986), starting
in 1952, as a successor to his earlier self-
help system, Dianetics. Hubbard characterized Scientology as
a religion, and in 1953 incorporated the Church of
Scientology in Camden, New Jersey.
Teachings through New Branding
Scientology teaches that people are immortal beings who have forgotten their true nature.
The method of spiritual rehabilitation is a type of counselling known as auditing.
Study materials and auditing courses are made available to members in return for specified donations.
Scientology is legally recognized as a tax-exempt religion in the United States, Italy, South Africa,Australia, Sweden, New Zealand, Portugal and Spain
Scientology sponsors a variety of social-service programs.These include the Narconon anti-drug program, the Criminon prison rehabilitation program, the Study Tech education methodology, theVolunteer Ministers, theWorld Institute of Scientology Enterprises, and a set of moral guidelines expressed in a booklet called The Way to Happiness.
The Implications of New Religions:
Branding Techniques Used
Its method of spiritual rehabilitation is a type of counselling known as auditing –Which is done with the use of both olfactory and visual senses.
Scientologists believe that the practice of psychiatry is destructive and abusive and must be abolished. They believe in sensory techniques such as “rhodeza”.
Use of Sensory branding in the cases of young teenage population to influence them.
A large number of organizations overseeing the application of Scientology have been established, the most notable of these being the Church of Scientology – Propagating “knowing through feeling”