Relief 2.0, Enterprise and B2B
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Transcript of Relief 2.0, Enterprise and B2B
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WHAT HAPPENS WHEN DISASTER
STRIKES IS AN UNFORTUNATE
TWIST OF FATE.
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WHAT HAPPENS AFTERWARDS
IS OUR RESPONSIBILITY
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When disaster strikes
Some people are given a burden:
The burden of enduring the disasterand the conditions that follow
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When disaster strikes
Some people are given a gift:
The gift of being spared
from disaster.
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How can we
not use ourgift to lift the
burden of
others?
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Disaster Response Lies
Only experts can help.
You will be a burden in the field.
We dont need anything, we have all we need.
Do not send clothes or food, send money.
Disaster recovery and enabling and engaging
survivors are things to be done only in the second
phase or stage of disaster response.
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We all can respond
And guarantee an efficient response
Donate Action, not money, not words
But how?
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Disaster Response Basics:You can be useful in the field if
Bring your own supplies and food to the field.
Or buy them locally if possible.
Engage the local stakeholders and work for them,
with them.
Are connected.
Have independent mobility.
Listen, learn, respect.
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Relief 2.0 (what is it?)
A focus on running the last mile in disaster relief
through independent units of local stakeholdersand foreign volunteers in the field
supported by mobile technologies and social
networks
to fill the gaps created by bureaucracy and slow
response from top-down hierarchies.
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Relief 2.0 (how does it work?)
Individuals and organizations report incidents,
needs and requests from the field
using their mobile phones and the Internet.
These incidents are reviewed, verified, completed,
enhanced and their information spread to others
by other individuals and groups on social networks until they are addressed, solved or matched
with someone who can takes care of it.
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Relief 2.0 (how does it work?)
Individuals and organizations in the field
report specific needs or incidents
using their mobile phones and the Internet.
These incidents are reviewed, verified, completed,
enhanced and their information spread to others
By individuals and groups on social networks Housewives, youngsters, volunteers, anyone.
until they are addressed, solved or matched
with someone who takes care of it.
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Relief 2.0 (the last mile)
Small independent units then complete the cycle by
actually addressing those issues and delivering the
response required and supported by the socialnetwork.
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BEYOND DISASTER RESPONSE
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We know that people
respond to calls for help
So why are we failing so badly?
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Is helping any help?
Not really
At least not in the way we are doing it
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Often when we help
We make life decisions for
those we are helping.
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Often when we help
We fail to see the whole picture
and feel content to help.
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Often when we help
We search the approach most efficient to
us not to those we are trying to help.
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Often when we help
We destroy the very same environment
we are trying to help.
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Often when we help
we displace local capacity.
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Often when we help
we measure our success by the deliveryof help or completion of actions not
actual impact.
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SO THEN WHATCAN WE DO?
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When disaster strikes
the physical infrastructure is destroyed.
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When disaster strikes
The social infrastructure remains,
peoples capacity is untouched
When disaster strikes
The social infrastructure remains,
peoples capacity is untouched
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What appears to be random or chaos
is neither
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There is order, social structure
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There is people,
like you and me, willing and able.
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Who are the people who
survive disaster?
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Disasters create survivors,
they dont create refugees.
It is the conventional relief system what
turns survivors into refugees.
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Disasters do not destroy
knowledge or capacity
Teachers are still teachers, doctors are still doctors,
nurses are still nurses, carpenters are still carpenters
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Disaster recovery with dignity, inclusion,generation and distribution of wealth
Businesses working with businesses to get back on track
and jumpstarting the economy to serve people
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What happens to your donations?
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Disaster Relief with dignity, inclusion,
generation and distribution of wealth
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Relief 2.0 Enterprise Now
We need to start working with disaster survivors
and enable them as entrepreneurs before they
are turned into refugees by conventional relief.
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The Business for Disaster Relief Spectrum
Business.
Ethical Business.
Corporate Social
Responsibility.Social
Entrepreneurship.
Social Business.
Non-Profit
Pure profit.
Good profit.
Extra profit put to
good use. Make profit and
do good.
Profit but no
dividend.
Charity. No Profit,
No Dividend.
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Challenges and Opportunities
for Relief 2.0 Enterprise in Japan
Housing.
Relocation of people,institutions and
businesses. Education services.
Transportation services:of people, goods,
delivery. Food delivery and
consumption.
Small business.
Re-opening and creation.
Agriculture and produce
certification andcommercialization.
Delivery of relief
services.
Coordination, facilitation
of engagement and
participation.
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Potential Social Business
Solutions and Ideas for Japan Capacity building:
Short learning units of relevant skills forsurvivors.
Distance education model: Fully certified education programs for
survivors.
Employment service: Remote, temp and full term job
matching for survivors.
Transportation service: Community based transportation
models for those who lost their vehiclesand transportation needs, includingindividuals but also businesses (shared
bus, trucks, automobiles, bicycles, etc.)
Traceability and certification of foodproducts: A grassroots, community based
certification approach to track, validateand certify the origin of user-consumable products and theirradiation-free status.
Delivery of Relief Services: Services for Engagement of Japan's
Society and its members in Recovery.
Weekly transportation from each majorcity in Japan for volunteers andaccommodation for them and matchingof their capacity with local needs in theaffected areas.
Relief 2.0 B2B: Matching shops and businesses affected
by disaster with same-trade businessesin non-affected areas and enablecollaboration to get businessesto re-open as soon as possible.
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Matching shops and businesses affected by disaster with
same-trade businesses in non-affected areas and
enable collaboration to get businesses
to re-open as soon as possible.
Relief 2.0 B2B
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Its not charity, its not donation.
Both businesses reach a collaborative business agreement:
36 months low interest loan, restore inventory, line of credit, etc.
Its a business deal that preserves their dignity.
Relief 2.0 B2B
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Our Partners
National University of SingaporeEntrepreneurship Centre.
Stanford University Persuasive Technology Lab.
Grameen Creative Lab @ Kyushu University.
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Action Plan and Steps
Identify and Engage Local Stakeholders
and Potential Partners. Business and Business Associations.
Complete Census of Businesses in the Field.
Engage them to understand their needs, hopes,
plans and expectation.
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www.relief20.com
[email protected] Mobile: +81-804-346-6176
Pictures:
Ishinomaki 2011, Robin Low
Haiti 2010, Carlos Miranda Levy