Reliance Vikas

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PROJECT REPORT

ON

“TO STUDY THE PROBLEMS FACED BY RETAILERS OF

RELIANCE COMMUNICATION OF JAMMU CITY”

A report submitted to MAHANT BACHITTAR SINGH COLLEGE OF

ENGINEERING AND TECHNOLOGY, BABLIANA

in partial fulfillment of

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of: Submitted by:

Guide : Mr. Sharik Sood Roll. No: 261-MBA-09

Territory Sales Manager Batch: 2009-2011

Cluster Office Reliance Semester: 3RD (Marketing)

Narwal Bye Pass, Jammu University Of Jammu

R e l i a n c e C o m m u n i c a t i o n , J A M M U ( J & K )

http://www.rcom.co.in/webapp/Communications/rcom/Media/press_release_detail.jsp?id=196




PREFACE

All the learning’s in our MBA course is practice oriented. However, hands-on

experience in the corporate world during our course is very necessary to be able to

test the ability and extent of learning of the student before fully entering the

corporate world.

The two months training which I underwent at Reliance Communication was a

wonderful learning experience. I was assigned with the project “TO STUDY THE

PROBLEMS FACED BY RETAILERS OF RELIANCE COMMUNICATION OF

JAMMU CITY”

With the guidance and suggestions provided by Mr. SHARIK SOOD, my Industry

Guide, I started my project by doing market analysis which involved research work

pertaining to the retailer analysis.

In this report I have explained what I undertook based on research and my personal

experience. I have also tried to understand business relations with the market

developers, business strategies, and ethics and work compliance in an industry as a

part of my study.





DECLARATION

I here by declare that project work “TO STUDY THE PROBLEMS FACED BY

RETAILERS OF RELIANCE COMMUNICATION OF JAMMU CITY” is an

honest attempt , to put entire finding on actual data gathered through personal

investigation with the managers, employee, retailers and market report of the

Company.

The work presented is my original piece of work and not been submitted to any

other place for any degree or diploma.

I also declare that all information gathered by me was during the course of project

at reliance communication Ltd.

DATE :

PLACE:





TABLE OF CONTENTS

EXECUTIVE SUMMERY

CHAPTER 1: INTRODUCTION

o COMPANY PROFILE

o ACHIEVEMENTS OF THE ORGANIZATION

o VISION

o MISSION

o PERSONNEL

o OBJECTIVES

o ORGANISATIONAL STRUCTURE

o CONCEPT OF RELIANCE COMMUNICATION

o MARKET OVERVIEW

CHAPTER 2:

o CHALLENGES BEING FACED BY RCOM

o SWOT ANALYSIS OF RELIANCE COMMUNICATION

o STRATEGIC WEAPON OF RELIANCE

o ADVERTISING & PROMOTION STRATEGIES

o LAUNCHING STRATEGIES





CHAPTER – 3: RESEARCH OBJECTIVES &METHODOLOGIES

RESEARCH OBJECTIVE

SOURCES OF INFORMATION

SCHEMES & PRODUCTS

RESEARCH METHODOLOGIES

CHAPTER 4: DATA ANALYSIS & INTERPRETATION

o DATA INTERPRETATION & FINDING OF RETAILER SURVEY

o MARKET SHARE OF MOBILE SUBSCRIBERS

CHAPTER 5: CONCLUSIONS

o CONCLUSION

o FINDINGS

CHAPTER 6: SUGGESTIONS

APPENDIXES





o QUESTIONNAIRE

o BIBLIOGRAPHY

EXECUTIVE SUMMARY

These days’ organizations are looking forward to obtain competitive edge over their competitors through

highly developed employee skills, distinctive organizational cultures, management processes and systems

which are in contrast to traditional emphasis on transferable resources such as equipment that can be

purchased any time by the competitors.

In RELIANCE also much work is done to develop the Marketing competencies so as to have better

results. In this context a part from the various departments the Marketing sales department has got a

crucial role to play.

During the initial phase I tried to study the Swot analysis of reliance communication with competitior.

For this I had to go to different Retailers and find out what actually they think of the services given by the

company.

The research conducted with the objective to judge the impact of marketing on sales for Reliance gave me

the opportunity to obtain feedback from the retailers both permanent and temporary, thereby analyzing it

and finally obtaining the imperative decision.

Similarly as a part of my schedule, I not only analyzed the SWOT analysis for RELIANCE but also got a

chance to meet different retailers and know what are the problems they are facing and how we can solve

their problems. I also analyzed the Channel distribution of R.R ENTERPRISES and got to know how

communication flow from retailer to consumer. Thus the task was not only restricted in the perview of

interaction with the retailers but also providing an insight about understanding the channel distribution.

Thus the induction programe followed by the associate manual not only makes the employees familiar

with the company but also make them enthusiastic to face challenges and motivate to work for the growth

of the organization.

Then I analysed the data collected through a survey done on retailers. The data collected has been well

organized and presented. Hope the research findings and conclusions will be of use. It has also covered





retail investors to participate in the unfolding Reliance story and put

their hard-earned money in the Reliance Textile IPO, promising them, in

exchange for their trust, substantial return on their investments. It was

to be the start of one of great stories of mutual respect and reciprocal

gain in the Indian markets.

Under Dhirubhai extraordinary vision and leadership, Reliance scripted one

of the greatest growth stories in corporate history anywhere in the

world, and went on to become India’s largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of

the ordinary shareholder uppermost in mind, in the process making

millionaires out of many of the initial investors in the Reliance stock,

and creating one of the world’s largest shareholder families.

The second son of a school teacher, Dhirubhai was born in 1932 in the village of

Chorwad in Gujarat in circumstances that can best be described as modest. Driven

by hardship and want, he had to drop out of school early.

In 1949, at the age of 17, he went to Aden (now Yemen) in search of opportunity,

and worked as a dispatch clerk for A. Besse & Co. A couple of years later, the

company became a distributor for Shell products and Dhirubhai was promoted to

manage the company’s oil-filling station at the port of Aden. It was here that he

dreamed of setting up and owning a refinery, which he later realized with his

petrochemicals venture.

He returned to India in 1958 to launch his first business venture, a spice trading

company named Reliance Commercial Corporation.

In 1962, Dhirubhai identified an emerging opportunity in yarn trading and shifted to

the new business. Three years later, he changed the name of his company to

Reliance Textile IndustriesLimited.

In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a

technical team from the World Bank recognised the Naroda mill as one of the best

composite textile mills in India and certified it as ‘excellent even by developed

country standards’.

In 1977, the company went public.

At the time of the Reliance Textiles IPO, participation in the Indian capital markets

was largely limited to a small but influential elite which dabbled in a handful of

stocks. The great majority of India’s middle class chose to stay away. Dhirubhai’s





decision to prefer the capital markets over banks as the primary source of funding

for his ambitious expansion plans, was as daring as it was unprecedented.

In the event, The Reliance IPO was an unlikely success. Against all odds, Dhirubhai

managed to convince a sufficiently large number of sceptical middle class investors

to put their money, and faith, in what was then a small, relatively unknowncompany.

The subsequent growth and success of Reliance and its philosophy of generously

rewarding shareholders rapidly gave Dhirubhai an iconic status in the Indian

financial markets.

Under Dhirubhai’s charismatic leadership, the Annual General Meetings (AGM) of

Reliance took on the character of large public spectacles. Typically held in large

public arenas, and attended by thousands of adoring shareholders, the Reliance

AGM became a day to remember in the annual corporate calendar of India. In 1986,

the Reliance AGM held in Cross Maidan, Mumbai, was attended by as many as

30,000 stockholders—a record in India’s corporate history.

By the mid-80s, Dhirubhai had become something of a living legend, widely hailed

by peers and critics alike as one of the greatest corporate visionaries in the history

of post-Independent India.

But Dhirubhai was never one to rest on his laurels. In the early 80s, he had taken

the first important step in strategic backward integration for Reliance with the

commissioning of the Patalganga plant which initially manufactured polyester

filament yarn and polyester staple fibre.

In 1991, he set up Reliance Hazira, for the manufacture of petrochemicals—the next

link in the backward integration chain. At the time, Reliance Hazira represented the

single largest investment made by a private sector group in India at a single

location.

Meanwhile, Dhirubhai had firmed up plans of setting up a massive grassroots

refinery—the next big leap in his overall strategic roadmap for Reliance. Conceived

as the world’s largest grassroots refinery at the time, Jamnagar in Gujarat was to

have an annual capacity of 27 million tonnes.

In the face of formidable challenges, including a massive cyclone that flattened the

project site mid-way through construction, Reliance commissioned the Jamnagar facility in 1999. It was a fully integrated refinery, complete with a dedicated port

and a captive supply of power.

The refinery was not only commissioned ahead of schedule, but also set up at a

cost that was significantly lower than the prevailing global benchmark for a project

of such magnitude.





It was one of Dhirubhai’s great dreams in life to see ordinary Indians enjoy the

enormous economic benefits of being able to access affordable yet world class

telecommunications infrastructure. He wanted Reliance to spearhead a

communications revolution that would dramatically cut down the cost of

connectivity, and propel India into the digital age. His ultimate ambition: To make

the cost of a phone call cheaper than that of a post card. It was therefore entirely logical for Reliance to enter the telecommunications space when the sector was

opened up for private participation in the 1990s.

The rest, as they say, is history.

Today, Reliance Communications is India’s largest information and communications

services provider with over 20 million subscribers, and offers the full range of

integrated telecom services—at prices that are, by far, the lowest anywhere in the

world.

Dhirubhai left for his heavenly abode on July 6, 2002.

ACHIEVEMENTS OF THE ORGANIZATION

2009

January 12Rcom launches GSM services in delhi

January 31

All new reliance mobile GSM connections come with lifetime validity at a nominal charge

February 5Reliance GSM service in J&K

February 13

Company launches 50 min STD pack in 35 Rs. on GSM





February 26

Rcom launches voice-based mobile navigation service.

February 28

Rcom adds 3.3.-mn. Wireless customers in feb.

March 10

Rcom adds record 11 m subscribers

March 13

Rcom unveils new wireless net service

March 25Rcom post-paid services for in U.P & Uttarakhand.

June 1

Rcom signs Hrithik Roshan as brand ambassador

June 11Rcom to offer BlackBerry services for Rs. 299

2008

January 12

Reliance Communications receives Start-up GSM Spectrum

January 16

Yahoo partners with Reliance Communications to provide Yahoo One Search for its CDMA and GSM

customers.

February 4

Reliance Communications offers Lifetime Validity at Rs 199 , RCOM’s subsidiary Infratel files Draft

Red Herring Prospectus with SEBI

February 5

Reliance Mobile strengthens its religious content portfolio on Mobile by tie-up with Sadhana TV

February 19

HDFC Bank ties up with RCOM, turns every Reliance Mobile into a credit card

March 3

Reliance Communications drops prices of Internet Data Cards





March 27

Corporation Bank Launches Banking Services on Reliance Mobile World

April 25

Reliance Globalcom unit Reliance Infocom BV, Netherlands acquires Global WiMAX Operator eWave

World

April 30

Reliance Globalcom Launches Passport Global SIM ,RCOM's Net Profit up by 70.8% to Rs 5,401 crore

May 26

Reliance Globalcom acquires UK based VANCO Group Limited

July 22

Reliance Communications Mobile Subscriber base crosses 50 Million

2007

January 10

Reliance Communications adds a record 1.4 million subscribers in December ‘06

February 2

Reliance Communications’ market capitalization tops Rs 1 lakh crore ( 1 trillion rupees or 24.39 billion

US dollars) on Bombay Stock Exchange

February 26

Search Jobs & Classified Ads from Reliance Mobile World - Reliance Communications ties up with

Naukri.com

March 6

Reliance Communications ushers in ‘Virtual Global Conference Network’

March 19

Demerger of Passive Infrastructure division Reliance Communications & Reliance Telecom approved

by the Bombay High Court

March 26

Booking train ticket from Reliance Mobile Phones becomes more easy now… with ITZ Cash Cards

April 6

Reliance Communications acquires 1.2 million subscribers in March 2007.

April 11

Sunny Days And Nights For Reliance Mobile Subscribers as Reliance Communications ties up with

SUN TV to offer video streaming of all SUN TV programs online 24x7





April 30

RCOM first listed Indian telecom company to reward shareholders

May 12

Reliance Communications slashes rate to US and Canada. It's now just Rs 1.99 per minute

May 22

RCOM slashes roaming rates by as much as 70 percent

July 19

RCOM announces sale of equity stake in its Tower Company-Reliance Telecom Infrastructure Limited

July 25

RCOM join hands with Yatra.com for air and hotel bookings

August 20

RCOM offers 'Live Mandi Prices' on Reliance Mobile World

August 31

Reliance Communications , the official global partner for the first edition of ICC Twenty 20 World Cup

Championship 2007 in South Africa unveils the coveted Trophy in Mumbai and announces Dhoni -

Dhanadan Pack

September 9

Reliance Communications launches Money Transfer on Reliance Mobile Phones

September 10

RCOM launches BlackBerry 8830 World Edition Vodafonephone

'Bloomberg Professional' now on Reliance Mobile

December 11

Reliance Communications adjudged World’s Top CDMA Operator at the Global CDMA Industry

Achievements Awards Fete

2006

January 1

Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance IndiaMobile prepaid users to

call anywhere in India at Re one per minute.

January 19

Reliance Demerger adds record Rs.55, 000 Crore to shareholder wealth

January 23

TIMES NOW launched on Reliance Mobile Phones, making it the world’s first TV channel to be

launched on a mobile phone.





March 06

Reliance Communications Ventures Ltd. (RCVL), India's leading integrated telecommunications

company, a member of the Reliance - Anil Dhirubhai Ambani group, lists on the Bombay Stock Exchange and National Stock Exchange.

March 21Reliance Infocomm introduces R World in Hindi to become the world's first operator to offer mobile

data services in more than one language on the same handset. This will make it possible for millions of

Indians to access the popular R World with hundreds of every-day-use applications in the national

language.

March 23

Reliance-Anil Dhirubhai Ambani Group signs up Indian cricket's whiz kid and heartthrob of millions

Mahendra Singh Dhoni as the brand ambassador for Reliance Communications Ventures Ltd.

April 27

Reliance Communications launches India’s first Talking Message Service (TMS) enabling its mobile

users to send voice messages to not only other mobiles but also fixed wireless phones (FWP) and

landlines





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2005

June 26

Anil Ambani appointed Chairman of Reliance Infocomm

July 30

Air Deccan and Reliance WebWorld join hands to offer air ticket booking facility at Reliance

WebWorld

September 06Reliance Infocomm tied-up with the Bombay Stock Exchange to make available live stock quotes on

its mobile phones.

November 22

Reliance Infocomm joins hands with Indian Airlines to offer India's first mobile booking of domestic

airline ticket.

2004

April 05

Reliance IndiaMobile introduces International Roaming facility to 172 countries, 300 networks

May 27Reliance Infocomm receives the Most Promising Service Provider of the Year 2003 (Asia Pacific)

award at the Asia Pacific Technology Awards instituted by Frost & Sullivan.

September 6

Mukesh D. Ambani, Chairman, Reliance Infocomm, receives Voice & Data "Telecom Man of the

Year" award

September 9Introduces Railway Ticket booking from R World data applications suite of Reliance IndiaMobile

October 12

Mukesh Ambani voted the world’s most infuential telecom person by UK-based publication Total

Telecom.

October 19

Reliance Infocomm bags the CDMA Development Group's 3G CDMA Industry Achievement Awardfor International Leadership

2003

February 14

Launches Reliance Web World in top 16 cities.



Reliance Vikas

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