Reliance Fresh Cluster Analysis.pdf

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    GET DATA

    /TYPE=XLS

    /FILE='C:\Users\user\Desktop\Survey11.xls'

    /SHEET=name 'Data'

    /CELLRANGE=full

    /READNAMES=on

    /ASSUMEDSTRWIDTH=32767.

    DATASET NAME DataSet1 WINDOW=FRONT.

    TWOSTEP CLUSTER

    /CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli

    veryofvegetablesandfruits

    /CONTINUOUS VARIABLES=Age

    /DISTANCE LIKELIHOOD

    /NUMCLUSTERS AUTO 4 BIC

    /HANDLENOISE 0

    /MEMALLOCATE 64

    /CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)

    /PLOT BARFREQ PIEFREQ

    /PRINT COUNT SUMMARY

    /SAVE VARIABLE=TSC_3411.

    TwoStep Cluster

    Output Created

    Comments

    Active Dataset

    Filter

    Weight

    Split File

    N of Rows in WorkingData File

    Definition of Missing

    Cases Used

    Input

    Missing Value Handling

    Statistics are based on all caseswith valid data for all variables in theanalysis.

    User-defined missing values aretreated as missing.

    100

    DataSet1

    14-Oct-2014 23:18:06

    Notes

    Pag

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    Syntax

    Processor Time

    Elapsed Time

    TSC_3411

    Resources

    Variables Created orModified TwoStep Cluster Number

    00:00:00.063

    00:00:00.094

    TWOSTEP CLUSTER/CATEGORICALVARIABLES=GenderHaveyouheardofRelianceFresh

    DoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS VARIABLES=Age/DISTANCE LIKELIHOOD/NUMCLUSTERS AUTO 4 BIC/HANDLENOISE 0/MEMALLOCATE 64/CRITERIA INITHRESHOLD(0)MXBRANCH(8) MXLEVEL(3)/PLOT BARFREQ PIEFREQ/PRINT COUNT SUMMARY/SAVE VARIABLE=TSC_3411.

    Notes

    [DataSet1]

    % of Total% of

    CombinedN

    1

    2

    Combined

    Total

    Cluster

    100.0%100

    100.0%100.0%100

    54.0%54.0%54

    46.0%46.0%46

    Cluster Distribution

    Cluster Profiles

    Std. DeviationMean

    Age

    1

    2

    Combined

    Cluster

    10.03336.96

    10.11432.767.41241.89

    Centroids

    Pag

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    Frequencies

    PercentFrequency PercentFrequency10

    1

    2

    Combined

    Cluster

    100.0%42100.0%58

    35.7%1567.2%39

    64.3%2732.8%19

    Gender

    PercentFrequency PercentFrequency

    10

    1

    2

    Combined

    Cluster

    100.0%68100.0%32

    51.5%3559.4%19

    48.5%3340.6%13

    Have you heard of Reliance Fresh?

    PercentFrequency PercentFrequency

    10

    1

    2

    Combined

    Cluster

    100.0%56100.0%44

    96.4%54.0%0

    3.6%2100.0%44

    Do you prefer to buy vegetables and fruits online, if quality is assured?

    PercentFrequency PercentFrequency

    10

    1

    2

    Combined

    Cluster

    100.0%69100.0%31

    78.3%54.0%0

    21.7%15100.0%31

    Do you prefer home delivery of vegetables and fruits

    AIM TSC_3411

    /CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvege

    tablesandfruits

    /CONTINUOUS Age

    /PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).

    Attribute Importance

    Pag

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    Output Created

    Comments

    Active Dataset

    Filter

    Weight

    Split File

    N of Rows in WorkingData File

    Definition of Missing

    Cases Used

    Syntax

    Processor Time

    Elapsed Time

    Input

    Missing Value Handling

    Resources

    00:00:01.677

    00:00:02.062

    AIM TSC_3411/CATEGORICAL GenderHaveyouheardofRelianceFresh

    DoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS Age/PLOT ERRORBAR CATEGORYCLUSTER(TYPE=PIE).

    Statistics are based on all caseswith valid data for all variablesspecified.

    User-defined missing values aretreated as missing.

    100

    DataSet1

    14-Oct-2014 23:18:07

    Notes

    [DataSet1]

    Pag

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    Cluster Size

    2

    1

    TwoStep ClusterNumber

    Within Cluster Percentage

    Pag

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    806040200

    Within Cluster Percentage of Gender

    1

    0

    Gender

    Pag

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    806040200

    Within Cluster Percentage of Have you heard of Reliance Fresh?

    1

    0

    Have you heard ofReliance Fresh?

    Pag

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    100806040200

    Within Cluster Percentage of Do you prefer to buy vegetables and fruitsonline, if quality is assured?

    1

    0

    Do you prefer to buyvegetables and fruitsonline, if quality is

    assured?

    Pag

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    100806040200

    Within Cluster Percentage of Do you prefer home delivery of vegetables andfruits

    1

    0

    Do you prefer homedelivery of vegetables

    and fruits

    Within Cluster Variation

    Pag

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    Cluster

    21

    Age

    45

    40

    35

    30

    25

    Simultaneous 95% Confidence Intervals for Means

    Reference Line is the Overall Mean = 37

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    TWOSTEP CLUSTER

    /CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli

    veryofvegetablesandfruits

    /CONTINUOUS VARIABLES=Age

    /DISTANCE LIKELIHOOD

    /NUMCLUSTERS AUTO 4 BIC

    /HANDLENOISE 0

    /MEMALLOCATE 64

    /CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)

    /PLOT BARFREQ PIEFREQ

    /SAVE VARIABLE=TSC_4878.

    AIM TSC_4878

    /CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvege

    tablesandfruits

    /CONTINUOUS Age

    /PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).

    Attribute Importance

    Output Created

    Comments

    Active DatasetFilter

    Weight

    Split File

    N of Rows in WorkingData File

    Definition of Missing

    Cases Used

    Syntax

    Input

    Missing Value Handling

    AIM TSC_4878/CATEGORICAL Gender

    HaveyouheardofRelianceFreshDoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS Age/PLOT ERRORBAR CATEGORYCLUSTER(TYPE=PIE).

    Statistics are based on all caseswith valid data for all variablesspecified.

    User-defined missing values aretreated as missing.

    100

    DataSet1

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    Notes

    Page

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    Processor Time

    Elapsed Time

    Resources

    00:00:00.840

    00:00:00.953

    Notes

    [DataSet1]

    Cluster Size

    21

    TwoStep ClusterNumber

    Within Cluster Percentage

    Page

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    806040200

    Within Cluster Percentage of Gender

    1

    0

    Gender

    Page

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    806040200

    Within Cluster Percentage of Have you heard of Reliance Fresh?

    1

    0

    Have you heard ofReliance Fresh?

    Page

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    100806040200

    Within Cluster Percentage of Do you prefer to buy vegetables and fruitsonline, if quality is assured?

    1

    0

    Do you prefer to buyvegetables and fruitsonline, if quality is

    assured?

    Page

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    100806040200

    Within Cluster Percentage of Do you prefer home delivery of vegetables andfruits

    1

    0

    Do you prefer homedelivery of vegetables

    and fruits

    Within Cluster Variation

    Page

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    Cluster

    21

    Age

    45

    40

    35

    30

    25

    Simultaneous 95% Confidence Intervals for Means

    Reference Line is the Overall Mean = 37

    TWOSTEP CLUSTER

    /CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli

    veryofvegetablesandfruits

    /CONTINUOUS VARIABLES=Age

    /DISTANCE LIKELIHOOD

    /NUMCLUSTERS AUTO 4 BIC

    /HANDLENOISE 0

    /MEMALLOCATE 64

    /CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)

    /PLOT BARFREQ PIEFREQ

    /OUTFILE MODEL='C:\Users\user\Desktop\Reliance Fresh Cluster Analysis.mml'

    /PRINT COUNT SUMMARY

    /SAVE VARIABLE=TSC_1170.

    Page

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    TwoStep Cluster

    Output Created

    Comments

    Active Dataset

    Filter

    Weight

    Split File

    N of Rows in WorkingData File

    Definition of Missing

    Cases Used

    Syntax

    Processor Time

    Elapsed Time

    Model

    TSC_1170

    Input

    Missing Value Handling

    Resources

    Files Saved

    Variables Created orModified TwoStep Cluster Number

    C:\Users\user\Desktop\RelianceFresh Cluster Analysis.mml

    00:00:00.097

    00:00:00.172

    TWOSTEP CLUSTER/CATEGORICALVARIABLES=GenderHaveyouheardofRelianceFreshDoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS VARIABLES=Age/DISTANCE LIKELIHOOD/NUMCLUSTERS AUTO 4 BIC/HANDLENOISE 0/MEMALLOCATE 64/CRITERIA INITHRESHOLD(0)MXBRANCH(8) MXLEVEL(3)/PLOT BARFREQ PIEFREQ/OUTFILE MODEL='C:

    \Users\user\Desktop\RelianceFresh Cluster Analysis.mml'/PRINT COUNT SUMMARY/SAVE VARIABLE=TSC_1170.

    Statistics are based on all caseswith valid data for all variables in theanalysis.

    User-defined missing values aretreated as missing.

    100

    DataSet1

    14-Oct-2014 23:29:26

    Notes

    [DataSet1]

    Page

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    % of Total% of

    CombinedN

    1

    2

    Combined

    Total

    Cluster

    100.0%100

    100.0%100.0%100

    54.0%54.0%54

    46.0%46.0%46

    Cluster Distribution

    Cluster Profiles

    Std. DeviationMean

    Age

    1

    2

    Combined

    Cluster

    10.03336.96

    10.11432.76

    7.41241.89

    Centroids

    Frequencies

    PercentFrequency PercentFrequency

    10

    1

    2

    Combined

    Cluster

    100.0%42100.0%58

    35.7%1567.2%39

    64.3%2732.8%19

    Gender

    PercentFrequency PercentFrequency

    10

    1

    2

    Combined

    Cluster

    100.0%68100.0%32

    51.5%3559.4%19

    48.5%3340.6%13

    Have you heard of Reliance Fresh?

    PercentFrequency PercentFrequency

    10

    1Cluster 3.6%2100.0%44

    Do you prefer to buy vegetables and fruits online, if quality is assured?

    Page

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    PercentFrequency PercentFrequency

    10

    2

    Combined

    Cluster

    100.0%56100.0%44

    96.4%54.0%0

    Do you prefer to buy vegetables and fruits online, if quality is assured?

    PercentFrequency PercentFrequency

    10

    1

    2

    Combined

    Cluster

    100.0%69100.0%31

    78.3%54.0%0

    21.7%15100.0%31

    Do you prefer home delivery of vegetables and fruits

    AIM TSC_1170

    /CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvegetablesandfruits

    /CONTINUOUS Age

    /PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).

    Attribute Importance

    Output Created

    Comments

    Active Dataset

    Filter

    Weight

    Split File

    N of Rows in WorkingData File

    Definition of Missing

    Cases Used

    Input

    Missing Value Handling

    Statistics are based on all caseswith valid data for all variables

    specified.

    User-defined missing values aretreated as missing.

    100

    DataSet1

    14-Oct-2014 23:29:26

    Notes

    Page

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    Syntax

    Processor Time

    Elapsed Time

    Resources

    00:00:01.013

    00:00:01.875

    AIM TSC_1170/CATEGORICAL GenderHaveyouheardofRelianceFreshDoyouprefertobuyvegetablesandfruit

    sonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS Age/PLOT ERRORBAR CATEGORYCLUSTER(TYPE=PIE).

    Notes

    [DataSet1]

    Cluster Size

    2

    1

    TwoStep ClusterNumber

    Page

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    Within Cluster Percentage

    Cluster

    1

    2

    Overall

    Percent within Cluster

    806040200

    Within Cluster Percentage of Gender

    1

    0

    Gender

    Page

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    806040200

    Within Cluster Percentage of Have you heard of Reliance Fresh?

    1

    0

    Have you heard ofReliance Fresh?

    Page

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    100806040200

    Within Cluster Percentage of Do you prefer to buy vegetables and fruitsonline, if quality is assured?

    1

    0

    Do you prefer to buyvegetables and fruitsonline, if quality is

    assured?

    Page

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    Cluster

    1

    2

    Overall

    Percent within Cluster

    100806040200

    Within Cluster Percentage of Do you prefer home delivery of vegetables andfruits

    1

    0

    Do you prefer homedelivery of vegetables

    and fruits

    Within Cluster Variation

    Page

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    Cluster

    21

    Age

    45

    40

    35

    30

    25

    Simultaneous 95% Confidence Intervals for Means

    Reference Line is the Overall Mean = 37