RETAIL

BY

SANJEEV SINGH YADAV

ROLL NO.133565

M.TECH 1ST YEAR

COMPANY PROFILE

Industry: Retail Type: SupermarketChairman & Managing Director:

Mukesh AmbaniFirst Outlet: Hyderabad( Banjara Hills)Founded: 30th October 2006 Headquarter: Mumbai

RIL IN RATAIL

world bank report on india’s fruits and vegetable trade mentions that india produce 11% of world vegetable and 15% fruits at 53.63% in global price but it share in global fruit and vegetable is 1.7% and 0.5% respectively

Lack of best supply chain in fruit and vegetables

Food accounted for over two-thirds of the $200 billion indian retail market and yet, it had seen hardly any penetration modren retail so far

INDIAN RETAIL MARKET

SUPPLY CHAIN OF RELIANCE FRESH

THE FARM TO FORK MODEL(RELIANCE FRESH)

COLLECTION CENTRE

Visual quality inspection of bulk produces

Sorting Crating of acceptable bulk produce Weighting Payment to Farmer Storage it under cooler environment. Loaded it in air Conditioning vehicle

and sealed it

PROCESSING STATION

Weight of arrived material and confirm with weight which is taken at collection centre.

Visual quality recheck of received bulk.

Dump wastage or sell in market Stored(cooler or normal

environment) it if required. Crating of material according to

requirement of stores and dispatch it to different stores.

RELIANCE FRESH STORE

Received at Store. Keep it for sale. Payment receive from people

who buy that material. Wastage material dumps. Take the customer feedback

SRM

It provides fertilizers, fuel and credit for farmers

Eliminate the middlemen by this reliance hopes to pass saving to customer

Open Collection centre near the farmer

Training program for farmer about the new method of cultivation

CRM AT RELIANCE FRESH

Employees welcome the customer and give portable shopping beg

Customer is having any problem in finding any product they help him

They give information about the offers

They take feedback from the customer

4P’S OF MARKETING

PRODUCT

Vegetables and fruitsHouse hold itemsFood and beverages – All

premiere brand + Private label Groceries – only private label Dairy products

PRICE

Low cost modelDiscount pricingLow margin , high sales volumeFactors for low pricing

Bulk purchasingCentral warehousingTransportation

PLACE

Low cost locationsTargets semi urban populationAll cities in India has at least one

outlet

PROMOTION

Discount scheme days – Saturday and Sunday

Reliance fresh membership card – Reliance One

Through media especially newspapers.

Package carry bagBill boardsPoint of purchase displays

MARKET STRATEGY PLANS

Use the internetAsk customer what they wantDirect marketingAdvertisingOffer a promotionSignage and storefront are

important

PUSH V/S PULL STRATEGIES

PUSH STRATEGY

Point of sale displays. Special Displays. Dealers Premium, Gifts. Advertising materials.

PULL STRATEGY

Discount Premium and giftsRefunds/RebatesPOP advertisement.

COMPETITORS

DIRECT COMPETITOR big bazaar bharti walmart Bharti Retail Hariyali Kisaan Bazaar

INDIRECT COMPETITORS Mother dairy Local vendors

SWOT ANALYSIS

STRENGTH

Experienced Management teamForward integrationBackward IntegrationGood financial positionBrand Equity

WEAKNESS

Very Less international market share

Week IT infrastructure CRMPresence at Prime Locations

OPPORTUNITIES

International market in foodGrowing retail marketIncreasing buying power of Indian

consumersUntapped rural market potential

THREATS

Domestic competitors like big bazaar

Local vendorsChange in FDI norms in retail

sectors Low Price Competition

FUTURE PLAN

Retailing through internet and web based technologies

Focus on CRM and SRMOpen store in rural area Increase the international market

share Increase the logistics of company

THANK U!!!