Influencers are the new currency

The Power of Employee Advocacy:�Department Series

Influencers are the new currency

Studies show that:

•  95% of Millennials

•  87% of 30- to 44-year-olds (the so-called Gen X’ers)

•  70% of 45- to 60-year-olds

agree that all brands should have �at least a Facebook page.

Influencers are the new currency

So…… Being offline is not much of an option for brands anymore!

Companies entering the online conversation are presented with a sea of possibilities �where they can find•  People •  Insights•  Relationships

to fill their pipeline.

Influencers are the new currency

Employee Advocacy & Sales

What are the main benefits of employee advocacy on social media �for a company’s �sales team?

Influencers are the new currency

1) It boosts brand awarenessWhen employees share company’s �news with all their connections, �brands reach a broader audience �than what they’d do otherwise.

Simply by sharing company’s content on social media, employees increase awareness about their company. �

à As a result, the brand finds itself on the radar of new potential prospects

Influencers are the new currency

The impact being active on �social media has on �customer acquisition is not a �matter of opinion anymore. �

For instance, in 2012:•  78.6% of sales people engaged in social selling

outperformed those who weren’t using social media•  Over 40% of sales people closed between two and five

deals as a result of their effort on social media*

*Stats Source: Mark Fidelman on Forbes, May 19th 2013

2) It powers social selling

Influencers are the new currency

2) It powers social sellingBy interacting with prospects or acquired customers on social media, a sales team can add new value to an old conversation.

Through employee advocacy platforms, business developers receive input & insight from:•  Other members of their team•  Colleagues in different departments

This helps them gather quickly the kind of information they need to face the exciting challenge of social selling.

Influencers are the new currency

3) It helps salespeople establish themselves �as thought leaders

When active on an employee advocacy platform, sales teams gain direct access to a pool of interesting and relevant content they can easily share with all their connections.

•  Company-generated posts •  Special offers•  External industry-focused content have a direct positive impact on an individual’s reputation & credibility as expert & influencer.

Influencers are the new currency

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