Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas
description
Transcript of Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas
![Page 1: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/1.jpg)
![Page 2: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/2.jpg)
![Page 3: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/3.jpg)
![Page 4: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/4.jpg)
![Page 5: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/5.jpg)
![Page 6: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/6.jpg)
![Page 7: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/7.jpg)
![Page 8: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/8.jpg)
![Page 9: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/9.jpg)
![Page 10: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/10.jpg)
![Page 11: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/11.jpg)
![Page 12: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/12.jpg)
![Page 13: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/13.jpg)
![Page 14: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/14.jpg)
![Page 15: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/15.jpg)
![Page 16: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/16.jpg)
![Page 17: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/17.jpg)
![Page 18: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/18.jpg)
![Page 19: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/19.jpg)
![Page 20: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/20.jpg)
![Page 21: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/21.jpg)
![Page 22: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/22.jpg)
![Page 23: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/23.jpg)
![Page 24: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/24.jpg)
![Page 25: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/25.jpg)
![Page 26: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/26.jpg)
![Page 27: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/27.jpg)
![Page 28: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/28.jpg)
![Page 29: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/29.jpg)
![Page 30: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/30.jpg)
![Page 31: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/31.jpg)
![Page 32: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/32.jpg)
![Page 33: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/33.jpg)
![Page 34: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/34.jpg)
Relay 2010 • Event Standards
• 5D’s
- applied to achieve >>
• Growth – in all areas
• Potential – broaden the base of involvement and
participation
• Quality -- build and sustain the pride and the passion creating that magical Relay experience
![Page 35: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/35.jpg)
Relay 2010
5D Movement Strategies
• Leadership D – Committee recruiting blitz
• Team D – Team recruiting blitz
• Survivor D - Engaging systems in survivor recruitment
• Fund Raising D – Fund raising club / team level recognition
• Event D – Utilize customer input and feedback to improve event
quality / create the Relay ‘experience’
![Page 36: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/36.jpg)
Relay 2010
(Event Standards and 5D’s) +
Growth
Potential
Quality
+
5D Movement Strategies =
BLUEPRINT FOR SUCCESS
![Page 37: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/37.jpg)
![Page 38: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/38.jpg)
![Page 39: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/39.jpg)
![Page 40: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/40.jpg)
Steve Steve ZamzowZamzow
Chief Staff OfficerRelay For Life
High Plains Division
![Page 41: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/41.jpg)
![Page 42: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/42.jpg)
![Page 43: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/43.jpg)
![Page 44: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/44.jpg)
The High Plains Relay ‘Nation’ – 2009 …
Organizational Presence in 706 communities
1,400+ Community Chairs and Co-Chairs
14,000+ Committee members
23,000+ Team Leaders
60,000+ Cancer Survivors
400,000+ Participants
500,000+ Luminaria
3,200+ ACS CAN Members
1,000,000+ Donors
![Page 45: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/45.jpg)
High Plains Relay 2009
$47 million
4% decrease
$1.24 per capita
$2,075 team average
$66,500 event average
53,824 population per event
![Page 46: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/46.jpg)
People Growth
Teams +4%
Survivors +5%
Caregivers +5%
Participants +24%
![Page 47: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/47.jpg)
Region Revenue Growth
KC/Northern Missouri $ 10K 0.5%Panhandle $ 50K 3.0%
Hawaii Pacific $ 63K 3.1%
West Texas $ 66K 4.6%
Nebraska $106K 3.3%
Oklahoma $147K 3.1%
![Page 48: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/48.jpg)
![Page 49: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/49.jpg)
Mike DanyMike Dany
Chief Executive OfficerHigh Plains Division
![Page 50: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/50.jpg)
Mike Dany, CEOHigh Plains Division
![Page 51: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/51.jpg)
Historical Context: The American Cancer Society Brand
![Page 52: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/52.jpg)
Established
Trustworthy
Research
90%+ name recognition
![Page 53: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/53.jpg)
“No one from the Society visited, but a nice woman from Reach to Recovery did and was very helpful.”
![Page 54: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/54.jpg)
Before branding, program logos had lives of their own
![Page 55: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/55.jpg)
The branding initiative 1999-2000
• External assistance from leading international firm, Interbrand
• Began as a review of the inter-relationships between the Society and its sub-brands
• Rapidly recognized need for refinement of entire visual identity system
![Page 56: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/56.jpg)
Relevant
Efficient
Active/involved
Caring
Empowering
Credible
![Page 57: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/57.jpg)
masterbrand
overbrands
sub-brands
After branding, focus is on the “master” brand
![Page 58: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/58.jpg)
Keeping our brand relevant
• Continue to build on the excellent reputation
• Seek new ways to drive deeper understanding of what the organization actually does
• Transparency, accountability, maintenance of public trust
• Respond to contemporary challenges
![Page 59: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/59.jpg)
Saving Lives from Cancer:The American Cancer Society Value Proposition
![Page 60: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/60.jpg)
Question:
Do Americans understand the mission of the American Cancer Society?
![Page 61: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/61.jpg)
Consumer awareness remains high
![Page 62: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/62.jpg)
But few recognize all we do
What is the one thing you most closely associate with the American Cancer Society?
![Page 63: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/63.jpg)
Understanding is down
How much do you think you know about the ACS? Do you feel you know a lot, a little, or not much at all?
![Page 64: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/64.jpg)
Yet the Society continues to enjoy the highest reputation
Organizational reputation on 1 to 10 scale
![Page 65: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/65.jpg)
The more people know about the Society, the higher they rate our reputation
Reputation of ACS among those with varying degrees of knowledge of ACS
![Page 66: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/66.jpg)
Question
“What exactly does the American Cancer Society do?”
![Page 67: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/67.jpg)
We do a lot! Making Strides Against Breast Cancer, CPS-3, Look Good Feel Better, Man to
Man, Relay For Life, Patient Navigation, Telephone Navigation, Treatment Guidelines, Cancer.org, NCIC, Clinical Tools, Colorectal Screening, Breast
Cancer Screening, Early Investigator Research, Nobel Prize Winners, Cancer Incidence, Cancer Mortality, Cervical Cancer program, Lifeline, ROCKS, Hope Lodge, Gas Vouchers, Disparities, Access to Care, Education, Cancer resource
Network, Patient Service Centers, Lodging Coordination, Clinical Trial Matching, Wig Banks and Prosthesis, 4,000 Communities, Insurance
Assistance Program, Financial Assistance, Referral Outreach, Patient Resource Center Coordination, Volunteers, Quitline, Guides and Information, Diversity, International, Survivors, Caregivers, Newly Diagnosed, In-treatment, Patient
Resource Centers, Medicaid Qualifications, Collaborations, Medical Ambassador Program, CRM, Celebration on the Hill, State Pain Initiative, C-
Tools, Journals, Cancer Information Database, National Partnership for Comprehensive Cancer Control, Black Hills Center for American Indian Health,
Books and Publications, Cancer Legal Information, Cancer Survivorship Conference, Durable Medical Equipment, E-NCIC, Early Detection Guidelines,
Health Reminder Assistant, Hospital Choice Tools, Promotores Pilot, Nutritional Guidelines for Reducing Cancer Risk, Ethnic Media, Community
Access to Resources Grants, State Comprehensive Cancer Coalitions, Tender Loving Care, Cancer Survivors Network, Road to Recovery, Cancer Survivors Network Newsletter, African American Cancer Survivors Study, Caregivers Quality of Life Studies for Hispanic and Asian Populations, Study of Cancer
Survivors I & II, SPARCCS, 2bMe, Daffodil Days, I Can Cope, End of Life, Hospital Fairs, Prostate Cancer Education, NBCCEDP, Circle of Life Plus,
Financial Guidance, Memorial Honor Program, Mosaic of Memories, Scholarships, Stories of Hope, National Breast Cancer Awareness Month, Prescription Drug Assistance Program, Statistical Evaluation, Health Links
Program, Smoke Free Legislation, Body & Soul, Notes to Neighbors, Coaches vs. Cancer, Great Americans, Reach to Recovery
![Page 68: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/68.jpg)
The Society needs a value proposition
A compelling, tangible explanation of how a company or individual will benefit from using or engaging your services
![Page 69: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/69.jpg)
We do a lot! Making Strides Against Breast Cancer, CPS-3, Look Good Feel Better, Man to
Man, Relay For Life, Patient Navigation, Telephone Navigation, Treatment Guidelines, Cancer.org, NCIC, Clinical Tools, Colorectal Screening, Breast
Cancer Screening, Early Investigator Research, Nobel Prize Winners, Cancer Incidence, Cancer Mortality, Cervical Cancer program, Lifeline, ROCKS, Hope Lodge, Gas Vouchers, Disparities, Access to Care, Education, Cancer resource
Network, Patient Service Centers, Lodging Coordination, Clinical Trial Matching, Wig Banks and Prosthesis, 4,000 Communities, Insurance
Assistance Program, Financial Assistance, Referral Outreach, Patient Resource Center Coordination, Volunteers, Quitline, Guides and Information, Diversity, International, Survivors, Caregivers, Newly Diagnosed, In-treatment, Patient
Resource Centers, Medicaid Qualifications, Collaborations, Medical Ambassador Program, CRM, Celebration on the Hill, State Pain Initiative, C-
Tools, Journals, Cancer Information Database, National Partnership for Comprehensive Cancer Control, Black Hills Center for American Indian Health,
Books and Publications, Cancer Legal Information, Cancer Survivorship Conference, Durable Medical Equipment, E-NCIC, Early Detection Guidelines,
Health Reminder Assistant, Hospital Choice Tools, Promotores Pilot, Nutritional Guidelines for Reducing Cancer Risk, Ethnic Media, Community
Access to Resources Grants, State Comprehensive Cancer Coalitions, Tender Loving Care, Cancer Survivors Network, Road to Recovery, Cancer Survivors Network Newsletter, African American Cancer Survivors Study, Caregivers Quality of Life Studies for Hispanic and Asian Populations, Study of Cancer
Survivors I & II, SPARCCS, 2bMe, Daffodil Days, I Can Cope, End of Life, Hospital Fairs, Prostate Cancer Education, NBCCEDP, Circle of Life Plus,
Financial Guidance, Memorial Honor Program, Mosaic of Memories, Scholarships, Stories of Hope, National Breast Cancer Awareness Month, Prescription Drug Assistance Program, Statistical Evaluation, Health Links
Program, Smoke Free Legislation, Body & Soul, Notes to Neighbors, Coaches vs. Cancer, Great Americans, Reach to Recovery
![Page 70: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/70.jpg)
Making Strides Against Breast Cancer, CPS-3, Look Good Feel Better, Man to Man, Relay For Life, Patient Navigation, Telephone Navigation, Treatment Guidelines, Cancer.org, NCIC, Clinical Tools, Colorectal Screening, Breast
Cancer Screening, Early Investigator Research, Nobel Prize Winners, Cancer Incidence, Cancer Mortality, Cervical Cancer program, Lifeline, ROCKS, Hope Lodge, Gas Vouchers, Disparities, Access to Care, Education, Cancer resource
Network, Patient Service Centers, Lodging Coordination, Clinical Trial Matching, Wig Banks and Prosthesis, 4,000 Communities, Insurance
Assistance Program, Financial Assistance, Referral Outreach, Patient Resource Center Coordination, Volunteers, Quitline, Guides and Information, Diversity, International, Survivors, Caregivers, Newly Diagnosed, In-treatment, Patient
Resource Centers, Medicaid Qualifications, Collaborations, Medical Ambassador Program, CRM, Celebration on the Hill, State Pain Initiative, C-
Tools, Journals, Cancer Information Database, National Partnership for Comprehensive Cancer Control, Black Hills Center for American Indian Health,
Books and Publications, Cancer Legal Information, Cancer Survivorship Conference, Durable Medical Equipment, E-NCIC, Early Detection Guidelines,
Health Reminder Assistant, Hospital Choice Tools, Promotores Pilot, Nutritional Guidelines for Reducing Cancer Risk, Ethnic Media, Community
Access to Resources Grants, State Comprehensive Cancer Coalitions, Tender Loving Care, Cancer Survivors Network, Road to Recovery, Cancer Survivors Network Newsletter, African American Cancer Survivors Study, Caregivers Quality of Life Studies for Hispanic and Asian Populations, Study of Cancer
Survivors I & II, SPARCCS, 2bMe, Daffodil Days, I Can Cope, End of Life, Hospital Fairs, Prostate Cancer Education, NBCCEDP, Circle of Life Plus,
Financial Guidance, Memorial Honor Program, Mosaic of Memories, Scholarships, Stories of Hope, National Breast Cancer Awareness Month, Prescription Drug Assistance Program, Statistical Evaluation, Health Links
Program, Smoke Free Legislation, Body & Soul, Notes to Neighbors, Coaches vs. Cancer, Great Americans, Reach to Recovery
Simply stated, ACS saves lives from cancer four ways:
Helping People Stay Well
Helping People Get Well
Finding Cures
Fighting Back
![Page 71: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/71.jpg)
Helping People Stay Well
Helping people quit smokingGetting the right screening testsLive a healthy lifestyle
![Page 72: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/72.jpg)
Helping People Get Well
Make informed decisions about careFine moral supportPractical solutions to daily challenges such as transportation, lodging and navigation
![Page 73: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/73.jpg)
Finding Cures
Largest private source of cancer research fundsPlayed a role in nearly ever major cancer research breakthroughDeveloped drugs to treat leukemia and breast cancer, proved mammography effective screening
![Page 74: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/74.jpg)
Fighting back
Increasing government funding for cancer researchImproving Access to affordable, quality health careMaking communities smoke-freeRelay For Life
![Page 75: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/75.jpg)
Market Reaction to the American Cancer Society’s Value Proposition
![Page 76: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/76.jpg)
Understanding improves dramatically after seeing value proposition
Percent excellent or good understanding of what ACS actually does
![Page 77: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/77.jpg)
Understanding improvedsignificantly across all groupsand demos
Gains of greater than 50% Those not affected by cancer Men 35-54 Non-donors
Gains ranging from +15% to +42% People touched by cancer Society volunteers Advocates Donors
![Page 78: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/78.jpg)
The greater their understanding the greater their intent to give, volunteer, and recommend ACS
Understanding of what ACS does >
![Page 79: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/79.jpg)
Knowledge is only good if it’s relevant
![Page 80: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/80.jpg)
Brand Communications
Platform
![Page 81: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/81.jpg)
Helping People Stay WellBy educating them on steps they can take
to prevent cancer and find it early
Helping People Get WellBy providing accurate and timely informational,
emotional, and practical support services
Finding CuresTo further understand its causes, determine how best
to prevent it, and discover new ways to cure it.
Fighting BackBy continuing government funding of cancer research,
creating smoke free communities, and improving access to affordable, quality health care
Simply stated, ACS saves lives from cancer four ways:
![Page 82: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/82.jpg)
Helping People Stay WellBy educating them on steps they can take
to prevent cancer and find it early
Helping People Get WellBy providing accurate and timely informational,
emotional, and practical support services
Funding Cancer ResearchTo further understand its causes, determine how best
to prevent it, and discover new ways to cure it.
Encouraging Federal and State Lawmakers to Fight Cancer
By continuing government funding of cancer research, creating smoke free communities, and improving
access to affordable, quality health care
Simply stated, ACS saves lives from cancer four ways:
![Page 83: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/83.jpg)
Creative Concept
![Page 84: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/84.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
![Page 85: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/85.jpg)
![Page 86: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/86.jpg)
![Page 87: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/87.jpg)
![Page 88: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/88.jpg)
![Page 89: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/89.jpg)
![Page 90: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/90.jpg)
![Page 91: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/91.jpg)
Housekeeping
- Please follow your personalized agenda on the back of your nametag
- High School / College attendees have a different breakout track
![Page 92: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/92.jpg)
Lower Level
Upper Level
![Page 93: Relay 2010 Event Standards 5D’s - applied to achieve >> Growth – in all areas](https://reader035.fdocuments.in/reader035/viewer/2022062423/568148c1550346895db5dce5/html5/thumbnails/93.jpg)
Housekeeping
- Evaluations will be received via email on Monday following Summit
- Relay Stores open during lunch
- Please leave all table décor on your tables