Relax Footwear Company

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Actually this company is not in existence, i have created a new company called RELAX FOOTWEAR COMPANY. If you study this you will get hav an idea that actually what we require to satrt a new company.

Transcript of Relax Footwear Company

S.I.W.S College of Management studies

Name CLASS Roll no Sub

: : : :

divya RamesH ANUMALLA f.Y.B.M.S 14004 economics

Submitted to: Prof. vinod nayak

INDEXSr. no.

TopicsIntroduction Company Profile Management Of The Company Promoters Of The Company Long Term Strategy Of The Company Short Term Strategy Of The Company Organizational Structure Functions OF All Departments Human Resources Strategy Product Strategy Quality Of The Products Marketing Strategy Products Of The Company Clients Of The Company SWOT Analysis Selection Process Of The Company Facilities Provided To Employees

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

INTRODUCTION

We are a new international Trading Company in INDIA, MUMBAI. We have many new fashionable goods in stock. The principle of our company is: the same goods, our price is the favorable; the same price, the quality of our goods is the top; the equal competition, our service is the best. Our RELAX FOOTWEAR products are durable, eco-friendly, vegan, and thoughtfully & mindfully constructed, making them comparable in quality to leather and synthetic shoes but without the chemicals, cruelty, and unsustainability that are part and parcel of the manufacturing process of conventional shoe. RELAX FOOTWEAR COMPANY manufactures and markets all types of footwear, footwear components and leather. In addition, the Company markets products related to footwear, accessories, garments, sports goods and other merchandise.

Main Objects of the CompanyThe main objects of the Company as detailed in its MoA are: To carry on business as boots and shoes manufacturers and dealers, leather merchants and manufacturers, leather dressers, and other materials, manufacturers of and dealers in rubber goods. To carry on the business of manufacturers and dealers in machinery for the production of boots and shoes and other leather and rubber goods and to carry on all business connected therewith.

To establish and maintain shoe-repair shops and/or orthopedic departments.

Reliance on Foreign Sources of ProductionWe rely entirely on broad-based foreign sourcing for our footwear products. We source footwear products from independent third-party manufacturing facilities located in China and Brazil and to a lesser extent from Indonesia, Italy and Mexico. Typically, we are a major customer of these third-party manufacturing facilities. We believe our relationships with such third-party manufacturing facilities provide us with a competitive advantage; thus, our future results will partly depend on maintaining our close working relationships with our principal manufacturers.

COMPANY PROFILENAME OF COMPANY ESTABLISHED KEY PEOPLE PRODUCTS TYPE OF BUSINESS TURNOVER EMPLOYEES REGISTERED OFFICE OTHER BRANCHES TEL FAX WEBSITE : RELAX FOOTWEAR EXPORTERS : JAN 2008 : MR. PARAM RAPELLI (C.E.O.) : SHOES AND SANDALS. : EXPORT-IMPORT. : Apprx. 30-40 Crores : 150 : 42, JOSHI STREET SECTOR-7, NAVI MUMBAI : CHENNAI & HYDERABAD : 51410592 / 51410593 : (020) 6602 6789 : www.relaxfootwear.com www.relaxfootwear.com

MANAGEMENT OF THE COMPANYBoard of Directors: The Board meets with the requirements of corporate governance and it consists of a majority of independent Directors.

Sr. Name of the No. Directors1. 2. Mr. P.P. Rapelli Chairman

Residential Address

Qualf.B.E. MBA M.Com MBA

RemunerationRs.60 Lacs Rs.50 Lacs

3.

4.

B-787, Sushant Lok-I, Gurgaon 122002. Mr. Ramesh Anumalla Ram Villa Managing Director Gurgaon Mahrauli Road, Sector 17, Gurgaon 122 002. Ms. Divya Anumalla 110, Southern CEO Avenue, 4th Floor, Flats 1 And 2,Kolkata - 700 029. Mr. Vaibhav 3, Coral Court, Anumalla SL CFO Towers, Sector 28, Gurgaon, Haryana. Mr. S.L. Alle Director Ms. Vidya Alle Independent Director Mr. P.R. Vaddepelli Independent Director 306 A, Beverly Park, Part I, Gurgaon. 375, Swapna Lok Breach Candy Mumbai 121, Maneka Heights, Vashi Navi Mumbai

M.A (Eco) Rs.30 Lacs DBM

M.Com. FCA DFM

Rs.28 Lacs

5. 6.

B.Tech B.A. MBA B.Tech

Rs.20 Lacs Sitting Fees

7.

Sitting Fees

PROMOTERS OF THE COMPANYThe Company was originally promoted by Leader Mr. Vaibhav. A, as its wholly owned subsidiary by the name of Relax Footwear Exporters on JAN, 2008. Consequent to the enactment of FERA, Leader AG diluted its stake in the Company to 40%. With the change in the Government of Indias Industrial Policy, the Company had a rights issue , and simultaneously made a preferential allotment of 4,714,000 Equity Shares of Rs. 10/- each at a premium of Rs. 25, which was a 100% subsidiary company of Leader . As a consequence, the total holdings increased from 40% to 51 % of the expanded capital base. Vaibhav. A. owns 26,228,000 equity shares equal to 51% of the Share Capital of Bata Relax Footwear Exporters.

LONG TERM STRATEGY OF THE COMPANY

Companies that commit the resources to developing a systematic growth strategy consistent with their firms long-term objectives will be in the best position to compete in an industry that will be increasingly defined by scarcity and intense competition. Those companies that fail to develop such a strategy are unlikely to survive over the long-term. The stakes are high: the last companies standing are likely to enjoy outsized profits and strong valuations as industry competitors fall by the wayside and mineral prices escalate due to limited supply.

SHORT TERM STRATEGYEntrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That's why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail. A sound plan should: Serve as a framework for decisions or for securing support/approval. Provide a basis for more detailed planning. Explain the business to others in order to inform, motivate & involve. Assist benchmarking & performance monitoring. Stimulate change and become building block for next plan.

A strategic plan should not be confused with a business plan. The former is likely to be a (very) short document whereas a business plan is usually a much more substantial and detailed document. A strategic plan can provide the foundation and frame work for a business plan. A strategic plan is not the same thing as an operational plan. The former should be visionary, conceptual and directional in contrast to an operational plan which is likely to be shorter term, tactical, focused, implementable and measurable. As an example, compare the process of planning a vacation (where, when, duration, budget, who goes, how travel are all strategic issues) with the final preparations (tasks, deadlines, funding, weather, packing, transport and so on are all operational matters). A satisfactory strategic plan must be realistic and attainable so as to allow managers and entrepreneurs to think strategically and act operationally.

ORGANISATIONAL STRUCTUREMr. P.P. Rapelli Chairman

Mr. Ramesh Anumalla Managing Director

Ms. Divya Anumalla CEO

Mr. Vaibhav Anumalla CFO

VP HR

GM Works

VP A/cs & Finance

Manager Purchase

VP Marketing

Manager Sales

FUNCTIONS OF C.E.O.A CEO's complete involvement in any change process in the organisation is a must. An innovation-led change requires three fundamentals to be met: market feasibility, technical feasibility, and the appointment of a leader or the chief operating officer who is emotionally attached to the project. It is the CEO's initiative to obtain outside information and establish technical feasibility for an idea to take the company into the future. For the product idea to get propelled, customer interaction or determining market feasibility is equally important. A major part of the CEO's time is spent in monitoring and reviewing. But he needs to be clear on what to monitor and review. It is not the business plan, or even the cost and cash flow that is important: it is the milestones. Once the CEO provides financial and human resources support, the resistance to such projects will diminish. The project leader/CEO must be strong enough to stand by the team and its actions The CEO/leader of the organisation to ensure that the dream project is given the right kind of impetus, since many are unable to foresee the benefits from such a project while still under development.

FUNCTIONS OF COMPANY SECRETARY

The knowledge that he or she acquires during training makes him or her versatile enough to carry out functions in various areas like finance, accounts, legal administration and personnel division. Training as a Company Secretary equips a person to provide the following services. Handling legal aspects that need to be covered for incorporation, formation, promotion, amalgamation, reorganization or winding up of a company, are the responsibilities of a Company Secretary If a company goes public, then management of the public issue falls under the ambit of a Company Secretary's responsibility. All legalities involved with inter-corporate investments and loans are looked after by a Company Secretary. All responsibilities attached to meetings of Board of Directors are attached to the Company Secretary. He or she is responsible for scheduling them in consultation with other members of the management team, conduct the meetings and maintain all records related to the meetings. Depending upon the needs of the company that he or she is working for, a Company Secretary is required to handle matters related to central/state sales tax, excise laws, labour laws and corporate laws. Looking into the details of processing applications for management appointments and their remuneration is also