Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism,...

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Transcript of Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism,...

Page 1: Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism, creativity and development Many potential linkages difficult to trace and measure The concept
Page 2: Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism, creativity and development Many potential linkages difficult to trace and measure The concept

Creativity as a tool for sustainable competitiveness

Relationships between culture, creativity and tourism in strategic documents – the case study of 4 Polish cities

Relationships between culture, creativity and tourism –measurement and monitoring

Page 3: Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism, creativity and development Many potential linkages difficult to trace and measure The concept

technology

• Rapid changes in technology

• The fast pace of technological obsoleteness

mobility

• The growing mobility of products and production factors

• The growing mobility of people

unsustainability

• Loss of the social and natural heritage

• Erosion of the economic base, social unrest

Page 4: Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism, creativity and development Many potential linkages difficult to trace and measure The concept

Resistance to imitation

Building of social cohesion

Ability to innovate

Page 5: Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism, creativity and development Many potential linkages difficult to trace and measure The concept

Human creativity as a source of innovation

Culture as outcome and source of creativity

Building identity

Occasion for networking

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Interest in management of creativity

Neo-liberal ideology prompts interest in accountability of government spending on culture

Emergence of theoretical and practical reflection on culture and creativity – creative sector, class, city

Page 7: Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism, creativity and development Many potential linkages difficult to trace and measure The concept

Strategies for creativity-based

development

•Tourism indicated as economic activity that can form synergy with creative sector

No recipe•Different ways to realize the

synergy in urban environment

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construction of iconic objects

hosting of hallmark cultural or sport events

• According to Richards and Wilson 2006

building of the identity that may create the unique selling proposition for the city

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traditional relationship: cultural tourism, cultural spending

• place promotion due to movies, novels etc.;

enrichment to the traditional mass tourism offer like beach tourism

• promotion of particular places that increases awareness of their existence, values

• business tourism

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WarsawCracow

Torun

Lodz

Photographs TripAdvisor

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Warsaw - developed by the task force representing members of groups involved in animation of culture.

Visions of culture development: Warsaw as open, modern, creative and highly diversified. Its goals are to ensure active participation of inhabitants in culture, creation of strong identity and effective management of cultural initiatives and funds spent.

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Lodz - the document does not contain information on authors or process of its formulation.

The main themes in the strategy: identity, participants, talents, management

Page 13: Relationships between culture, creativity and tourism in E_ - THE... · culture, tourism, creativity and development Many potential linkages difficult to trace and measure The concept

Torun - strategy authored by the consulting firm which gathered input from the local stakeholders by focus groups, interviews and web survey.

Priorities set up for Torun embrace: the offer clearly associated with city, high quality and support for start-ups, support for cultural diversity, cultural heritage. They been summed up as: Torun as location of creative institutions and venue for significant cultural events.

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Cracow - strategy developed by the team of local activists and experts with support of the consulting firm.

Strategy for Cracow contains 5 goals: Cracow community as patron of artists and culture, Cracow as location of modern institutions, Creative city Cracow, co-operation of the self-government with other entities involved in cultural activities, conservation of the cultural heritage

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City Actions involving creativity Links to tourism Metrics

Warsaw Support for creative sector

Building of the identity

None

Interactive maps and information

system arranged around themes

None

None

Lodz Support for film industry and creative

sector

Promotion of the city identity

Business tourism

Tourism products and events as a

medium of promotion

None

None

Implicitly – certificates for best

tourist products

Cracow Promotion of the personalities

Conservation of the heritage and its

promotion

Tourist routes

Religious tourism

Number of themed routes

Implicit – number of cultural

tourists

Position of the city in specialized

rankings

Torun Development of the cultural offer Increase of the number of

cultural tourists

Increase of the number and

duration of the stay

Number of businesses in

tourism and creative industries,

employment

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Difficulty in full exploitation of the synergy between culture, tourism, creativity and development

Many potential linkages difficult to trace and measure

The concept of creative sector allows some measurement although it still is not comprehensive

Measurement of correlation between tourism and creative industries may be used to show the linkages and to monitor outcomes of strategies

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The size of the creative sector measured by the number of registered businesses. The metrics allow measurement of the influence of micro businesses that may have more impact on local tourism than branches of multinational corporation active in creative sectors

The size of tourism measured as number of nights spent in collective accommodation.

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The selected industries have two-digit codes according to NACE ver.2 (the code for every activity has been shown in parentheses).

The data have been divided by the number of inhabitants of the city so that the size of the city could be accounted for.

Poviat cities

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Pearson

correlation

Total 0,6617

The operation of museums of all kinds, botanical and zoological gardens;

the preservation of historical sites; and nature reserves activities (91)

0,5441

Creative, arts and entertainment activities (90) 0,6691

Other professional, scientific and technical activities (74) 0,5950

Advertising and market research (73) 0,6079

Motion picture, video and television programme production, sound

recording and music publishing activities (59)

0,4331

Publishing activities (58) 0,6370

Pearson correlation between size of tourism and creative

sector in Polish cities, year 2012

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.

The synergy between creative sector and tourism presents one of the options as local development is

considered

Even if it is not the conscious choice there is a potential for realization of common benefits for all stakeholders: host population, creative and tourism sector

businesses, visitors.

As measurement of the effects may be one of the impediments to such co-operation: the correlation coefficients as a simple

monitoring tool has been proposed