Relationships and Family Values Report 2013
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Transcript of Relationships and Family Values Report 2013
Relationships & Family Values 2013
11.26.13
What Millennials Really Think About Relationships
Relationships & Family Values Report 2013
Who was Involved? Composed based on data
from 3.8.2013 to 3.22.2013
500 Participants 9,000 Panelists
53% Female 47% Male
Survey fielded online
Ages 18-34 18-22 17% 23-26 25% 27-30 31% 31-34 27%
What Millennials Really Think About Relationships
Buzz Marketing Group’s Relationships & Family Values Report 2013 is based on qualitative and quantitative research involving 500 buzzSpotters® throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports.
Location
NY 14%
CA 11%
IL 12%
TX 8% PA
7% DC 6%
FL 7%
GA 6%
MA 7%
MI 5%
Rest of USA 17%
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Ethnicity
White 25%
Black 25%
Asian American
15%
Hispanic 25%
American Indian 3%
Mixed 7%
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Marital Status
Single 36%
DaPng 6%
In a relaPonship
26%
Married 30%
Divorced 2%
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Education
High school diploma 27%
Associates Degree 14%
Bachelors Degree 46%
Masters Degree 11%
Doctorate 2%
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Employment Unemployed
5% Working part-‐Pme
15%
Working full-‐Pme 52%
Self-‐employed
6%
student 12%
full-‐Pme home maker
11%
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Household Income
Less than $8,000
$8,000 -‐ $33,000
$33,000-‐ $82,000
$82,000 -‐ $170,000
$170,000 -‐ $370,000
More than $370,000
I don't want to specify
2%
23%
46%
22%
1% 0% 5%
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Which best describes the environment in which you
were raised?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Single family – 2 parents and child(ren)
Single parent – 1 parent and child(ren)
MulPgeneraPonal – 1 or more parents,
child(ren), and other relaPve(s)
67%
22%
11%
How do you feel about marriage?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
It is not really important to me, but I have nothing against it
I respect it and I am open to it but it doesn't define a relaPonship
It is very important to me
7%
40%
53%
Do you think that same-sex couples should have the right to get married?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Yes No Indifferent
76%
12% 12%
How do you feel about interracial and interethnic
marriage?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
I support it I don’t see any problem with it
I don’t like it
69%
27%
4%
Are you willing to date someone who has different
religious beliefs?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Yes Yes, but It depends on how different
they are
Yes, if we can keep our faiths
Yes, if they are willing to convert
Absolutely not
46%
36%
8% 3% 7%
How influential are family and friends
when you decide to date someone?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Family
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Extremely InfluenPal Somewhat InfluenPal Not Very InfluenPal
25%
49%
26%
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Friends
Extremely InfluenPal Somewhat InfluenPal Not Very InfluenPal
19%
55%
26%
Where do you usually meet the people that you
date?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
Work Bar / Club School Hobbies Online Religious Gatherings
54% 48% 47% 47%
33%
17%
How much quality time do you spend with your
partner?
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
7 days per week 28%
4-‐5 days per week 19%
2-‐4 days per week 22%
1 day per week 2%
When we have Pme
13%
N/A 16%
Key Findings
Millennials are split about the significance of marriage in their lives. 53% stated that it was very important to them while 40% said they respected it but it didn’t define their relationship. Only 7% said that marriage was not important to them.
Millennials are very supportive of same-sex couples’ right to marriage even if they are split on the importance of marriage in their lives. 76% support same-sex marriage and 69% support interracial marriage. 93% of Millennials are also willing to date someone who has different religious beliefs than their own.
Millennials are meeting the people they date everywhere. Some of the most popular places for Millennials to meet are bars(48%), school(47%), groups or organizations for their hobbies(47%) and online(33%). However the most common place for Millennials to find a date is at work(54%).
Relationships & Family Values Report 2013 What Millennials Really Think About Relationships
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