Relationship between functional objectives and strategies
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Corporate objectives e.g. survival Operations Objectives e.g. innovation Finance Objectives e.g. cash-flow management Marketing Objectives e.g. increase sales Human Resource Objectives e.g. Make full use of workforce Operation Strategies e.g. research And development Finance Strategies e.g. cost minimisation Marketing Objectives e.g. new markets HR strategies e.g. training Initiatives and New workforce
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Transcript of Relationship between functional objectives and strategies
Corporate objectivese.g. survival
Operations Objectives
e.g. innovation
FinanceObjectives
e.g. cash-flowmanagement
Marketing Objectives
e.g. increase sales
HumanResource
Objectives e.g. Make full use of
workforce
OperationStrategies
e.g. researchAnd development
Finance Strategiese.g. cost
minimisation
MarketingObjectivese.g. new markets
HR strategiese.g. training
Initiatives andNew workforce