Volunteering as employee engagement

Rekha M MenonExecutive Vice PresidentAccenture, India

“Be the change you want to see in the world.”

Mahatma Gandhi

“One person can make a difference and every person

should try.”

John Fitzgerald Kennedy

“Corporate citizenship is an important part of the identity of Accenture. 

It is an essential ingredient into a company that plays and has a reputation on the global stage. 

Our clients expect us to be good corporate citizens, Our men and women expect us to be good corporate

citizens…. And I view our focus on the corporate citizenship

agenda to be an important element of us being perceived as a high-

performance business.”

- Bill Green, Chairman & CEOAccenture

“Workplace volunteerism is a growth industry within a growth industryPoints of Light research suggests more than 80% of the Fortune 500 companies support some type of volunteer activity… and increasing numbers of mid, small, and even mom-and-pop companies are getting involved.”

David WarshawPrincipal,

Vistas Volunteer Management SolutionsAccenture employee volunteers at

Vidyaniketan hostel

Mutuality of benefit to the organization

Makes for engaged employees and hence helps in retaining them

Clients want do business with companies that they respect and admire

Enhances the Employer of Choice Image

“Gen Y’ers… aren’t impressed by mission statements, but they are looking for attributes that indicate shared values”

Fortune Magazine, May 2007

52% of employees surveyed stated that the community programme that Accenture offers makes them less likely to leave

“I am looking for a company that is not using corporate social responsibility as a

marketing gimmick, and that is what attracted me to Accenture.”

Wharton MBA applicant

Mutuality of benefit to our people

Sensitization to Community Needs and Issues.

Our people feel a sense of accomplishment

56% of employees surveyed reported an increase in their job satisfaction after participating in community programs.

Helps develop Leadership Skills

50% of employees surveyed reported an increase in their skills development through participation in community programs

Raises awareness

Mutuality of benefit to the Community

Access for NGOs to a larger resource base – Financial and In-Kind

Access for NGOs to a larger pool of talent especially those with specialist skills

Not during work hours During work hours

Short term projects that utilise core

skills

Working full time

with NGOs for 3-6 months

Introductory event

Team building

Strategic large scale investment of time and

skills for support of

NGOs

Accenture experience: “Menu of Options” to Serve the Community

Types of Volunteering Programs

Quick turnaround

projects

Community Teams

Done-in-a-day vol projects

Adopt & Pool Groups

In betweenprojects

Pro-bono projects ADP

Accenture Development Partnerships - Volunteering with a difference

Unique and challenging opportunity for employees to apply their core professional skills to

have an impact in the developing world

Understanding agricultural market access issues -India

Village phone design – Kenya

“By far this is the most challenging and rewarding experience of my career” Manager, Accenture France

Well defined and articulated Strategy/ Integrated program / Adequate resources/ Effective Partnerships with NGOs

Culture of volunteering- Commitment of Leadership /Training for volunteers

Frequent communication

Recognition

Evaluation and Measurement

Accenture experience: To build a strong volunteering Program

Employee engagement: National Volunteering Program

11

Spending time with differently abled children

Cycling drive to help reduce carbon footprint & encourage alternate modes of transport

Campaign to ensure all Accenture employees are registered to vote

Thank You