The highly competitive industry of Telco, is constantly changing in a

complex scenario not immune from the crisis and faces some

dominant factors as ARPU, increase - maturation - evolution of the

services, rates and promotions, careful evaluation of how digital

technology is changing the customer relationship - engagement,

thanks to online platforms that are quickly becoming the core

elements for sales and services in all sectors.

The network of Telco Retail Stores is still critical and strategic as

point of contact with customers, weighs about 6% on operating

costs, is a great territorial branding tool and loyalty with increasing

of conversion rates, conveys a Customer Experience on terminals

and services that cannot be obtained over on-line channels.

The Retail Stores are currently irreplaceable, are expanding and

evolving, allow increases of 2% of sales per store, if optimized the

right mix between owned and franchised, mix in some cases more

important than the size of the network, footprint and stylization of the

Store.

Among the most sensitive operative sectors of the Store, there are

personalized services and supports, emotional customer

engagement that encourages potential shoppers to touch, see,

listen, try, test, buy and stay in a comfortable environment, active

involvement of staff, preliminary profiling of the customer through

the online channel to address the purchasing, "Showrooming"

philosophy, operational efficiency, costs reduction.

Notwithstanding the importance and evolution of Telco Retail Store,

an extremely competitive multi-brand scenario, continuously

requires differentiation strategies that necessarily pass for a multi-

channel integration and customer engagement through an evolved

profiling of lifestyle.

Within the flexibility of change from one channel to another in order

to obtain maximum retention rate, customers must receive coherent

and uniform information, prices, offers, services and support,

regardless of the channel used, by a strong coordination between

marketing and merchandising.

Inventia, innovative startup company founded in 2012, 2015 Gartner

Cool Vendor, 15 filed patents, has consolidated a model of

revolutionary Video Customer Engagement through the integration

between Video Communication and Vending-Process Machines,

collecting a great market success.

Case Study Telco

Reinventingthe Telco Retail Store

Inventia News – N° 3 / July 2015

INVENTIA s.r.l. www.inventia.biz

Via Privata Fontanesi, 4 info@inventia.biz

20146 Milano (MI) – Italia Reg. Imp. MI - 1990222

Tel +39 02 36696490 PIVA 07914430967

Fax +39 02 87181566 C.S. € 47.800,00 i.v.

Inventia ConnectTM is the evolved cross-platform WebRTC based

videoconference (On Premise / Cloud SaaS) completely developed

by Inventia available on Video Kiosks and Video Stations specially

engineered, Totems, Mobile, PC, Smart Watch, SmartTV. Inventia

ConnectTM allows via Remote Operator multichannel commercial

experience for BPM CRM services, promotion and sales, through

Video Agent, Video Desk, Video Consulting, Video Reception, Video

Concierge, dedicated to Virtual Branch, Virtual Shop-Store, Virtual

Telco.

The success on the market has generated interest and contracts

with Enterprise, Telco, Hospitality, Utilities, Retails, and has

consolidated a model of transformation of physical store in Virtual

Shop-Store through Video Assisted Kiosks, with the complete

remote management of the Kiosk's devices, PC and Mobile Video

Chat, full implementation of CRM BPM processes, selling of

services and products, dispensing of SIM - Card - Smartphones

Tablets.

The Fast SHOPTM version for Telco Retail is defined Fast TELCOTM,

and it’s a compact Kiosk quickly placeable and connectable to the

Internet via Eth / WiFi / Mobile / Sat, in crossing points such as

commercial roads, unattended Stores, Shopping Malls, Airports,

Stations, Events, etc, and can implement a complete Video Assisted

process through remote Operator including Digital Signage used for

information and promotion, sales, administration process, customer

identification, signature, payment, issuing of contract, dispensing of

SIMs - Cards - Smartphones / Tablets through the Fast Vending

Add On.

Fast TELCOTM innovatively responds to all the objectives of the

multi-channel, customer engagement, increase of conversion and

retention rates, customer satisfaction with the related churn

reduction, innovative Customer Experience, drastic cut in operating

costs with an implementation at a fraction of the cost compared to

infrastructure and staff of a traditional Retail Store, allowing great

flexibility to offer services, handsets and SIM traffic, due to the low

cost of ownership.

Inventia has developed synergistic partnerships and contracts with

telecommunications operators such as Tiscali, 3 Italia, Wind, and

other agreements are being finalized with Operators and MVNO in

Italy and abroad.

www.youtube.com/watch?v=AI6Uuz5rG8U

Example of Smartphones -Tablets Dispenser

All of the information provided in this document is believed to be accurate. INVENTIA s.r.l. reserves the right to change any of the

specifications without notice. Copyright © 2015 INVENTIA s.r.l. - All rights reserved.