Reinventing the Boston Globe
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Transcript of Reinventing the Boston Globe
![Page 1: Reinventing the Boston Globe](https://reader036.fdocuments.in/reader036/viewer/2022062702/5549a8a8b4c9050c738b5551/html5/thumbnails/1.jpg)
As the Globe evolves
From major metro newspaper tomulti-platform news organization
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The Boston Globe’s early days
• Founded in 1872and ran into trouble right from the start
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The Boston Globe’s early days
• Founded in 1872and ran into trouble right from the start
• Colonel Charles Taylor brought in the following year to save it
![Page 4: Reinventing the Boston Globe](https://reader036.fdocuments.in/reader036/viewer/2022062702/5549a8a8b4c9050c738b5551/html5/thumbnails/4.jpg)
The Boston Globe’s early days
• Founded in 1872and ran into trouble right from the start
• Colonel Charles Taylor brought in the following year to save it
• Prospered for decades as a Democratic working-class paper
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Newspaper Row, 1926
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Move to Dorchester, 1958
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The golden age, 1965-2005
• Monopoly andnear-monopoly status led to great prosperity– At left: Globe editor
Tom Winship, 1965-’84
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The golden age, 1965-2005
• Globe and other major metros covered the nation and the world– At left: Globe editor
Matt Storin, 1992-2001
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The golden age, 1965-2005
• Technological and social changes forced a lowering of ambitions– At left: Globe editor
Marty Baron, 2001-’12
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The Globe’s crisis of 2009
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The Globe’s tenuous stability
• Digital subscriptions across platforms boosted revenues
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The Globe’s tenuous stability
• Digital subscriptions across platforms boosted revenues
• Free Boston.com site served casual readers supported by ads
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The Globe’s tenuous stability
• Digital subscriptions across platforms boosted revenues
• Free Boston.com site served casual readers supported by ads
• Higher pricespositioned printas a luxury product
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The John Henry agenda
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The John Henry agenda
• Move the Globe to the center of a hub-and-spokes model, with specialized content appealing to niche audiences — some of which also finds its way into the Globe itself.
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The John Henry agenda
• Boston.com — founded in 1995 primarily as a home for Globe stories and photos — will be completely separate, with no Globe content and an as-yet-undefined mission.
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The John Henry agenda
• Printing presses to be moved to the exurbs while news and business operations are relocated in downtown Boston.
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The spokes
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The spokes
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The spokes
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The spokes
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Will revenues follow vision?
• With online advertising declining in value, the challenge is to find a way to make innovation profitable– At left: Globe editor
Brian McGrory, 2013-