Reinventing an American Icon: Abercrombie & Fitch

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    bebo Bimtbr (422014=

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    Vbdo` ng Anet`ets

    @]@APVKW@ QPCCBT[ .................................................................................................................................. 4

    KEVTNFPAVKNE ............................................................................................................................................. 1

    KEFPQVT[ OBEFQABX@ .................................................................................................................................. 1

    BEBO[QKQ ....................................................................................................................................................... 0

    Q\NV BEBO[QKQ ............................................................................................................................................ 0

    C[VM CNF@O X@TQX@AVKW@ ......................................................................................................................... Ke b p`rg`at wnrof, tm` besw`r tn suam b qu`stkne wnuof ndvknusoy d`

    y`s, `v`ryne` ks. Mnw`v`r, dy Bd`rarncdk` & Gktams stbefbrfs, w` wnuof ent boo cbi` tm`

    aut, bef tmbt ks wm`r` tmkels tnni b ebsty ture gnr tm` ancpbey.

    Botmnulm B&G wbs `stbdoksm`f ke 2=;4, kt fkf ent stbrt s`ookel cnf`re bppbr`o uetko 2;

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    ar`btkne bs w`oo bs tm` `xp`at`f kear`bs` ke fkspnsbdo` keanc` fu` tn onw`r lbs prka`s, r`tbko

    sbo`s br` bosn `xp`at`f tn kear`bs`. Dut ne` tmkel mbs ambel`f - wm`r` anesuc`rs smnp. Tbtm`r

    tmbe smnppkel bt kefkvkfubo drbef dnutkqu`s (k.`. Bc`rkabe @blo`, B`rnpnstbo` nr B&G),

    anesuc`rs br` enw amnnskel tn sp`ef tm`kr cne`y bt obrl`r r`tbko`rs wmn ngg`r b lr`bt`r s`o`atkne

    bef ngt`e bt onw`r prka`s. Vm`s` keaouf` stnr`s oki` M&C, Gnr`v`r 42 bef Zbrb wm`r` anesuc`rs

    br` ngt`e o`ss drbef anesaknus bef pr`g`r tn mbv` tm` gr``fnc tn amnns` grnc cbey drbefs bef

    fkgg`r`et gbsmkne styo`s.

    E`v`rtm`o`ss, dnutkqu` drkai-bef-cnrtbr stnr`s br` stkoo b cbjnr frkvkel gnra` ke tm` r`tbko

    gbsmkne kefustry. \mko` B&G ks strullokel, - tm`kr 4820 gkrst qubrt`r`brekels r`pnrt g`oo smnrt ng

    beboysts `xp`atbtknes bef cbebl`c`et mbs wktmfrbwe $=8 ckookne grnc kts absm r`s`rv`s k- tm`y

    br` ent bone` ke tmks sktubtkne. Ke gbat, B`rnpnstbo` (wmn tbrl`ts tm` 26-tn-47 bl` lrnup) mbs

    `xp`rk`ea`f f`aokekel sbo`s wktm cbey gkebeakbo beboysts pr`fkatkel gkebeakbo onss`s gnr tm` gkrc

    ke tm` e`br gutur`. Dntm ancpbek`s mnw`v`r, r`oy ne pmyskabo onabtknes tn frkv` tm`kr sbo`s, bs

    tm`kr stnr`s baanuet gnr rnulmoy ;8% ng sbo`s. Vm`kr tmkrf ancp`tktnr - ke t`rcs ng dntm gbsmkne

    bef tbrl`t cbri`t - Bc`rkabe @blo` (B@) bosn gkefs kts`og ke tm` sbc` pnsktkne wktm f`aokekel

    sbo`s bef b onss ng r`o`vbea`. Cnr` r`a`etoy, B@ mbs s``e kts stnai prka`s surl` fu` tn b e`w

    cbri`t strbt`ly tmbt btt`cpts tn drnbf`e kts anesuc`r dbs` bef ngg`r cnr` kea`etkv`s tmrnulm

    prncntknes (dut g`w`r fksanuets) gnr anesuc`rs tn smnp bt tm`kr stnr`s.kk

    F`spkt` tmks bef tm` r`fua`f bpp`bo ng ke-stnr` smnppkel, B&G stkoo mbs tm` nppnrtuekty tn

    cbketbke kts prngktbdkokty bef kcbl`. T`tbko sbo`s br` stkoo pnw`rguo, pbrtkauobroy furkel tm` mnokfby

    s`bsne, bef ancpbek`s suam bs B@ mbv` prnv`e tmbt r`tbko`rs br` bdo` tn `c`rl` grnc t`cpnrbry

    soucps. Kt ks enw up tn B&G tn cbi` tm` e`a`ssbry ambel`s tn suaa``f ke tm` `vnovkel cbri`t

    `evkrnec`et.

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    BEBO[QKQ

    Vn gurtm`r kf`etkgy tm` nppnrtuektk`s tmbt abe d` `xponr`f ke tm` r`tbko s`atnr, d`onw br`

    tmr`` cnf`os tmbt pnsktkne B&Gs drbef wktmke tm`kr `xt`rebo `evkrnec`et.

    Q\NV BEBO[QKQ

    Xo`bs` s`` @xmkdkt B gnr b anef`es`f v`rskne ng B&G r`tbko `evkrnec`et.

    Qtr`eltms:

    B&G mbs b strnel bef vbrk`f pnrtgnokn ng drbefs uef`r kts ucdr`oob, abt`rkel tn b rbel` ng

    bl` lrnups keaoufkel Bd`rarncdk`, Bd`rarncdk` Ikfs, Mnookst`r bef Lkooy Mkais. Baanrfkel tn

    kts 4826 beeubo r`pnrt, B&Gs drbefs abe d` gnuef ke cboos barnss tm` wnrof, np`rbtkel =61

    stnr`s ke tm` PQ bef 271 stnr`s bdrnbf. kkkF`spkt` mbvkel b onw londbo pr`s`ea`, tm` ancpbey

    stkoo mbs strnel drbef r`anlektkne - bggkokbt`f tn kts ebtknebokty - bef kts cbjnr pr`s`ea` ke tm`

    Qtbt`s ndvknusoy r`kegnra`s tmbt c`ssbl`. Obstoy, B&G mbs b strnel `-ancc`ra` pr`s`ea` bs tntbo

    neoke` sbo`s tntboo`f 2; p`ra`et ng nv`rboo sbo`s ke 4826. kv

    \`bie`ss`s:

    Vwn ng B&Gs gnur drbefs, Bd`rarncdk` bef Mnookst`r, abrry r`obt`f prnfuats wktm

    skckobr prka`s bef abe `bskoy r`poba` ne` bentm`r bs sudstktut`s. \ktmnut fkgg`r`etkbtkel tm`kr

    drbefs tmrnulm ket`eskv` cbri`tkel `ggnrts, B&G ks uebdo` tn cbxkckz` tm` d`e`gkts grnc `bam

    drbef, wmkam kear`bs`s tm` rksi ng abeekdbokzbtkne dy ne` ng tm`c. Vm` Bc`rkabe r`tbko`r ks bosn

    `xtr`c`oy r`okbet ne tm` PQ cbri`t9 gnr kestbea`, 04% ng tntbo sbo`s w`r` bttrkdut`f tn tm` PQ bef

    tm` r`cbkekel 6=% w`r` grnc ket`rebtknebo sbo`s bef fkr`at-tn-austnc`r sbo`s (@xmkdkt D).v

    Vm`r`gnr` bey ambel`s ke Bc`rkabe anesuc`r pr`g`r`ea`s nr cbarn`anencka gbatnrs wkoo

    m`bvkoy kcpbat Bd`rarncdk`s gkebeakbo p`rgnrcbea`.

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    Bocnst boo ng B&Gs prnfuats ngg`rkels br` tbrl`t`f tn ckoo`eekbos y`t br` prka`f

    `xtr`c`oy mklm r`obtkv` tn ancp`tktnrs suam bs B`rnpnstbo` bef B@. Gnr `xbcpo`, f`ekc j`bes bt

    Bd`rarncdk` l`e`rbooy r`tbko gnr $7=-$== wm`r`bs skckobr j`bes bt Gnr`v`r 42 r`tbko gnr $40. vk

    Vmks abe `ss`etkbooy okckt tm` bcnuet ng c`rambefks` dnulmt bt Bd`rarncdk` & Gktam, s``kel bs

    cnst ynuel anesuc`rs duykel grnc tm` aontmkel drbef fn ent mbv` tm` fkspnsbdo` keanc`

    e`a`ssbry tn cbi` gr`qu`et purambs`s. Aurr`et drbef kcbl` bef cbri`tkel tbatkas bosn lkv` rks`

    tn tm` ancpbeys obai ng gnaus ke r`lbrfs tn be neoke` pr`s`ea`. \m`e smnppkel bt be

    Bd`rarncdk` & Gktam stnr`, austnc`rs t`ef tn gkef onuf cuska, fkc tn en oklmt , m`bvkoy sa`et`f

    p`rguc`, boourkel pkatur`s, b fksnrlbekz`f obynut, boo wmko` d`kel s`rv`f dy `xtr`c`oy bttrbatkv`

    stbgg c`cd`rs. Vmks wnuof d` kf`bo kg tm` stnr` wbs abt`rkel tn t``ebl` dnys bef lkros, dut tmks ks

    b cbjnr turengg gnr s`v`rbo ntm`r p`npo`. (@xmkdkt A)

    Nppnrtuektk`s:

    Bs onel bs Bc`rkabe vbou`s anetkeu` tn r`snebt` wktm onabo anesuc`rs, B&G mbs tm`

    pnt`etkbo tn lbke f``p`r p`e`trbtkne ke gnr`kle cbri`ts, pbrtkauobroy ke Amkeb bef Jbpbe. \ktm tm`

    rks` ng `-ancc`ra` bef b strnel neoke` pobtgnrc, B&G wkoo bosn d` bdo` tn r`cbke ke b

    ancp`tktkv` pnsktkne lnkel gnrwbrf, bs kt bor`bfy lrbsps cbey ng tm` gkrst-cnv`r bfvbetbl`s ke

    tmks br`b. Obstoy, tm` c`es bef wnc`es bppbr`o kefustry ks kcprnvkel ke tm` wbi` ng tm` Lr`bt

    T`a`sskne, pnstkel 0 bef 6 p`ra`et lrnwtm r`sp`atkv`oy ke 4821. vkk Vm`s` eucd`rs br` b

    prnckskel kefkabtnr gnr B&G bef r`tbko`rs boki` ke tm` kefustry.

    Vmr`bts:

    Cnr` entbdoy, B&G mbs d``e sudj`at tn e`lbtkv` pudokakty ke tm` obst tmr`` y`brs fu` tn

    tm`kr fksarkckebtnry mkrkel prbatka`s bef tm` ngg`rkel ng scboo aontmkel skz`s gnr g`cbo`s. Vm`s`

    f`aksknes mbv` abus`f b fbcp`r ne tm`kr p`rgnrcbea`, wmkam wbs bppbr`et ke 4821 wm`e tm`kr

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    Gkrstoy, kts drbefkel strbt`ly wbs dukot brnuef

    bfm`rkel tn tm` ancpbeys boo-Bc`rkabe onni tmrnulm s`x bpp`bo. Bs b r`suot ng tmks,

    Bd`rarncdk` & Gktam `stbdoksm`f kts`og bs tm` `pktnc` ng wmbt ks c`bet tn d` anno gnr kts

    t``ebl` tbrl`t cbri`t. Ke fnkel sn, tm` ancpbey bok`ebt`f cbey lrnups ng p`npo` ne tm` dbsks ng

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    neoy lnkel bgt`r tm` bttrbatkv` anesuc`rs wmn gkt tm` bgnr`c`etkne`f onni pnokay. Vmks strbt`ly

    wbs e`v`rtm`o`ss cnr` bppbr`et wm`e J`ggrk`s `xpr`ss`f mks r`bsnekel tn neoy tbrl`t tm`

    bttrbatkv` boo-Bc`rkabe ikfs bef tn `xaouf` tmns` wmn fn ent d`onel tn tmks cnf`o. Xnsktknekel

    tm` ancpbey ke suam b wby mbs lkv`e rks` tn cbey ntm`r prndo`cs rbelkel grnc fksarkckebtkne ke

    tm` wnripoba`, kts `cponyc`et prbatks`s, bef kts tr`btc`et ng austnc`rs.

    BOV@TEBVKW@Q

    Ke nrf`r gnr B&G tn ture tm`kr duske`ss brnuef, kt cust sklekgkabetoy bot`r kts duske`ss

    np`rbtknes ke nrf`r tn `cdrba` tm` ambel` ke austnc`r pr`g`r`ea`s bef tm` `c`rl`ea` ng e`w

    tr`efs. D`onw br` tmr`` fkstkeat bot`rebtkv`s tmbt Bd`rarncdk` & Gktam abe uef`rtbi` ke nrf`r tn

    r`spnef tn suam tmkels. @bam ne` ng tm` bot`rebtkv`s gnaus`s ne ne` ng Bd`rarncdk` & Gktams

    i`y br`bs ng ket`r`st: tm` tbrl`t cbri`t, tm` ancpbeys kcbl`, bef tm` ancpbeys prnfuat

    ngg`rkels. Vm` gnoonwkel s`atkne wkoo f`tbko snc` str`eltms bef w`bie`ss`s gnr `bam bot`rebtkv`,

    dbs`f ne arkt`rkb w` mbv` s`t, bef f`okv`r b gkebo r`ancc`efbtkne.

    Bot`rebtkv` Ne` - Vbrl`t Cbri`t @vnoutkne

    Bs tm` kektkbo l`e`rbtkne ng t``ebl`rs mbs lrnwe nut ng tm` Bd`rarncdk` & Gktam drbef,

    tm` ancpbey cust bokle kts drbef c`ssbl` bonel tm` sbc` pbtm tmbt snak`ty bef kts bufk`ea` mbv`

    tbi`e. Kt cust anetkeu` tn abt`r tn tm` sbc` bl` f`cnlrbpmkas kt bowbys mbs (t``ebl`rs bef ynuel

    bfuots) bs tm`y br` tm` cnst vuoe`rbdo` tn drbefs wktm strnel kf`etkty vbou`s. Vm`y br` bosn tm`

    cnst batkv` drbef bcdbssbfnrs bey r`tbko`r abe cndkokz` ke tmks cbri`t s`lc`et, bs tm`y ket`rbat

    wktm muefr`fs ng ntm`r c`cd`rs ng tm` sbc` tbrl`t cbri`t ne bey lkv`e w``ifby, ngt`e smbrkel

    tm` drbefs stnryoke`. B&G mnw`v`r, e``fs tn r`f`skle kts prncntknebo strbt`lk`s gnr tm` 4820

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    V``ebl`r. Ne` wmn pr`g`rs tn d` tm` drbef mkcs`og nr m`rs`og rbtm`r tmbe b p`rsne tmbt

    `cdnfk`s b g`w sp`akgka drbefs. Drnulmt ne dy tm` pnw`r ng fklktbo bef snakbo c`fkb,

    pbrtkauobroy Kestblrbc, ynuel bfuots enw pnss`ss tm` t`amenonlkabo ambee`os tn dukof tm`kr nwe

    drbef kcbl`s bef (enurksm) tm` sklekgkabea` ng kefkvkfubo vnka`s bef tm` pnw`r ng tm` ne`

    p`rsneb d`mkef tm`c. Ke tm` wnrfs ng Cbrak` C`rrkcbe, gnrc`r fkr`atnr ng drbef strbt`ly bt

    Wkatnrkbs s`ar`t, snakbo c`fkb bef styo` donls mbv` lkv`e t``ebl`rs tm` kcp`tus tn f`v`onp

    kefkvkfubo styo`s rbtm`r tmbe smbrkel tr`ef uekgnrcs nr cust-mbv`s wktm tm`kr p``rs.xvBs b

    t`amenonly ng pnw`r, B&G abe bfnpt b auoturbo kcbl` ng b t`amspr`sskv` gnra` bef jnke gnra`s

    wktm tnfbys t``es tn m`op tm`c `xpr`ss tm`cs`ov`s d`tt`r. D` ne tm`kr skf`!

    Vm` s`anef ancpne`et tn tmks bot`rebtkv` bffr`ss`s b pnt`etkbo anetrbfkatkne tn tm`

    prncntkne ng tm` bgnr`c`etkne`f 4820 t``ebl`r. Botmnulm tm` ancpbey mbs mbf b mkstnry wktm

    ebrrnwkel kts aok`et`o` tn neoy tm` d`butkguo p`npo` ke tm` wnrfs ng `x-A@N J`ggrk`s, B&G rksis

    kts duske`ss tn d`anc` tnn gnaus`f ne tmks sp`akgka ekam`, wmkam ks bppbr`et wktm drbefs suam bs

    Drbefy C`ovkoo`. Gurtm`rcnr`, kt lkv`s rks` tn ebysby`rs wmn spr`bf tm` kcbl` ng tm` B&G drbef

    bs b lr``e Ouffkt` t`amenonly - be kebutm`etka r`tbko`r tmbt tmr`bt`es tn cbi` ynu bentm`r vkatkc

    ng tm`kr vkaknus drbefkel bef pnt`etkbooy tbi` bwby grnc ynur bdkokty tn `xpr`ss ynurs`og bs b

    drbef. Vn bffr`ss tmks prndo`c, B&G smnuof `xpbef kts f`gkektkne ng b d`butkguo p`rsne tn ne`

    tmbt tm` cbss cbjnrkty ng snak`ty baa`pts. Kt wkoo bkf ke tm`kr r`anv`ry grnc b e`lbtkv` kcbl` ng

    d`kel b fksr`sp`atguo drbef, wmko` bosn m`opkel tm`c nwe b drnbf`r cbri`t pr`s`ea`.

    Bot`rebtkv` Vwn - Ambelkel tm` drbefs kcbl`

    Vm` s`anef bot`rebtkv` prnpns`s b ambel` ke tm` wby Bd`rarncdk` & Gktam s`oos kts`og ke

    r`lbrfs tn kts drbef kcbl`. Kts aurr`et kcbl` ks dukot ne pmyskabo s`x bpp`bo dy uskel bttrbatkv`

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    cnf`os bef sull`stkv` aontmkel f`skle`f sp`akgkabooy gnr tm` scboo bef sikeey. Just tbi` b onni bt

    bey B&G dkoodnbrf - ne` ks oki`oy tn gkef s`v`rbo s`ck-euf` ynuel cnf`os pnrtrbykel b s`xubooy-

    ambrl`f sa`ebrkn wmko` w`brkel B&G l`br (@xmkdkt @). Vmks ks tm` fnckebet tm`c` ke bey m`bf-

    tn-m`bf (M4M) ket`rbatknes wktm tm` drbef, pbrtkauobroy ke kts drkai-bef-cnrtbr stnr`s. Bs tm`

    r`tbko s`ttkel stkoo r`cbkes bs b cbke frkv`r ng i`y sbo`s r`v`eu` gnr cnst r`tbko`rs, B&Gs

    pmyskabo `evkrnec`et cby d` p`ra`kv`f bs cnr` uekevktkel tmbe kevktkel. Ke gbat, tm` btcnspm`r`

    abptur`f dy sabetkoy aobf lkros gnofkel aontm`s, onuf `o`atrneka fbea` cuska (@FC) bef kts strnel

    Gk`ra` anonle` sprby`f tmrnulmnut tm` stnr`, abe d` s``e bs tnn gnaus`f ne s`ookel s`x bef

    ketkckfbtkel gnr tmns` wmn fn ent kf`etkty wktm tm`s` tmkels. Ne tm` anetrbry, r`tbko`rs suam bs

    Zbrb cbi` kt tm`kr cksskne tn sbv` up tn 48% cnr` `e`rly bef dy cndkokzkel tm` M4M `xp`rk`ea`

    tn dukof b cnr` pnw`rguo anesuc`r-drbef dnef dy gnrlkel strnel`r `cntknebo bttbamc`ets wktm

    kts smnpp`rs. Vmks bot`rebtkv` sull`sts b cnv` bwby grnc d`kel tm` trbfktknebo s`xy drbef

    (pmyskabo d`buty) bef r`kev`etkel s`xy dy c`bes ng prncntkel fkv`rskty bdnv` boo. Dy

    r`cnvkel kts `fly, boo-Bc`rkabe s`x bpp`bo, tmks anuof `ss`etkbooy d` lnkel blbkest `v`rytmkel

    tmbt Bd`rarncdk` & Gktam stnnf gnr, bef sn, tmks bot`rebtkv` wnuof s`` tm` ancpbey `cdrbakel

    tmks e`w wbv` ng s`xke`ss tmrnulm auoturbo fkv`rskty dntm ke t`rcs ng kts drbef kcbl` bef kts

    c`rambefks` bef kts `cpony``s. Ke fnkel sn, Bd`rarncdk` & Gktam wnuof:

    k. Qtkoo r`cbke tru` tn tm` anr` vbou`s kt r`pr`s`ets, bef tm` drbef onyboksts wmn

    anesuc`f tm` `xkstkel drbef9

    k. Xrnvkf` kts anesuc`rs wktm ebtknebo vbou`s tmbt tm`y wnuof ent m`sktbt` tn `cdnfy,

    smbr` bef anesuc` (`sp`akbooy ke tm` Pekt`f Qtbt`s, tm`kr obrl`st cbri`t).

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    Ebtknebo kf`nonlk`s br` bowbys b sbg` amnka` gnr cbri`t`rs, `sp`akbooy bs Bc`rkab f`bos wktm kts

    gboonut grnc tm` wnrofs `anencka stbl`, bef tm` tr`ef tnwbrfs prncntkel d`buty tmrnulm

    fkgg`r`et onnis smnuof f`gkekt`oy ent d` klenr`f.

    Bot`rebtkv` Vmr`` - Fkv`rskgy tm` prnfuat ngg`rkels

    Obstoy, b tmkrf bef cnr` frbstka bot`rebtkv` sull`sts tmbt B&G ambel` kts prnfuat

    ngg`rkels. Ancp`tktnrs ke tm` gbsmkne obefsabp` suam bs B`rnpnstbo` bef Bc`rkabe @blo` mbv`

    strullo`f ke r`a`et y`brs wmko` M&C, Gnr`v`r 42 bef Zbrb mbv` gonurksm`f ke tm`kr duske`ss

    cnf`os. \mbt br` tm`s` cnf`os> Tbtm`r tmbe gnauskel ne dukofkel drbef boo`lkbea`, tm`s` gbst-

    gbsmkne nuto`ts mbv` anea`etrbt`f ne tm` cbss prnfuatkne ng dbska `ss`etkbos bef tm`e s`ookel

    tm`c bt bggnrfbdo` prka`s9 tmus boonwkel tm`c tn r`bokz` sabo` `anenck`s. Vm`kr ngg`rkels br`

    scbrt bef tkc`o`ss ke cbey s`es`s, ent pnobrkzkel tn tm` enrcbo kefkvkfubo y`t fkstkeatkv` ke

    tm`kr styo` bef f`skle. Ne tm` ntm`r mbef, c`rambefks` dy B&G abe neoy d` r`anlekz`f dy tm`

    obrl`, `xbll`rbt`f onlns bef gnets tmbt fnckebt` tm` grnet ng `v`ry kt`c ng aontmkel. \mko` tmks

    cby d` bpp`bokel gnr tm` ynuel bufk`ea`s kt tbrl`ts, tm` kefkvkfubo tmbt w`brs tm` smkrts bef pnons

    ons`s mks nr m`r pnsktkne bs tm` gnabo pnket ng btt`etkne - b trbkt tmbt anuet`rs tm` p`rsnebo drbefkel

    cnv`c`et w` br` pbrtkakpbtkel ke tnfby (bs f`sarkd`f ke tm` gkrst bot`rebtkv`). B&G anuof bffr`ss

    tmks anea`re dy prnfuakel cnr` drbef-e`utrbo aontmkel bef fkgg`r`etkbt` kts`og dy kcprnvkel tm`

    rbw cbt`rkbos us`f nr ambelkel kts prka` struatur` (tm` bv`rbl` prka` ng b guoo-prka` dbsi`t ng

    lnnfs wbs $027, $10= mklm`r tmbe Gnr`v`r 42 bef $24; bdnv` tm` lrnup bv`rbl`.xvkVmks cnv`

    mnw`v`r, anuof s`v`r`oy f`ar`bs` tm` sanp` ng bufk`ea`s tmbt o`bre bdnut tm` drbef `v`ry fby.

    B&G anuof bffr`ss tmks ke twn wbys:

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    k. Ar`btkel nppnrtuektk`s gnr an-ar`btkv` anoobdnrbtkne d`tw``e kts anesuc`rs bef kts

    f`skle prna`ss, dy boonwkel tm`c tn sull`st wmbt kt`cs d`st f`gke` tm`c bef mnw

    tm`y bff tn tm`kr B&G styo`9

    k. Kcpo`c`etkel prnlrbcs tn auotkvbt` drbef onyboty barnss samnno abcpus`s ke Enrtm

    Bc`rkab, r`pr`s`etkel tm`kr drbef tmrnulm r`arukt`f kefkvkfubos rbtm`r tmbe keena`et

    anesuc`rs (skckobr tn Bvne obfk`s bt Bvne Xrnfuats, Kea.).

    @bam ng tm`s` bcdbssbfnrs wkoo d` bdo` tn kegus` B&Gs stnryoke` wktm tm`kr p`rsnebo stnrk`s,

    bffkel f`ptm tn tm` drbef c`ssbl` bef `xt`efkel kts onel`vkty ke tm` ancp`tktkv` cbri`tpoba`.

    T@ANCC@EFBVKNE

    T`j`atkne ng Bot`rebtkv`s Ne` bef Vmr``

    Lkv`e B&Gs aurr`et stbt` ng bggbkrs, bot`rebtkv` ne` wnuof pusm tm` drbef tn cbkestr`bc

    pnpuobrkty bs kt wnuof drnbf`e tm` kefkvkfubos tmbt br` bttrbat`f tn kts drbef. Gnr cnst ng kts pnst-

    r`vktbokzbtkne mkstnry - bgt`r 2;== - B&G mbs stby`f tru` tn drkelkel t``ebl`rs ne dnbrf wktm kts

    auotur` rbtm`r tmbe bfbptkel kts auotur` tn suppnrt tm` t``ebl`r. Dy neoy stnaikel skz`s tn b a`rtbke

    o`v`o gnr lkros, kt d`anc`s b cytmkabo drbef tmbt ks b skst`rmnnf ng kts nwe bef lkv`s bey w`br`r

    tm` bfcksskne tn kts sp`akbo aoud. Np`ekel tm` fnnrs wkoo tbi` bwby grnc tm` sp`akboty ng tm` aoud

    bef wnuof f`cnoksm tm` gnuefbtknebo strbt`lk`s tmbt mbs cbf` kt suaa`ssguo boo tm`s` y`brs.

    Ne tm` ntm`r mbef, B&G ks ent pnsktkne`f w`oo-`enulm tn drnbf`e kts aontmkel oke`s bef

    r`cnv` kts kaneka, gobsmy BD@TATNCDK@ & GKVAM tnp f`skles. Vm`kr qubokty, wmko` mklmoy-

    tnut`f, ks cnr` `xp`eskv` tn prnfua` tmbe gbst-gbsmkne lkbets suam bs M&C bef Zbrb bef bey

    sklekgkabet prka` auts anuof sbturbt` tm` cbri`t wktm B&G aontmkel - cbikel kt o`ss sp`akbo bef

    f`skrbdo`. Be btt`cpt tn f`skle aontmkel wktm tm`kr anesuc`rs cby ent wnri `ktm`r9 bgt`r boo,

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    cnst ng tm` tmnulmt o`bf`rs br` t``ebl`rs bef tm`kr npkeknes cby ent d` wkf`oy baa`pt`f dy

    B&Gs r`luobr t``ebl` smnpp`rs. Bef mkrkel drbef bcdbssbfnrs tn f`okv`r tm` drbef c`ssbl`

    cbi`s B&G cnr` susa`ptkdo` tn dbf pudokakty, wmkam ks tm` `xbat r`bsne wmy kt fksanurbl`s `v`e

    kts nwe `cpony``s tn ket`rbat wktm ke-stnr` smnpp`rs.

    Dntm ng tm` bdnv` bot`rebtkv`s btt`cpt tn m`op B&G `vnov` wktm tm` ambelkel

    cbri`tpoba`, dut neoy r`snov` B&Gs prndo`cs grnc ne` fkc`eskne bef o`bv` bentm`r np`e gnr

    fnpp`olbel`r kcbl` bttbais.

    T`ancc`efbtkne ng Bot`rebtkv` Vwn

    \` amns` tm` s`anef bot`rebtkv` bs nur r`ancc`efbtkne gnr Bd`rarncdk` & Gktam sn tmbt

    tm` ancpbey abe bfnpt b drbef kcbl` tmbt ks cnr` bpp`bokel tn b wkf`r bufk`ea` ng austnc`rs

    bef tn baa`pt fkv`rskty rbtm`r tmbe anetkeu` tn gnaus ne b sp`akgka s`t ng kefkvkfubos. Ke fnkel sn,

    tm` ancpbey wkoo f`gkekt`oy e``f tn uef`rln snc` ambel`s tn kts np`rbtknes, dut w` d`ok`v` tmbt

    tmks bot`rebtkv` wkoo boonw B&G tn cbketbke kts stbtus bs be boo-Bc`rkabe r`tbko`r. Vm` drbef

    kcbl` s`rv`s bs tm` uef`roykel gbatnr ke usm`rkel ke tm` e`w wbv` ng anesuc`rs wmn br`

    auoturbooy fkv`rs` dntm ke tm`kr styo` bef tm`kr pr`g`r`ea`s. Q``kel bs B&G wbs dkl ne `xaouf`f

    beytmkel ntm`r tmbe kts boo-Bc`rkabe onni, p`npo` stbrt`f turekel tm`kr dbais ne tm` drbef bef

    cnvkel tn r`tbko`rs oki` M&C bef Zbrb, r`tbko`rs tmbt `cdrba` fkv`rs` dnfy skz`s tmrnulm tm`kr

    oke` ngg`rkels. T`spnefkel tn e`w nr `c`rlkel tr`efs r`pr`s`ets tm` cnst bpprnprkbt` wby gnr

    Bd`rarncdk` & Gktam tn r`c`fy tmks sktubtkne bs kts aurr`et drbef kcbl` ks murtkel kts sbo`s bef

    kts austnc`rs. Ke tm`nry, tm` baa`ptbea` ng fkv`rskty r`pr`s`ets b e`w wbv` gnr Bd`rarncdk` &

    Gktam bef ntm`r r`tbko`rs boki`. Vm` e`xt st`p ks uotkcbt`oy gnr B&G tn fkv` m`bfgkrst ketn tm`

    keanckel wbv` bef fkv`rskgy kts drbef kcbl`. Vmks bot`rebtkv` wnuof s`` tm` ancpbey r`f`gke`

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    wmbt kt c`bes tn d` boo-Bc`rkabe ke tnfbys t`rcs. Gurtm`rcnr`,tmks f`gkektkne ng boo-Bc`rkabe

    e``fs tn bffr`ss tm` do`efkel ng fkgg`r`et auotur`s bef styo`s bs b wby tn ancp`t` ke tm` r`tbko

    cbri`tpoba`. Vmks wkoo smnw anesuc`rs tmbt tm` B&G drbef mbs cnr` tn ngg`r tmbe just

    prncntkel pmyskabooy bttrbatkv` Abuabskbe cnf`os.

    Gurtm`rcnr`, tm` bfnptkne ng b e`w drbef kcbl` ks cuam cnr` anst `ggkak`et tmbe

    ambelkel tm` r`tbko`rs prnfuat ngg`rkels bef o`ss rksiy tmbe kev`stkel ke b t``ebl` cbri`t tmbt

    bfnpts b e`w gbf `v`ry g`w y`brs. Vmnulm fnpp`olbel`r kcbl`s wkoo brks` tn `xpns` B&Gs

    r`drbefkel `ggnrts, kt ks `bsk`r tn r`vktbokz` B&Gs drbef kcbl` bef c`bekel tmbe tn, gnr kestbea`,

    r`pnsktkne tm` aontm`s tmbt tm`y ngg`r (wmkam cby kevnov` e`w prnfuat f`skles, anonurs bef

    cbeugbaturkel prna`ss`s). Vm` wkf` bvbkobdkokty ng t``ebl`rs, kts tbrl`t cbri`t, ks b lnof cke` gnr

    B&Gs drbef cbri`t`rs bs tm`y abe d` `bskoy cndkokz`f bs batnrs bef batr`ss`s tn m`op dukof e`w

    cytmka drbef kcbl`s bef dbtto` fnpp`olbel`r ne`s bs tm`y `c`rl`. Bef ueoki` Dntnxs tbrl`t

    anesuc`rs, t``ebl`rs br` ent gbakel tm` sbc` ckf-okg` arks`s nr okg` stnrk`s - tmks lkv`s B&G tm`

    go`xkdkokty tn f`skle tm`kr drbef ke cbey pnsskdo` wbys tn dbtto` tm` fkspbrblkel kcbl`s, wktmnut

    g`br tmbt kt cby bok`ebt` bey obrl` pnrtkne ng kts cbri`t.

    KCXO@C@EVBVKNE

    Ke nrf`r gnr Bd`rarncdk` & Gktam tn ambel` kts drbef kcbl` ke tm` ckefs ng kts

    anesuc`rs, tm` ancpbey cust gkrst lkv` tm`c b r`bsne tn bot`r tm`kr prknr uef`rstbefkel bef

    npkeknes ne kts pr`-`xkstkel c`tmnfs ng np`rbtkne. Vmkei ng tmks bot`rebtkv` bs b wby tn sustbke

    tm` f`skr` tn d` b pbrt ng Bd`rarncdk` & Gktam, dut wktm b cnr` cnf`re baa`ptbea` gnr fkv`rskty

    dntm ke t`rcs ng kts `cpony``s bef kts r`tbko stnr`s. Dy upmnofkel tm` ancpbeys stbefbrfs wm`e

    kt anc`s tn kts aontmkel oke`, Bd`rarncdk` & Gktam abe f`gkekt`oy kcpo`c`et b cnv` tnwbrfs

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    2s3BEG:E[R5

    kk

    ?mttp://www.r`ut`rs.anc/brtkao`/4820/82/8=/us-b`rnpnstbo`-gnr`abst-kfPQIDE8IM2D04820828=5

    kkkB&G Beeubo T`pnrt 4826 ?mttp://www.bd`rarncdk`.ab/beg/kev`stnrs/kev`stnrr`obtknes.mtco5

    kv?mttp://bfvbetbl`.cbri`toke`.anc.`zprnxy.okdrbry.ynriu.ab/Xrnfuat>pkf30B