COLLABORATIVE HACKATHONS(a����������� ������������������  story����������� ������������������  about����������� ������������������  reinventing����������� ������������������  your����������� ������������������  creative����������� ������������������  process)

Graham NorthStrategy DirectorGoodby Silverstein & Partners

Are you a genius?

The lone genius is a myth.

Searching the phrase “the man who invented” on Amazon finds

2,530 books

“First and foremost, creativity is a collaborative process. Innovation comes from teams more often than from the

lightbulb moments of lone geniuses. This was true of every era of creative ferment... But to an even greater

extent, this has been true of the digital age.”

WALTER ISAACSONThe Innovators

Ideas are networks.

PROBLEM

ART COPYPROBLEM

ART COPY

CODE

STRATEGY CLIENT

ACCOUNT

PROBLEM

INTERIORDECORATING

ART COPY

CODE

STRATEGY CLIENT

ACCOUNT

EVERY MARIOGAME EVER

PROBLEM

BURPINGTHE

ALPHABET

HORRORMOVIES

KNITTING WHILE

READING

ITALIANFOOD

REDDITAMAs

LAUGHING YOGA

GITHUB

CATVIDEOS

SWAHILI

BURNINGMAN

CONSCIOUSHIP-HOP

SALVADOREDALI

RACCOONS

HORS D’OEUVRES

ABOVE-GROUNDSWIMMING

POOLS

POETRY

DAVECHAPPELLE

COFFEE

MIDDLEEASTERNPOLITICS

SLEEP

BLUE JAYS

DIABETES

WESTERNS

LOW-CARBBEER

MOM

ART

INTERIORDECORATING

ART COPY

CODE

STRATEGY CLIENT

ACCOUNT

EVERY MARIOGAME EVER

PROBLEM

BURPINGTHE

ALPHABET

HORRORMOVIES

KNITTING WHILE

READING

YACHTING

REDDITAMAs

LAUGHING YOGA

GITHUB

CATVIDEOS

SWAHILI

BURNINGMAN

CONSCIOUSHIP-HOP

SALVADOREDALI

RACCOONS

HORS D’OEUVRES

ABOVE-GROUNDSWIMMING

POOLS

POETRY

DAVECHAPPELLE

COFFEE

MIDDLEEASTERNPOLITICS

SLEEP

BLUE JAYS

DIABETES

WESTERNS

LOW-CARBBEER

MOM

ART

Collaborative Hackathons

MUTUAL EMPATHY

COLLECTIVE OWNERSHIP

DIVERGENT THINKING

A tiny experiment

6 26funded startups

gs&pteams

days to launch a new brand

WHAT IS BRAND CAMP?

A much bigger experiment

Let’s try something new.

Let’s tinker with the untraditional.

Let’s experiment and blow shit up.

Let’s try some things that might fail.

CISCOLABS

“This was the best day of my career.”

KATHLEEN WATSONSenior Manager of Global Advertising, Cisco

A “holy fuck, we’re really doing this” experiment

NEW BUSINESS

NEW NEW BUSINESS

MON TUES TUES WEDWED MONTHURS FRI SAT SUN

STRATEGIC PREP

HACK

CREATIVE REFINEMENT

3 days

1 day

5 days

FINAL

1 day

A few lessons

1

Get the right people in the room.

2

Demand firm time commitments.

3

Ditch your job titlesat the door.

4

Drive with objectives,not agendas.

5

Do your homework.

Are you a genius?

We can be genius.