Sahar Hashemi  Co-Founder of Coffee Republic,  author of Anyone Can Do it and Switched On

(Re)Introducing Entrepreneurial Thinking to Your Organisation

Coffee Republicor un-Coffee Republic

1996

1997

1998

1999

2000

2001

THINKlike a

START UP

The 6 habits to take away

We’re talking EVERY DAY INNOVATIONnot breakthroughinnovation

EVERYDAY innovation

that add up to BIG THINGSBIG THINGSsmall changes small changes

UNLOCKING your team’s innovation &creative capacity

THE BIGGERWE GET the smaller

we act

Habit 1Step into the customer’s shoes

Becomethe

Customer

Make yourfocus

EXTERNALNot

INTERNAL

Customers

Us

(the company)

Vs.

“EMPATHY is the ultimate virtual reality - climbing into another persons mind to experience the world from their perspective”Daniel Pink

PILLOWTALK

“Marketing is giving people something they DON’T even KNOW they WANT.”

MarketResearch

“If I had asked my customers what they wanted they would have said a faster horse.”Henry Ford

“We don’t do market research figure out what ”Steve Jobs

wewe want.

Habit 2Get out of the office

Beware of

Bureacracy!

“Genchi Genbutsu.”

“Go and see for yourself.”

vs.Business

Busyness

CheesePlant

Stimulus IN

Ideas OUT=

Habit 3The importance of being clueless

This is how we’ve

always done it

Someone tried this…It doesn’t

work

Believe me I know what works

It’s not industry practice

Dominant logic says…

The Expert Trap

“Go find me a 19 year old who doesn’t know it cant go any faster.”Henry Ford

LearningUN-

INNOVATIONIS AN ACT OF CREATIVEDESTRUCTION

Habit 4Bootstrapping

MAKE IT HAPPENCULTURE

Habit 5MAKE IT HAPPENBootstrapping & Prototyping

CorporateTrafficLights

“Anything worth doing is worth doing..

badly.”

2+2=

5

“I made 5,127 prototypes of my vacuum before I got it right. There were 5,126 failures, but I learned from each one. That’s how I came up with a solution.”

James Dyson

“Move fast and break things.”

“Done is better than perfect.”Mark Zuckerburg, The Hacker Way

SUBSTITUTE FOR

MONEY IS A POOR

CREATIVITY

“If I’d had shed loads of money I’d have done everything wrong.”

Dame Anita Roddick

Habit 5Notching up no’s

217rejections

300rejections

12said no to

WE LOVETHE OLDWE REJECTTHE NEW

NONO

NONO

NO

NONO

NO

NO

NO

YES

Habit 6Taking 100% of yourself to work

PERFORMANCE

ENTREPRENEURIAL

PASSION

MAGICMAGIC

100% of you

WorkYOU

“Fun is not a form of entertainment. It’s an integral part of being good at what you do at work.”Daniel Pink