Reinforcement Theory in HUL

Reinforcement TheoryHOW IS GOOD BEHAVIOR SUSTAINED OVER TIME?

The role of rewards as they cause behavior to change or remain the same over time.

Assumes that:•Behavior that results in rewarding consequences is likely to be repeated, whereas behavior that results in punishing consequences is less likely to be repeated.

REINFORCEMENT THEORY

ASSUMPTIONS:The consequences of past actions will influence our future actionsWe repeat behaviors which lead to rewards that are satisfyingWe reduce behaviors which go unrewarded or lead to punishmentThus, tie valued rewards to desired behaviors in the workplaceIt is better to positively reinforce behavior than to use punishment

TYPES OF REINFORCEMENTPOSITIVEAVOIDANCE (NEGATIVE)EXTINCTIONPUNISHMENT

CONTINUOUS (EVERY TIME)

New behaviors are quickly learned, but also stop quickly when unrewarded

Fixed-RatioFixed-IntervalVariable-RatioVariable-Interval

Takes longer to learn new behaviors, but behavior is sustained over a longer period of time

INTERMITTENT (NOT EVERY TIME)

SCHEDULES OF REINFORCEMENT

Reinforcement Theory in HULSchedules of Reinforcement – FIXED INTERVAL (Presumed Continuous)

• Reinforcers Used:• Money:

• Fixed Salary that is competitive with their peer companies• Variable Salary that is linked to company and individual performance• Equity compensation (at eligible levels) that is linked to long term (3 year)

company performance and your potential.• Benefits and Perquisites aimed at providing employees choices.• Retirement benefits that are market competitive.

• OPPORTUNITIES TO LEARN :• Performance and Development Planning (PDP) • On the Job training• Professional Skill Training• Continual Update Program

Reinforcement Theory in HUL

• Reinforcers Used:• Flexibility:

• Cross functional job rotation policy• Three level customized flexibility program:

• Direct• Moderate• Limited

• Recognition & Promotions: • Merit & potential based career program• 3 fold career progression plan:

• Planning• Depth & Breadth• Wider Exposure

Reinforcement Theory in HUL

• CONCLUSIONS:• On paper - continuous approach but study reveals that it is Intermittent

FIXED Interval approach• Well drafted L&D policy is there• Implementation of Reinforcement theory focuses on all major key

reinforcers.

EMPLOYEE VALUE PROPOSITIONTHE SCORE CONCEPT

Experience

HUL Culture

CS

E

Opu

lent

O

ppor

tuni

ties

Rewarding Journey

OR

Be a part of the rich heritage of HUL

Engage in a stable and sustainable career.

Get Endless Opportunities across various functions.

Shape your future the way you desire.

Look out for an enriching and rewarding career.

Carve your Career

Stability

* Highlighting the work culture of the HUL organization

SCORE – A Detailed PerspectiveSTABILITY

• Formulate and highlight the job security aspect of the job position• Highlight the sustainable model and the career stability aspect of the organization

CARVE YOUR CAREER• Formulate and highlight an employee centric system level strategy of JOB ROTATION & ENRICHMENT

OPULENT OPPORTUNITIES• Formulate and highlight the L&D opportunities in form of:

MENTORSHIP PROGRAM, HIGHER EDUCATION FACILITY, COMPETENCY BASED TRAINING etc.

REWARDING CAREER• Highlight the fast track career growth aspect of organization, pay packages and other reward, award

and recognition programs of organization in form of current employee testimonials.

EXPERIENCE THE HUL CULTURE• Highlight the glowing aspects of the organization like

“An expanding organization with 15% market share and full of challenging roles and responsibilities for those who want to be the part of a market leader in the coming 10 years.”

THANK YOU!!!Organizations that acknowledge the experience of older workers, and respect the talents and contribution of new workers, no wonder are often the best place to work!!!