Reiner Fine Jewelry
description
Transcript of Reiner Fine Jewelry
Reiner Fine Jewelry Taylor Lawson, Leah Leybovich, Melissa
Reiner
Budget
-$2,500 per month maximum
-Currently Forthea Marketing is taking up the maximum budget per month for their services
-the results are no where to be seen
Current Strengths
• Established customer base through word of mouth
• Target market consists of upper middle to upper class (with a submarket for 50+ consumers)
• Store has been in Houston area for years• Only GIA certified diamonds
Weaknesses
• Aging clientele • Missed out on social media boom • Website lacking
Opportunities
• Social Media• Website• New target market
Threats
• Competitors• Being swallowed in social media• Losing family business “feel”
Pinterest Page
Facebook Search is Confusing
Suggested Improvements
• Expanding target market to end of generation X to beginning of generation Y
• Fire Forthea!• Wordpress template for Website• Youtube• Facebook/Twitter/Pinterest• Bloggers
Target Market Expansion
• Create a tab on the website for an engagement ring section
• Showcase different settings, diamonds, and looks for engagement rings
• Gen Y and X will be more heavily involved
Fire Forthea
• Their efforts are not converting to trackable awareness or sales
• $2500 is too much to be throwing away
Wordpress Template
• New site will be built using wordpress template, cost is 39.99.
• User can easily access the backend and amend as needed
• More clear, visuals are nicer
Youtube
• Channel will include videos taken by employees with an iPhone (no cost)
• Videos will showcase:• Customer testimonials• New products• Employees at work in the close CRM type
environment Reiner’s has created
Social Media
• Facebook- 3-5 posts about new products• Twitter- links to new facebook posts and new
merchandise• Pinterest- merchandise that Reiner’s actually
carries. “December 30 day promotion”
Bloggers
• Houston Bloggers registered with Texas Style Council reached out to
• They will post about products sent to them as “gifts”
• Hyperlink back to Reiner’s website• Eventually Reiner’s can pay blogger for
advertisements on blog if enough exposure is gained through bloggers
How will this all benefit Reiners?
• Increased customer relationships• Increased Brand awareness• These two factors translate to increased
sales/profit• These methods are not intimidating and
therefore won’t lose small business feel