REIMAGININGHUMAN

CONNECTIVITY

A global conference and news platform sharing insights, ideas and trends

with the world.

WHAT IS SMW?

CONFERENCES & EVENTS

NEWS &PUBLISHING

BRAND PARTNERSHIPS

+ Global network of writers and contributors

+ Sharing insights with subscribers and followers globally

+ Interviews, insights, product reviews and opinion pieces 

+ Research, whitepapers and trends analysis

+ Hosted in 20+ countries across six continents

+ 5,000+ participating speakers

+ Content in nine languages

+ Streamed all over the world via web & mobile

+ Custom creative solutions

+ Strategy and execution 

+ Experiential and integrated marketing

+ Local, regional and global activations

+ Content, Installations, events & campaigns

THE 2015 THEME: “UPWARDLY MOBILE

THE RISE OF THE CONNECTED CLASS”

In 2015, SMW will explore the power and potential of human connectivity through the global theme “Upwardly

Mobile: The Rise of The Connected Class” asking the fundamental question:

How can all humans achieve more in a connected world?

"With the rapid pace at which technology is evolving, we need events like Social Media Week to bring together the best minds and create an engaged, informed community who will shape the future. This year's event was thought-provoking, exciting and forward-looking - it was a privilege to be involved."Nathalie Nahai Author and Founder, The Web Psychologist Ltd.

88KTwitter

100KFacebook

OUR GLOBAL REACH

25+Cities

70KAttendees

5KSpeakers

170KSubscribers

600MTotal Reach

5,000 PRESS MENTIONS ANNUALLY, GENERATING

MORE THAN 600M IMPRESSIONS WORLDWIDE.

Social Media Week is a real-world manifestation of some of the best that new technology has to offer

- ideas, strategies and insights shared by the people who are

shaping the future.

Ellen McGirt Senior Writer, Fast Company

Entry Level Professional

Experienced Professional

Management (below c-level)

Founder & Investor

Executive (c-level)

Student

The SMW audience is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers.

Represented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands.

OUR AUDIENCE

JOB LEVEL

20%

34%

22%

13%

8%

5%

Marketing, Advertising, PR & Comms

Media, Publishing & Entertainment

Non-Profit

Information Technology & Services

Fashion/Luxury

Other

INDUSTRY SECTOR

36%

21%

5%

COMPANY SIZE

AGE & SEX

5%

3%

28%

31%

20%

16%

24%

3%

8%

1-10

11-50

51-200

201-10,000

5,001-10,000

10,000+

21%

47%

34%

18%

Under 21

21-34

35-44

45-65

59%

41%

Male

Female

“Social Media Week is a global phenomenon allowing people to share thoughts, strategies, success & failures. As a speaker I enjoyed the fact that I was in a 'conversation' with community and not just talking at the audience. I am looking forward to continuing to be a part of the conference and the conversation.” Patrick Starzan: Vice President of Marketing, Funny or Die

OUR SPEAKERSEach year 5,000 world class thoughts leaders, innovators and business practitioners from 40+ countries participate in SMW.

JONAH PERETTIFounder, CEO

BuzzFeed

CHRISTY LUICreative Strategist,

Facebook

SETH GODINAuthor & Entrepreneur

ROBIN CHASEFounder, Zipcar/

Buzzcar

JOHN BORTHWICK CEO, Betaworks

MAUREEN MCGUIRECMO, Bloomberg

MEREDITH KOPIT LEVIEN Executive Vice President,

The NY Times

STEVE CASEChairman & CEO,

Revolution

LISA SHALETTHead of Brand Marketing,

Goldman Sachs

MARK CRUMPACKERCMO, Chipotle Mexican

Grill

AMY VALE Head of Global

Marketing, Spotify

BONIN BOUGH VP of Global Media

Mondelēz

What people want to talk about is not big data but getting answers to questions.” Harper Reed Former CTO of Obama for America speaking at SMW’s Brand New World conference in New York City

OUR BRAND PARTNERSSMW partners with global brands, agencies, publishers, startups and

platform companies to provide deep level engagement with the worlds most hyper-connected professionals

We can provide a number of solutions for brands: Custom or Turn-Key Packages, including Content & Programming , Special Events, Branded Experiences and Campaigns.

Past brand partners include:

Social Media Week is fully aligned with Microsoft’s mission of connecting people through innovative products and services and encouraging the open sharing of knowledge and information.”Craig HepburnGlobal Director, Social and Digital, Microsoft

SPONSORSHIP PACKAGES

BRANDED EXPERIENCES

SMW works with brands to custom design branded experiences that suit almost any budget. Creative includes ideation, strategy, design and execution.

OCULUS RIFT DEMOS

NOKIA ‘NOW STUDIO’

YPLAN’S WHEEL OF FORTUNE

FORD FIESTA MOVEMENT

SMW BRANDED COCA COLA CANS

GOOGLE+ & WARBY PARKER HANGOUT INSTALLATION

SPONSORSHIP PACKAGES

CONTENT& PROGRAMMING

With a network of over 5,000 thought leaders, SMW’s world class programming team will lead

curation, program design and execution of a single event session, masterclass or a

half or full day program.

SPOTIFY’S FUTURE OF SOCIAL MUSIC HALF DAY TRACK

NOKIA’S DESIGNING YOUR DAY MASTERCLASS

PERCOLATE’S CONTENT MARKETING REVOLUTION

DUREX’S CHANGING THE WORLD THROUGH SEX

SPONSORSHIP PACKAGES

SPECIAL EVENTS & CAMPAIGNS

In addition to sponsoring sessions, half day tracks of programming or a masterclass, brands can also

engage with SMW participants through other types of activations.

SPOTIFY’S COLLABORATIVE PLAYLIST CAMPAIGN

LEICA’S PHOTO BOOTH AND INSTALLATION

FORD’S FIESTA MOVEMENT CAMPAIGN LAUNCH

SKYPE WORKPODS

The evolving social landscape will impact how people discover, consume and share music; and we are thrilled to work with Social Media Week to host a dialogue around this globally." Josh KarpfGlobal VP, Social Media Marketing, Spotify

Toby Daniels EXECUTIVE DIRECTOR

toby@crowdcentric.net

Michael Papadeas VP SPONSORSHIP & BUSINESS DEVELOPMENT

michael@crowdcentric.net

Benjamin Scheim DIRECTOR OF PARTNERSHIPS

ben@crowdcentric.net

Zach Smith DIRECTOR OF FINANCE zach@crowdcentric.net

Nicole Brown DIRECTOR OF MARKETING nicole@crowdcentric.net

Eric Kramer DIRECTOR OF CLIENT STRATEGY

eric@crowdcentric.net

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