Reimagining Cities: Resource Innovation and Brand Platforms for the Future
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Transcript of Reimagining Cities: Resource Innovation and Brand Platforms for the Future
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Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona
State University @WSSIatASU John Trujillo Assistant Director of Public Works City of Phoenix @johnatrujillo
Reimagining Cities: Resource Innovation and Brand Platforms for the Future
#SB14sd
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Reimagining Cities:!Resource Innovation and Brand Platforms for the Future
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Analyze data
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Drive solutions – solar project
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Solid waste employees travel more than
7 million miles every year –
equivalent to going to the
moon and back 14 times.
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The amount of trash Phoenix sends to the landfill each year could fill Chase
Field 7 times.
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Projected Population Growth
7.3 Million
people in 2050
Maricopa CountyPopulation Growth
(in thousands)
2,000
3,500
5,000
6,500
8,000
2000 2010 2020 2030 2040 2050
Population
Year
Popu
latio
n
2014
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Phoenix
National average
Phoenix’s new goal
Citywide diversion rate
FY 2012-13
National avg. diversion rate
2011
Citywide diversion rate by 2020
16%
34%
40%
Citywide Goal
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There’s no such thing as trash. There are only resources.
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1. Enhance the current solid waste programs to encourage more sustainable practices. !
2. Increase sustainability communication and education to residents and businesses. !
3. Establish a sustainability platform for businesses partners and community leaders.
Focus Areas
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1. The Power of Shared Values
2. The Power of Story
3. The Power of Co-Creation
4. The Power of 360 Media
5. The Power of Partnerships
5 Ways To Reach Beyond The Choir
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Communication and outreach
!25
!!Website
Newsletters P@YS
Listserve Social Media
City-owned media
Community events Paid media
Community outreach
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!33
For more information, latest news and tips, visit phoenix.gov/ReimaginePhoenix
Take the Pledge!
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Partnership Development
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ASU Aerial
The New American University
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The New American University
- Address major challenges! - Create impactful solutions
newamericanuniversity.asu.edu
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Wrigley Hall shot
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Sustainability Solutions Services!!Assemble teams to collaborate with clients to deliver real, practical, effective, affordable sustainability solutions that create public and private value.
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v
Accelerate the global transition to sustainable resource management
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Become a partner
Create a global hub
Share a solution
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vAVERSION PVUSD/Mayo/Republic
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vDIVERSION Grocery Food Scrap Program
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vCONVERSION Ameresco Gas Technology
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diminishes tensions, creating room to maneuver
Circular innovation system
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Join the network. !
Create a regional innovation hub. !
Share your solution. !!
resourceinnovation.asu.edu
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!51
REIMAGINE REDESIGN REGENERATE