CableFAX’s TV Innovation Summit | September 24 | Yale Club, NYC | www.CableFAXTVSummit.com

Tuesday, September 24, 2013 | 8:00 am - 4:40 pmThe Yale Club | New York City

Register at www.CableFAXTVSummit.com22518

In one day, you’ll learn new ways to optimize TV’s multi-screen dynamic to grow your business and keep your clients happy.

CableFAX’s TV Innovation Summit | September 24 | Yale Club, NYC | www.CableFAXTVSummit.com

This unique, insight-packed CableFAX summit will tell you everything you need to know about how TV Everywhere, Social TV and 2nd Screen Apps are converging to offer new revenue and retention opportunities for TV content owners and distributors. As consumers change the way they interact with content, the interplay between these elements has become more important than ever. And the new reality is changing how advertising revenue, license fees and customer ownership issues play out across the media ecosystem.

Join your colleagues September 24 in New York City to brainstorm and strategize how television’s new multi-screen dynamic continues to create opportunities and challenges for every segment of the industry—and how you can capitalize on these power shifts to grow your business. The CableFAX TV Innovation Summit is a day you can’t afford to miss!

About CableFAX: CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, webinars, and networking events. For more information, visit www.CableFAX.com.

In just one day, you’ll become an expert in:

● Using TV Everywhere, Social TV and 2nd Screen Apps to Boost Revenue

● Boosting Your Retention Rate

● Consumer Behavior

● The Interplay Between Media Screens

● Strategizing Opportunities and Challenges for your Brand

Panels Include:

● The Measurement Matrix: Bringing It All Together

● A Special Q&A: What Goes on What Platform and Why?

● TV Everywhere: It’s Here, So Where’s the Money

● A Special Q&A: Five Tips for Cross-Platform Survival

● Feeding the APPetite: Monetizing Apps Through Engagement

● Who Owns the Customer? A CableFAX Debate

● A Special Q&A: Forging Web Partnerships

● How To Stop Worrying and Love OTT

● A Special Q&A: Making the Leap from the Web to TV

● Social TV: Does Engagement Equal Revenue?

Who Should Attend:Cable and TV professionals involved in:

● Advertising

● Executive Management

● Marketing

● Media Buying

● Media Planning

● Business Development

● Management

● Social Media

● Branding

● Product Launches

● Financial Management

● Communications

● Research

● Distribution

● Partnerships

CableFAX’s TV Innovation Summit | September 24 | Yale Club, NYC | www.CableFAXTVSummit.com CableFAX’s TV Innovation Summit | September 24 | Yale Club, NYC | www.CableFAXTVSummit.com

8:00 – 8:35 a.m.

Registration & Networking Breakfast

8:35 – 8:40 a.m.

Welcome RemarksMichael Grebb, Executive Editor, CableFAX

8:40 – 9:00 a.m.

Opening KeynoteMike Lee will discuss how this $150 million, Palo Alto, CA-based venture firm backed by Rogers Communications looks at investments as technology and traditional media converge.

Mike Lee, General Partner, Rogers Venture Partners

9:00 – 9:40 a.m.

The Measurement Matrix: Bringing It All TogetherMeasurement is the engine that drives this new multiplatform ecosystem, yet the industry is still struggling to deploy a system that satisfies advertisers, content owners and distributors. Is this a technology problem or a business rules challenge? It has been a year since Comcast and Nielsen started measuring iPads, but how close are we to effective measurement that will finally bring together linear, mobile and online platforms into a synergistic system that serves all players? What still needs to happen and what’s holding us back?

Debra Sharon Davis, President/CEO, Davis Communications GroupBrian Fuhrer, SVP, Product Leadership, NielsenLisa Heimann, VP of Research, ABC Becky Jones, VP of Marketing and Research, Viamedia

9:40 – 10:00 a.m.

Making the Leap from Web to TvIn this one-on-one conversation, we’ll sit down with Nat Geo CEO David Lyle to discuss how the Web’s penchant for cultivating hit shows and stars affects linear TV. Why haven’t more unscripted shows and stars come from the Web? And what are some practical ways that networks can find unscripted talent by combing the Internet? With Web stars coming out of the woodwork, it has never been more important to understand this expanding ecosystem for TV talent.

David Lyle, CEO, National Geographic Channels

10:00 - 10:15 a.m.

Networking Break

10:15 – 10:55 a.m.

TV Everywhere: It’s Here, So Where’s the Money?

NBCU’s successful authentication push during the Olympics and other industry efforts have driven TVE consumer awareness to new levels. But it’s still mostly a retention tool. The next step is driving ancillary revenue through advertising, sponsored content and other customer engagement techniques. How does cable take authentication to the next level without irritating customers or upsetting the fragile balance of convenience and utility? And how do content providers and distributors work together to avoid fights over customer ownership issues and other touchy areas that have been easy to avoid as TVE got its sea legs? Now that TVE’s here, the hard work begins.

Michael Bishara, VP & GM, TV Everywhere, SynacorMark Garner, SVP, Business Development, Analytics and Distribution Marketing, A + E Television NetworksJohn Harran, VP, Business Development & Multi-Platform Distribution, Turner Broadcasting SystemRon Lampbrecht, EVP, Business Development, Digital Distribution, NBCUniversalMaggie Suniewick, VP, Programming, Comcast Cable

10:55 – 11:15 a.m.

Five Tips for Cross-Platform SurvivalMultiplatform has complicated everything, so this focused Q&A will take a look at changing consumer habits and demographics, offering specific tips on how to navigate the converging media landscape. Learn how to understand the dynamics of each platform, how measurement affects effectiveness, how audience demographics and psychographics can make or break success, and how viewing habits and interactivity play an increasingly bigger role in how each platform ultimately performs.

Jacqueline Hernandez, COO, Telemundo

11:15 – 11:55 a.m.

Feeding the APPetite: Monetizing Apps Through EngagementSmartphones and tablets have changed everything. And consumers’ newly app-centric lifestyles present new pitfalls and opportunities for content providers, distributors and vendors alike as they work to feed an insatiable APPetite for functionality and convenience. But apps are expensive to build and maintain. What’s the best monetization strategy? Is it all about advertising? Or driving eyeballs back to linear? Or customer retention? We’ll hear about some of the new ways apps are driving revenue through partnerships, social media integration and unique strategies designed to turn apps from a cost center into a revenue generating machine. And we’ll hear how programmers and distributors view apps differently—and why.

Perkins Miller, EVP, Digital Media, WWE John Mitchell, SVP, Strategy, CSE Martez Moore, EVP, Digital Media, BET NetworksDan Surratt, EVP, Digital Media, A + E Television NetworksDavid Yates, Director, Service Provider Video Marketing, Cisco Systems

11:55 – 12:10 p.m.

Networking Break

CableFAX’s TV Innovation Summit | September 24 | Yale Club, NYC | www.CableFAXTVSummit.com

12:10 – 1:30 p.m.

Sports Over Lunch: A Conversation with ESPN’s Sean Bratches When it comes to creating value and monetizing multiple platforms, few do it as well as ESPN. That’s why we’ve asked ESPN EVP, Sales & Marketing Sean Bratches to tell us how multiplatform has altered the landscape—both in terms of audience behavior and in terms of monetization opportunities. How can programmers and distributors leverage this complicated ecosystem to ensure that all sides improve the bottom line, whether it’s using sports content to retain customers, increase ad revenue or find new profit centers that couldn’t have been imagined just a few years ago? As one of the last vestiges of “DVR-proof” content, sports has never been a hotter commodity. We’ll discuss how ESPN continues to extend its reach and innovate amid a highly competitive environment.

Sean Bratches, EVP, Ad Sales & Marketing, ESPN

1:30 – 1:45 p.m.

Networking Break

1:45 – 2:25 p.m.

How To Stop Worrying and Love OTTPundits often describe over-the-top content as a threat to the traditional media industry. But could it be the best thing that ever happened to multichannel TV and cable? We’re going to find out as we bring together some of the biggest OTT players with the best TV strategists and discuss ways potential partnerships and cooperative ideas that are turning threats into opportunities—and may enhance rather than destroy the current pay-TV ecosystem. It’s not that the current system will be saved. It’s most likely dying. But the new system that emerges may be even better, with both consumers and business itself coming out on top.

Alexander “Sandy” Brown, CEO and President, ONE World SportsAlan Hoff, VP, Strategic Marketing, Seachange Laura Martin, Senior Analyst, Entertainment, Cable & Media, Needham & Co David Mowrey, VP, Product Management, Clearleap

2:25 – 2:45 p.m.

Forging Web Partnerships for ProfitAllen DeBevoise, CEO of Machinima

2:45 – 3:25 p.m.

Who Owns the Customer? A CableFAX DebateMachinima’s YouTube channel has become a huge audience aggregator on the Web, with more than 2 billion views, making it one of YouTube’s top entertainment networks as it works with more than 7,500 partners worldwide. Learn how Machinima CEO Allen DeBevoise partners with traditional media brands and cable networks to help drive linear tune-in while also bolstering multiplatform audiences. DeBevoise will also give tips on how to approach Web partnerships, what to look for, what to avoid—and ultimately how to profit.

MODERATOR: Catherine Crier, Managing Partner, Cajole Entertainment, Emmy-award winning journalistCraig Moffett, Principal, MoffettNathanson LLC Lisa Choi Owens, COO, uLive,Scripps Networks InteractiveItalia Commisso-Weinand, Executive Vice President, Programming and Human Resources, Mediacom Communications Michael Willner, President & CEO, Penthera Partners

3:25 – 3:40 p.m.

Networking Break

3:40 – 4:20 p.m.

Social TV: Does Engagement Equal Revenue?GetGlue, Viggle and a host of other companies are helping the cable industry boost viewer engagement with social TV initiatives. But now that consumers are on board, what’s the next step to turn engagement into additional revenue? We’ll delve into tactics and strategies for taking social TV to the next level—and we’ll get first-hand accounts from the experts on the best way to measure social TV success and ROI.

Sean Besser, EVP, Business Development, Partnerships and Strategy, GetGlue Jason Forbes, EVP and Managing Director, Zeebox David Kaplan, VP, Bravo Media Research, NBCUniversalAdam Naide, Social Media Leader and Digital Marketing, Cox Communications

4:20 – 4:40 p.m.

Closing Remarks and Key-Takeaways

SPONSORS:

CONFERENCE FACILIATORS:

Michael Grebb Executive Editor

Amy Maclean Editor-in-Chief

Kaylee Hultgren Senior Community Editor

Joyce Wang Editor

Media Partner

CableFAX’s TV Innovation Summit | September 24 | Yale Club, NYC | www.CableFAXTVSummit.com CableFAX’s TV Innovation Summit | September 24 | Yale Club, NYC | www.CableFAXTVSummit.com

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Registration Fee

September 24, 2013 – 8:00 a.m. – 4:40 p.m. The Yale Club, NYC

THREE EASY WAYS TO REGISTER

Web: www.CableFAXTVSummit.com

Phone: 301-354-1694

Mail this completed form to CFAX/Saun Sayamongkhun4 Choke Cherry Rd, 2nd FloorRockville, MD 20850

Online: www.www.CableFAXTVSummit.com

Call: 301-354-1694

Questions Contact: Marketing Coordinator, Saun Sayamongkhun at saun@accessintel.com.

Venue Information: The Yale Club, 50 Vanderbilt Avenue, New York, NY, USA 10017

For sponsorship information: Contact Amy Abbey at aabbey@accessintel.com or 301-354-1629

22548

Per Person Rate Regular RateSummit only  $895

Summit + Program Awards & Top Ops Breakfast $1345

Group Rate Regular RateSummit only $845

Summit + Program Awards & Top Ops Breakfast $1245

Group = Two or more from the same company. Group price is per person.