Regis MKT 325 Marketing Principles Wk 1
18
(c) Copyright 2011 Tery Spataro MARKETING PRINCIPLES MKT (BA) 450 E-MARKETING Course Overview May 12, 2011 Tery Spataro Email: [email protected] Home Phone: 303-554-4444 Mobile: 917-554-8908 Skype; teryspataro Twitter: @tery Facebook: facebook.com/teryspataro LinkedIn: Linkedin.com/ins/terys
-
Upload
tery-spataro -
Category
Business
-
view
558 -
download
2
Transcript of Regis MKT 325 Marketing Principles Wk 1
(c) Copyright 2011 Tery Spataro
MARKETING PRINCIPLESMKT (BA) 450 E-MARKETING
Course Overview
May 12, 2011
Tery SpataroEmail: [email protected] Phone: 303-554-4444Mobile: 917-554-8908Skype; teryspataroTwitter: @teryFacebook: facebook.com/teryspataroLinkedIn: Linkedin.com/ins/terys
(c) Copyright 2011 Tery Spataro
Tery Spataro
o Contact info:o Email: [email protected] Mobile: 917-554-8908o Skype; teryspataroo Twitter: @teryo Facebook: facebook.com/teryspataroo LinkedIn: Linkedin.com/ins/terys
(c) Copyright 2011 Tery Spataro
Today’s Activities
o Introductionso Overview of syllabuso Define marketingo Market segmentationo Overview of plan
(c) Copyright 2011 Tery Spataro
Class Assets
o On Twitter please follow @tery
o Use #regis325 so that we can share marketing trends
o Facebook Group
(c) Copyright 2011 Tery Spataro
What to expect
o Examineo Investigateo Identifyo Evaluate
(c) Copyright 2011 Tery Spataro
Learning Topics
o Strategic Marketing Concepto Marketing Plan and Marketing Mixo SWOT Analysiso Market Typeso Customer Analysis and Market
Researcho Product: Goods and Services,
Brands, Warrantieso Place: Distribution Channels,
Logistics, and Physical Distributiono Price: Objectives and Policieso Promotion: Personal Selling, Mass
Selling and Sale Promotiono Integrating Marketing Plans into
businesso Marketing Ethics
(c) Copyright 2011 Tery Spataro
(c) Copyright 2011 Tery Spataro
(c) Copyright 2011 Tery Spataro
Marketing Strategy with Philip Kotler
(c) Copyright 2011 Tery Spataro
Philip Kotler’s views on Marketing
(c) Copyright 2011 Tery Spataro
(c) Copyright 2011 Tery Spataro
Consumer: Addison
Meet Addisono She’s 39 years old a VP for a fashion magazineo Income $70,000o She works 12 hour dayso Married once now singleo She still has problems using her blackberry but
loves her IPodo Serious multi-tasker, she’ll listen to internet radio at
the office, while reviewing the latest P&L and talking to her co-workers on IM.
o On her own time she uses the internet for email, IM, watching her favorite tv programs, and to find dates.
o She’s on Facebook
Reach Relevance Relationships
*Research derived from laddering interviews of 20 adult dark chocolate lovers across the US.
(c) Copyright 2011 Tery Spataro
(c) Copyright 2011 Tery Spataro
(c) Copyright 2011 Tery Spataro
What is the Marketing Mix
• Break into groups• Explore the meaning of
marketing mix• Define marketing mix• Illustration marketing mix
(c) Copyright 2011 Tery Spataro
SWOT
• What is SWOT?• Why do we use it?
(c) Copyright 2011 Tery Spataro
Marketing Ethics
• What ethical issues we are marketers face?
• Were do we look for help?
(c) Copyright 2011 Tery Spataro
