Regional Tool Kit 2004 - agbnielsen.com · Maria Catherine Rossi Client Service Director ... 743...
Transcript of Regional Tool Kit 2004 - agbnielsen.com · Maria Catherine Rossi Client Service Director ... 743...
20042004RegionalRegionalTool KitTool Kit
© All Rights Reserved. 2
ContentsContents
Regional Client Service Organisational Charts
Survey Calendar
The Ratings Process
Station Codes by Market
Terms & Definitions
Occupation Classifications
Universe Estimates
Coverage Maps
Coverage Area by Postcode
Reporting Demographics
© All Rights Reserved. 3
Regional Client ServiceRegional Client Service
Toni PetraCEO
Ian McDonaldRegional TAM Sales Manager
Steve WeaverMarketing & New
Product Development
Tania BoswellPrime / 7 Qld
Client Service Manager
Elizabeth HorneTraining / Materials
Tasmania
Kelly LuburicWIN / NBN
Client Service Manager
Nick BurrowsSouthern Cross
Client Service Manager
Maria Catherine RossiClient Service Director
© All Rights Reserved. 4
Survey Calendar 2004Survey Calendar 2004
4 Dec4 Dec11 Dec11 Dec18 Dec18 Dec25 Dec25 Dec
28 Nov28 Nov5 Dec5 Dec12 Dec12 Dec19 Dec19 Dec
4949505051515252
SUMMERSUMMER
6 Nov6 Nov13 Nov13 Nov20 Nov20 Nov27 Nov27 Nov
31 Oct31 Oct7 Nov7 Nov
14 Nov14 Nov21 Nov21 Nov
4545464647474848
1010
9 Oct9 Oct16 Oct16 Oct23 Oct23 Oct30 Oct30 Oct
3 Oct3 Oct10 Oct10 Oct17 Oct17 Oct24 Oct24 Oct
4141424243434444
99
11 Sep 11 Sep 18 Sep18 Sep25 Sep 25 Sep 2 Oct2 Oct
5 Sep5 Sep12 Sep12 Sep19 Sep19 Sep26 Sep26 Sep
3737383839394040
88
14 Aug14 Aug21 Aug21 Aug28 Aug28 Aug4 Sep4 Sep
8 Aug8 Aug15 Aug15 Aug22 Aug22 Aug29 Aug29 Aug
3333343435353636
77
19 Jul19 Jul24 Jul24 Jul31 Jul31 Jul7 Aug7 Aug
11 Jul11 Jul18 Jul18 Jul25 Jul25 Jul1 Aug1 Aug
2929303031313232
66
19 Jun19 Jun26 Jun26 Jun3 Jul3 Jul10 Jul10 Jul
13 Jun13 Jun20 Jun20 Jun27 Jun27 Jun4 Jul4 Jul
2525262627272828
55
22 May22 May29 May29 May5 Jun5 Jun
12 Jun12 Jun
16 May16 May23 May23 May30 May30 May6 Jun6 Jun
2121222223232424
44
24 Apr24 Apr1 May1 May8 May8 May15 May15 May
18 Apr18 Apr25 Apr25 Apr2 May 2 May 9 May9 May
1717181819192020
33
10 Apr10 Apr17 Apr17 Apr
4 Apr4 Apr11 Apr11 Apr
15151616
EASTEREASTER
13 mar13 mar20 Mar20 Mar27 Mar27 Mar3 Apr3 Apr
7 Mar7 Mar14 Mar14 Mar21 Mar21 Mar28 Mar28 Mar
1111121213131414
22
14 Feb14 Feb21 Feb21 Feb28 Feb28 Feb6 Mar6 Mar
8 Feb8 Feb15 Feb15 Feb22 Feb22 Feb29 Feb29 Feb
778899
1010
11
3 Jan3 Jan10 Jan10 Jan17 Jan17 Jan24 Jan24 Jan31 Jan31 Jan7 Feb7 Feb
28 Dec28 Dec4 Jan4 Jan
11 Jan11 Jan18 Jan18 Jan25 Jan25 Jan1 Feb1 Feb
112233445566
SUMMERSUMMER
SUNDAY TO SATURDAYSUNDAY TO SATURDAYWEEK NO.WEEK NO.SURVEYSURVEY
© All Rights Reserved. 5
The Ratings ProcessThe Ratings Process
1
2 3
45
6 7
© All Rights Reserved. 6
The Ratings ProcessThe Ratings Process
1. Establishment SurveyA large-scale annual survey conducted to define the population to be represented and its characteristics.Panel homes are recruited from the respondents.
2. The PanelPanel homes are selected according to a statistical design using information collected from the Establishment Survey and the ABS, guaranteeing the panel represents the Australian TV audience.
© All Rights Reserved. 7
The Ratings ProcessThe Ratings Process
4. TransmissionEvery night, the data stored in the peoplemeter is retrieved automatically via telephone using AGB production software.
3. The Peoplemeter …A peoplemeter is installed on every TV set in each household.It records and stores four pieces of information:ü Timeü Whether the TV set is on or offü Channel tunedü Persons viewing
© All Rights Reserved. 8
The Ratings ProcessThe Ratings Process
6. Program DatabaseUsing broadcast logs provided by the networks, a program database is built and fed into Pollux for integration with the viewing data.
7. Application SoftwareEach morning users download the complete database from ATR’s secure website. These users can then perform complex data analyses using application software such as “AGB Workstation’’.
5. Production Software“Pollux” performs the collection, processing, validation, weighting and final production of the household data into an individual by individual (unidentified), minute by minute database delivered overnight 365 days of the year.
© All Rights Reserved. 9
Station Codes by MarketStation Codes by Market
QTVTWQTVTWWINTWINTSUNTWSUNTWToowoombaToowoomba
QTVMARQTVMARWINMARWINMARSUNMARSUNMARMaryboroughMaryborough
QTVROCQTVROCWINROCWINROCSUNROCSUNROCRockhamptonRockhampton
QTVMACQTVMACWINMACWINMACSUNMACSUNMACMackayMackay
QTVTOWQTVTOWWINTOWWINTOWSUNTOWSUNTOWTownsvilleTownsville
QTVCQTVCWINCWINCSUNSCSUNSCCairnsCairns
QTV QTV AMAAMAWINQWINQSUNQSUNQQueensland Queensland
AMAM--AA
© All Rights Reserved. 10
Station Codes by MarketStation Codes by Market
NRTVNNRTVNNBN3NBN3PRINPRINNewcastleNewcastle
NRTVTRNRTVTRNBNTNBNTPRITAPRITATareeTaree
NRTVTMNRTVTMWINNTAWINNTAPRITAMPRITAMTamworthTamworth
NRTVCLNRTVCLNBNCLNBNCLPRICLPRICLNorthern RiversNorthern Rivers
NRTV AMBNRTV AMBNBN AMBNBN AMBPRI AMBPRI AMBNorthern NSW Northern NSW AMAM--BB
CTVODWACTVODWAWINODWAWINODWAPRIODWAPRIODWAODW *ODW *
CTVCANCTVCANWINCANWINCANPRICANPRICANCanberraCanberra
CTVWOLCTVWOLWINWOLWINWOLPRIWOLPRIWOLWollongongWollongong
CTNSNSCTNSNSWINAMCWINAMCPRIAMCPRIAMCSouthern Southern NSW AMNSW AM--CC
* ODW – Orange, Dubbo, Wagga Wagga
© All Rights Reserved. 11
Station Codes by MarketStation Codes by Market
SCBALSCBALVICBVICBPRIBALPRIBALBallaratBallarat
SCRGIPSCRGIPVICGIPVICGIPPRIGIPPRIGIPGippslandGippsland
SCRALBSCRALBVICALBVICALBPRIALBPRIALBAlburyAlbury
SCRSHESCRSHEVICSHEVICSHEPRISHEPRISHESheppartonShepparton
SCRBENSCRBENVICBENVICBENPRIBENPRIBENBendigoBendigo
SCRVICSCRVICVICAMDVICAMDPRIAMDPRIAMDVictoria Victoria AMAM--DD
SCNTSCNTWINTLAWINTLALauncestonLaunceston
SCNHSCNHWINTHOWINTHOHobartHobart
SCN_TASSCN_TASWINTAGGWINTAGGTasmaniaTasmania
© All Rights Reserved. 12
Terms & DefinitionsTerms & Definitions
Universe EstimateUniverse EstimateThe estimated population against which media audiences are calculated.
Minimum Sample SizeMinimum Sample SizeMinimum expected panel size of the reporting panel for a defined demographic within a defined geographic area based on Universe Estimates. The reporting panel is 90% of the full panel.
Households Using Television (HUT)Households Using Television (HUT)The number of Households with at least one television set switched on.
RatingRatingThe number of homes (or people) tuned to a particular station at a particular time. Usually expressed as a percentage.
Target Audience Rating Point (TARP)Target Audience Rating Point (TARP)The average viewing audience for a demographic, usually expressed as a percentage.
ShareShareThe average viewing audience for a specific program or station, expressed as a percentage of the total TV viewing audience.
© All Rights Reserved. 13
Terms & DefinitionsTerms & Definitions
ReachReachThe number or percentage of different people who have seen ‘x’ minute(s) of a program or timeband.
Industry standard bases Program Reach on 5 consecutive minutes viewed.
Effective FrequencyEffective FrequencyThe number of exposures (1+, 2+, 3+ etc) deemed necessary for an advertising message to produce an effect
(i.e.. For the target market to take the desired action, or for the ad to cause the desired response)
Effective ReachEffective ReachThe number or percentage of the target audience who are reached at, or above, the Effective Frequency level.
Eg. If the Effective Frequency is set at 3 and 55% of the target have seen the advertising campaign 3 or more times then the Effective Reach is 55%.
© All Rights Reserved. 14
Occupation ClassificationOccupation Classification
ABManagers, Administrators & Professionals
Legislators & Government Appointed Officials; General Managers; Specialist managers; Farmers and Farm managers; managing Supervisors (Sales and Service and Other Business); Natural Scientists; Building Professionals and Engineers; Health Diagnosis and Treatment Practitioners; Tertiary Teachers; Social Professionals; Business Professionals; Artists and Related Professionals
C1Para Professionals; Clerks; Teachers; Sales People and
Professional Service WorkersMedical and Science Technical Officers and Technicians; Engineering and Building Associates and Technicians; Air and Sea Transport Technical Workers; Registered Nurses; Stenographers and Typists; Data Processing and Business machine Operators; Numerical Clerks; Filing; Sorting and Copying Clerks; Material Recording and Despatching Clerks; Receptionists; Telephonists and Messengers; School Teachers; Investment; Insurance and Real Estate Salespersons; Sales Representatives, Sales Assistants; Tellers; Cashiers and Ticket Salespersons; Personal Service Workers
C2Tradespersons
Metal and Machinery Tradespersons; Electrical and Electronics Tradespersons; Printing Tradespersons; Vehicle Tradespersons; Food Tradespersons; Amenity Horticultural Tradespersons
DPlant and Machine Operators, Drivers and Police
Road and Rail Transport Drivers; Mobile Plant Operators; Stationary Plant Operators; Machine Operators; Police
ELabourers and Related Workers
Trade Assistants and Factory Hands; Agricultural Labourers and Related Workers; Cleaners; Construction and Mining Labourers
© All Rights Reserved. 15
2004 2004 Universe EstimatesUniverse Estimates
118396148Orange/Dubbo/Wagga
139489187Wollongong
123448163Canberra
3801333498Total Southern NSW (AM-C)
75326128Tamworth/Taree
165716273Newcastle
190828342Northern Rivers
4301870743Total Northern NSW (AM-B)
8024090Toowoomba
150480199Maryborough
7019071Rockhampton
7014454Mackay
7019671Townsville
8020783Cairns
5201457568Total Queensland (AM-A)
Number of Homes
Installed
Total People (000’s)
Homes (000’s)
© All Rights Reserved. 16
2004 2004 Universe EstimatesUniverse Estimates
9523692Launceston
9524194Hobart
190477186Total Tasmania
127324121Ballarat
7819473Gippsland
6817567Albury
6917065Shepparton
8822186Bendigo
4301084412Total Victoria (AM-D)
Number of Homes
Installed
Total People (000’s)
Homes (000’s)
© All Rights Reserved. 17
2004 2004 Universe EstimatesUniverse Estimates
41193177198741259951Ppl 25+
2934229524610910660Ppl 40+
2509192427545743601Ppl 25-54
124194213272366297Men 25-54
1622123277357478387Men 16 -54
2299175398494695536Men 18+
2902248668568Men 18-24
2391182415514722558Men 16+
38129648611289Men 16-24
5854297132171142Men 25-39
4862375844104114771125Ppl 16+
1928145320431567464Ppl 16-39
153
72
250
34
52
30
477
186
TAS(000’s)
2010350428610468Men 25+
218
712
98
151
82
1333
498
S NSW AM-C
(000’s)
284
962
132
204
109
1870
743
N NSW AM-B
(000’s)
966161232Men 16-39
3251552766Ppl 16-54
45281108Teens 13-17
705126172Children 5-12
38065 94Children 0-4
622110841457Total Individuals
2407412568Households
TOTAL REG
(000’s)
VICAM-D
(000’s)
QLD AM-A
(000’s)
NB: Numbers are subject to rounding
© All Rights Reserved. 18
2004 2004 Universe EstimatesUniverse Estimates
1425110253297439326Men 40+
65751116140195155Men 40-54
76859138157244171Men 55+
1508119270313472334Women 40+
126898215274377304Women 25-54
1629126275355484389Women 16-54
2109164369445649482Women 25+
96274158214284233Women 16-39
2471193429527755567Women 16+
36128608210785Women 16-24
2384186413508730547Women 18+
2742144638264Women 18-24
6014598132177148Women 25-39
66753116141200156Women 40-54
84266154172272178Women 55+
TAS(000’s)
S NSW AM-C
(000’s)
N NSW AM-B
(000’s)
TOTAL REG
(000’s)
VICAM-D
(000’s)
QLD AM-A
(000’s)
NB: Numbers are subject to rounding
© All Rights Reserved. 19
2004 2004 Universe EstimatesUniverse Estimates
4985188101164943+ TV HHld
960661712033042162 TV HHld
69
17
26
30
68
45
48
34
60
46
60
126
132
54
100
86
186
TAS(000’s)
232405466565 Person HHld
194
76
82
178
108
136
97
169
135
169
329
347
151
244
254
498
S NSW AM-C
(000’s)
275
110
124
280
164
201
144
248
191
248
495
538
205
405
338
743
N NSW AM-B
(000’s)
9491532571 TV HHld
35560834 Person HHld
40166993 Person HHld
8961552162 Person HHld
522901141 Person HHld
661111166GB + Ch (5-17)
47480120GB + Ch (5-12)
818136205GB + Ch (0-17)
630105155GB + Ch (0-12)
818136205GB + Children
1589276363GB (0) Children
1709304388GB 40+
698108180GB 18-39
1235206280GB Not Wking
1172206288GB Working
2407412568Grocery Buyers
TOTAL REG
(000’s)
VICAM-D
(000’s)
QLD AM-A
(000’s)
NB: Numbers are subject to rounding
© All Rights Reserved. 20
2004 2004 Universe EstimatesUniverse Estimates
112
55
56
83
41
42
72
36
37
78
39
39
121
61
60
150
75
75
71
71
196
Townsville(000’s)
10481117People 16-54
523958Women 16-54
806493People 25-54
403146Women 25-54
53
40
63
31
32
81
40
41
120
60
60
144
71
73
71
71
190
Rockhampton(000’s)
42
33
49
24
25
61
30
31
93
46
47
110
54
56
54
54
144
Mackay(000’s)
59Men 16-54
46Men 25-54
71People 16-39
36Women 16-39
35Men 16-39
89People 40+
44Women 40+
45Men 40+
136People 25+
68Women 25+
68Men 25+
160People 16+
80Women 16+
80Men 16+
83Grocery Buyers
83Ttl Households
207Ttl People
Cairns(000’s)
Total Queensland
NB: Numbers are subject to rounding
© All Rights Reserved. 21
2004 2004 Universe EstimatesUniverse Estimates
776124237People 16-54
38963122Women 16-54
61
94
48
46
75
38
37
108
56
53
153
78
75
184
94
90
90
90
240
Toowoomba(000’s)
601188People 25-54
30498Women 25-54
387115Men 16-54
29790Men 25-54
464133People 16-39
23368Women 16-39
23265Men 16-39
660244People 40+
334126Women 40+
326118Men 40+
951328People 25+
482170Women 25+
468158Men 25+
1125377People 16+
567194Women 16+
558183Men 16+
568199Grocery Buyers
568199Ttl Households
1457480Ttl People
TotalAM-A
(000’s)
Maryborough(000’s)
Total Queensland cont.
NB: Numbers are subject to rounding
© All Rights Reserved. 22
2004 2004 Universe EstimatesUniverse Estimates
375
187
188
288
144
143
227
112
114
336
174
161
475
245
230
562
287
275
273
273
716
Newcastle(000’s)
962157431People 16-54
48479218Women 16-54
743121335People 25-54
37761172Women 25-54
478
366
567
284
284
910
472
439
1259
649
610
1477
755
722
743
743
1870
Total AM-B(000’s)
78
60
90
45
45
166
86
80
220
113
107
256
131
125
128
128
326
Tamworth/Taree(000’s)
212Men 16-54
163Men 25-54
251People 16-39
126Women 16-39
125Men 16-39
408People 40+
211Women 40+
197Men 40+
564People 25+
291Women 25+
273Men 25+
659People 16+
338Women 16+
322Men 16+
342Grocery Buyers
342Ttl Households
828Ttl People
Nth Rivers(000’s)
Total Northern NSW
NB: Numbers are subject to rounding
© All Rights Reserved. 23
2004 2004 Universe EstimatesUniverse Estimates
247
123
124
191
96
95
146
72
74
239
123
116
328
168
161
384
195
190
187
187
489
Wollongong(000’s)
712204261People 16-54
355100132Women 16-54
545156198People 25-54
27477100Women 25-54
357
272
431
214
218
610
313
297
874
445
428
1041
527
514
498
498
1333
Total AM-C
(000’s)
103
79
122
60
62
182
93
89
256
130
127
304
153
151
148
148
396
Orange/Dubbo/Wagga(000’s)
130Men 16-54
98Men 25-54
164People 16-39
82Women 16-39
82Men 16-39
189People 40+
98Women 40+
91Men 40+
289People 25+
148Women 25+
141Men 25+
353People 16+
179Women 16+
173Men 16+
163Grocery Buyers
163Ttl Households
448Ttl People
Canberra(000’s)
Total Southern NSW
NB: Numbers are subject to rounding
© All Rights Reserved. 24
2004 2004 Universe EstimatesUniverse Estimates
85
42
43
67
34
34
49
24
25
83
42
41
114
58
56
132
66
66
65
65
170
Shepparton(000’s)
90112People 16-54
4556Women 16-54
7086People 25-54
3543Women 25-54
45
35
53
26
27
83
43
40
115
59
56
136
69
66
67
67
175
Albury(000’s)
56Men 16-54
43Men 25-54
65People 16-39
32Women 16-39
33Men 16-39
108People 40+
56Women 40+
52Men 40+
147People 25+
76Women 25+
72Men 25+
173People 16+
88Women 16+
84Men 16+
86Grocery Buyers
86Ttl Households
221Ttl People
Bendigo(000’s)
Total Victoria
NB: Numbers are subject to rounding
© All Rights Reserved. 25
2004 2004 Universe EstimatesUniverse Estimates
55216699People 16-54
2758349Women 16-54
277
427
215
213
320
158
161
524
270
253
719
369
350
844
429
415
412
412
1084
TotalAM-D
(000’s)
12877People 25-54
6538Women 25-54
50
38
57
28
29
95
49
46
129
66
63
152
77
75
73
73
194
Gippsland(000’s)
83Men 16-54
63Men 25-54
97People 16-39
48Women 16-39
49Men 16-39
155People 40+
80Women 40+
75Men 40+
214People 25+
110Women 25+
104Men 25+
252People 16+
128Women 16+
124Men 16+
121Grocery Buyers
121Ttl Households
324Ttl People
Ballarat(000’s)
Total Victoria cont.
NB: Numbers are subject to rounding
© All Rights Reserved. 26
2004 2004 Universe EstimatesUniverse Estimates
121
61
60
94
48
46
70
36
35
114
59
55
157
81
76
185
95
90
92
92
236
Launceston(000’s)
250128People 16-54
12665Women 16-54
19298People 25-54
9850Women 25-54
123
94
145
74
72
229
119
110
317
164
153
375
193
182
186
186
477
TotalTasmania(000’s)
63Men 16-54
48Men 25-54
75People 16-39
38Women 16-39
37Men 16-39
115People 40+
60Women 40+
55Men 40+
160People 25+
83Women 25+
77Men 25+
190People 16+
98Women 16+
92Men 16+
94Grocery Buyers
94Ttl Households
241Ttl People
Hobart(000’s)
Total Tasmania
NB: Numbers are subject to rounding
© All Rights Reserved. 27
2004 2004 Universe EstimatesUniverse Estimates
3251People 16-54
1629Women 16-54
2509People 25-54
1268Women 25-54
1622
1241
1928
962
966
2934
1508
1425
4119
2109
2010
4862
2471
2391
2407
2407
6221
TotalReg TAM(000’s)
Men 16-54
Men 25-54
People 16-39
Women 16-39
Men 16-39
People 40+
Women 40+
Men 40+
People 25+
Women 25+
Men 25+
People 16+
Women 16+
Men 16+
Grocery Buyers
Ttl Households
Ttl People
Total Regional TAM
NB: Numbers are subject to rounding
© All Rights Reserved. 28
Regional Coverage Regional Coverage MapsMaps
© All Rights Reserved. 29
Coverage MapCoverage MapQueensland (AMQueensland (AM--A)A)
Based on 2001 statistical Local Area BoundariesSource: CDATA 2001
Produced by: ATR Australia© Commonwealth of Australia, 2002
© All Rights Reserved. 30
Coverage MapCoverage MapNorthern NSW (AMNorthern NSW (AM--B)B)
Based on 2001 statistical Local Area BoundariesSource: CDATA 2001
Produced by: ATR Australia© Commonwealth of Australia, 2002
© All Rights Reserved. 31
Coverage MapCoverage MapSouthern NSW (AMSouthern NSW (AM--C)C)
Based on 2001 statistical Local Area BoundariesSource: CDATA 2001
Produced by: ATR Australia© Commonwealth of Australia, 2002
© All Rights Reserved. 32
Coverage MapCoverage MapVictoria (AMVictoria (AM--D)D)
Based on 2001 statistical Local Area BoundariesSource: CDATA 2001
Produced by: ATR Australia© Commonwealth of Australia, 2002
© All Rights Reserved. 33
Coverage MapCoverage MapTasmaniaTasmania
Based on 2001 statistical Local Area BoundariesSource: CDATA 2001
Produced by: ATR Australia© Commonwealth of Australia, 2002
© All Rights Reserved. 34
TV Coverage Area By PostcodeTV Coverage Area By Postcode
Queensland (AMQueensland (AM--A)A)
4753-47544697
4750-475147224694-4695
4798-4800
4756-4757
4802-4805
4740-47464714-472046804850
46554387-4388
MackayMackay
CairnsCairns
RockhamptonRockhampton
46504610-46154385
4608
4605-4606
4421
4415-4416
4410-4413
4407-4408
4400-4405
4390
4709
4699-4706
4673
4670-4671
4662
4659-4660
4737-47384676-46784814-4820
472146744806-4812
TownsvilleTownsville
4885-488646304380-4383
4882-48834625-46274377
4878-48804619-46214373-4375
4868-48734600-46014370-4371
48654580-45814354-4362
4854-48614572-45754352
48524553-45704350
48494550-45512410
MaryboroughMaryboroughToowoombaToowoomba
© All Rights Reserved. 35
2443-2446
2439
2426-2430
2422-2424
2312
TareeTaree
2411
2409
24252397-2407
2420-242123944223-4228
24152390-23914210-4221
2333-23392385-23882476-2490
2315-23302380-23832469-2474
23112369-23702460-2466
2280-230923652452-2456
22782358-23612447-2450
22672352-23562440-2441
2261-226523502431
2258-22592340-23472372
NewcastleNewcastleTamworthTamworthNorthern Northern RiversRivers
TV Coverage Area By PostcodeTV Coverage Area By Postcode
Northern NSW (AMNorthern NSW (AM--B)B)
© All Rights Reserved. 36
2874-2877
2864-2871
2852
2847-2850
2842-2845
2835
2827-2831
2823-2825
2820-2821
2803-2810
2797-2800
2790-2795
2787
2729-2730
2725-2727
2671
2911-29142668
2902-29062665-2666
2700-2702
2682-2684
2720-2722
262229002663
2575-25792630-26332661
2545-25512623-26282655-2656
2532-25412617-26212649-2653
2525-25302614-26152594
2515-25192611-26122590
2508-250926092585-2588
2505-25062600-26072395-2396
250225842379
25002580-25822357
WollongongWollongongCanberraCanberraOrange / Orange / DubboDubbo //
WaggaWagga WaggaWagga
TV Coverage Area By PostcodeTV Coverage Area By Postcode
Southern NSW (AMSouthern NSW (AM--C)C)
© All Rights Reserved. 37
TV Coverage Area By PostcodeTV Coverage Area By Postcode
Victoria (AMVictoria (AM--D)D)
3778
3763
3725-3728
3722-3723
3717-3720
3711-3715
3675
3672-3673
3669-3670
3662-3666
3658-3660
3648-3649
3646
3644
3633-3641
3629-3631
3620-3624
3616-3618
3612-3614
3610
3607-3608
3559
2716
2712-2714
2710
SheppartonShepparton
3996
3971
3964-3967
3962
3956-3960
3952-3954
3909
3902-3904
3885-3892
3882
3880
3878
3873-3875
3869-3871
3865
3862
3856-3860
3854
3850-3851
3847
3844
3842
3840
3835
3822-3825
3820
GippslandGippsland
3749
3746-3747
3744
3737-3741
3735
3732-3733
3730
3707-3709
3704-3705
3697-3701
3695
3690-3691
3687-3688
3685
3682-3683
3677-3678
2658-2660
2646-2647
2640-2644
AlburyAlbury
© All Rights Reserved. 38
TV Coverage Area By PostcodeTV Coverage Area By Postcode
Victoria (AMVictoria (AM--D)D)
359935273422-34243314-3315
3594-359735253418-34193309-3312
3588-35913520-35233412-34153300-3305
3583-35853515-35183407-34093293-3294
3482-34833341-3342
34803328-3334
3467-34693321-3325
3529-35313460-34613317-3319
3487
3485
3399-3401
3396
3392-3393
3390
3387-3388
3384-3385
3377-3381
3375
3373
3370-3371
3363-3364
3360-3361
3345
3578-358134783291
3575-357634753289
3354-3357
3350-3352
3570-357334723286-3287
3561-35683462-34653280-3284
3555-355834583271-3277
3550-355134533264-3269
35463450-34513260
35443446-34483254
354234443249-3251
3539-354034423241-3243
3536-35372731-27363236-3239
353327153232-3233
BendigoBendigoBallaratBallarat
© All Rights Reserved. 39
TV Coverage Area By PostcodeTV Coverage Area By Postcode
TasmaniaTasmania
7170-7180
7162-7163
7139-7140
7330-73317119-7120
73257116-7117
7150
7190
7182-7187
7155
7466-7470
7320-73227112-7113
7315-73167109
73107105
7300-73077052-7055
7290-72927050
7275-72777030
72707015-7027
7267-72687007-7012
7248-72657004-7005
7209-72167000
LauncestonLauncestonHobartHobart
© All Rights Reserved. 40
TPSS Reporting TPSS Reporting SubSub--Marketing DemographicsMarketing Demographics
People 40+People 40+1212
Men 16Men 16--39391313
Women 16Women 16--39391414
People 16People 16--39391515
Men 25Men 25--54541616
Women 25Women 25--54541717
People 25People 25--54541818
Men 16Men 16--54541919
Women 16Women 16--54542020
People 16People 16--54542121
Total IndividualsTotal Individuals11
Total HouseholdsTotal Households22
Grocery BuyersGrocery Buyers33
Men 16+Men 16+44
Women 16+Women 16+55
People 16+People 16+66
Men 25+Men 25+77
Women 25+Women 25+88
People 25+People 25+99
Men 40+Men 40+1010
Women 40+Women 40+1111
DescriptionDescription
© All Rights Reserved. 41
TPSS Reporting TPSS Reporting Aggregate DemographicsAggregate Demographics
4444
4343
4242
4141
4040
3939
3838
3737
3636
3535
3434
3333
3232
3131
3030
2929
2828
2727
2626
2525
2424
2323
Teens 13Teens 13--1717People 18People 18--54542222
Teens 10Teens 10--1717People 18People 18--49492121
People 18People 18--2929
People 18People 18--2424
People 16People 16--5454
People 16People 16--3939
People 16People 16--2424
People 13People 13--2424
People 25+People 25+
People 18People 18--3939
People 18+People 18+
People 16+People 16+
People 10People 10--1515
People 0People 0--5454
People 0People 0--3939
People 0People 0--2424
People 0People 0--1717
People 5People 5--1717
People 13+People 13+
People 5+People 5+
Total IndividualsTotal Individuals
HouseholdsHouseholds
DescriptionDescription
Children 5Children 5--1212
Children 2Children 2--99
Children 0Children 0--1212
People 65+People 65+
People 55+People 55+
People 40+People 40+
People 30+People 30+
People 55People 55--6464
People 50People 50--6464
People 40People 40--6464
People 40People 40--5454
People 35People 35--6464
People 35People 35--4949
People 35People 35--5454
People 30People 30--4949
People 30People 30--3939
People 25People 25--5454
People 25People 25--4444
People 25People 25--3939
People 25People 25--3434
DescriptionDescription
2020
1818
1919
1717
1616
1515
1414
1212
1111
1313
11
22
33
44
55
66
77
88
99
1010 Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð = n.a. in Tasmania
© All Rights Reserved. 42
TPSS Reporting TPSS Reporting Aggregate DemographicsAggregate Demographics
Men 16Men 16--24245050
Men 16Men 16--39395151
Men 16Men 16--54545252
Men 16+Men 16+5353
Men 18Men 18--29295454
Men 18Men 18--34345555
Men 18Men 18--39395656
Men 18Men 18--49495757
Men 18Men 18--54545858
Men 25Men 25--39395959
Men 25Men 25--44446060
Men 25Men 25--54546161
Men 30Men 30--49496262
Men 35Men 35--54546363
Men 40Men 40--54546464
Men 40Men 40--64646565
Men 50Men 50--64646666
Men 0Men 0--15154545
Men 18+Men 18+4646
Men 25+Men 25+4747
Men 40+Men 40+4848
Men 13Men 13--24244949
DescriptionDescriptionÐ
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð = n.a. in Tasmania
© All Rights Reserved. 43
TPSS Reporting TPSS Reporting Aggregate DemographicsAggregate Demographics
GB + 1GB + 1--2 Child 02 Child 0--1717105105Women 25Women 25--44448484
GB + Child 0GB + Child 0--1212106106Women 25Women 25--54548585
GB + Child 5GB + Child 5--1212107107Women 30Women 30--49498686
GB + Child 5GB + Child 5--1717108108Women 25Women 25--5454+ Child 0+ Child 0--1717
8787
Women 35Women 35--54548888Men 55+Men 55+6767
Women 40Women 40--54548989Women 16+Women 16+6868
Women 40Women 40--64649090Women 18+Women 18+6969
Women 50Women 50--64649191Women 25+Women 25+7070
Women 55+Women 55+9292Women 40+Women 40+7171
Grocery BuyerGrocery Buyer9393Women 0Women 0--15157272
GB 18+GB 18+9494Women 13Women 13--24247373
GB 40+GB 40+9595Women 13Women 13--29297474
GB 18GB 18--54549696Women 16Women 16--24247575
GB 25GB 25--54549797Women 16Women 16--39397676
GB 40GB 40--54549898Women 16Women 16--54547777
GB 55+GB 55+9999Women 18Women 18--29297878
GB Under 40GB Under 40100100Women 18Women 18--34347979
GB WorkingGB Working101101Women 18Women 18--39398080
GB Non WorkingGB Non Working102102Women 18Women 18--49498181
GB + 0 Child 0GB + 0 Child 0--1717103103Women 18Women 18--54548282
GB + Child 0GB + Child 0--1717104104Women 25Women 25--39398383
DescriptionDescriptionDescriptionDescription
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð = n.a. in Tasmania
© All Rights Reserved. 44
TPSS Reporting TPSS Reporting Aggregate DemographicsAggregate Demographics
Occupation C1Occupation C1116116
Occupation C1 16Occupation C1 16--3939117117
Occupation C2DEOccupation C2DE118118
Occupation C2DE 16Occupation C2DE 16--3939119119
Fem GBFem GB109109
Fem GB 25Fem GB 25--4949110110
Occupation ABOccupation AB111111
Occupation AB 25Occupation AB 25--5454112112
Occupation AB 35+Occupation AB 35+113113
Occupation AB 40+Occupation AB 40+114114
Occupation ABC1Occupation ABC1115115
DescriptionDescription
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð
Ð = n.a. in Tasmania